Buffer

APRIL 29, 2019

Live video remains a core feature of the top social networks , but have you noticed that the live video buzz may have cooled? Why isn’t anyone talking about live video anymore? How should you be thinking about live video and your social media strategy in 2019? The State of Live Video in 2019.

Video Marketing 76

Video Marketing Social Networks Emarketing Youtube 76

Contently

APRIL 19, 2017

According to eMarketer , Facebook accounted for 68 percent of all social media ad spend in 2016. Along with Google, the two tech giants made up 90 cents of every new dollar spent on domestic digital advertising during Q1 2016, per media trade group Digital Content Next.

Paid Search Agency 137

Paid Search Agency Ads Mobile Advertising Advertising Agencies 137

Contently

NOVEMBER 7, 2016

Per eMarketer, time spent with every medium —including advertising giants like TV, radio, and print—has been colonized by mobile devices. While people spend much more time watching digital video on desktop devices, social networks account for a much higher timeshare on mobile. Advertisers are buying into the digital video hype.

Facebook 165

Facebook Rules Advertisements Advertising 165

KEO Marketing

FEBRUARY 2, 2016

New research published in eMarketer indicates that investments in display advertising will exceed those for search ads in 2016. Advertisers bid on ad space that holds relevance to their brand, product, or service and use data to serve contextually-relevant ads. Ask yourself: have you watched a video online in the last week?

Display 48

Display Advertising Agencies Spending Advertisements 48

Vidyard

AUGUST 30, 2016

So why would you want to try and video to your plate, too? Once you’ve prioritized, then it’s time to shift some things out and add video in. The greatest opportunity here is educational-style videos, especially since “how-to” searches are up 70% year over year in 2016. There are 17 good reasons why.

Small Business Marketing 126

Small Business Marketing Video Marketing Business Paid Search Agency 126

Hubspot

APRIL 21, 2020

And, if I want to reconnect to a far-away friend, I'll use WhatsApp for a global video chat. Brands can now pick a platform with an audience that matches their own and leverage it for even more in-depth campaigns. WhatsApp for Business, an app for WhatsApp brands launched in 2019, now has 5 million users. eMarketer ).

Stats 95

Stats Emarketing Mobile Marketing Marketing & Strategy 95

Content Standard

JANUARY 5, 2016

Video marketing was everywhere in 2015. Across devices and platforms, digital video came on the scene in a big way—and forced digital marketers to hustle to keep up. For proof of the importance of video marketing, look no further than our top 10 takeaways from 2015 below. Online Video Views Are Rising Rapidly.

Stats 60

Stats Video Marketing Verticals Emarketing 60

Sprout Social

AUGUST 30, 2016

Starting your Instagram branding from scratch can seem like a tall order task. Far too often we see brands on Instagram turn their channels into graveyards. Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. But Instagram branding isn’t an easy task.

Brand Identity 70

Brand Identity Branding Emarketing Eye-Tracking 70

Hubspot

JANUARY 23, 2019

Instagram has proven a viable advertising option for businesses today, and shows no signs of slowing down -- in fact, eMarketer estimates worldwide Instagram ad revenues will exceed $10 billion by 2019 , an exponential increase from 1.86 billion in 2016. Click the "+" icon at the bottom of your screen. Choose one of those to post.

Emarketing 101

Emarketing Tagging Social Media Network Marketing 101

Contently

DECEMBER 9, 2016

Three things in life can instantly turn my smile into a frown: dealing with a Philadelphia Eagles loss, realizing it’s Sunday when I’m outside a Chick-fil-A, and clicking on a video that serves me a pre-roll ad. Perhaps even more telling is that 20 percent of users will close the video altogether.

Video Marketing 60

Video Marketing Paid Search Agency Youtube Advertising Mediums 60

Contently

FEBRUARY 28, 2017

Within a few days, YouTube disabled the comments section for the video after viewers made references to Nazis , “troglodytes,” and “racial genocide.” According to a September 2016 survey by Barkley and Futurecast, more than two-thirds of U.S. This demographic split goes beyond just advertising.

Paid Search Agency 60

Paid Search Agency Ads Emarketing Advertising Agencies 60

Contently

SEPTEMBER 15, 2016

. “In the early days of internet advertising, marketers relied on things like targeting to help differentiate ad products that weren’t very engaging,” he said in a video promoting the release. “But today, with beautiful full-screen video on mobile, we can build ad products that respect our community and their privacy.

Emarketing 60

Emarketing Mobile Advertising Advertising Agencies Privacy 60

Onalytica B2B

JANUARY 18, 2017

In 2016 the number of MarTech vendors grew to 3,874 up from 2,000 in 2015 according to chiefmartech.com , and the number of MarTech deals rose from 256 ($5.7bn) in 2015 to 291 ( $8.96bn ) in 2016 according to financial advisory firm Results International. Wouldn’t it be great if one brand offered it all?

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Contently

APRIL 20, 2016

Rather than paying expensive celebrities to reach a broad audience, brands can team with niche bloggers, Instagram stars, and YouTubers to market their products. This video from marniethedog, who has 1.9 I’m a footballer haha @subaru_usa (tag pics or videos of you & your pup watching the big game with #PuppyBowlSubaru!

Advertorials 114

Advertorials Youtube Guidelines Peer-to-peer 114

KoMarketing Associates

OCTOBER 20, 2015

eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures. You can monitor app downloads and installs, or share screenshots or YouTube videos of your app in action.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Content Standard

NOVEMBER 20, 2014

Storytelling was a new concept to brand marketers (and video storytelling was not even on the radar). Most marketers were yet to focus on what their customers wanted to know or do, instead considering only what their brand wanted to share. Brands like IBM , Purina , and New Balance are seeing the fruits of that investment.

Storytelling 40

Storytelling Video Marketing Allocation Television marketing 40

Adobe Experience Cloud Blog

JANUARY 21, 2016

But what if you could have a better idea of the changes 2016 has in store for marketers? According to eMarketer social media ad spend only accounts for 14% of digital marketing spend ….but Think about how you can add personalization to new channels—such as social, videos, or direct mail this year—and the technology you need to do it.

Advertising Agencies 48

Advertising Agencies Account Based Marketing Planning Paid Search Agency 48

Biznology

MAY 25, 2015

Search Engine Optimization (SEO) is the ongoing process of uncovering and discovering non-branded keywords that are driving organic search traffic and conversions, then publishing content optimized for those keywords. 68% of search engine optimization marketers believe optimizing for video will be more important this year.

Stats 80

Stats SEO Paid Search Agency Click Rate 80

Content Standard

OCTOBER 19, 2015

In August, I started this series of 6 content marketing trends affecting your success in 2016. Of the new players receiving significant chunks of cash from brands, Instagram reigns supreme. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

In August, I started this series of 6 content marketing trends affecting your success in 2016. Of the new players receiving significant chunks of cash from brands, Instagram reigns supreme. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

KoMarketing Associates

DECEMBER 7, 2017

Through tactics like video, multi-platform advertising, and better audience research, it’s possible to reach more of your B2B audience without reinventing the same old tactics, like direct mail or tradeshows, that haven’t been working for you.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Content Standard

NOVEMBER 30, 2015

As eMarketer predicts , US mobile programmatic ad spending will reach $9.33 It took the Google “ Mobilegeddon ” to get many large brands to really concentrate on improving their mobile experience. Facebook is seemingly one of the only brands that actually cares about the mobile experience.

Mobile Marketing 45

Mobile Marketing Paid Search Agency Advertising Agencies Mobile Advertising 45

Choozle

JANUARY 17, 2019

digital advertising snapshot, eMarketer estimates that more than four of every five digital display ad dollars in the U.S. In addition, more than four-fifths of mobile display and video ad dollars flow through programmatic channels. Digital video ad spend: $27.82 percent increase from the 2016 revenues of $36.6

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

Sprout Social

JANUARY 9, 2017

This leads brands to be more strategic with what time of the day they post to Facebook. Use Videos. Videos continue to dominate Facebook viewership. In fact, a study by Socialbakers discovered video posts on Facebook have an organic reach of 8.71% compared to 5.77% for photo posts. With roughly 1.18 Clicks are Critical.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Content Standard

NOVEMBER 30, 2015

As eMarketer predicts , US mobile programmatic ad spending will reach $9.33 It took the Google “ Mobilegeddon ” to get many large brands to really concentrate on improving their mobile experience. Facebook is seemingly one of the only brands that actually cares about the mobile experience.

Mobile Marketing 40

Mobile Marketing Paid Search Agency Advertising Agencies Mobile Advertising 40

Contently

JUNE 17, 2016

Pew Research’s “State of the News Media” report, however, is a bit more nuanced, mainly because it pulls from a large variety of sources (including Nielsen, comScore, eMarketer, SEC filings, and its own research). — Jason Kint (@jason_kint) June 10, 2016. The Big 5 are only getting bigger. LRy9iY8TbH.

Media 60

Media Mobile Advertising Emarketing Facebook 60

Contently

JUNE 17, 2016

Pew Research’s “State of the News Media” report, however, is a bit more nuanced, mainly because it pulls from a large variety of sources (including Nielsen, comScore, eMarketer, SEC filings, and its own research). — Jason Kint (@jason_kint) June 10, 2016. The Big 5 are only getting bigger. LRy9iY8TbH.

Media 60

Media Mobile Advertising Emarketing Facebook 60

EveryoneSocial

MARCH 2, 2017

Digital video sharing takes over as this years’ top social media trends, and it has completely changed the socialscape for good. More than 200 million people are consuming digital video content in the U.S. Statista says that from 2012 to 2020, the number of people watching online video will climb to 232.1 million people.

Social Media 49

Social Media Trends Media Broadcasting 49

LeanData

NOVEMBER 17, 2015

This is all so brand new. At the same time, marketing heads have tended to fit the profile of seasoned professionals with experience at branding companies, even when they’re at an early stage. Historically, chief marketing officers have been focused on the idea of brand. You can watch the video here. It matters.

CMO 66

CMO Startups B2B Thought Leadership Paid Search Agency 66

Hubspot

FEBRUARY 10, 2017

Snapchat is a one-to-one and group messaging app that lets users send photo, video, and text messages that disappear after several seconds. Roughly 150 million people use Snapchat every day, and they consume around 800 hours of video per second. 2012: Video arrives. The best part? 2013-2014: Stories and Chat.

Paid Search Agency 28

Paid Search Agency Social Media User-Generated Content Emarketing 28

Directive Agency

MAY 2, 2017

Perhaps you pay these influencers to talk about your brand. Tactic #3: Ask them to give you a video testimonial. People trust video testimonials even more than written testimonials. One study from WebDam found that videos that appear on landing pages will increase conversions by a whopping 86 percent.

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies B2B 40

Contently

OCTOBER 6, 2016

In recent years, brands have increasingly used content to empower departments across the organization. Content has rapidly become an integral part of the brand experience across every department and every industry. What follows is a look at how brands are shaping their teams to maximize their resources and drive ROI.

Advertising Agencies 167

Advertising Agencies Work Management Content Marketing Marketing Management 167

LeanData

NOVEMBER 17, 2015

This is all so brand new. At the same time, marketing heads have tended to fit the profile of seasoned professionals with experience at branding companies, even when they’re at an early stage. Historically, chief marketing officers have been focused on the idea of brand. You can watch the video here. It matters.

CMO 40

CMO Startups B2B Thought Leadership Paid Search Agency 40

LeanData

NOVEMBER 17, 2015

This is all so brand new. At the same time, marketing heads have tended to fit the profile of seasoned professionals with experience at branding companies, even when they’re at an early stage. Historically, chief marketing officers have been focused on the idea of brand. You can watch the video here. It matters.

CMO 40

CMO Startups B2B Thought Leadership Paid Search Agency 40

Adobe Experience Cloud Blog

APRIL 12, 2016

According to eMarketer, when US internet users were asked what would motivate them to share personal information with brands: 100% of respondents would share personal information for cash rewards. Both Snapchat and brands are cashing out on this. There’s nothing more personal than placing a brand’s geofilter on your face.

Viral Marketing 48

Viral Marketing Campaigns Planning Paid Search Agency 48

Digilant

NOVEMBER 30, 2018

About 86% of brand marketers are thinking about in-housing some portion of their programmatic journey. They found that “18 percent of brands have fully in-housed their programmatic media placement, and another 47 percent have at least partially done so. eMarketer stated that “ more than 82 percent of U.S. eMarketer).

Buy 58

Buy Emarketing Trends Cable 58

Content Standard

OCTOBER 12, 2018

The unexpected burst of noise is intended to pull a viewer out of whatever they’re currently doing and shift their attention to your brand’s latest campaign or selling point. In 2016, it was reported that 85 percent of Facebook video views occur with the sound off. The moral of the story? No one likes a loudmouth.

Video Marketing 83

Video Marketing Mobile Advertising Content Mobile Marketing 83