Martech

MAY 4, 2022

I started as a journalist covering the media, entertainment and technology space back in India in 2013. I don’t think I’ve changed a lot of what I do from when I was a journalist, which is primarily to be a storyteller. It’s a matter of being able to better inform people so decisions are made based on informed paths.

SEO 105

SEO Cross-Selling Marketing & Strategy Storytelling 105

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Convince & Convert

MAY 29, 2014

The account was created in June of 2013 and features a range of confiscated items, from guns, to grenades, drugs and martial arts weapons. According to ABC News , the account is one of the many ways the TSA engages with the traveling public to provide timely information that assists them in traveling safely.

Case Studies 156

Case Studies Case Study Storytelling Social Media 156

Content Standard

JANUARY 21, 2016

In 2013, my own digital marketing career was feeling strained. Much of those improvements would have to come through much greater insight into how to nurture our creative community and direct them on improving content quality and their skills as storytellers. Storytelling Metrics + Google Analytics = Skyword Analytics + GA.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

JANUARY 21, 2016

In 2013, my own digital marketing career was feeling strained. Much of those improvements would have to come through much greater insight into how to nurture our creative community and direct them on improving content quality and their skills as storytellers. Storytelling Metrics + Google Analytics = Skyword Analytics + GA.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

SocialPilot

FEBRUARY 9, 2024

She also posts valuable information on content marketing, social media marketing, inspirational quotes for budding marketers, and more. Heidi’s writing is personal, relatable, and informative. Robert has a knack for creating content with great storytelling. Why should you follow her? Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

SmartBug Media

FEBRUARY 25, 2020

In order for a company’s blog to be successful, marketers must consistently generate new, compelling, and informative posts. A major reason why public relations professionals are well suited to help with blog content creation is that, by nature, PR pros are storytellers. Package the information creatively.

Public Relations 93

Public Relations PR Blogger Thought Leadership 93

ANNUITAS

MARCH 26, 2013

A: Just a few years ago, there were only a few channels available where consumers could get their information. Today, consumers are in complete control, with almost unlimited access to get the information they want to make the right buying decision. A: Hire great storytellers. In 2013, you will see a major move in this area.

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

Convince & Convert

APRIL 2, 2015

It’s brand storytelling at its best because it captures not only the company’s expertise, but also its passion. In 2013, the email marketing company created an online comic strip to celebrate the anniversary of its Mandrill email infrastructure product. Image via Microsoft Stories. Visual Marketing Magic.

B2B Marketing 150

B2B Marketing Paid Search Agency B2B Advertising Agencies 150

SocialPilot

MARCH 12, 2024

These videos were specially designed to not only establish Wells Fargo’s credentials as a reputed bank but also to dispense important financial information to its customers. Breaking2 by Nike Nike live-streamed their marathon in under 2 hours as part of their marketing campaign for their new product – the Zoom Vaporfly Elite in 2017.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Convince & Convert

OCTOBER 29, 2013

Tim Washer , Senior Marketing Manager in Social Media at Cisco , joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations. And from Expion , a free report on the top 50 retail brands’ social media use in 2013.

Social Media 137

Social Media Skype Paid Search Agency Storytelling 137

Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. Storytelling. I talked about how marketing has always used great storytelling to connect with people. I talked about how we are becoming a much more visual society, scanning information for the details we need in less than a second.

Content Marketing 100

Content Marketing B2B Thought Leadership Paid Search Agency Content 100

Brightedge

MAY 16, 2021

Storytelling is the focus of so many marketing books and assets in recent years that it is impossible to ignore; it's like a tidal wave washing over drab beaches cluttered with pale, self-promoting, feature-based marketing. Thomson is a good, young writer and fine storyteller, and he has put together a useful treatise on a nebulous topic.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Hubspot

MAY 5, 2014

What better way to display valuable pieces of information than through a visual format like a SlideShare? First of all, this presentation presents the information in an awesome way -- through sketchnotes. But it also gives valuable information for anyone who is networking, not just introverts. Well, we can''t get enough.

Storytelling 28

Storytelling Peer-to-peer Internet Marketing B2B Sales 28

Contently

APRIL 19, 2016

In 2013, a media corporation told the story of a fearless optimist who treks through an icy winter to free the kingdom trapped under her sister’s powers. In both cases, creating a storytelling program to nurture a high-value audience enhances brand engagement and creates a lasting exchange. ” Create a framework.

Sales Qualified Leads 74

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 74

Biznology

JANUARY 15, 2016

Instant access to endless information and objective feedback from friends has enabled consumers to seek and find the truth behind such promises. In 2013, the Boston Consulting Group surveyed 2,500 American consumers and found that authenticity was one of the main qualities that would attract them to a brand.

Brand Identity 80

Brand Identity Branding Advertising Agencies Trust Marketing 80

Marketing Insider Group

OCTOBER 12, 2015

For my 2013 Marketing Predictions post, I included bets that content marketing conversations would mature. But these trends did not become main stream in 2013, or even 2014. Their talent in storytelling will be put to much better use telling actual stories instead of trying to interrupt the ones we want to pay for.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Contently

MAY 10, 2016

In 2013, a media corporation told the story of a fearless optimist who treks through an icy winter to free the kingdom trapped under her sister’s powers. In both cases, creating a storytelling program to nurture a high-value audience enhances brand engagement and creates a lasting exchange. ” Create a framework.

Sales Qualified Leads 60

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 60

Contently

MAY 10, 2016

In 2013, a media corporation told the story of a fearless optimist who treks through an icy winter to free the kingdom trapped under her sister’s powers. In both cases, creating a storytelling program to nurture a high-value audience enhances brand engagement and creates a lasting exchange. ” Create a framework.

Sales Qualified Leads 60

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 60

Marketing Insider Group

DECEMBER 22, 2014

My 2013 Marketing Predictions included bets that content marketing conversations would mature. And as video and visual content continue to dominate the consumer landscape, brands will focus more on entertaining and informing their customers through visual storytelling. 2015’s Top Marketing Trends.

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

Content Standard

APRIL 12, 2019

Back in 2013, Netflix shocked the entertainment industry by committing $100 million to make two seasons of its first original show, House of Cards. Instead, they rely on the intuition of a few marketing leaders and the industry experience of talented storytellers. Spotting Trends and Storytelling Opportunities. Like Amtrak, U.S.

Enterprise Management 84

Enterprise Management Content Marketing Brand Identity Branding 84

Convince & Convert

NOVEMBER 22, 2013

Jason Miller , Social Content Manager at Beam Global , joins the Social Pros Podcast this week to discuss the complex legal issues of running an alcohol-related brand’s social media operations, the off-limits social channels, and how important storytelling is in the face of the visual takeover of social. ” Four Your Information.

Skype 130

Skype Social Media Work Management Storytelling 130

markempa

DECEMBER 29, 2014

You can utilize this information to better inform your 2015 strategy. In the Internet age of uber-informed and advertising-adverse consumers, cold calling just doesn’t work like it once did. Utilize storytelling in your call scripts. Topic #1 — Lead generation is king.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120

Marketing Insider Group

MARCH 5, 2014

Our customers will read and consume long form content as long as it meets the 2 needs of ALL content: is it interesting (storytelling) and does it meet a need (inform, educate or entertain). And if you are looking for more examples, here are Unbounce’s Top 10 Big Content Resources of 2013. Content Marketing'

Content 100

Content Gartner Barriers Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 16, 2015

But Gallup’s 2013 State of the Workplace poll reports that a jaw-dropping 41% of employees don’t even know what their brand stands for. Internal communications pushes out company newsletters and benefits information. The 2015 Edelman Trust Barometer showed that people trust companies and the media less than in previous years.

Content Marketing 100

Content Marketing Planning Paid Search Agency Work Management 100

Marketing Insider Group

MAY 7, 2013

I even predicted that social, content and personal branding would drive the future of business in 2013. It means our sales people start to grow strong social connections and become effective storytellers. Ask questions like “can you recommend the best websites you go to for helpful information? What is Social Selling?

Personalization 100

Personalization RSS Social Networks Network Marketing 100

SmartBug Media

MARCH 19, 2020

In order for people to find your video online, Google must be able to extract information to understand what your video is about. Point viewers to your website for a free white paper, more information, or a discount offer. Before you go out and buy thousands of dollars of video equipment, gather some valuable information.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. SOCIAL MEDIA IS FOR STORYTELLING: It’s in our DNA as human being to share our stories and discoveries on brands with others. Did you know that in this decade, digital is the only media channel to grow every year? magazines, newspapers)?

Course 80

Course Planning Work Management Peer-to-peer 80

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. In 2013, it raised another $11.5 Client companies can inform Quill of the style of language, tone, and angle to use. And what does this technology cost?

Marketing AI 110

Marketing AI Examples Work Management Marketing Management 110

Content Marketing Institute

NOVEMBER 25, 2017

Delivered by Drift director of marketing, Dave Gerhardt, at an OpenView Venture Partners recent speaker event, the brilliant narrative describes how the live chat tool company transformed its content operations into a movement, of sorts, by including five specific attributes in every one of its storytelling efforts.

Paid Search Agency 83

Paid Search Agency Buy Advertising Agencies Content Marketing 83

Convince & Convert

MAY 17, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. Not surprisingly, useful information was a huge driver of whether or not people shared the content. The researchers over at Syncapse have put together a study for 2013 valuing the average Facebook fan at $174.17. Listen Now .

Social Media 161

Social Media Media Viral Marketing Skype 161

Content4Demand

MARCH 24, 2020

She lays out the differences between the B2B and B2C buyers’ journeys in “Why B2B Marketing Needs Emotional Storytelling.” Schwarz points to the 2013 Volvo Truck ad “ Epic Split ” with with Jeanne-Claude Van Damme and how it simply created a feeling of “Wow!”

B2B 55

B2B Psychographics Content Ad Exchange 55

Hubspot

SEPTEMBER 19, 2018

We're holding this hearing to help inform consumers and to determine where the federal government may need to assert itself." Benioff cites the magazine's "tremendous impact" and storytelling ability as reasons for his family's acquisition. "Americans are struggling to understand what's being collected and how it's used," Sen.

Facebook 69

Facebook Amazon Lead Scoring Lead Ranking 69

DivvyHQ

SEPTEMBER 14, 2017

About Content Marketing Institute: Content Marketing Institute is the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI, a UBM company, is a 2012, 2013, 2014 and 2015 Inc. 500 company.

Enterprise Management 42

Enterprise Management Marketing Management Peer-to-peer Planning 42

Content Standard

MAY 22, 2016

Learn how an evolution in the way we create, discover, and share information has fundamentally shifted the way enterprise marketing teams operate. In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002. The Backstory.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Convince & Convert

APRIL 26, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. The Boston Globe , Boston Police Department , MIT , and Cambridge Police Department did particularly excellent jobs of disseminating information to the public on Twitter. Four Your Information. Listen Now . Tweetable Moments.

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Outbrain

AUGUST 14, 2021

These bots are personalized, polite, and programmed with a wealth of information. Snapchat first went vertical in 2013, Instagram has since released Stories in full vertical screen format, and last year they introduced Reels. Eko is an interactive storytelling platform offering choice-driven brand and marketing content.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59