Content Standard

SEPTEMBER 2, 2016

The 2016 season is the first year the league will live stream some of its games via social media. For Twitter, that opportunity came at no small cost: for just 10 games, the brand paid $10 million. Instead, the company is sinking a big investment into what it sees as the future: live video streamed via social media.

Video Marketing 70

Video Marketing Planning Best Practices Paid Search Agency 70

Hubspot

MAY 1, 2020

In the past year or so, live video has quickly become one of the most popular types of online content, especially on social media. Not only is Facebook Live thriving, with one in five videos being live streams , but other major platforms like Instagram , Twitter , YouTube , and -- most recently -- LinkedIn , have embraced similar features.

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Vidyard

SEPTEMBER 12, 2016

Actually, you deserve much more, and that’s why we may have something shiny and gold with your name on it…drum roll, please… The Video Marketing Awards are coming soon! So take this moment to reflect on everything you’ve achieved this year, and consider nominating your team for your very own golden, statuesque Video Marketing Award.

Video Marketing 50

Video Marketing Planning Webinar Metrics Marketing & Strategy 50

Content Standard

MARCH 14, 2019

We’ve been hearing a lot about the potential of livestreaming for marketing for years now, and while some brands have stuck their necks out, many are holding back. In fact, people watch live videos three times longer than prerecorded ones. But a live video strategy won’t be right for every brand.

Tactics 108

Tactics Brand Identity Branding Planning 108

Sprout Social

JULY 12, 2019

The situation is clear: you must create engaging video content on social media. It’s already hard to churn out videos, but it’s a lot harder to make sure your content resonates for the right reasons – you want to get customers excited about your brand. Posted by Shinola on Thursday, September 8, 2016.

Social Media 103

Social Media Video Marketing Media Viral Marketing 103

Convince & Convert

NOVEMBER 6, 2017

Live video is nothing new. In fact, live broadcasting has been around since the 1950s. However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. Live Video Builds Trust with Your Customers.

Facebook 228

Facebook Paid Search Agency Companies B2B 228

Webbiquity

OCTOBER 23, 2018

33% of inbound marketers and 31% of outbound marketers rank outbound marketing practices, such as paid advertising, as the top waste of time and resources,” per HubSpot in 2016. ” Inbound marketing is a growth strategy utilized by marketers to increase brand awareness and drive traffic. What is Inbound Marketing?

Inbound Marketing 264

Inbound Marketing Paid Content Top of Funnel High Quality Lead 264

Content Marketing Institute

FEBRUARY 5, 2018

Well, one of the most underused forms of content promotion on Facebook is live video. Daily watch time for Facebook Live content has grown by more than four times since its launch in 2016. On top of that, users comment on Facebook Live videos at 10 times the rate of standard content. Create static Facebook videos.

Social Media 167

Social Media Promotion Media Content 167

Vidyard

APRIL 19, 2016

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. The personalized video and a related personalized thumbnail image can be seamlessly merged into outbound email and social campaigns.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

Hubspot

JULY 23, 2019

These platforms were either launched or completely rebranded in 2016 or later. Year Launched: 2017 (Founded in 2016). The platform allows you to film short videos that play on a repetitive loop just like Vine. Like similar video platforms, it has been primarily adopted by users under 30 years old. But, like Musical.ly

Social Media 101

Social Media Social Marketing Media Planning 101

Spiralytics

FEBRUARY 26, 2023

Millions of content creators are using it to publish video content consistently. Like the old yet iconic app Vine and Instagram’s Reels , TikTok allows people to upload and share short-form videos online. Viral videos from the app helped individuals and organizations promote themselves, their products, and their services.

Paid Content 125

Paid Content Merchandising Paid Search Agency Advertising Agencies 125

KoMarketing Associates

OCTOBER 19, 2017

Between June 2016 to March 2017, the monthly active users of Weibo grew by 20 percent from 282 million to 340 million. In 2016, there were 1.3 Weibo is used as a channel to broadcast these events and, as a result, Citrix attracts many tech experts with these interests to follow and like their Weibo profile. . Followers: 121,000.

Profiling 120

Profiling Examples Enterprise Management B2B 120

SocialPilot

MARCH 12, 2024

Integrated marketing can be defined as a strategy for providing a cohesive, holistic brand narrative across all platforms where the brand chooses to advertise. Integrated marketing ensures brand consistency regardless of where buyers would want to connect with it. So we’ll begin by first trying to define Integrated Marketing.

Paid Content 84

Paid Content Campaigns Examples Advertising Agencies 84

Content Standard

SEPTEMBER 12, 2017

There’s no secret as to why Facebook, Twitter, Snapchat, and other social networks have been so aggressive in creating live video solutions and experiences for their content creators. When done correctly, live video benefits all sides: Brands get access to another dynamic form of content, and consumers love it.

Broadcasting 42

Broadcasting Brand Identity Branding Distribution 42

Hubspot

DECEMBER 19, 2016

2016 was a year of unprecedented creative opportunities for advertisers. Advancements in technology enabled agencies to develop campaigns across innovative new mediums, pushing the boundaries of digital advertising and inviting consumers to experience brands like never before. 4 of the Biggest Advertising Trends of 2016.

Advertising Agencies 28

Advertising Agencies Advertisements Advertising Trends 28

Sprout Social

OCTOBER 10, 2019

What’s not so simple, however, is growing your Twitter account and turning it into an actual tool that generates leads and builds up your brand. Building brand presence. It’s not necessarily just about broadcasting your content like Instagram or Pinterest, for example. The way that a lot of brands Tweet is very one dimensional.

Twitter 106

Twitter Marketing Strategy Marketing & Strategy Tips 106

Hubspot

FEBRUARY 5, 2018

As part of YouTube's overall work toward greater transparency into the content shared on its site, videos uploaded by news creators that receive any degree of public or government funding will be labeled as such. The label will appear below the video itself, and above its title broadcasters, as per the example below: Source: YouTube.

Youtube 74

Youtube Broadcasting Marketing Proposals Content 74

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage. Power of the podcast.

Examples 108

Examples Brand Identity Branding Paid Search Agency 108

SmartBug Media

MARCH 24, 2020

We’ve all had the notifications pop up on our phones when a friend decides to share a moment in real time—but is your brand utilizing Facebook Live to its full marketing potential to stand out in the noisy digital space? It wants people to utilize video there and stay engaged. What Is Facebook Live? You can create an email campaign.

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

Content Standard

SEPTEMBER 5, 2018

Yet, surprisingly, few non-gaming brands are using Twitch in their marketing efforts. While enterprise brands seem slow to embrace the platform, publishers are already getting in on the act. Yet in its current state, branded Twitch marketing content remains few and far between. Brands Are More Curious Than Confident.

Brand Identity 53

Brand Identity Branding Gartner Cable 53

Content Standard

OCTOBER 1, 2014

Mobile video viewing is growing faster than ever. The slew of devices to choose from, faster networks, and more bandwidth have all led users to flock to mobile to consume video, a trend that signals new challenges for video content marketing. By 2016, that number will increase to over 50 percent, the company predicts.

Mobile Marketing 40

Mobile Marketing Video Marketing Content Marketing Planning 40

Hubspot

APRIL 28, 2017

Our advice is to publish no more than 3X per day, to invest in live and native video content, and to connect with your audience and customers on Facebook Messenger (but more on that later). Read our ebook for ideas on how to optimize your brand's Facebook Page for more effective advertising on the mega-popular platform. Source: CNBC.

Social Media 78

Social Media Facebook Paid Search Agency Marketing AI 78

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. 76BrandFilms, a video studio. So, it was an honor to be included. Does the new structure make sense?

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Sprout Social

MAY 10, 2019

The first video, “ Me at the Zoo ,” launched on April 23, 2005, and the first ads followed two years later. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By 2010, YouTube was generating more than two billion views each day.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Hubspot

JUNE 15, 2020

While Facebook and Instagram launched live streaming features in 2016, LinkedIn just recently decided to join the live streaming platforms. billion hours of live video. To get started with LinkedIn Live, you can complete an application online to become a Live broadcaster. In fact, in 2019, internet users watched 1.1 Recruiting.

Linkedin 69

Linkedin Marketing & Strategy Marketing Strategy Paid Search Agency 69

Hubspot

APRIL 20, 2017

People go to Facebook for news and content consumption more than ever, and they use Facebook to connect with brands and publishers, as well as their friends and family. Simply put, if you're not using Facebook for advertising, video marketing, and content sharing, you're behind the curve. Live Video. Where is Facebook now?

Marketing AI 76

Marketing AI Conference Facebook Broadcasting 76

Sprout Social

APRIL 29, 2020

What better way to display your brand’s human side to your customers than to showing the people behind your company? More people than ever use live streaming, with Facebook video posts growing by around 94% a year in the US alone. The question becomes how do you take advantage of that engagement for your brand?

Broadcasting 144

Broadcasting Facebook Tips Cross-Selling 144

Buffer

OCTOBER 1, 2018

In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. In 2016, Bored Panda was visited by about 17 million people, on average, per month. This is the same strategy used by brands such as REI , Birchbox , and Fedex.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Content Standard

MARCH 1, 2016

However you do the math, marketers were glad to have February 29 on the books in 2016. This year, brands took the day to experiment with enterprise marketing campaigns. Here’s a look at a few of the most interesting examples, with native advertising leading the charge, and why brands should pursue these efforts year round.

Campaigns 40

Campaigns Paid Search Agency Advertising Agencies Broadcasting 40

Content Standard

MAY 18, 2017

As we’ve seen with so many brands in the past, however, the smart choice is to tackle these PR headaches head on. You can start by examining the marketing responses of other major brands that have found themselves in the midst of a crisis. In 2016, the company returned to TV advertisements with a new pitch to consumers.

PR 48

PR Brand Identity Branding Transparency 48

Content Standard

MARCH 1, 2016

However you do the math, marketers were glad to have February 29 on the books in 2016. This year, brands took the day to experiment with enterprise marketing campaigns. Here’s a look at a few of the most interesting examples, with native advertising leading the charge, and why brands should pursue these efforts year round.

Campaigns 40

Campaigns Paid Search Agency Advertising Agencies Broadcasting 40

Contently

MAY 23, 2016

That custom content has a reputation for being pretty damn funny—like this absurd video for Allegra that shows a woman petting sponges. I recently caught up with Rick Hamann, CCO of The Onion, who’s been helping lead The Onion’s sponsored content efforts since he came to the company in 2016. Do you ever turn brands away?

Advertising Agencies 114

Advertising Agencies Paid Search Agency Content Marketing Planning 114

Sprout Social

NOVEMBER 15, 2016

Turning Employees Into Brand Advocates. What better group to represent your brand than the people who define it? One of the easiest ways to turn your employees into brand advocates is to make it easy. It’s a great way to streamline the important messages and content that matter to your brand. You can’t always be selling.

Social Media 94

Social Media Media Business Social Networks 94

Sprout Social

NOVEMBER 1, 2016

With a focused approach, travel brands can leverage word-of-mouth marketing to increase exposure and build stronger relationships with first-time and repeat customers on social media. Marriott was one of the first travel brands to join Snapchat. — Airbnb (@Airbnb) August 27, 2016. pic.twitter.com/mrKyaTYby1.

Social Media 91

Social Media Class Word of Mouth Media 91

SnapApp

AUGUST 11, 2015

With these mediums, you can meet those needs and build ethos around your brand. Today, we’ll take a look at some of the different avenues you can pursue to foster a deeper relationship with your audience – and will help position your brand as an expert in its field at the same time. The case for video is a strong one.

Paper 54

Paper B2B Marketing Planning Screencast 54

Content Standard

APRIL 16, 2018

In November, 2016, bathroom appliance manufacturing company Kohler faced this very test—and the answer was yes. The brand’s internal content studio made a quick, confident reply. The brand’s depiction earned itself nearly 15 million impressions , a remarkable result for any creative team. ” L’Oréal.

Paid Search Agency 43

Paid Search Agency Examples Advertising Agencies Broadcasting 43

EveryoneSocial

MARCH 2, 2017

Digital video sharing takes over as this years’ top social media trends, and it has completely changed the socialscape for good. More than 200 million people are consuming digital video content in the U.S. Statista says that from 2012 to 2020, the number of people watching online video will climb to 232.1 million people.

Social Media 49

Social Media Trends Media Broadcasting 49