KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. of all online ad revenue in 2013 ($3.17 Last year, Twitter added a lead generation application to their platform, much to the excitement of marketers everywhere. StumbleUpon.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. What About Goals?

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What do buyers really want from social media marketers? Marketing Charts ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

AUGUST 15, 2013

It’s not that B2B marketers fail to understand the adoption rates of social media platforms and their influence in online behavior, it’s the lack of clarity between time and investment in social media activity for business purposes, with measurable marketing gains, that leads to B2B marketing unease.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

FEBRUARY 18, 2014

This both incentivized people to watch the videos and helped search engines crawl the content of the page. Optimizing video content has a profound impact on organic traffic, as videos are 50 times more likely to rank on the first page of search results. How B2B Organizations Can Create More Effective “About” Pages.

SEO 120

SEO Paid Search Agency B2B Companies 120

KoMarketing Associates

JANUARY 25, 2013

In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. Spending Changes by Channel in 2013. Lowest Cost Per Lead Channels. Highest Quantity and Quality of Leads Channels.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

KoMarketing Associates

APRIL 7, 2014

It also pushes other advertisers and organic results further down the page, and gives searchers an opportunity to see other related products or services that may be complementary or supplementary to their search query. For instance , someone searching for mortgages (using the example above) may need to refinance.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

KEO Marketing

JUNE 22, 2016

The article focuses on how KEO Marketing delivers value to its clients, including boosting their brand recognition, generating better leads and increasing sales. Specializing in B2B inbound marketing, the KEO Marketing team applies its industry knowledge and experience to increases leads month after month for its clients.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Mobile Advertising Features 48

KoMarketing Associates

MARCH 21, 2013

Mullen’s four new marketing fundamentals offer some important takeaways for B2B search engine marketers. Here are some of the biggest ones I realized, organized by new marketing fundamental. Design is the New Marketing. Executing the B2B marketing message is more complex than ever before.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

KoMarketing Associates

DECEMBER 27, 2012

We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. As the year draws to a close, we wanted to look back and share some of our favorite posts from 2012, organized by a handful of KoMarketing team members. Casie Gillette.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

KoMarketing Associates

APRIL 18, 2013

As search marketers, we work extremely hard to make sure we’re targeting the right keywords (i.e., the keywords that our audience is both searching for and converting through) in our paid and organic campaigns. For B2B marketers in particular, this is especially important as you lead the customer through the buying cycle.

Customer Satisfaction 120

Customer Satisfaction Mobile Advertising Social Media Search Engine Marketing 120

KoMarketing Associates

SEPTEMBER 14, 2013

They are searching and researching online, looking for solutions that fit their specific needs, and certainly trying before they are buying. How does content marketing play a part in the B2i experience? In fact, I like to say that Marketing is the new Sales. The short answer is: critically!

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Biznology

AUGUST 20, 2014

With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need , marketers have increasingly turned to mobile search as a major component of their pay-per-click ad campaigns. The post Does mobile search work for your business? Track in-store or foot traffic.

Paid Search Agency 80

Paid Search Agency Mobile Advertising POS Business 80

KoMarketing Associates

SEPTEMBER 18, 2012

Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. The emergence of a converged media imperative ties the value of user generated content (social shares, organic reviews, etc.) The Role of Social Media.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

KoMarketing Associates

MARCH 5, 2013

In the ever-changing world of B2B marketing, we are constantly bombarded with hundreds of new options for how to best achieve lead generation, conversion rates, brand awareness, and site optimization. Google analytics allows B2B marketers to measure data on any time scale (daily, weekly, monthly, etc.)

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

EMagine B2B Blog

JULY 18, 2013

And while SEO isn’t the same as it used to be, it is still a viable and necessary evil for not only your website and blog, but represents your entire online marketing strategy. Success can be measured by answering these key questions: What are your search goals? Number of organic visits or volume of organic traffic.

SEO 40

SEO Search Engine Marketing Keywords Search Marketing 40

EMagine B2B Blog

JULY 18, 2013

And while SEO isn’t the same as it used to be, it is still a viable and necessary evil for not only your website and blog, but represents your entire online marketing strategy. Success can be measured by answering these key questions: What are your search goals? Number of organic visits or volume of organic traffic.

SEO 40

SEO Search Engine Marketing Keywords Search Marketing 40

KoMarketing Associates

OCTOBER 30, 2012

So follow Kitty’s lead and get those seasonal deals out early. In fact, social media can play a role in multiple facets of marketing strategy , including branding, website traffic building, SEO, lead generation, and much more. If you play your cards right, you can keep your customers engaged no matter what the calendar says.

Planning 120

Planning Marketing Budget BtoB Word of Mouth 120

QuanticMind

NOVEMBER 16, 2016

” – Ernst & Young, “Marketing’s Two-Headed Beast,” November 2013. Is your marketing stack covering all the channels, and devices, it needs to? There remain plenty of opportunities for organizations to emerge as personalization frontrunners. In other cases, you inherit them.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

KoMarketing Associates

JANUARY 24, 2017

By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. What competitive websites are currently ranking in search results?

Organization 120

Organization SEO Practices Best Practices 120

KoMarketing Associates

MARCH 15, 2013

A hot topic in the search industry over the past year or so has been the continued growth of [not provided] keyword data. That means 68% of their organic traffic cannot be attributed to a specific keyword. In an excel sheet, assign a value from 1-5 to each of your URLs based on their performance in driving leads and conversions.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

KoMarketing Associates

NOVEMBER 18, 2012

Last week, KoMarketing Associates covered a study released by Optify , which revealed that organic search terms returning “not provided” keyword results have risen to 39 percent; this change represents a 171 percent growth since last year. The study covered traffic associated with 424 B2B sites.

Google 120

Google Marketing Management Long Tail Marketing Budget Programs 120

KoMarketing Associates

APRIL 10, 2014

Today’s internet has become a competitive gauntlet for content marketers that have high hopes of having their content appear on the screen (or desk) of a decision-maker, hoping to increase brand awareness or even lead to a future sale. 50 Awesome Content Marketing Stats. 33 Stats on Content Marketing.

Marketing Strategy 120

Marketing Strategy Marketing & Strategy B2B Marketing Video Marketing 120

KoMarketing Associates

MAY 19, 2014

Here are four concepts we use to help others that hopefully lead to our clients acquiring high quality links and long term business relationships. Actions from 2013’s Boston Marathon sparked significant outreach to team members here at KoMarketing; checking in for safety and updates. Offer Free SEO Assistance.

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing Tagging 120

Biznology

JANUARY 13, 2015

I’m looking for issues that have been recently killing their recent performance on search. All of my clients are convinced that there’s something outside themselves that have resulted in their site crashing in organic search. The named owner of the company is a lawyer but is passionate about Search Engine Marketing.

Paid Search Agency 80

Paid Search Agency CMS Development Industry CMS Marketing Analytics Tools 80

Single Grain

MARCH 4, 2022

An agency's team of experts helps you plan, create and handle your online advertising campaigns to reach your target customers who are present on different digital channels such as search engines and social media. Such tactics include: Search Engine Optimization (SEO). Search Engine Marketing (SEM).

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Valasys

AUGUST 9, 2019

As per a report published in the Search Engine Journal (SEJ), 51% of the online traffic on a website is a repercussion of organic searches. It includes organizing events, sponsoring industry-specific & participating in other vital events across the globe for reputation building & improving brand resonance.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

seo.co

FEBRUARY 8, 2023

We typically advise internal link building in the following ways: Focus on your money terms first, using anchor text that aligns with search results, search volume and cost per click metrics that will drive leads and sales Don’t worry too much about over-optimizing for anchor text on-site. Lead off with a bang.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content Ad Building 98

Single Grain

FEBRUARY 17, 2022

A SaaS marketing agency is a digital marketing firm that focuses on your software's USP, identifies your target market, and helps you increase your software adoption rates. Book My Free SaaS Marketing Consultation . Top 5 SaaS Marketing Agencies. 2) Bay Leaf Digital.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 59

Single Grain

APRIL 25, 2022

Ready to Hire a Paid Search Marketing Agency? What Is Paid Search Marketing? Paid search marketing – a.k.a. PPC marketing lets you generate immediate leads, which is otherwise challenging via SEO or email marketing. How to Get Started With Paid Performance Marketing. Salesforce.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Webbiquity

AUGUST 5, 2013

Find the answers to these questions and many, many more here in 101 vital social and digital marketing stats for (the rest of) 2013. 93% of marketers use social media for business. State of Search ). State of Search ). Facebook, Twitter and Google+ are the most popular social networks with search engine marketers.

Statistics 100

Statistics Social Media Social Marketing Paid Search Agency 100

Webbiquity

JANUARY 17, 2011

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars. Still don’t think social media is important for marketing your business? B2B Marketing and Social Media.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Paid Content 100

Paid Content Brand Identity Branding Multi-Channel 100

Single Grain

AUGUST 24, 2022

This article will explain what an advertising agency is, the kind of services they offer, how to choose the right one, as well as lists the leading advertising firms that are great for both startups and established brands. Scalability: A creative agency makes it easy for businesses to scale their marketing efforts on demand.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Paid Social Agency 59

Webbiquity

FEBRUARY 7, 2012

27% of companies expect “the elimination, or at least lessening, of an organizations formal hierarchy because it will be easier to make decisions as a group.” ” Out with the Old (Marketing) And In With the New by Blue Focus Marketing. 32 percent of PR pros said they have a dedicated social media team in place.”

Paid Content 100

Paid Content Social Media Statistics Research 100

KoMarketing Associates

JULY 5, 2013

At the heart of the B2B organizations’ Google+ strategy is their Google+ business page. Even though the execution of Google+ initiatives are still in their infancy for B2B marketers, there are good examples available. A recent study from Searchmetrics revealed that the growth rate of Google+ shares was approximately 18.5%

Google 120

Google Examples B2B Marketing Analytics Tools 120

nDash

FEBRUARY 28, 2020

No two inbound marketing agencies are created equal. However, HubSpot partner agencies share a common mission—to generate more leads, increase revenue, and maximize ROI for their clients. So much has changed since HubSpot defined inbound marketing in 2006, though.

Work Management 59

Work Management Hubspot Marketing Management Service 59