Adobe Experience Cloud Blog

APRIL 11, 2014

To get to the heart of this issue, Marketo recently ran a survey of nearly 500 marketing professionals (from both the B2B and consumer marketing space), diving deep into the latest trends, tactics, and techniques being used to plan marketing programs today. Running Multi-Channel Marketing Programs. Modern Marketing'

Planning 48

Planning Customer Surveys Multi-Touch Attribution Trends 48

Adobe Experience Cloud Blog

OCTOBER 2, 2017

There is no question that the B2B industry, like much of the rest of the business world, has already entered what The Economist has termed “the data economy.” In short, companies who aren’t effectively leveraging their sales and marketing data face a very real, relatively imminent risk of getting left far behind their competitors.

Marketing AI 134

Marketing AI Marketing Automation Services Work Management Marketing Management 134

KoMarketing Associates

SEPTEMBER 22, 2014

The collaboration of Inbound 2014 and FutureM brought together over 10,000 marketers and “tech geeks” from around the world. This three-day extravaganza explored every topic from marketing strategies to leadership to data and analytics. — Jeremy Goldman (@jeremarketer) September 17, 2014. Be A Deeply Disagreeable Person.

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Heinz Marketing.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Adobe Experience Cloud Blog

MARCH 22, 2017

Buzzwords become dated terms as time passes, but it’s just the tip of the iceberg for ABM as more B2B marketers than ever are realizing its significant impact and value. Do your sales and marketing teams want to make a bigger impact with a more strategic focus? Why Is Account-Based Marketing Gaining Traction?

Account Based Marketing 128

Account Based Marketing Work Management Planning Marketing Management 128

KoMarketing Associates

DECEMBER 30, 2013

With an office relocation , developing a team of new hires , and speaking engagements across two continents and multiple cities, there was little downtime over the past year and 2014 promises even greater opportunities for our team. But it all starts with our people, thought leadership, and contributions to the industry.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Heinz Marketing.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Adobe Experience Cloud Blog

JULY 5, 2016

Historically in B2B demand generation, more has been better too. Define a revenue model with business rules that determine a prospect’s movement from one stage to the next and at which point a prospect should be handed from marketing to sales. Author: Heidi Bullock Often in life, more can be wonderful. For example, I like more tacos.

Demand Generation Agencies 91

Demand Generation Agencies Demand Generation Demand Lead Ranking 91

Adobe Experience Cloud Blog

JUNE 8, 2018

TWO: “Want to Read” and “Have to Read” Back in my days as a journalist in the B2B-technology news business—that would be at EE Times and other publications (and sites) that were part of the CMP Media stable—I was lucky enough to work with some of the best editors and publishers in the business. THREE: What Drink?

Marketing & Strategy 134

Marketing & Strategy Brand Identity Branding Content 134

Adobe Experience Cloud Blog

JANUARY 6, 2017

Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO. Matt Heinz (@HeinzMarketing) October 24, 2014. Mari Smith is a social media thought leader, Facebook marketing expert, globe-trotting speaker, and an author.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Marketing Insider Group

JULY 5, 2015

This CRM contribution is vital to your sales pipeline. It is critical for content marketers to find and build their credibility and articulate their value proposition to collect their customers’ relationship currency – and shorten the buyer’s journey and the sales process! HubSpot State of Inbound, 2014). Gartner Research).

B2B Thought Leadership 100

B2B Thought Leadership Landing Pages Content Gartner 100

Exo B2B

AUGUST 11, 2021

But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? There are still, as we will see, small differences between B2B and B2C. There is this “white paper” from IDC but it dates back to February 2014: On the other hand, there are many, more recent studies, which survey marketers.

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Heidi Bullock pops up frequently as a content marketing influencer, namely because of her stellar resume describing a “who’s who” of leadership positions.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Biznology

JANUARY 20, 2016

In fact, Cisco predicts that globally, online video traffic will be 80 percent of all consumer Internet traffic by 2019 (a number that is up from 64 percent in 2014). Some sales cycles are very long, and some, like e-commerce, are very short. Some sales cycles are very long, and some, like e-commerce, are very short.

Video Marketing 80

Video Marketing Product Top of Funnel Business 80

Marketing Insider Group

SEPTEMBER 19, 2013

Recently I was asked for my thoughts on some of the top challenges and questions on content marketing. Let me know your thoughts as well in the comments below. This kind of content needs to be balanced with deeper thought leadership that also inspires our customers to think differently about the challenges they face.

Top of Funnel 100

Top of Funnel Content Marketing CMS Development Planning 100

KoMarketing Associates

FEBRUARY 24, 2015

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. That said, Google Shopping, which is what Google Base was ultimately merged into, is still alive and strong as an option for B2B e-commerce advertisers in particular.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

Biznology

JULY 23, 2014

You’ve got a tighter decision-making unit and shorter sales cycles. Kudos to Bredin for figuring out how to persuade 532 busy business owners to take a 15-minute survey online, in May 2014. Thought leadership. SMB is where there’s enough volume to do plenty of testing. And you’ve got a lot of company.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

KoMarketing Associates

FEBRUARY 9, 2016

How can a good B2B video be characterized? Why is it a good idea to incorporate video into your B2B marketing? It provides a forum for company thought-leaders and visible employees. Categories of B2B video, with examples: Branding and Corporate Awareness. IBM: Cognitive Cooking: Poutine & Chili at SXSW 2014.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Marketing Insider Group

OCTOBER 12, 2015

Most of these predictions were much slower to come to pass than I thought. I also thought that we would stop asking about social media ROI (not so right) and that we would start to see a shift to content marketing (slow start but right.). I thought augmented reality marketing might become a reality (boy was that wrong.)

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Hubspot

JANUARY 17, 2018

Best Sales Podcasts. B2B Growth Show. Sales Gravy. Linking Into Sales Podcast. The Sales Evangelist. Bowery Capital Startup Sales Podcast. Get in the Door: Sales Prospecting Strategies & Tactics. The Sales Babble Podcast. Sales Pipeline Radio. The Sales Podcast. In the Arena.

Enterprise Management 101

Enterprise Management Startups SMB B2B Thought Leadership 101

ClearVoice

JANUARY 14, 2021

If your website is an engine for your business that powers your sales funnel and builds your brand, congratulations. However, the object in creating a site that does so effectively is not simply to create an online proxy for in-person point-of-sale, though transactions are a critical part of the e-commerce equation. Not to despair!

Marketing Websites 86

Marketing Websites Top of Funnel Marketing & Strategy B2B Thought Leadership 86

SnapApp

MARCH 15, 2017

81% of large companies (with $500 million+ revenue) now have a CMT as of January 2014 – and 8% of large enterprises expect to add one in the next 24 months. increase in sales productivity and a 12.2% Marketing automation companies increased from 51 total in 2014 to 83 in 2015. Marketing Automation: Your Thoughts.

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

Launch Marketing

JANUARY 18, 2018

Are you hitting your lead generation targets but your conversion into sales opportunities is not meeting your expectations? Not only does a weak lead conversion rate increase the sales team’s lack of interest and faith in marketing qualified leads, but more importantly it is hurting the company’s bottom line.

Sales Qualified Leads 55

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Conversion 55

Adobe Experience Cloud Blog

DECEMBER 24, 2014

Author: Ellen Gomes Marketers have seen a ton of change in 2014, the era of engagement marketing has started to take shape and change how marketers approach buyers. Our thought leaders think 2015 is the year of the marketer! Our thought leaders think 2015 is the year of the marketer! Modern Marketing b2b Consumer'

B2B Thought Leadership 48

B2B Thought Leadership Marketo Multi-Channel Thought Leadership 48

SnapApp

APRIL 18, 2016

If you need to express the importance of a strong marketing technology stack, pull a few of the statistics below, and share them with your leadership team. in investments and acquisitions alone in the last three months of 2014. Marketing automation companies increased from 51 total in 2014 to 83 in 2015. Scott Brinker.

Stats 48

Stats Marketing Automation Services Planning Gartner 48

Atomic Reach

JANUARY 3, 2019

His efforts at promoting best practices for content marketing were recognized in 2014 when he was awarded the John Caldwell Lifetime Achievement Award by the Content Council. Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. and a Design Leadership Forum Member for Invision.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Aberdeen

JUNE 20, 2018

To illustrate, in 2014 seven vendors claimed “better decisions” as their position. For this reason, I began to ask B2B marketing and product management executives why they thought “insights” figured so prominently in BI positioning. Lack of differentiation could be stalling some BI sales. In 2015, six claimed “insights.”

Positioning 40

Positioning Enterprise Management Marketing Management Forrester 40

ClearVoice

JANUARY 14, 2021

If your website is an engine for your business that powers your sales funnel and builds your brand, congratulations. However, the object in creating a site that does so effectively is not simply to create an online proxy for in-person point-of-sale, though transactions are a critical part of the e-commerce equation. Not to despair!

Marketing Websites 52

Marketing Websites Top of Funnel Marketing & Strategy B2B Thought Leadership 52

Adobe Experience Cloud Blog

NOVEMBER 11, 2015

Author: Mike Telem Account-based marketing (ABM) may be the latest buzzword on every B2B marketer’s mind – but that doesn’t make it a new concept by any standard. Marketing and sales teams have been targeting lucrative enterprises since day one. A Quick ABM Refresher: Targeting Accounts That Matter Most. The Evolution of ABM.

Account Based Marketing 48

Account Based Marketing ABM B2B Thought Leadership Digital Marketing Funnels 48

Integrated B2B

SEPTEMBER 27, 2014

They were well attended by B2B marketers and communicators from across corporate Denmark, and ever since the last one in 2011, people have been asking when we would start them up again. We’ve decided to start running the events again, starting November 6, 2014. The time has come! . And it’s all over by lunchtime.

Paid Search Agency 40

Paid Search Agency B2B Marketing Marketing Management B2B Thought Leadership 40

Heinz Marketing

AUGUST 23, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can even ask Alexa! You can even ask Alexa!

Enterprise Management 107

Enterprise Management Work Management Paid Search Agency B2B Sales 107

Adobe Experience Cloud Blog

AUGUST 4, 2015

Research from Google demonstrates that 60% percent of B2B technology buyers read product reviews before making a purchase. What is B2B Tech Yelpification? B2B tech yelpification describes the way in which companies present buyers with peer reviews of B2B tech products to allow them greater insight into the product’s functionality.

Enterprise Management 48

Enterprise Management Peer-to-peer Work Management Marketing Management 48

Adobe Experience Cloud Blog

FEBRUARY 10, 2014

Current digital advertising methods make it difficult to generate qualified sales leads with anywhere close to a reasonable cost-per-lead. Using B2B analytics integration, personalized retargeting also allows you to see which industries your prospects are from. Where is it working — and more importantly, where isn’t it working?

Paid Search Agency 48

Paid Search Agency Optimization Personalization Ads 48

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Optimizing the sales funnel. SALES ENABLEMENT. Goal : Empower your sales team with consistent messaging. Tech Solution: Sales enablement. Did You Know?

CMO 48

CMO InsideView Lead Ranking Top of Funnel 48

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Author: David Cain B2B marketers are always on the lookout for the best way to support their marketing goals and make their sales teams successful. This broad-reaching approach to marketing can be an effective way to generate leads and sales BUT it’s not the only way to organize your sales and marketing efforts.

Account Based Marketing 48

Account Based Marketing ABM Multi-Touch Attribution Top of Funnel 48

Hinge Marketing

MARCH 17, 2014

More and more research demonstrates that successful B2B content marketing is tremendously effective from a business standpoint, driving growth and profitability for its practitioners. So how can you avoid these stumbling blocks in your own B2B content marketing? Still, many firms struggle to make content marketing work for them.

B2B Marketing 48

B2B Marketing Content Marketing B2B Thought Leadership B2B 48

Directive Agency

MAY 2, 2017

There is never-ending competition in the B2B industry. As a B2B marketer, you constantly have to cut through the noise to reach those high-value buyers and ensure the success of your company. Influencer marketing is the chosen course of action for many B2B companies in 2017 because it is effective. is made in return.

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies B2B 40