Contently

SEPTEMBER 15, 2016

“In the early days of internet advertising, marketers relied on things like targeting to help differentiate ad products that weren’t very engaging,” he said in a video promoting the release. facebook and @google offer similar #ad products. — eMarketer (@eMarketer) September 15, 2016.

Emarketing 60

Emarketing Mobile Advertising Advertising Agencies Privacy 60

KoMarketing Associates

OCTOBER 20, 2015

According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures. It’s Not Just Google AdWords.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Webbiquity

JUNE 23, 2015

As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). How can marketers get the most out of search? The search marketing stats and facts below provide some helpful guidance. Marketers spend a lot of money online; overall, U.S.

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Porch Group Media

MAY 21, 2019

Digital marketing continues to grow. Marketers are inundated by more types of digital data and are continually adjusting their strategies to ingest more data and to improve their marketing execution. It has a median ROI of 122 percent, more than four times higher than any other digital marketing format. eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Contently

JULY 6, 2016

According to a 2015 AP study , only 12 percent of Facebook news consumers have “a lot of trust” for “the news they see there.” ” That’s pretty alarming, considering that a recent eMarketer report found that 50 percent of the U.S. For content marketers, the takeaway here is clear.

Studies 111

Studies Content Emarketing Internet Marketing 111

Optinmonster

OCTOBER 30, 2019

Social selling is one of the most overlooked forms of marketing since many people are confused about what it means in the first place. If you have a company account for any social network ( Facebook , Snapchat, Twitter , Instagram , or LinkedIn), you’re passively involved in social selling already. billion from advertising.

Statistics 76

Statistics Social Media Social Marketing Media 76

Buffer

DECEMBER 4, 2019

This is different than social media marketing, where you might try to drive referral traffic from social media to a website or online store. Andrew Waber of Teikametrics , writing on Marketing Land , points out that there are really four separate stages of shopping experience. First, let’s talk about Facebook Page Shops.

Social Media 98

Social Media Rules Media Click Rate 98

Contently

JUNE 17, 2016

‘Tis the season of reports in the digital content industry. Pew Research’s “State of the News Media” report, however, is a bit more nuanced, mainly because it pulls from a large variety of sources (including Nielsen, comScore, eMarketer, SEC filings, and its own research). US digital ad market up ~$2.7B

Media 60

Media Mobile Advertising Emarketing Facebook 60

Contently

JUNE 17, 2016

‘Tis the season of reports in the digital content industry. Pew Research’s “State of the News Media” report, however, is a bit more nuanced, mainly because it pulls from a large variety of sources (including Nielsen, comScore, eMarketer, SEC filings, and its own research). US digital ad market up ~$2.7B

Media 60

Media Mobile Advertising Emarketing Facebook 60

SnapApp

MAY 5, 2016

Keeping up with content marketing news and advice every month is tough. With today's continuously changing digital landscape and viral campaigns, it's important to keep your finger on the pulse for what's going on in the marketing world around you. Here's our breakdown of the best posts on content marketing from the last 30 days. .

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

Martech Advisor

DECEMBER 12, 2019

Learn More: 88% Customers Say, Shipping Experience Is An Influential Factor In Building Customer Loyalty, Reports ShipStation. While most customers complete 50% of their holiday shopping by CyberWeek, according to a SalesForce Holiday Shopping Report , Free Shipping Day is a blessing for last-minute shoppers.

Banner Ads 52

Banner Ads Advertising Agencies Emarketing Urgency Marketing 52

Sprout Social

AUGUST 30, 2016

Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. In fact, eMarketer discovered less than 50% of brands are actively on Instagram. Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. You Build Trust.

Brand Identity 70

Brand Identity Branding Emarketing Eye-Tracking 70

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. eMarketer ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Content Standard

AUGUST 20, 2016

A SUMO Heavy study, reported by eMarketer , found that 45 percent of respondents would not use buy buttons. Buy buttons are still relatively new: Twitter, Pinterest, Instagram, and Facebook all either launched or expanded their buy button programs in 2015. Approximately another 26 percent had never heard of them at all.

Social Media 40

Social Media Buy Media Emarketing 40

Contently

SEPTEMBER 20, 2016

Earlier this year, Twitter paid a reported $10 million for the global rights to live stream 10 of the NFL’s Thursday Night Football games. Donnigan thinks traditional TV won’t lose its grip on live sports for a long time, despite the hype surrounding cord-cutting and moves made by platforms like Facebook and Twitter. “It

Cable 60

Cable Broadcasting Television marketing Twitter 60

Content Standard

MAY 14, 2015

Sixty-eight percent of marketers and agencies say they will increase their online video ad spend in the next 12 months, according to new survey data from the Interactive Advertising Bureau. Nearly two-thirds of marketers also said their TV ad budgets would stay the same or decrease in the next year. Video Marketing Advantage.

Paid Search Agency 40

Paid Search Agency Video Marketing Ads Advertising Agencies 40

EveryoneSocial

MARCH 2, 2017

For example, video ad spending rose 30 percent from 2015 to 2016. And, eMarketer says digital video will grow by double digits through 2020 going forward. This surge in video viewership and viewer expectation, can be attributed to the launch of Facebook Live. Facebook Live. It was the launch of Facebook Live.

Social Media 49

Social Media Trends Media Broadcasting 49

Content Standard

DECEMBER 9, 2014

Nielsen recently announced plans to begin reporting on Netflix’s and Amazon’s video-on-demand services in an effort to better track consumption trends in video content. ” Nielsen will kick this reporting off next month, using audio-recognition technology to determine what users are watching.

Demand 40

Demand Video Marketing Webcast Paid Search Agency 40

TrustRadius Marketing

AUGUST 21, 2018

This past March, Pew reported that 26% of American adults go online “almost constantly” up from 21% in 2015. Additionally, the share of “constant” internet users ages 50 to 64 has risen from 12% to 17% since 2015. It also affects how B2B marketers can reach buyers. This is up from 35% in 2011. The Modern B2B Shopper.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Onalytica B2B

JANUARY 18, 2017

Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives. In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed. WHAT ARE THE INFLUENCERS SAYING?

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Contently

APRIL 20, 2016

Soon after, the game ended, reporters rushed the field, and Simms unknowingly became part of marketing history. The rise, and failure, of influencer marketing. Disney’s Super Bowl plug became a precursor to a now-ubiquitous marketing practice: influencer marketing.

Advertorials 114

Advertorials Youtube Guidelines Peer-to-peer 114

Hubspot

FEBRUARY 10, 2017

Since Spiegel's blog post, Snapchat has already had a huge impact on social media and content marketing. In fact, since Snapchat's arrival to the social media scene, Facebook and Instagram have launched their own versions of some of Snapchat's most popular features. 2015: Discover and Lenses. 2012: Video arrives.

Paid Search Agency 28

Paid Search Agency Social Media User-Generated Content Emarketing 28

Hubspot

FEBRUARY 25, 2016

Actionable marketing expert Heidi Cohen defines it as the maturation and evolution of social media meets shopping. As consumers migrate to social networks f or online purchases , Twitter, Facebook and others are fine tuning their platforms to align with the shift in online consumption and facilitate sellers. A Diamond In The Rough.

Advertisements 28

Advertisements Advertising Merchandising Contingency Planning 28

Hubspot

JULY 19, 2011

This guest post was written by Christine Herrington, Co-Founder of SEO Skye , a search engine marketing firm based out of Denver, Colorado. It is a brave new world for mobile marketing , and without a proper guide, you could get lost in all the new developments. market will more than double in size, reaching $2.5

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

Vidyard

DECEMBER 17, 2020

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Video Marketing Statistics 2.1 Video Marketing Strategy 2.2

Statistics 157

Statistics Video Marketing Planning Business 157

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. In August, I started this series of 6 content marketing trends affecting your success in 2016. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. In August, I started this series of 6 content marketing trends affecting your success in 2016. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Vidyard

MARCH 23, 2021

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Video Marketing Statistics 2.1 Video Marketing Strategy 2.2

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Hubspot

AUGUST 20, 2019

Additionally, over the last two decades, it has risen as one of the primary marketing channels. Here, we've compiled a list of 45 essential social media stats to ensure you know where to focus your marketing efforts in 2019 to get the highest ROI. Social Media Marketing Statistics/Data 2019. Emarketer ). Marketing Land ).

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Convince & Convert

FEBRUARY 7, 2017

In 2015, Instagram reported having 77.6 billion, as per a report published by eMarketer. percent of brands use Instagram as a marketing tool. percent, as forecasted by eMarketer. percent, as forecasted by eMarketer. This kind of referral marketing technique can have a positive effect on your sales.

eCommerce 150

eCommerce Emarketing Mobile Advertising Paid Search Agency 150

Valasys

JANUARY 9, 2020

According to a forecast by Cisco, videos will comprise 79% of the global internet traffic by the year 2020, which means a year over year increase rate of 63% starting 2015. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Marketing Insider Group

JUNE 8, 2015

What are the top content marketing blogs you read every day? And while there is a long list of blogs and media sites I browse , a bunch of great B2B Marketing blog sites , and many, many more sites I could mention, this is my go-to list of top content marketing blogs I read every day. If you pick one resource, this is the one.

Content Marketing 100

Content Marketing Paid Search Agency Planning Emarketing 100

Webbiquity

JULY 14, 2015

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year.

Stats 80

Stats PR Social Media Social Marketing 80

Valasys

JULY 2, 2019

B2B marketers need to be aware of the latest developments in the AI industry & upgrade their SEO strategies to comply with the latest developments in machine learning, deep learning in particular. These include an optimized site for mobile users, strategies towards optimizing User Experience (UX), & social media marketing.

Marketing AI 69

Marketing AI SEO Lead Ranking B2B 69

Martech Advisor

JANUARY 17, 2020

Way back in 2015, we asked if native advertising will finally take over traditional marketing. Last year, Verizon reported that “native isn’t just a format, it’s a philosophy.” Verizon also noted that marketing investment in this area increased by 25% between 2018 and 2019. Let’s find out.

Practices 66

Practices Top of Funnel Best Practices Mobile Advertising 66

Valasys

SEPTEMBER 27, 2018

The key to planning the perfect B2B marketing strategy and understanding current and future trends is knowing what happens in the B2B marketing industry. B2B Marketing. A formal marketing plan is in place in 45% B2B companies (Statistica). A formal marketing plan is in place in 45% B2B companies (Statistica).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Content Standard

AUGUST 26, 2015

As brand marketers, we’re gearing up for our Q4 overviews, where we lay forth our 2016 budgets and plans and hope neither gets torn apart too much. Content strategy has undeniably earned its place in enterprise marketing budgets this year. In the past, there was a clear difference between a marketer and a content marketer.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40