Adobe Experience Cloud Blog

DECEMBER 18, 2013

Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. These are our top marketing event picks for 2014: January. The Marketing Nation Summit 2014 (April 7-9) – San Francisco, CA. HubSpot’s Inbound 2014 (September 15-18) – Boston, MA.

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Adobe Experience Cloud Blog

JANUARY 16, 2014

Author: Aine Dundas Last month, we published a list of 2014′s Must-Attend Marketing Events in the United States. So, with 2014 now in full swing and your marketing programs quickly ramping, it’s time to save the date for the best marketing events on the 2014 calendar. The Big Rethink 2014 (March 18) – London, UK.

B2B Thought Leadership 48

B2B Thought Leadership Marketo Emarketing Mobile Advertising 48

Adobe Experience Cloud Blog

APRIL 11, 2014

To get to the heart of this issue, Marketo recently ran a survey of nearly 500 marketing professionals (from both the B2B and consumer marketing space), diving deep into the latest trends, tactics, and techniques being used to plan marketing programs today. Running Multi-Channel Marketing Programs. Modern Marketing'

Planning 48

Planning Customer Surveys Multi-Touch Attribution Trends 48

Content Standard

DECEMBER 4, 2017

If I had a dollar for every time I’ve heard someone express the goal of becoming a “thought leader” in their industry—well, I wouldn’t be rich, but I could definitely treat the whole office to coffee and donuts. B2B marketers’ collective love affair with thought leadership knows no bounds.

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Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 99

Marketing Craftmanship

DECEMBER 11, 2014

” What may have been a revolutionary B2B marketing concept in 1958 is now well understood by B2B marketers. But if Gilbert Morris were writing ad copy in 2014, his advertisement would likely reflect very different marketing obstacles for B2B companies. Sales and marketing must be integrated.

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Advertising Agencies Advertisements Advertising B2B Thought Leadership 100

Zoominfo

OCTOBER 5, 2021

Though Gro was founded in 2014, it gained prominence in 2019 during the government shutdown. Mariana Vasconcelos, Co-founder and CEO, Agrosmart A farmer’s daughter, Vasconcelos started Agrosmart in 2014 as a way to provide farmers with accurate tracking data backed by AI technology.

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Examples Business Budget Programs Advertising Agencies 130

Convince & Convert

APRIL 13, 2015

Tweetable Moments You’re not going to become a thought leader on Vine. You can’t become a thought leader in 6 seconds. My alternative subtitle for the book would be, “It is the first and only modern guide to creating and merchandising thought leadership.”

B2B Thought Leadership 143

B2B Thought Leadership Thought Leadership Marketing Proposals Skype 143

ClickZ

FEBRUARY 21, 2020

With February widely regarded as awards season in the realm of pop culture, we thought we’d get on the act as well and recognize some of the leading personalities in the marketing technology sector. Katrina Lake, Werner Vogels, Max Wessel, Jay Richman, Melanie Deziel and Erin Rowles also honored in the list. Ann Lewnes (Adobe).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. billion) according to eMarketer , with that number expected to grow in 2014. worldwide growth for all social media ad spend in 2014. That should be no surprise, as Facebook held 7.4%

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Adobe Experience Cloud Blog

JANUARY 7, 2015

There is good news about your 2014 challenges; they can turn into your 2015 successes. Without further ado, here are the 5 biggest challenges marketers faced in 2014, followed by my choice of tools to overcome them: 1. 2014 was a year of realization for many businesses, and many 2015 marketing strategies will reflect that.

Paid Search Agency 48

Paid Search Agency Planning Marketing Analytics Tools Landing Pages 48

Walker Sands

MAY 11, 2022

Over the past three years, I’ve watched the department grow into a sophisticated team with over 30 members that liaise with our services experts to provide award-winning work to top B2B brands. . Rosita, Kate, Rachel and Victoria have all made a big impact on the Client Services department, their teams and Walker Sands as a whole.

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Adobe Experience Cloud Blog

OCTOBER 2, 2017

There is no question that the B2B industry, like much of the rest of the business world, has already entered what The Economist has termed “the data economy.” For B2B marketing and sales organizations, selecting a quality CRM and Marketing Automation Platform to handle your marketing data is the first, most basic step. Hear me out.

Marketing AI 134

Marketing AI Marketing Automation Services Work Management Marketing Management 134

KoMarketing Associates

DECEMBER 30, 2013

With an office relocation , developing a team of new hires , and speaking engagements across two continents and multiple cities, there was little downtime over the past year and 2014 promises even greater opportunities for our team. But it all starts with our people, thought leadership, and contributions to the industry.

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Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

SEPTEMBER 22, 2014

The collaboration of Inbound 2014 and FutureM brought together over 10,000 marketers and “tech geeks” from around the world. This three-day extravaganza explored every topic from marketing strategies to leadership to data and analytics. — Jeremy Goldman (@jeremarketer) September 17, 2014. Be A Deeply Disagreeable Person.

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Heidi Bullock pops up frequently as a content marketing influencer, namely because of her stellar resume describing a “who’s who” of leadership positions.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Adobe Experience Cloud Blog

MARCH 22, 2017

Buzzwords become dated terms as time passes, but it’s just the tip of the iceberg for ABM as more B2B marketers than ever are realizing its significant impact and value. But account-based marketing is not to be ignored and it’s not just another buzzword. Why Is Account-Based Marketing Gaining Traction?

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Account Based Marketing Work Management Planning Marketing Management 128

Directive Agency

DECEMBER 18, 2018

Since our founding in 2014, Directive has grown into a leading B2B and enterprise search marketing agency with over 50 employees and multiple locations. Throughout this journey, we’ve leveraged Clutch, the B2B ratings and reviews platform to keep a pulse on client feedback via third-party-verified reviews.

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B2B Thought Leadership Service Advertising Agencies Thought Leadership 40

Adobe Experience Cloud Blog

JANUARY 6, 2017

Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO. Matt Heinz (@HeinzMarketing) October 24, 2014. Mari Smith is a social media thought leader, Facebook marketing expert, globe-trotting speaker, and an author.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Adobe Experience Cloud Blog

JULY 5, 2016

Historically in B2B demand generation, more has been better too. In fact, according to a 2014 Forrester Content Marketing Benchmark online survey, only 12% of content marketers are focusing on retention, cross-sell, and upsell. . Author: Heidi Bullock Often in life, more can be wonderful. For example, I like more tacos. More leads?

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Demand Generation Agencies Demand Generation Demand Lead Ranking 91

Adobe Experience Cloud Blog

JUNE 8, 2018

TWO: “Want to Read” and “Have to Read” Back in my days as a journalist in the B2B-technology news business—that would be at EE Times and other publications (and sites) that were part of the CMP Media stable—I was lucky enough to work with some of the best editors and publishers in the business. THREE: What Drink?

Marketing & Strategy 134

Marketing & Strategy Brand Identity Branding Content 134

Exo B2B

MARCH 8, 2018

So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. Each year, several personal blogs and websites list their top 50 or 100 influencers in marketing, social networks or even B2B marketing. In addition, in 2016, Tamara was named the #1 Most Influential Woman in Martech by B2B Marketing.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Marketing Insider Group

JULY 5, 2015

(HubSpot State of Inbound, 2014). The average B2B decision maker consumes 11.4 Do you have another content marketing tip for your gated thought leadership? The post 3 Incredibly Easy Ideas To Get Customers To Pay For Content appeared first on B2B Marketing Insider. Help Self-Educating Customers. Gartner Research).

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B2B Thought Leadership Landing Pages Content Gartner 100

Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. Thought leadership. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. appeared first on B2B Marketing Insider. Storytelling.

Content Marketing 100

Content Marketing B2B Thought Leadership Paid Search Agency Content 100

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Heinz Marketing.

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Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Adobe Experience Cloud Blog

OCTOBER 5, 2016

As a noun, it refers to the 2014 movie starring Arnold Schwarzenegger about a team of elite DEA agents that are being taken out one by one. When it comes to demand generation, even the most seasoned B2B marketers have fallen into this trap and sabotaged their success without knowing it.

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Demand Generation Agencies Demand Generation Cost per Acquisition Top of Funnel 134

Content Marketing Institute

DECEMBER 5, 2017

After looking through their pitches, giving students ideas, and realizing that no one knows this is going on, we thought, ‘What if we got a partner to do a TV show?’” It helped that those involved in the project and the marketing for the show came up with a well-thought-out multifaceted concept, explains Oxford. “We

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Class Digital Asset Management Education Webinar Metrics 97

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Heinz Marketing.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Marketing Insider Group

OCTOBER 12, 2015

Most of these predictions were much slower to come to pass than I thought. I also thought that we would stop asking about social media ROI (not so right) and that we would start to see a shift to content marketing (slow start but right.). I thought augmented reality marketing might become a reality (boy was that wrong.)

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Marketing Insider Group

SEPTEMBER 19, 2013

Recently I was asked for my thoughts on some of the top challenges and questions on content marketing. Let me know your thoughts as well in the comments below. This kind of content needs to be balanced with deeper thought leadership that also inspires our customers to think differently about the challenges they face.

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Top of Funnel Content Marketing CMS Development Planning 100

Exo B2B

AUGUST 11, 2021

But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? There are still, as we will see, small differences between B2B and B2C. There is this “white paper” from IDC but it dates back to February 2014: On the other hand, there are many, more recent studies, which survey marketers.

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

ANNUITAS

MARCH 26, 2015

*This post first ran in August 26, 2014 in the ANNUITAS blog. This September kicks off with some of my favorite events including Content Marketing World , Inbound14 , MarketingProfs B2B Forum , and then of course, Dreamforce and the list goes on. Fall is on its way and that means industry events season is about to start.

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Effectiveness Demand Generation B2B Thought Leadership Marketo 100

Biznology

JULY 23, 2014

Kudos to Bredin for figuring out how to persuade 532 busy business owners to take a 15-minute survey online, in May 2014. Thought leadership. B2B Marketing Content Marketing Public Relations B-to-B marketing B2B marketing marketing Small and medium enterprises SMB' One new set comes from Bredin, Inc.,

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SMB Peer-to-peer B to B Paid Search Agency 80

Paul Gillin

JANUARY 2, 2015

IBM’s annual CISO survey shows that security executives are finally getting a seat at the leadership table. FIR B2B #20: Indium’s Awesome Engineers. In Episode 20 of the For Immediate Release B2B podcast, we speak to Rick Short, Director of Marketing Communications at Indium Corp.

B2B Thought Leadership 50

B2B Thought Leadership Cost per Lead Lead Gen Thought Leadership 50

Marketing Insider Group

JANUARY 26, 2015

I even invited people to rank which marketing conferences in 2014 they thought would be the best marketing events in the coming year. The opinions of my connections are skewed certainly towards content marketing , a little towards B2B Marketing and most definitely towards digital marketing that attracts an audience (vs.

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Conference Planning Best Practices B2B Thought Leadership 100

SnapApp

MARCH 15, 2017

81% of large companies (with $500 million+ revenue) now have a CMT as of January 2014 – and 8% of large enterprises expect to add one in the next 24 months. Marketing automation companies increased from 51 total in 2014 to 83 in 2015. Marketing Automation: Your Thoughts. Gartner. . Adestra. . Scott Brinker. . Gleanster. .

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

KoMarketing Associates

JUNE 2, 2014

Inbound link acquisition, designed to improve SEO performance, is a great value-add when defining concrete metrics that led to successful B2B marketing campaigns. What Does This Mean for My B2B Marketing Strategy? B2B marketing is becoming a much more complex and highly pressurized environment.

Link Building 120

Link Building PR SEO Ad Building 120

Biznology

JANUARY 20, 2016

In fact, Cisco predicts that globally, online video traffic will be 80 percent of all consumer Internet traffic by 2019 (a number that is up from 64 percent in 2014). Starting with B2B promotional videos that are meant to generate awareness at the top of the funnel, like social media videos and thought leadership videos.

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