KoMarketing Associates

JUNE 2, 2014

Inbound link acquisition, designed to improve SEO performance, is a great value-add when defining concrete metrics that led to successful B2B marketing campaigns. What Does This Mean for My B2B Marketing Strategy? B2B marketing is becoming a much more complex and highly pressurized environment.

Link Building 120

Link Building PR SEO Ad Building 120

Biznology

JANUARY 20, 2016

In fact, Cisco predicts that globally, online video traffic will be 80 percent of all consumer Internet traffic by 2019 (a number that is up from 64 percent in 2014). Starting with B2B promotional videos that are meant to generate awareness at the top of the funnel, like social media videos and thought leadership videos.

Video Marketing 80

Video Marketing Product Top of Funnel Business 80

SnapApp

APRIL 18, 2016

If you need to express the importance of a strong marketing technology stack, pull a few of the statistics below, and share them with your leadership team. in investments and acquisitions alone in the last three months of 2014. Marketing automation companies increased from 51 total in 2014 to 83 in 2015. Scott Brinker.

Stats 48

Stats Marketing Automation Services Planning Gartner 48

Adobe Experience Cloud Blog

JUNE 1, 2015

years later in Q3 2014, mobile minutes had catapulted to 177 while TV minutes remained at 168. Web and email access shows a similar shift with comScore reporting in July 2014 that smartphones and tablets are now accounting for 60% of all online traffic. Let’s face it—mobile is the primary channel now. Reactivation. Incredible!

B2B Thought Leadership 48

B2B Thought Leadership Cost per Acquisition Mobile Advertising Marketo 48

Adobe Experience Cloud Blog

NOVEMBER 4, 2014

Author: Phillip Chen In just a couple days, the industry’s top digital marketers, advertisers and technology enthusiasts from around the world will come together at The Javits Center in New York City to connect, learn, network at ad:tech New York 2014. Event Marketing b2b Consumer' Share your experiences in the comments below.

Conference 48

Conference Organization B2B Thought Leadership Advertising Agencies 48

LEADership

OCTOBER 16, 2013

There is no getting away from the fact that social media must be part of your marketing mix, but how is social actually doing in delivering what your B2B organization needs – leads, conversions, customers and sales? An eMarketer survey shows 55% of B2B and 52% of B2C respondents citing content as the hardest tactic to execute.

Social Media 40

Social Media Email Marketing Social Marketing Marketing Budget 40

GreenRope

FEBRUARY 23, 2014

Because social media works not only for retention, but for acquisition as well. 58% of B2B marketers plan to increase their social media budget in 2014. Developing thought leadership. Lead Acquisition. Econsultancy ). MediaBistro). Social media is important for: SEO. Establishing your brand. Lead Nurturing.

Social Media 40

Social Media Media Best Practices B2B Thought Leadership 40

GreenRope

FEBRUARY 23, 2014

Because social media works not only for retention, but for acquisition as well. 58% of B2B marketers plan to increase their social media budget in 2014. Developing thought leadership. Lead Acquisition. Econsultancy ). MediaBistro). Social media is important for: SEO. Establishing your brand. Lead Nurturing.

Social Media 40

Social Media Media Best Practices B2B Thought Leadership 40

GreenRope

FEBRUARY 23, 2014

Because social media works not only for retention, but for acquisition as well. 58% of B2B marketers plan to increase their social media budget in 2014. Developing thought leadership. Lead Acquisition. Econsultancy ). MediaBistro). Social media is important for: SEO. Establishing your brand. Lead Nurturing.

Social Media 40

Social Media Media Best Practices B2B Thought Leadership 40

GreenRope

FEBRUARY 23, 2014

Because social media works not only for retention, but for acquisition as well. 58% of B2B marketers plan to increase their social media budget in 2014. Developing thought leadership. Lead Acquisition. Econsultancy ). MediaBistro). Social media is important for: SEO. Establishing your brand. Lead Nurturing.

Social Media 40

Social Media Media Best Practices B2B Thought Leadership 40

GreenRope

FEBRUARY 23, 2014

Because social media works not only for retention, but for acquisition as well. 58% of B2B marketers plan to increase their social media budget in 2014. Developing thought leadership. Lead Acquisition. Econsultancy ). MediaBistro). Social media is important for: SEO. Establishing your brand. Lead Nurturing.

Social Media 40

Social Media Media Best Practices B2B Thought Leadership 40

GreenRope

FEBRUARY 23, 2014

Because social media works not only for retention, but for acquisition as well. 58% of B2B marketers plan to increase their social media budget in 2014. Developing thought leadership. Lead Acquisition. Econsultancy ). MediaBistro). Social media is important for: SEO. Establishing your brand. Lead Nurturing.

Social Media 40

Social Media Media Best Practices B2B Thought Leadership 40

GreenRope

FEBRUARY 23, 2014

Because social media works not only for retention, but for acquisition as well. 58% of B2B marketers plan to increase their social media budget in 2014. Developing thought leadership. Lead Acquisition. Econsultancy ). MediaBistro). Social media is important for: SEO. Establishing your brand. Lead Nurturing.

Social Media 40

Social Media Media Best Practices B2B Thought Leadership 40

GreenRope

FEBRUARY 23, 2014

Because social media works not only for retention, but for acquisition as well. 58% of B2B marketers plan to increase their social media budget in 2014. Developing thought leadership. Lead Acquisition. Econsultancy ). MediaBistro). Social media is important for: SEO. Establishing your brand. Lead Nurturing.

Social Media 40

Social Media Media Best Practices B2B Thought Leadership 40

GreenRope

FEBRUARY 23, 2014

Because social media works not only for retention, but for acquisition as well. 58% of B2B marketers plan to increase their social media budget in 2014. Developing thought leadership. Lead Acquisition. Econsultancy ). MediaBistro). Social media is important for: SEO. Establishing your brand. Lead Nurturing.

Social Media 40

Social Media Media Best Practices B2B Thought Leadership 40

GreenRope

FEBRUARY 23, 2014

Because social media works not only for retention, but for acquisition as well. 58% of B2B marketers plan to increase their social media budget in 2014. Developing thought leadership. Lead Acquisition. Econsultancy ). MediaBistro). Social media is important for: SEO. Establishing your brand. Lead Nurturing.

Social Media 40

Social Media Media Best Practices B2B Thought Leadership 40

GreenRope

FEBRUARY 23, 2014

Because social media works not only for retention, but for acquisition as well. 58% of B2B marketers plan to increase their social media budget in 2014. Developing thought leadership. Lead Acquisition. Econsultancy ). MediaBistro). Social media is important for: SEO. Establishing your brand. Lead Nurturing.

Social Media 40

Social Media Media Best Practices B2B Thought Leadership 40

GreenRope

FEBRUARY 23, 2014

Because social media works not only for retention, but for acquisition as well. 58% of B2B marketers plan to increase their social media budget in 2014. Developing thought leadership. Lead Acquisition. Econsultancy ). MediaBistro). Social media is important for: SEO. Establishing your brand. Lead Nurturing.

Social Media 40

Social Media Media Best Practices B2B Thought Leadership 40

GreenRope

FEBRUARY 23, 2014

Because social media works not only for retention, but for acquisition as well. 58% of B2B marketers plan to increase their social media budget in 2014. Developing thought leadership. Lead Acquisition. Econsultancy ). MediaBistro). Social media is important for: SEO. Establishing your brand. Lead Nurturing.

Social Media 40

Social Media Media Best Practices B2B Thought Leadership 40

GreenRope

FEBRUARY 23, 2014

Because social media works not only for retention, but for acquisition as well. 58% of B2B marketers plan to increase their social media budget in 2014. Developing thought leadership. Lead Acquisition. Econsultancy ). MediaBistro). Social media is important for: SEO. Establishing your brand. Lead Nurturing.

Social Media 40

Social Media Media Best Practices B2B Thought Leadership 40

GreenRope

FEBRUARY 23, 2014

Because social media works not only for retention, but for acquisition as well. 58% of B2B marketers plan to increase their social media budget in 2014. Developing thought leadership. Lead Acquisition. Econsultancy ). MediaBistro). Social media is important for: SEO. Establishing your brand. Lead Nurturing.

Social Media 40

Social Media Media Best Practices B2B Thought Leadership 40

GreenRope

FEBRUARY 23, 2014

Because social media works not only for retention, but for acquisition as well. 58% of B2B marketers plan to increase their social media budget in 2014. Developing thought leadership. Lead Acquisition. Econsultancy ). MediaBistro). Social media is important for: SEO. Establishing your brand. Lead Nurturing.

Social Media 40

Social Media Media Best Practices B2B Thought Leadership 40

GreenRope

FEBRUARY 23, 2014

Because social media works not only for retention, but for acquisition as well. 58% of B2B marketers plan to increase their social media budget in 2014. Developing thought leadership. Lead Acquisition. Econsultancy ). MediaBistro). Social media is important for: SEO. Establishing your brand. Lead Nurturing.

Social Media 40

Social Media Media Best Practices B2B Thought Leadership 40

GreenRope

FEBRUARY 23, 2014

Because social media works not only for retention, but for acquisition as well. 58% of B2B marketers plan to increase their social media budget in 2014. Developing thought leadership. Lead Acquisition. Econsultancy ). MediaBistro). Social media is important for: SEO. Establishing your brand. Lead Nurturing.

Social Media 40

Social Media Media Best Practices B2B Thought Leadership 40

GreenRope

FEBRUARY 23, 2014

Because social media works not only for retention, but for acquisition as well. 58% of B2B marketers plan to increase their social media budget in 2014. Developing thought leadership. Lead Acquisition. Econsultancy ). MediaBistro). Social media is important for: SEO. Establishing your brand. Lead Nurturing.

Social Media 40

Social Media Media Best Practices B2B Thought Leadership 40

GreenRope

FEBRUARY 23, 2014

Because social media works not only for retention, but for acquisition as well. 58% of B2B marketers plan to increase their social media budget in 2014. Developing thought leadership. Lead Acquisition. Econsultancy ). MediaBistro). Social media is important for: SEO. Establishing your brand. Lead Nurturing.

Social Media 40

Social Media Media Best Practices B2B Thought Leadership 40

GreenRope

FEBRUARY 23, 2014

Because social media works not only for retention, but for acquisition as well. 58% of B2B marketers plan to increase their social media budget in 2014. Developing thought leadership. Lead Acquisition. Econsultancy ). MediaBistro). Social media is important for: SEO. Establishing your brand. Lead Nurturing.

Social Media 40

Social Media Media Best Practices B2B Thought Leadership 40

GreenRope

FEBRUARY 23, 2014

Because social media works not only for retention, but for acquisition as well. 58% of B2B marketers plan to increase their social media budget in 2014. Developing thought leadership. Lead Acquisition. Econsultancy ). MediaBistro). Social media is important for: SEO. Establishing your brand. Lead Nurturing.

Social Media 40

Social Media Media Best Practices B2B Thought Leadership 40

GreenRope

FEBRUARY 23, 2014

Because social media works not only for retention, but for acquisition as well. 58% of B2B marketers plan to increase their social media budget in 2014. Developing thought leadership. Lead Acquisition. Econsultancy ). MediaBistro). Social media is important for: SEO. Establishing your brand. Lead Nurturing.

Social Media 40

Social Media Media Best Practices B2B Thought Leadership 40

GreenRope

FEBRUARY 23, 2014

Because social media works not only for retention, but for acquisition as well. 58% of B2B marketers plan to increase their social media budget in 2014. Developing thought leadership. Lead Acquisition. Econsultancy ). MediaBistro). Social media is important for: SEO. Establishing your brand. Lead Nurturing.

Social Media 40

Social Media Media Best Practices B2B Thought Leadership 40

GreenRope

FEBRUARY 23, 2014

Because social media works not only for retention, but for acquisition as well. 58% of B2B marketers plan to increase their social media budget in 2014. Developing thought leadership. Lead Acquisition. Econsultancy ). MediaBistro). Social media is important for: SEO. Establishing your brand. Lead Nurturing.

Social Media 40

Social Media Media Best Practices B2B Thought Leadership 40

GreenRope

FEBRUARY 23, 2014

Because social media works not only for retention, but for acquisition as well. 58% of B2B marketers plan to increase their social media budget in 2014. Developing thought leadership. Lead Acquisition. Econsultancy ). MediaBistro). Social media is important for: SEO. Establishing your brand. Lead Nurturing.

Social Media 40

Social Media Media Best Practices B2B Thought Leadership 40

GreenRope

FEBRUARY 23, 2014

Because social media works not only for retention, but for acquisition as well. 58% of B2B marketers plan to increase their social media budget in 2014. Developing thought leadership. Lead Acquisition. Econsultancy ). MediaBistro). Social media is important for: SEO. Establishing your brand. Lead Nurturing.

Social Media 40

Social Media Media Best Practices B2B Thought Leadership 40

GreenRope

FEBRUARY 23, 2014

Because social media works not only for retention, but for acquisition as well. 58% of B2B marketers plan to increase their social media budget in 2014. Developing thought leadership. Lead Acquisition. Econsultancy ). MediaBistro). Social media is important for: SEO. Establishing your brand. Lead Nurturing.

Social Media 40

Social Media Media Best Practices B2B Thought Leadership 40

Sword and the Script | B2B

DECEMBER 26, 2023

The thoughtfulness and passion in these predictions are an inspiration. While traditionally companies have put more focus on customer acquisition, there is a dire need to no longer neglect retention. Change and opportunity “A few thoughts: Former reporters/journalists at major media outlets creating their own paid channels. .”

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

SalesChoice

APRIL 3, 2017

The time for thoughtful leadership, policy and governance to ensure future generations secure productive lives, is now. billion, more than double that of 2014.[ii]. i] The Digital Universe :IDC Report, Internet of Things Report, April 2014. Growth of Big Data and Artificial Intelligence (AI). References. [i]

Marketing AI 20

Marketing AI B2B Thought Leadership Startups Internet Marketing 20

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. billion in 2014 ( source ). billion in 2014 ( source ).

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255