ANNUITAS

SEPTEMBER 21, 2018

A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? And what does this mean for our ANNUITAS Perpetual Demand Generation ® (PDG) investments? (So Good morning.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

ANNUITAS

MARCH 4, 2020

The Growth Marketing movement (aka growth hacking ) – now nearly ten years old – has had a significant and positive impact on the efficacy of demand marketing. In a Strategic Demand state, business growth is built around and adaptive to customer critical path, not interruptive tactics. So how did the discipline hit a wall?

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

Martech

DECEMBER 1, 2021

Leading link management tool Bitly announced its recent acquisition of QR code generator platform Egoditor GmbH. This is Bitly’s first acquisition, increasing the organizations’ customer base to 5 million active users. The post Bitly announces acquisition of Egoditor appeared first on MarTech.

Acquisitions 107

Acquisitions Marketing Management Digital Experience Platform Paid Search Agency 107

Zoominfo

MARCH 2, 2022

Henry Schuck, the founder and CEO of ZoomInfo, was recently on the M&A Science Podcast , hosted by Kison Patel, where he talked about his experience with mergers and acquisitions. Since 2015, ZoomInfo has made 12 acquisitions with multiple purposes in mind. Can our data make the software competitively differentiated?

Acquisitions 100

Acquisitions Zoominfo Work Management Marketing Management 100

Digilant

MARCH 5, 2024

What Vizio’s Acquisition Means For the Advertising Landscape This move highlights the growing importance of advanced TV platforms in the digital advertising ecosystem. The ubiquity of this ACR data in the market is noteworthy; virtually every Demand-Side Platform (DSP) has easy access to its data and inventory.

Acquisitions 52

Acquisitions Advertising Agencies Opt-out Opt-in 52

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. Yet, understanding the difference between demand gen and lead gen is crucial to the success of your marketing efforts. Unlike demand gen, lead gen is more transactional.

Demand Generation 106

Demand Generation Demand Generation Agencies Lead Generation Demand 106

Porch Group Media

DECEMBER 8, 2021

While retention may offer a better ROI, clearly both are important for sustainability and growth and the ongoing process of customer acquisition allows you to grow your customer base. Related Post: New Movers -The Untapped Opportunity to Transform Your Customer Acquisition.

Acquisitions 52

Acquisitions Webinar Metrics First-Mover Advantage Tactics 52

Zoominfo

OCTOBER 5, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic. Does demand generation sound similar to lead generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

ClearVoice

DECEMBER 19, 2023

What is demand generation? Demand generation is a marketing strategy that marries your sales and marketing teams through initiatives designed to generate interest in your product or service (read: demand) and ultimately convert leads into customers. Why is demand generation important?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Oktopost

APRIL 9, 2024

B2B Demand generation is changing. 59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Demand generation is a strategy that seeks to create new potential customers by increasing brand awareness and interest in the solutions you provide.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

ANNUITAS

MARCH 19, 2020

Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. Here are our top four recommendations to (re)focus demand marketing through this current crisis and beyond: 1. Website [4.03%]. Nurture [2.65%].

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Champion Communications

OCTOBER 4, 2023

Logicalis UK & I Logicalis talks dos and don’ts of M&A one year on from Q Associates acquisition Last August, Logicalis bought out Microsoft and Cisco partner Q Associates to bulk up its UK&I data-centric IT service capabilities. The news was covered in Business Leader.

Acquisitions 62

Acquisitions Work Management Marketing Management Verticals 62

Zoominfo

APRIL 30, 2021

In this quick read, we look at takeaways from the sudden switch to virtual conferences, the effect going virtual has on the customer acquisition funnel, and the implications this short-term shift can have on the long-term future of your events. With fewer overall events, are the number and the quality of your leads impacted?

Trade Show 130

Trade Show Acquisitions Top of Funnel Enterprise Management 130

KoMarketing Associates

JANUARY 10, 2018

As manufacturing marketers shift their objectives in the new year, research now shows that they were heavily focused on customer acquisition in 2017. The research showed that customer acquisition was still the top priority for 42 percent of respondents in 2017.

Acquisitions 166

Acquisitions Customer Surveys Demand Generation Agencies Advertising Benchmark 166

KoMarketing Associates

DECEMBER 18, 2017

According to the second annual “Database Strategies and Contact Acquisition Survey” from Demand Gen Report, about 65 percent of marketers intend to target specific segments in the future for better engagement. Approximately 37 percent intend to grow their database in the near future to add as many new accounts as possible.

Acquisitions 178

Acquisitions B2B Marketing B2B Verticals 178

DealSignal

FEBRUARY 20, 2024

It’s likely to be another challenging year for Demand Generation professionals, so need to plan for the year and more importantly plan to pivot in the middle of the year. Read about Demand Generation trends for this year and be ready to act. Pipeline is still the primary metric used to evaluate the demand generation team.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

Sprout Social

JUNE 16, 2022

Corporate mergers and acquisitions are long, complicated deals that take months if not years to execute. A social media planning framework for before, during and after mergers or acquisitions. Successful M&A demands social team involvement. The post Planning a merger or acquisition? This is a huge mistake.

Social Media 105

Social Media Acquisitions Planning Media 105

Liveintent

SEPTEMBER 8, 2021

While sending messages to subscribers may be the first thing that comes to mind when you think about email acquisition principles, email marketing is only a small piece of the puzzle. change the rules and demand more, more, more for you to contact that user in the future. Score acquisition sources. ABC: Always Be Capturing.

Acquisitions 71

Acquisitions CRM Privacy Advertising Agencies 71

Porch Group Media

JULY 9, 2020

[ON-DEMAND WEBINAR] Customer Acquisition Marketing: Tools & Tactics. In a report by WBR Insights, 80% of digital marketers stated they are feeling great pressure to meet customer acquisition and revenue goals, stating that they feel like they are “running on a never-ending hamster wheel”. Watch the Webinar Below.

Acquisitions 52

Acquisitions Webinar Metrics Tactics Demand 52

ClearVoice

APRIL 19, 2021

What is demand generation? Demand generation encompasses a wide range of sales and marketing initiatives designed to develop interest in a company’s products or services and convert leads into customers. Our guide introduces you to demand generation, a dynamic and evolving marketing tactic. What is demand generation?

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Demand CMS Development 94

ANNUITAS

DECEMBER 4, 2020

By that I mean, how does chat work with both your engagement channel strategy and Demand Process to strategically meet a prospect where he or she is in the funnel? To succeed, you must integrate chat with Demand Process to orchestrate engagement through the funnel. Then you optimize and build Demand Process into your chat strategy.

Demand 130

Demand Enterprise Management Marketing & Strategy Marketing Strategy 130

Porch Group Media

AUGUST 12, 2021

Request More Info The post [ON-DEMAND WEBINAR] New Movers: The Untapped Opportunity to Transform Your Customer Acquisition first appeared on V12. Interested in learning more about how to turn new movers into new customers? Contact us today!

First-Mover Advantage 52

First-Mover Advantage Acquisitions Webinar Metrics Demand 52

Aberdeen

NOVEMBER 23, 2020

Spiceworks Ziff Davis (SWZD) has acquired Aberdeen, a leading global provider of behavioral-based marketing solutions, from intent-targeted media to demand gen programs and independent industry research. rich research library of industry intelligence, technographic data, firmographic data, and demand generation call center).

Intent Data 98

Intent Data Acquisitions Intent Demand Generation Agencies 98

Porch Group Media

MAY 4, 2021

In recent findings from PFL and Demand Metric, marketers who use 4 to 6 channels in their omnichannel campaigns report the best response rates in reaching consumers with meaningful engagement. Customer Acquisition. The top ranked marketing objective according to Nielsen’s research is customer acquisition.

Acquisitions 84

Acquisitions Planning First-Mover Advantage Marketing & Strategy 84

Inbox Insight

DECEMBER 15, 2023

Understanding the key performance indicators (KPIs) or metrics associated with B2B demand generation can be a pivotal factor in the success of your marketing efforts. Demand generation refers to any way of creating demand. Why should B2B marketers focus on demand gen KPIs?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Acquisition Demand 52

ANNUITAS

DECEMBER 20, 2018

Adobe announced that consumer demand for personalized content reached an all-time high in 2018, a theme that underscored some of the most prominent trends of the year. Earlier in the year, Deloitte found that more than a third of corporations with revenue over $1 billion intended to pick up the pace on acquisitions.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

LeadsRX

FEBRUARY 16, 2021

Here’s one take on the deal from MarketingDive: “IHeartMedia’s acquisition of Triton Digital is another sign of how media and technology companies aim to help marketers reach the growing audience for podcasts, whose key advantages for consumers are portability and flexibility.”.

Multi-Touch Attribution 98

Multi-Touch Attribution Acquisitions Multi-Channel Broadcasting 98

6sense

DECEMBER 10, 2021

The acquisition seeks to provide 6sense users with essential pipeline planning, forecasting and measurement capabilities to achieve their pipeline and revenue goals with greater predictability. Demand Gen Report: Why did you decide to acquire Fortella? DGR: Why did you decide to initiate the acquisition?

Acquisitions 62

Acquisitions Forecasting Bombora Lead Ranking 62

ANNUITAS

MAY 28, 2020

In it, Scott offered four actionable ways to quickly and effectively shift your demand marketing plan to accommodate the changing business environment. He and another colleague, Lee Anne Wimberly, have been leading the effort to uncover the real world results of these recommended demand marketing strategy shifts during the COVID-19 crisis. .

Top of Funnel 147

Top of Funnel Demand Webinar Metrics Paid Search Agency 147

Porch Group Media

DECEMBER 23, 2019

[ON-DEMAND WEBINAR] Apparel Retail Marketing: Ramp Up Customer Acquisition in 2020. Questions or interested in learning how V12 can help boost your apparel retail acquisition and retention efforts? In this webinar, V12 explores the clothing and accessories industry and how marketers can adapt. Watch the Webinar Below. .

Acquisitions 52

Acquisitions Webinar Metrics Demand Purchase Intent 52

seo.co

DECEMBER 1, 2020

One of the most important elements of backlink acquisition to get down early is backlink acquisition timing. In this guide, we’ll teach you how to time your backlink acquisition. The Basics of Backlink Acquisition. Let’s start with a primer on backlink acquisition, and its role in SEO. Why Does Timing Matter?

Acquisitions 69

Acquisitions Domain Link Building High Quality Lead 69

Marketing Interactions

AUGUST 1, 2021

I just read a recommendation that B2B organizations should allocate 46% of budget to brand marketing and 54% to demand gen. Demand marketing is said to be focused on short-term acquisition – those 5% – 10% of buyers currently in-market. Demand – urgency. Demand – advancement. Demand – acquisition.

Demand 69

Demand B2B Marketing Brand Identity Branding 69

Sharpspring

DECEMBER 17, 2020

In business, whether it’s B2B or B2C, the ultimate goal is to create demand, delight customers, and have them coming back for more. This blog will serve as a helpful guide to demand generation strategies and will provide you with all the steps necessary to help you master demand generation tactics. What is Demand Generation?

Demand Generation Agencies 90

Demand Generation Agencies Demand Generation Marketing Automation Services Top of Funnel 90

Liveintent

SEPTEMBER 17, 2019

That’s why we assembled a panel of some of our fastest-growing direct-to-consumer customers to ask them to share some of the lessons they’ve learned about pursuing new acquisition channels. It’s free and available on-demand here. Our experts weigh in below. Watch the complete webinar below.

Acquisitions 83

Acquisitions Advertising Channels Allocation Peer-to-peer 83

Porch Group Media

DECEMBER 2, 2021

However, while 44% of businesses focus on customer acquisition, only 18% focus on customer retention. The post [ON-DEMAND WEBINAR] Build a Data-Informed Customer Retention Strategy in 2022 first appeared on V12. Customer retention plays a critical role in profitability and growth and is one of the most effective marketing strategies.

Webinar Metrics 101

Webinar Metrics Demand Ad Building Marketing & Strategy 101

Outgrow

MARCH 30, 2021

How to Measure the Success of a Demand Generation Campaign? That’s exactly what happens when you don’t measure the performance of your demand generation campaign. B2B demand generation works out only if there’s the right tracking involved. B2B demand generation works out only if there’s the right tracking involved.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Cost per Acquisition Demand 98

Directive Agency

FEBRUARY 1, 2022

If you’ve been in the Marketing Operations or Revenue Operations world for a while, you’re probably familiar with demand waterfalls. The original demand waterfall was published by SiriusDecisions (now part of Forrester) back in the early to mid-2000s. Now, there’s another version… released last year under the Forrester brand.

Demand 59

Demand Lead Ranking Top of Funnel B2B 59