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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Software Solutions Used. Plans for 2015 Demand Generation Spending, by Channel. Final Thoughts.

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What are Technology Firms’ Top Business Challenges of 2015?

Hinge Marketing

As part of a new body of research, a number of tech firms (along with firms from six other industries) were surveyed about their top business challenges and marketing priorities for 2015. SEE ALSO: Top Trends in Technology Marketing for 2015. And tech firms are no different. Top Five Challenges. Let’s take a deeper look.

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Video Marketing Statistics: What You Must Know for 2023

Optinmonster

Every year since 2015, Wyzowl has revealed its annual video marketing report. While foundational metrics like sales and customer retention might be overshadowed in video marketing, it’s possibly because they’re tough to correlate and measure compared to direct metrics like views and likes.

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The Relationship Between Customer Engagement, Loyalty And Revenue

Influitive

Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. Marketers know that finding ways to increase customer engagement is good for the bottom line. DocuSign’s domination of product review sites.

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Are You Looking at the Best Marketing Metrics?

Convince & Convert

However, when we asked channel marketers the same question in our 2015 State of Marketing report , we got very different answers. Some of that might be limitations of their software, and some of that might be limitations on data flow. Those are great, business-oriented, bottom-of-the-funnel metrics. Mobile marketers said their No.

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B2B Content Marketing: Will Video Kill eBooks?

markempa

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). Linda and her team are taking a different path. And no wonder. “We

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How Much Money Has Been Invested In Content Marketing Technology

Marketing Insider Group

It doesn’t take an expert to tell you that the content marketing software industry is exploding. As of September 2015, a total of $1,097,847,416 (according to recent, publicly available data from CrunchBase) has been invested from 2006 to present in the 89 companies chiefmartec defines as “content marketing” technology platforms.