Leadspace

JUNE 10, 2016

Highlights of the highlights: everyone is struggling to improve SDR effectiveness, the necessity of building a strong Ideal Customer Profile for demand gen, the value of buyer-centric messaging for sales teams and the fact that there exists the term “skilling” to identify the process of getting SDRs together to learn from one another.

B2B Marketing 48

B2B Marketing Ideal Customer Profiles CMS Development Marketo 48

Webbiquity

AUGUST 13, 2019

Our users demand better—and usage intelligence can help us deliver that. Keith Fenech is VP, Software Analytics at Revulytics and was the co-founder and CEO of Trackerbird Software Analytics before the company was acquired by Revulytics in 2016.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Sprout Social

MAY 18, 2016

Customer acquisition is an incredibly tough goal and competition continues to grow as startups and businesses around the world increase in numbers. If you’re going to drive the customers and interest you need to survive you need to start generating demand for your product or service. What Is Demand Generation?

Demand Generation Agencies 77

Demand Generation Agencies Demand Generation Demand Webinar Metrics 77

Biznology

JANUARY 19, 2018

So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Katie Martell coined the term “on-demand marketer” to describe herself and her business. To his credit, he achieved the difficult milestone of moving the trade pubs to 100% digital in 2016.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

SnapApp

FEBRUARY 22, 2016

Two years ago, G3 Communications merged their secondary conference into Content2Conversion to give both content and demand gen marketers a place to team up and get the most out of our programs. Multi-touch Demand Generation. Heidi Bullock , VP of Demand Generation at Marketo presented on “ The Right Message at the Right Time. ”

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

SnapApp

FEBRUARY 23, 2016

Two years ago, G3 Communications merged their secondary conference into Content2Conversion to give both content and demand gen marketers a place to team up and get the most out of our programs. Multi-touch Demand Generation. Heidi Bullock , VP of Demand Generation at Marketo presented on “ The Right Message at the Right Time.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Zoominfo

AUGUST 31, 2020

Go-to-market plays : Cross-sell campaigns, account-based marketing campaigns, and demand generation campaigns. The 33-year average tenure of companies on the S&P 500 in 1964 narrowed to 24 years by 2016 and is forecast to shrink to just 12 years by 2027,” according to research from Innosight, a business strategy consultant.

Marketing Management 130

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 130

Bluetext

FEBRUARY 14, 2024

VC and PE firms educating acquisition community And while these former officials are helping VCs and startups better speak the language of Washington, there are parallel efforts underway to educate government leaders and contracting officers on how to better identify and engage with startups. At the event, Melissa A. Johnson, U.S.

Enterprise Management 36

Enterprise Management Work Management Marketing Management Startups 36

Content Standard

FEBRUARY 22, 2016

Audiences demand content on faster schedules, competitors crank out multiple posts a day via multiple channels, and even Google has begun taking nods from Twitter when it comes to keeping users up to the moment. The post 2016 Social Media Marketing Trends: Better, Faster, Stronger appeared first on The Content Standard by Skyword.

Social Media 40

Social Media Social Marketing Trends Media 40

Ledger Bennett

JANUARY 9, 2022

Zuora estimated a total addressable market of $102 billion from 2016-2020. It increases return on customer acquisition costs – one time payment models have a set rate of return on your cost of acquisition. Companies have to constantly interact and make their customers happy to create demand for their services.

Cross-Selling 59

Cross-Selling Work Management B2B Marketing Management 59

Hinge Marketing

FEBRUARY 2, 2016

Political preferences aside, the primaries are giving us a preview of the 2016 elections. SEE ALSO: 7 Top Trends to Impact AEC Marketing in 2016. With the Iowa caucuses now behind us, we’re fully entrenched in the volatility between establishment candidates and the party disruptors. Is the firm visible? Additional Resources.

Work Management 48

Work Management Marketing Management Demand Paid Search Agency 48

PureB2B

SEPTEMBER 1, 2020

Philippines-based Cobena was founded in 2016, and was recognized in 2019 by APAC Business Insights as one of the fastest growing business intelligence companies. Majority Investment in business intelligence firm expands innovative solutions offered by DSG; Company names Bill Harrigan as SVP of M&A and Corporate Development.

Top of Funnel 62

Top of Funnel Enterprise Management VALS Marketing Management 62

readwrite

MAY 14, 2022

percent more on programmatic display advertisements than they did the previous year, accounting for the most significant yearly rise since 2016. What you shouldn’t overlook when choosing a demand-side platform. In 2021, marketers in the United States spent 41.2 These are: Supported devices.

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Paid Search Agency 126

Hubspot

MARCH 4, 2016

Is your ecommerce strategy for 2016 strong enough to deliver on your growth goals? With the rising cost of ecommerce customer acquisition, all too often it can feel like you’re putting more effort into your acquisition strategy but seeing the same results. Register now to view the series on demand.

eCommerce 28

eCommerce Demand Webinar Metrics Acquisitions 28

Liveintent

AUGUST 21, 2019

Performance apparel company vuori struggled with scaling creative at the same rate as spend, says customer acquisition manager Bret Fredrickson. The challenge: Diversifying acquisition efforts beyond Facebook. Learn more about how you can better prepare to face those challenges by watching the full webinar, available on-demand.

eCommerce 48

eCommerce Brand Identity Branding Acquisitions 48

Kabbage

NOVEMBER 9, 2016

If you’re looking for the best resources on all things marketing or simply want to fill up on some great content – check out this comprehensive list of the best marketing blogs from 2016. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Demand Gen Report.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

If you’re looking for the best resources on all things marketing or simply want to fill up on some great content – check out this comprehensive list of the best marketing blogs from 2016. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Demand Gen Report.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

SWZD

JUNE 30, 2017

Some of your demand generation channels are pulling their weight, others not. Brian Carroll, marketing consultant and author of Lead Generation for the Complex Sale , lays out a three part program for analyzing your channel mix, then selecting the combination that works best for your B2B demand generation program. Adwords: 6.

Cost per Lead 48

Cost per Lead Advertising Channels Cost Per Click Lead Ranking 48

Conversica

SEPTEMBER 8, 2020

Before Jobvite, Peter helped E2Open (a cloud-based, on-demand software company for supply chains) go public. Peter later facilitated taking the company private through an acquisition by PE firm, Insight Venture Partners. Mark joined Apptio as employee #20 back in 2010 when it was in its early venture-backed growth.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Lead Ranking 52

Brandpoint

MARCH 19, 2019

According to Demand Gen’s 2016 Content Preference Report , 80 percent of B2B buyers consume at least three pieces of content before even talking to a sales person. According to Act-On and Gleanster research, about 70 percent of companies use email for customer acquisition and retention. Content and lead generation.

Top of Funnel 104

Top of Funnel Content Marketing Work Management Marketing Management 104

Cintell

NOVEMBER 9, 2015

In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. Erika has over 15 years of B2B marketing, public relations and demand generation expertise. Here’s one of their stories: . Erika Goldwater, VP of Marketing, ANNUITAS.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

chiefmartech

APRIL 24, 2018

To appreciate the magnitude of martech’s diversity (and the effort behind this project), the size of the 2018 landscape is equivalent to all of the marketing tech landscapes we assembled from 2011 through 2016 added together : For reference, here are the 2011 , 2012 , 2014 , 2015 , 2016 , and 2017 versions of the landscape.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

KEO Marketing

MARCH 11, 2016

Lead Accelerator seemed to be the product LinkedIn hoped to use to jumpstart its growing B2B focus, generated by its 2014 acquisition of Bizo. While initial demand was solid, the product required more resources than anticipated to scale,” Steve Sordello, LinkedIn CFO admitted in the company’s fourth-quarter earnings statement.

Paid Search Agency 48

Paid Search Agency Linkedin Ads Advertising Agencies 48

Inbox Insight

DECEMBER 4, 2018

However, it appears the tides are turning… With the rapid growth of data-driven targeting strategies deployed by marketers, account-based marketing (ABM) is driving demand for programmatic advertising. Lack of value chain transparency.

Advertising Agencies 69

Advertising Agencies Advertisements Advertising Paid Search Agency 69

Sprout Social

APRIL 10, 2017

billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Your CEO most likely sent out an inspiring email or gave an enthralling speech at the end of 2016 outlining the core goals for 2017. According to the Sprout Social Q3 2016 Index , 57.5% There are more than 1.86

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

Leadspace

JANUARY 1, 2017

2016 may finally be behind us, but the momentum from some truly remarkable innovations in B2B martech will almost certainly come to define the year ahead. There are so many vendors in the demand generation and marketing ops spaces who are all saying the same things. 1) Data will rule. And to be strong you need the best data.

Marketing AI 67

Marketing AI Account Based Marketing Lead Ranking B2B 67

Leadspace

OCTOBER 5, 2016

With the recent unveiling of Salesforce Einstein , Dreamforce 2016 was always going to be abuzz with talk of Artificial Intelligence. Dreamforce 2016 Resources, FAQs and more. However, as Leadspace CEO Doug Bewsher pointed out in a recent Demand Gen Report article , for AI to remain relevant it needs to evolve beyond predictive alone.

Marketing AI 59

Marketing AI Buzz Enterprise Management Lead Ranking 59

EMagine B2B Blog

AUGUST 13, 2018

2016 was a low point with huge losses hitting some of the largest providers. Most of it has to do with imbalanced supply and demand, as well as poor operational management. The current state of hospitals in the U.S. The financial performance of hospitals across the U.S. has been under pressure. And, hospitals are expensive.

Case Studies 48

Case Studies Cost Acquisitions Marketing Management 48

KoMarketing Associates

AUGUST 19, 2013

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

readwrite

MAY 14, 2022

percent more on programmatic display advertisements than they did the previous year, accounting for the most significant yearly rise since 2016. What you shouldn’t overlook when choosing a demand-side platform In selecting a Demand Side Platform (DSP), there are four key things you shouldn’t overlook for the best return on ad budget.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

NetLine

JANUARY 2, 2019

While striking the balance between realist and visionary, Tim’s perspective provides B2B marketers with the “real-talk” of what matters most in demand gen. Externally, you’re probably already marketing with your paid acquisition, PR, and regular marketing mix. Founded in 2016 and based in San Francisco, People.ai

Marketing Budget 61

Marketing Budget Budget Programs Peer-to-peer Paid Search Agency 61

VisumCX

MAY 23, 2017

Earlier this month Chiefmartech.com unveiled it’s 2017 Marketing Technology Landscape Supergrahic that listed an eye popping 5,381 technologies, which signified approximately 40% growth over 2016. However, CMOs now have the challenge of managing the pace of technology acquisition and deriving value from these investments.

Work Management 40

Work Management Marketing Management Marketing Automation Services Lead Ranking 40

Heinz Marketing

JANUARY 10, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. Who are good at the marketing, good at creative, good at campaigns, even good at designing demand generation programs, but do not always know how to speak the language of finance. Talk a little bit about that gap.

Demand Generation Agencies 106

Demand Generation Agencies Advertising Agencies B2B Sales Lead Scoring 106

Computer Market Research

MAY 6, 2014

These changes range from the expansion of cloud computing services to increased demand to target midmarket segments. It is estimated that by 2016, paid search is expected to grow by 75% and become a $61.1 The channel landscape has undergone tremendous changes. A study conducted by CSO Insights in 2013 discovered that 42.9%

Enterprise Management 60

Enterprise Management Advertising Channels Paid Search Agency Marketing Management 60

Hinge Marketing

APRIL 15, 2016

These firms become top acquisition prospects and can receive extraordinary valuations. New, patentable green construction techniques, for example, could provide a competitive advantage as the demand for LEED-certified buildings increases. If top managers appear likely to remain after an acquisition, a firm’s valuation improves.

Paid Search Agency 53

Paid Search Agency Work Management Companies Marketing Management 53

Computer Market Research

MAY 6, 2014

These changes range from the expansion of cloud computing services to increased demand to target midmarket segments. It is estimated that by 2016, paid search is expected to grow by 75% and become a $61.1 A study conducted by CSO Insights in 2013 discovered that 42.9% The channel landscape has undergone tremendous changes.

Advertising Channels 60

Advertising Channels Enterprise Management Paid Search Agency Marketing Management 60

KEO Marketing

JUNE 14, 2016

Video marketing has become a critical marketing strategy of 2016. In a Demand Metric survey last fall, 74% of businesses reported that video content outperformed other types of content in driving conversions. According to a recent study by the Web Video Marketing Council, 96% of B2B marketers are now using video.

Top of Funnel 48

Top of Funnel Marketing Funnels Paid Search Agency Video Marketing 48