Webbiquity

JANUARY 19, 2016

46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. That may be because social media isn’t just about lead gen. 64% of sales reps say they closed at least one deal in 2014 directly from social media use. 10 Stats About Social Media Demographics.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Webbiquity

JUNE 16, 2015

42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. Brand awareness was the second-most-popular goal with 88% adding it to their top five, while 21% ranked lead generation as their No. 1: Welcome to Marketing Stats Summer! #2: TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Pit content marketing against paid search, and content marketing gets three times the leads per dollar spent. By 2014, they saw around 5,000. That’s right.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

ViewPoint

SEPTEMBER 29, 2015

Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? Today in part 3, we hear from James Obermayer , Executive Director of the Sales Lead Management Association. Number of U.S.

Account Based Marketing 120

Account Based Marketing Lead Generation Marketing Management ABM 120

Hubspot

APRIL 1, 2020

If you're aiming to truly embrace your team's unique qualities in 2020, here are 25 stats to know about the state of workplace diversity, how it benefits companies, and where companies are still falling behind. 25 Stats About Diversity in the Workplace. General Stats. This number rose from 15% in 2014. is growing.

Stats 90

Stats Gartner Thought Leadership Click Rate 90

Rollworks

DECEMBER 14, 2021

Even as far back as 2014, ITSMA developed a survey where they found almost 85% of marketers that measured their ROI said their ABM initiatives outperformed some of their other marketing investments, with 50% of those saying the difference was significant. The more B2B leads you attract, the larger the ROI, right? Generate more revenue.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

SnapApp

MARCH 15, 2017

Leveraging automation, we’re now able to send relevant, personalized email campaigns that are time or behavior-triggered, while integrations between tools allow us to improve lead scoring efforts and deliver appropriate content based on where a buyer is at in the conversion funnel. The Big Marketing Automation Stats. Gartner. .

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

ANNUITAS

DECEMBER 15, 2015

We want to know conversion rates, cost per lead, revenue generated and a host of other stats. Handing off leads that go nowhere? There are many reasons why sales management should be all too happy to get involved with and become champions for your demand generation program. Modern B2B marketers like numbers.

Demand Generation 100

Demand Generation Demand Generation Cost per Lead 100

SnapApp

APRIL 18, 2016

As the tools within the stack work both together and individually, they help identify tactics that are driving new customers, converting leads, and helping companies overall bottom lines. Stats About Marketing Technology Stack Growth & Success. in investments and acquisitions alone in the last three months of 2014.

Stats 48

Stats Marketing Automation Services Planning Gartner 48

Navigate the Channel

DECEMBER 21, 2017

Senior-level managers are looking to the younger generation when considering B2B buying decisions—and the majority of those influencers are non-C-Suite employees. interactions per 1000 followers, Instagram takes the lead in social media engagement. Take a look at these stats: October 6, 2010 – Instagram Launch.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Ranking 50

ANNUITAS

MAY 28, 2014

Beth Comstock , CMO of GE kicked off the general session with her Perpetual Motion Marketing keynote. In order to innovate, you need to lead by being an agent of change and “inserting yourself into the strategy.” How does a marketer accomplish this? Her message was clear – marketing needs to innovate.

Conference 100

Conference Case Studies Customer Satisfaction Demand Generation 100

Digital B2B Marketing

OCTOBER 29, 2013

Turn Stats Upside Down. Put Stats Back in Context. Demand generation (including lead generation, email marketing, content marketing, pipeline development and sales enablement). Lead generation. Research Ardath Albee lying with statistics Stats' Consider the following list of choices: A.

Statistics 100

Statistics Banner Ads Stats Sample 100

Hubspot

MARCH 13, 2014

Small- and medium-sized businesses are turning to social media to generate leads and customers. As more and more companies look to Twitter to generate site traffic and customers, the interactions on Twitter become more meaningful to customers and companies alike. How SMBs Are Using Twitter in 2014. Tweet This Stat.).

Stats 28

Stats Twitter SMB Social Media 28

Content Standard

AUGUST 26, 2016

If not, take a closer look at the top stats of 2016 that highlight the importance of email, and a few tactics for effectively wielding it effectively in your content strategy. Beyond that, the company cites the fact that, (as of 2014,) “ninety-one percent of all US consumers still [used] email daily.” B2Bs are in the lead.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. Use this as a tool for discovering stats for your content and opportunities to dig deeper into the latest high-quality research.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Hubspot

MARCH 15, 2016

As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving upwards of 90% of your inbound leads on the table.

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Content Standard

JANUARY 12, 2016

If you’re like me, I like information in snackable and shareable snippets , which is why I pulled out Tweet-worthy stats so you can Tweet to your heart’s content. If you’d like to step up your Twitter game, consider Tweeting some of these stats from Skyword’s research. ORGANIZATIONAL STRUCTURE. ” Tweet.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Content Standard

JANUARY 12, 2016

If you’re like me, I like information in snackable and shareable snippets , which is why I pulled out Tweet-worthy stats so you can Tweet to your heart’s content. If you’d like to step up your Twitter game, consider Tweeting some of these stats from Skyword’s research. ORGANIZATIONAL STRUCTURE. ” Tweet.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Webbiquity

AUGUST 27, 2019

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. Further, “80% of leads sourced through social media for B2B marketers come from LinkedIn…(and) LinkedIn drives more traffic to B2B blogs and websites than Facebook and Twitter combined.”

Enterprise Management 223

Enterprise Management Twitter Marketing Management B2B Marketing 223

Hubspot

NOVEMBER 21, 2014

Below is a highlight of the main charts and stats from the 2014 State of Inbound Marketing , HubSpot''s most recent survey of 3,500 marketing and sales professionals across all company sizes and job titles. 8) While ROI tops marketing challenges, the #1 marketing priority is lead generation (24%) followed by lead conversion (21%).

Stats 28

Stats Top of Funnel Peer-to-peer Paid Search Agency 28

KoMarketing Associates

JANUARY 16, 2014

Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . B2B companies who actively blog receive 67% more leads than those that do not ( source ). 91% of B2B marketers use content marketing ( source ).

Promotion 120

Promotion Practices B2B Best Practices 120

LeadSquared

MARCH 30, 2017

Google generates 97% of its revenue from its ad platforms. Since 2014 – Q4, the spending on PPC ads has risen 12% year-on-year. All there stats tell us one thing. Here are a few stats to show how effective it can be. Google AdWords is something every business wants to use for lead generation.

Adwords 52

Adwords PPC ROI Google 52

NuSpark Consulting

JUNE 29, 2015

It takes time, but delivers, in the long term, a higher number of leads and sales opportunities. It’s the foundation for search engine optimization that helps to attract website visitors, the fodder for social media and lead nurturing , and the bait for lead conversion. Here are the stats to prove it. Kapost ). .

B2B Marketing 100

B2B Marketing Content Marketing Planning Cost per Lead 100

LEADership

NOVEMBER 1, 2013

Now that the year is wrapping up, it’s time to assess your business goals for 2014 – including your B2B marketing campaigns. Ninety-three percent of B2B marketers are still relying on content marketing; 30% of B2B marketing costs are relayed to content marketing and 58% of companies plan to up this budget in 2014.

Trends 40

Trends Planning Content Marketing Case Studies 40

Rollworks

MAY 21, 2018

Even as far back as 2014, ITSMA developed a survey where they found almost 85% of marketers that measured their ROI said their ABM initiatives outperformed some of their other marketing investments, with 50% of those saying the difference was significant. The more B2B leads you attract, the larger the ROI, right? Generate more revenue.

Account Based Marketing 40

Account Based Marketing ABM Statistics Allocation 40

Hubspot

AUGUST 28, 2014

When your job is to generate and nurture new leads like it is for pretty much every marketer and salesperson, it can be all too easy to think of every new lead as just another number on a waterfall report or just another name on a call list. Lead Nurturing. Source: Lead Response Management Study ). Personalisation.

Sales Qualified Leads 28

Sales Qualified Leads Marketing Qualified Leads Leads Lead 28

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 4 Marketing Management and Measurement Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Hubspot

JANUARY 28, 2014

To help our European readers benchmark themselves against their peers and get some indication on what to focus on in 2014, we dove into some hard data on the state of content marketing. Driving Content Marketing Success in Europe - 2014 from HubSpot All-in-one Marketing Software. Tweet this stat ). Tweet this stat ).

Peer-to-peer 28

Peer-to-peer Marketing Budget Trends Content Marketing 28

Hubspot

SEPTEMBER 22, 2014

You can analyze your blog leads any time you want to. The impetus for the post came from some recent analysis I did about our blog leads. The impetus for the analysis came from HubSpot''s release of its new Attribution Report , which now enables us to see exactly which blog posts directly result in leads.

Lead Scoring 28

Lead Scoring Lead Ranking Marketing Qualified Leads Leads 28

Outbrain

APRIL 9, 2019

In fact, research from Demand Metric shows that, while 62 percent less costly, content marketing generates about three times as many leads as traditional marketing. In fact, research shows that organic social media reach has been in a free fall since 2012 : Between 2012 and 2014, organic reach on Facebook dropped from 16 percent to 6.5

Paid Content 55

Paid Content Content Marketing Paid Search Agency Distribution 55

SnapApp

JULY 8, 2014

And secondly, interactive content – which provides a more engaging and faster experience – combined with the above stats makes galleries an obvious tool to add to your marketing toolkit. Common examples include: Event/Tradeshow Galleries – “2014 Automation Fair Event Photos” or “Show Us ‘Your-Selfie’ Photo Gallery”.

User-Generated Content 48

User-Generated Content Stats Marketo Opinions 48

Optinmonster

NOVEMBER 6, 2019

If you’re looking for specific stats, here’s a menu so you can jump straight to them! General Shopping Statistics. Although the oldest members of Generation Z are just now coming of age, their spending power is nothing to scoff at. Let’s get started, shall we? Online Shopping Statistics for 2019.

Statistics 73

Statistics eCommerce Mobile Marketing User-Generated Content 73

Webbiquity

FEBRUARY 2, 2015

Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). Recent research shows that the largest social platforms of 2014 were: Facebook, 1.28 When you paste a link in the status field, Facebook generates a clickable image/excerpt. billion active users. Final Word.

Social Media 100

Social Media Social Marketing Media Business 100

Directive Agency

OCTOBER 25, 2019

In today’s digital landscape, it’s often beneficial to consume CRO articles with over 10 pointers to lead you to better results. Here are some stats from G2 on how people truly see reviews today: 68% of millennials trust online reviews, with positive ones producing an 18% average uplift in sales.

Conversion Rate 79

Conversion Rate Top of Funnel Conversion Optimization 79

Exo B2B

OCTOBER 12, 2017

This is from a 2014 Time magazine article that refers to a study by Chartbeat: Chartbeat looked at deep user behavior in 2 billion visits across the web over the course of a month and found that most people who click don’t read. One wouldn’t think so, but since 2014 something has been changing. Just to make sure, I asked M.

Spending 40

Spending Lead Ranking Lead Scoring Copywriting 40

LeadSquared

AUGUST 28, 2015

Some have already been mentioned in this post from 2014. From the time, we switched to responsive landing pages, our webinar registrations (visitor to lead conversions) have increased. More stats below]. Average: Stats of 40 webinars: Visits. I’m going to add to that list. So what are they? in the system.

Webinar Metrics 52

Webinar Metrics Practices Landing Pages Best Practices 52

Adobe Experience Cloud Blog

MARCH 4, 2015

How crucial is website engagement to revenue generation? The 2014 B2B Procurement Study from Acquity Group found that company websites are the most popular channel for conducting online research (according to 83% of respondents!). Relevant content can also ensure lower bounce rates, and lead to higher conversion rates.

Top of Funnel 48

Top of Funnel Marketing Websites B2B Thought Leadership Thought Leadership 48