Oktopost

NOVEMBER 28, 2021

Watch the recording: Want to hear more from renowned marketing leaders? Rich is a B2B intent data extraordinaire and SaaS sales VP with 13 years of experience across a number of sales and leadership functions within TechTarget. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

Intent Data 69

Intent Data Intent Peer-to-peer B2B Thought Leadership 69

Exo B2B

AUGUST 11, 2021

The question is a bit daring in the world of marketing. A large majority of specialist firms are pushing content marketing on social platforms, especially LinkedIn. But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? And the study is comparative between B2B and B2C.

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 95

Paid Content Paid Search Agency Social Media Social Marketing 95

Marketing Craftmanship

DECEMBER 11, 2014

that 41 years later, in 1999, was named the “Best Business-to-Business Ad of the 20th Century” by Advertising Age’s Business Marketing magazine. ” What may have been a revolutionary B2B marketing concept in 1958 is now well understood by B2B marketers. Sales and marketing must be integrated.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising B2B Thought Leadership 100

Adobe Experience Cloud Blog

DECEMBER 18, 2013

Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Are you ready for the many marketing events taking place in the new year? As usual, there are hundreds of marketing events you could attend this year, so we’ve decided to help you narrow down the list.

Planning 48

Planning B2B Thought Leadership Marketo Thought Leadership 48

Content Standard

DECEMBER 4, 2017

If I had a dollar for every time I’ve heard someone express the goal of becoming a “thought leader” in their industry—well, I wouldn’t be rich, but I could definitely treat the whole office to coffee and donuts. B2B marketers’ collective love affair with thought leadership knows no bounds.

Thought Leadership 99

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 99

ClickZ

FEBRUARY 21, 2020

30-second summary: Following a survey and some editorial research, we have highlighted 10 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Nearly every person in our survey had him as one of their top five leaders in marketing technology sector.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Zoominfo

OCTOBER 5, 2021

Her company uses data to predict global food and agriculture markets and is addressing the pressing problem of resource scarcity in the face of a rapidly expanding population. Though Gro was founded in 2014, it gained prominence in 2019 during the government shutdown.

Examples 130

Examples Business Budget Programs Advertising Agencies 130

Convince & Convert

APRIL 13, 2015

Tweetable Moments You’re not going to become a thought leader on Vine. You can’t become a thought leader in 6 seconds. My alternative subtitle for the book would be, “It is the first and only modern guide to creating and merchandising thought leadership.”

B2B Thought Leadership 142

B2B Thought Leadership Thought Leadership Marketing Proposals Skype 142

Adobe Experience Cloud Blog

JANUARY 16, 2014

Author: Aine Dundas Last month, we published a list of 2014′s Must-Attend Marketing Events in the United States. Now, in response to overwhelming demand, we’ve prepared a list of international marketing events. Marketing advances quickly. The Big Rethink 2014 (March 18) – London, UK.

B2B Thought Leadership 48

B2B Thought Leadership Marketo Emarketing Mobile Advertising 48

Adobe Experience Cloud Blog

APRIL 11, 2014

Author: Maggie Jones As any marketer will tell you, planning isn’t something that happens once a year. In fact, when it comes to your marketing activities, planning is a continual, on-going activity – in order to be responsive, marketers are called upon to constantly review and reconfigure their plans.

Planning 48

Planning Customer Surveys Multi-Touch Attribution Trends 48

Adobe Experience Cloud Blog

OCTOBER 2, 2017

Marketers: it’s time to stop thinking about data. There is no question that the B2B industry, like much of the rest of the business world, has already entered what The Economist has termed “the data economy.” So why am I urging marketers to stop focusing on their marketing data? Hear me out. Don’t Waste Your Time.

Marketing AI 134

Marketing AI Marketing Automation Services Work Management Marketing Management 134

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

KoMarketing Associates

DECEMBER 30, 2013

With an office relocation , developing a team of new hires , and speaking engagements across two continents and multiple cities, there was little downtime over the past year and 2014 promises even greater opportunities for our team. But it all starts with our people, thought leadership, and contributions to the industry.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Adobe Experience Cloud Blog

JANUARY 7, 2015

How can I work toward overcoming the biggest online marketing challenges? There is good news about your 2014 challenges; they can turn into your 2015 successes. Every marketing team or business has their own shortcomings, there’s always room for optimizing and improvement. Using Rich Media To Convert Random Readers.

Paid Search Agency 48

Paid Search Agency Planning Marketing Analytics Tools Landing Pages 48

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Walker Sands

MAY 11, 2022

Over the past three years, I’ve watched the department grow into a sophisticated team with over 30 members that liaise with our services experts to provide award-winning work to top B2B brands. . Rosita, Kate, Rachel and Victoria have all made a big impact on the Client Services department, their teams and Walker Sands as a whole.

Demand Generation Agencies 52

Demand Generation Agencies Work Management Marketing Management Service 52

Exo B2B

MARCH 8, 2018

We start March with our Top 30 marketing influencers of 2018. So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. One of them, Lee Odden : marketing star, did a great job covering the topic with a blog that is an absolute must-read. These influencers are all over the place.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Adobe Experience Cloud Blog

MARCH 22, 2017

Author: Ellen Gomes If you’ve been keeping up with digital marketing trends, then account-based marketing is most definitely on your radar. But account-based marketing is not to be ignored and it’s not just another buzzword. Why Is Account-Based Marketing Gaining Traction? Is ABM Right for Your Organization?

Account Based Marketing 128

Account Based Marketing Work Management Planning Marketing Management 128

Adobe Experience Cloud Blog

JANUARY 6, 2017

This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing. She actively wages war on mediocre content marketing. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB 8k62h9NJjB [my latest] pic.twitter.com/JGSDtF8oor. —

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Adobe Experience Cloud Blog

JULY 5, 2016

Historically in B2B demand generation, more has been better too. This is a very important concept to understand in marketing, especially for demand generation. If you bring in 20,000 names from a tradeshow or inbound marketing tactics, but the leads do not convert–so what? For example, I like more tacos. More leads?

Demand Generation Agencies 91

Demand Generation Agencies Demand Generation Demand Lead Ranking 91

Directive Agency

DECEMBER 18, 2018

Since our founding in 2014, Directive has grown into a leading B2B and enterprise search marketing agency with over 50 employees and multiple locations. Throughout this journey, we’ve leveraged Clutch, the B2B ratings and reviews platform to keep a pulse on client feedback via third-party-verified reviews.

B2B Thought Leadership 40

B2B Thought Leadership Service Advertising Agencies Thought Leadership 40

Adobe Experience Cloud Blog

JUNE 8, 2018

He loved to explain the clothes.’ ” Marketing that Suits. Syms’ obsession with educating his clients was, in fact, a form of content marketing. Not all marketers believe in this, but Sy managed to parlay the concept into a multimillion-dollar clothing empire that is still helping to educate today.

Marketing & Strategy 134

Marketing & Strategy Brand Identity Branding Content 134

Content Standard

MAY 18, 2015

The Massachusetts Innovation & Technology Exchange (MITX) honored IBM Security at last week’s 19 th Annual MITX Awards , naming the company’s content marketing hub SecurityIntelligence.com the best B2B Marketing Website of 2015. Are you ready to scale your brand’s content marketing program?

B2B Marketing 40

B2B Marketing Marketing Websites B2B Thought Leadership Advertising Agencies 40

Integrated B2B

SEPTEMBER 27, 2014

They were well attended by B2B marketers and communicators from across corporate Denmark, and ever since the last one in 2011, people have been asking when we would start them up again. We’ve decided to start running the events again, starting November 6, 2014. The time has come! . And it’s all over by lunchtime.

Paid Search Agency 40

Paid Search Agency B2B Marketing Marketing Management B2B Thought Leadership 40

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Plus, women who head up content marketing and creation efforts are in a great position to create messaging for, and engagement with, other women.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Directive Agency

MAY 2, 2017

There is never-ending competition in the B2B industry. As a B2B marketer, you constantly have to cut through the noise to reach those high-value buyers and ensure the success of your company. As a B2B marketer, you constantly have to cut through the noise to reach those high-value buyers and ensure the success of your company.

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies B2B 40

Hinge Marketing

MARCH 17, 2014

Content marketing can help firms share their expertise online to build visibility and credibility among prospective clients, industry influencers, and other important audiences. Still, many firms struggle to make content marketing work for them. So how can you avoid these stumbling blocks in your own B2B content marketing?

B2B Marketing 48

B2B Marketing Content Marketing B2B Thought Leadership B2B 48

KoMarketing Associates

FEBRUARY 24, 2015

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. That said, Google Shopping, which is what Google Base was ultimately merged into, is still alive and strong as an option for B2B e-commerce advertisers in particular.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

Marketing Insider Group

JULY 5, 2015

Do your customers value your content marketing enough to provide their contact information, email address or social sign-in credentials? What The Content Marketing and Relationship Currency Facts Tell Us. HubSpot State of Inbound, 2014). The average B2B decision maker consumes 11.4 GerryMoran1.png"> png"> GerryMoran1.png"

B2B Thought Leadership 100

B2B Thought Leadership Landing Pages Content Gartner 100

Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. So hearing about all this got me to thinking: What’s the content marketing word of the year? We all know Content Marketing is hot. Thought leadership. If you believe marketing has a marketing problem.

Content Marketing 100

Content Marketing B2B Thought Leadership Paid Search Agency Content 100

KoMarketing Associates

JUNE 2, 2014

Inbound link acquisition, designed to improve SEO performance, is a great value-add when defining concrete metrics that led to successful B2B marketing campaigns. What Does This Mean for My B2B Marketing Strategy? B2B marketing is becoming a much more complex and highly pressurized environment.

Link Building 120

Link Building PR SEO Ad Building 120

Biznology

JANUARY 20, 2016

In fact, Cisco predicts that globally, online video traffic will be 80 percent of all consumer Internet traffic by 2019 (a number that is up from 64 percent in 2014). A sound video content marketing strategy should be looking at how to produce many videos for different parts of the buying process. Will they watch for 90 seconds?

Video Marketing 80

Video Marketing Product Top of Funnel Business 80

Marketing Insider Group

JANUARY 26, 2015

In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? ” It must be that time of year when we start to plan out which marketing events we want to attend. I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks.

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

ANNUITAS

MARCH 26, 2015

*This post first ran in August 26, 2014 in the ANNUITAS blog. Spring event season is here- recent spring events include Influitive’s Advocamp , next week is both MarTech and Oracle’s Modern Marketing Experience and then the Marketo Summit. As my favorite marketer Seth Godin says, “Strive to be missed.”

Effectiveness 100

Effectiveness Demand Generation B2B Thought Leadership Marketo 100

Webbiquity

FEBRUARY 23, 2016

the “big three” among both consumers and marketers continue to thrive and dominate. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. Pew Research ). Twelveskip ).

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Biznology

JULY 23, 2014

Despite the attention given to large enterprise marketing, it’s small and medium businesses (SMB) where the bulk of marketing investments go. Plenty of agencies, research firms, and other marketers are focused on SMB, and willing to share their insights. What should marketers take away from these observations?

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80