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Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing

markempa

Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. Topic #1 — Lead generation is king. Lead generation was a huge topic for 2014 and for good reason. Develop a strategic lead generation portfolio.

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How LinkedIn Sales Navigator Can Generate Qualified Leads

NuSpark Consulting

Launched in August 2014, LinkedIn’s Sales Navigator makes use of the social platform’s richly populated database of business profiles to identify the ideal prospective customer. Sales Navigator has extremely helpful tools and features: · Getting leads all in one place. Lead Generation. Sophisticated search filters.

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B2B Sales Lead Generation Pros Who Listen, Learn

ViewPoint

Those of us who use the phone to successfully generate sales leads have picked up an essential trade secret. Sometimes, this leads to a future appointment, often it neutralizes their attitude and allows me to continue. Instead, my sincere words “I am sorry to catch you at a bad time,” can lead to a productive conversation.

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The Top 10 Most-Read B2B Marketing Posts of 2023

Webbiquity

and a couple of oddball guest posts that generated a surprising degree of interest. 9: A 10 Step Guide To Creating A Social Media Marketing Plan When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business. With no further ado, here’s the list.

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Report: More Leads Now Coming from Sales Teams than Marketers

KoMarketing Associates

Although it is assumed that marketers are responsible for generating the most leads within a company, new research shows that they still lag behind sales teams. CSO Insights recently published the “2019 Sales Performance Report” to measure the B2B sales cycle and hone in on lead generation within companies.

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Generate More Leads With These 3 White Paper Landing Page Examples

Unbounce

White papers make terrific lead magnets —content you provide to visitors in exchange for their contact info. This landing page for a white paper about crowdsourced usability testing is from 2014, but it follows some of the best practices we still use today. Image courtesy of Applause. What does this landing page get right?

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Lead Generation: How an insurance company reduced acquisition costs in purchased leads

markempa

Tweet Generating leads organically can ease the qualifying process, throwing “bad” leads out that are simply not worth pursuing. Growing a list organically also allows marketers to know more about a prospect right from the get-go, passing more qualified leads on to Sales. Change the way leads are purchased.