markempa

DECEMBER 29, 2014

You can utilize this information to better inform your 2015 strategy. In the Internet age of uber-informed and advertising-adverse consumers, cold calling just doesn’t work like it once did. Utilize storytelling in your call scripts. Topic #1 — Lead generation is king.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120

Marketing Insider Group

OCTOBER 12, 2015

For my 2013 Marketing Predictions post, I included bets that content marketing conversations would mature. But these trends did not become main stream in 2013, or even 2014. Their talent in storytelling will be put to much better use telling actual stories instead of trying to interrupt the ones we want to pay for.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

KoMarketing Associates

FEBRUARY 9, 2016

Informative. Embodies good storytelling principles. It’s an asset in PR kits developed to promote new product launches. Sure, but videos of this type can introduce a dramatic element, document a milestone, and be a great content asset when pursuing media mentions through PR. PR videos can make them aware.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Convince & Convert

APRIL 26, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. ”Being able to get the marketing angle, the customer relations angle, and then also the PR angle, being able to blend all those together is a beautiful thing when you’ve got people who work together so well,” Brooks says.

Television marketing 139

Television marketing Skype Social Media Public Relations 139

ClearVoice

JULY 27, 2023

In PR surrounding the campaign, the brand ambassadors put forth their own interpretation of the campaign slogan — Aboah said it means “unapologetic, knowing no boundaries, being vulnerable, strong, authentic and yourself.” ClearVoice = Better Content, Faster = Your Message Is Always On. In a twenty-four-seven world, connecting is everything.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Content Standard

OCTOBER 22, 2016

He urged marketers whose companies sell to that demographic to get on the platform, and to think about Snapchat as product storytelling a la Twitter meets YouTube. Unlike art or mechanical technology, you can’t hear or see information technology. Automate your reporting and save time—Paul Roetzer, Founder and CEO, PR 20/20.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Work Management 40

Hubspot

MAY 29, 2015

Before we dive into some real-life applications of these principles, it's important to start with a clear understanding of how they are defined: Social Currency: Social currency taps into our desire to feel like "insiders" and share information that makes us look good. Between 2012-2013, 608 baby Kales were born. The Kale Campaign.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Content Standard

OCTOBER 17, 2018

We all want to be brilliant brand storytellers and create content that shows our audiences the best value our industry has to offer. “Few companies give out their top company secrets in their PR, and in cybersecurity that’s just as important. What’s a security marketing strategy meant to look like?

Planning 72

Planning Storytelling Work Management Marketing Management 72

Contently

AUGUST 22, 2016

” Yet while the international storytelling machine is dedicated to stories about the human experience, its digital magazine, Journey, has done so with a strategy reminiscent of the first recycling campaigns: Think global, act local. .” In 2013, the publication attracted 13.1 The journey from global to local.

Paid Search Agency 60

Paid Search Agency Blogger Storytelling Communities 60

Martech Advisor

APRIL 1, 2020

Harry's Razors Company- Founded by a man frustrated about the absurdity behind the difficulty and high price of buying razors, Harry's started in 2013. They want to know the story behind what they’re buying and using, and they want to feel compelled to buy it and use it through the power of great storytelling. billion as of 2018.

Top of Funnel 52

Top of Funnel Brand Identity Branding Paid Search Agency 52

Content Standard

JULY 26, 2016

The excitement of the campaign launch had long since passed, and my boss and the marketing team (heads of digital, social, PR, product marketing, marketing operations, email, and events marketing) gathered to celebrate some campaign successes, to address some shortcomings, and to agree to shelve some campaign tactics that did not go as planned.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Enterprise Management Planning 40

Scoop.it

OCTOBER 29, 2020

His videos became so popular that his media presence began to interest many brands, in 2013 he was discussing his own TV show and recently he was hired by Burger King to make a couple of promotions. Let your audience fill out the information about themselves. Source: OneSpot The Science of Storytelling. Treat this responsibly.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Hubspot

NOVEMBER 7, 2016

Southwest rolled out a PR campaign for its rebrand, explaining the reasoning and research behind the airline’s new look. That information is funneled into content that’s relevant to customers, ranging from the brand’s over 50-year-old catalogue, to the award-winning web series “ Easy to Assemble ,” which ran for four seasons.

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

Hubspot

MARCH 19, 2013

The end of the first quarter of 2013 is upon us, and if you’re looking to grow your business this year (and who isn’t!?), PR can drive brand awareness, introduce you to new prospects and customers, and amplify your core brand messages. Can he or she easily extract the information they need from it?

Public Relations 28

Public Relations Thought Leadership PR Marketing & Strategy 28

Contently

NOVEMBER 3, 2016

It started for me in 2013. It wasn’t connected that well with our social, PR, and SEO teams. I think that journalists are good storytellers. We approach things from a journalistic lens, and we’re reporting on information. Why’d you decide to come over to Monster from Money? Why is that?

Budget Programs 60

Budget Programs Marketing & Strategy Marketing Strategy Paid Search Agency 60

Hubspot

MAY 15, 2013

In addition, aspiring PR pros were taught to tailor the release to the few, not the many. As a result, marketing education focused on empowering PR pros to identify key events to expose their executive team to key audiences, and choose the venue, message, and invite list accordingly.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Single Grain

OCTOBER 25, 2019

This is what Oreo did, back in 2013 when the Super Bowl blackout happened. It should be after the news has broken but before journalists start looking for more information. The Art of UX Storytelling: How to Create Your Brand’s Story. You should have your story ready before journalists start scrambling for more information.

Content Marketing 97

Content Marketing Planning Paid Search Agency Advertising Agencies 97

Hubspot

JUNE 25, 2015

We're all writing and reading about the same thing, so it becomes this vortex of similar content that makes it hard to find information you didn't already know. If you want to get some brilliant storytelling tips from the writer of all three Toy Story movies -- all while laughing your head off -- check out Stanton's TED Talk below.

Best Practices 28

Best Practices Work Management Viral Marketing Marketing Management 28

SnapApp

DECEMBER 14, 2016

Interactive content and visual storytelling. For B2B marketers to “be the best answer” for their customers wherever those buyers are looking for solutions, data informed and interactive content is essential. way of discovering information. It gives us information personalized based on how we used the tool.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62