Convince & Convert

APRIL 21, 2013

Given my travel schedule and general lack of patience, I don’t watch much live television. More than 60 years past the invention of the television ad, and THIS is the best we can muster? This should be the star of a television commercial. image from BigStock.com. Last night was an exception. Self-referential. This, I love.

Television marketing 134

Television marketing Paid Search Agency Broadcasting Thought Leadership 134

Convince & Convert

FEBRUARY 24, 2013

If you’re going to try to capitalize on televised American water cooler moments you either need to be truly, inherently nimble and FAST like Audi and Oreo at the Super Bowl, or provide information that further the knowledge or entertainment of stream junkies. — New York Life (@NewYorkLife) February 25, 2013.

Brand Identity 166

Brand Identity Branding Paid Search Agency Advertising Agencies 166

Convince & Convert

JANUARY 10, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Don’t miss the 100th episode of Social Pros, live via Google Hangout ! By generating social media engagement with the content, the playlist can always be changing. Social Media Number of the Week: -11.

Curation 131

Curation Television marketing Content Skype 131

Convince & Convert

JANUARY 22, 2014

In this “Polar Vortex” edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about this transitive postulate: We are spending more time online than with any other media. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype.

Emarketing 167

Emarketing Marketing Websites Television marketing Mobile Marketing 167

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Erich gives his executives credit because they “all understand we’re not going to be selling a whole lot of cars through social media.” ” Social Media Stat of the Week: Only 4.2%

Paid Search Agency 138

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 138

Convince & Convert

MARCH 29, 2013

In order to more fairly rank celebrities who do not have a strong social media presence, Klout has incorporated news sources to corroborate the metrics they pull. ” Social Media Stat of the Week: Engagement with Social Media Falls from 2010 to 2013. Social Pros Shoutout.

Television marketing 131

Television marketing Social Media Curation RSS 131

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? It was only a small part of a social media RTM strategy that Oreo had decided to implement. The social media discourse could have swayed against ASOS quickly. How do visitors arrive there?

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

ClearVoice

FEBRUARY 21, 2020

Her decision to become a journalist was made in the fourth grade after watching ‘Teen Summit,’ a former BET television show. From there she had stints at Prevention and Muscle & Fitness before making the switch to freelance in 2013. Fast forward to the age of 16, and she published her first article.

Paid Search Agency 108

Paid Search Agency Ideal Customer Profiles Television marketing Copywriting 108

Convince & Convert

JANUARY 24, 2014

Lauren Salazar , Director of Social Media for Weight Watchers , joins the Social Pros Podcast this week to discuss empowering the customer service team to embrace social as a tool, gamification as a way to engage customers socially, and how Weight Watchers has already embraced wearable technology. Listen Now.

Paid Search Agency 131

Paid Search Agency Brand Identity Branding Skype 131

Convince & Convert

AUGUST 23, 2013

This week: From ExactTarget , a blog post called 45 Ways to Build Trust in Your Brand Using Social Media. They also have an amazing free report on the top 50 retail brands’ social media use in 2013. Social Media Stat of the Week: 78% of U.S. How did you get involved with social media?

Inbound Marketing 132

Inbound Marketing Advertisements Advertising Paid Search Agency 132

Convince & Convert

DECEMBER 6, 2013

Kevin Hunt , Corporate Social Media Manager at General Mills , joins the Social Pros Podcast this week to discuss bringing social power back in-house, managing multiple brand stories at once, and figuring out how to capture the excitement that already surrounds a brand and its products. Kevin Hunt, General Mills.

Public Relations 123

Public Relations Paid Search Agency Social Media RSS 123

Convince & Convert

NOVEMBER 1, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. They can turn off their televisions, unfollow you on Twitter and RSS feeds, unlike you on Facebook, unsubscribe from your email lists. Social Media Stat of the Week: 4% subscriber loss translates to 80% market cap loss.

Skype 127

Skype RSS Social Media Television marketing 127

Content Standard

SEPTEMBER 10, 2021

This practice can boost your SEO, increase social media engagement, and expand your brand reach to new audiences. One of the most famous examples of newsjacking dates back to 2013, when a sudden power outage during Super Bowl XLVII temporarily suspended the championship game.

Ad Building 139

Ad Building Brand Identity Branding Thought Leadership 139

Digilant

JANUARY 22, 2019

Advertising and Shopping Behavior Stats for Digital Media Buyers. . Digilant’s infographic is meant to inspire media budget holders to make informed decisions on how, where and when to buy digital and programmatic advertising before, during and after the 2019 Super Bowl. Advertisements become more memorable and elaborate each year.

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

ViewPoint

MARCH 13, 2014

Nick is a results-driven marketer, has been a writer for Fortune magazine, an adjunct professor at New York University, and an award-winning investigative journalist for CBC Television. Social media and inbound sales are like the icing on the cake, she said. The cake still consists of the tried and true standby media channels.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

Outbrain

AUGUST 14, 2021

The global crisis has driven technology and innovation, from online healthcare to e-commerce, as well as the social media platforms and video communication products that now shape our world and keep us busy, sharing, and connecting. More than 82% of Gen Z are skipping or ignoring advertisements on social media altogether.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

Biznology

NOVEMBER 11, 2013

Did you know that in this decade, digital is the only media channel to grow every year? Or that in 2013, digital media spending surpassed all form of print media spending (e.g. Before 2018, digital media spending is expected to equal or exceed television. Who owns social media?

Course 80

Course Planning Work Management Peer-to-peer 80

Contently

JUNE 15, 2016

The big thing to always keep in mind about Twitter, compared to other major social networks, is that it’s place for conversation. Hashtags and trending topics allow anyone on Twitter to contribute to a global conversation about everything from breaking news to television shows to hobbies. Does machines. Cool but rude. Party dude.

Twitter 60

Twitter Brand Identity Branding Best Practices 60

Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

Enterprise Management 61

Enterprise Management Banner Ads Television marketing Banners 61

ConvertKit

SEPTEMBER 14, 2020

He wrote about all the ups and downs he was facing trying to build something from scratch on the internet in 2013 and people connected to the raw and unfiltered way he wrote about his struggles and his ideas about art. He hired an editor, asked a friend to design a book cover, and self-published The Art of Being Unmistakable in 2013.

Opinions 77

Opinions Communities Creativity Television marketing 77

Sprout Social

MAY 10, 2019

According to a 2017 YouTube Earnings Call , users watched more than 100 million hours of YouTube by way of their living room television, up 70% from the year prior. This means that YouTube is an ideal network to include in any influencer marketing strategy you’re planning across social media.

Youtube 110

Youtube Stats Paid Content Marketing Strategy 110

Content Standard

OCTOBER 25, 2014

Marriott’s global content studio will share digital and filmed content across film, television, online, digital, and print platforms, according to a press release. ” Former Disney–ABC Television executive David Beebe, now Marriott’s VP of creative, content marketing, and global marketing, will lead the new initiative.

Microsite 40

Microsite Television marketing Content Social Networks 40

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Social Media Today ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Content Standard

APRIL 12, 2019

Back in 2013, Netflix shocked the entertainment industry by committing $100 million to make two seasons of its first original show, House of Cards. Once upon a time, the creation of new television shows and movies relied almost entirely on the instincts of a few producers and executives.

Enterprise Management 84

Enterprise Management Content Marketing Brand Identity Branding 84

Content Standard

JULY 13, 2016

Remember when we used to get news from a newspaper or a local television broadcast? Pew Research Center found that 62 percent of US adults get news on social media , and 18 percent do so often. That’s a big bump from 2012, when 49 percent of adults said they received news from social media. Going In-House.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

Hubspot

OCTOBER 16, 2015

Is there a wrong way to watch television? but for your obsessive television watching habits.). Binge watching television has even become a treasured pastime for many people around the world -- so much so that Samsung recently announced a promotion called " The Catch-up Grant." 7 Behaviors We've Picked Up Thanks to Technology.

Television marketing 28

Television marketing Peer-to-peer Case Studies Internet Marketing 28

ClearVoice

JULY 27, 2023

Brand taglines and slogans… on the radio, on billboards, on TV at the end of commercials, in newsletters and social media… the slogan is what you stand for, and the tagline is the stamp at the end. That’s why we connect freelancers with growing brands who need talent like you to power their content marketing and media channels.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Content Standard

SEPTEMBER 3, 2015

For brands accustomed to captive audiences in front of television screens, it’s a new challenge. But in an increasingly mobile, social, and video-oriented world, brands’ soundless videos will be rewarded. With autoplay exploding across social media channels, brands that produce silent videos will have an advantage.

Facebook 40

Facebook Video Marketing Trends Television marketing 40

Adobe Experience Cloud Blog

MAY 23, 2014

Despite all this, the airline had firmly established itself as a profitable player in European aviation, transporting over 81 million people in 2013. To facilitate this, the company has expanded their marketing team, launched a new website, established a social media presence, and produced new television advertisements to support the change.

Multi-Channel 48

Multi-Channel Cross-Selling Allocation Marketing Automation Services 48

Buffer

JANUARY 2, 2019

2019 is here and gone are the days where generating audience engagement on social media was primarily a passive process. The brands that are successful in delivering personalized experiences to their audiences are the brands that are likely to thrive with their social media strategies in the coming year.

Social Media 111

Social Media Trends Marketing AI Media 111

Hubspot

DECEMBER 17, 2015

ConAgra’s award-winning "Unleash the Joy" campaign was the 2013 predecessor to 2015’s "Share the Joy." One look at WestJet’s 2013 “Christmas Miracle” campaign – which sees the airline hand out personalized Christmas gifts to unsuspecting flyers – proves the worth of joy marketing instantly. 4) Reddi-wip: Unleash the Joy.

Examples 28

Examples Campaigns Planning Paid Search Agency 28

Vidyard

SEPTEMBER 26, 2013

Because the Internet is always serving up something awesome, I recently came across the rules television producers outlined when creating the show Bill Nye the Science Guy. As a social product of 90s television, I can attest to the power of Bill Nye and wanting to watch, and that’s the goal of content marketers today.

Top of Funnel 51

Top of Funnel Peer-to-peer Content Marketing Planning 51

Content Standard

AUGUST 18, 2016

At that point, search engines were starting to respond to more conversational queries—or, in the words of a Search Engine Watch post circa 2013, “Google [was] becoming a person.” Major social media platforms are digging deep into human behavior to learn more about ways in which they can be connected and share their lives.

Content Marketing 40

Content Marketing Advertorials Content Long Tail Marketing 40

ClearVoice

APRIL 17, 2019

On the radio, on billboards, on TV at the end of commercials, in newsletters and social media… The slogan is what you stand for, and the tagline is the stamp at the end. He went to Jared” was a tagline past its prime, even though everyone knew it due to ubiquitous television advertising. Go Further.” — Ford Motor.

Paid Search Agency 86

Paid Search Agency Companies Work Management Mobile Advertising 86

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Hubspot

MARCH 3, 2015

Perhaps one of the most challenging parts of making an impact on social media is coming up with something profound in 140 characters. He’s a comedian (as are several others on this list, appropriately) so he’s just doing his job and keeping us amused on social media. August 23, 2013. 2) @helper. 14) @sweetestsara.

Twitter 28

Twitter Paper Social Media Impressions 28