SmartBug Media

FEBRUARY 25, 2020

In order for a company’s blog to be successful, marketers must consistently generate new, compelling, and informative posts. A major reason why public relations professionals are well suited to help with blog content creation is that, by nature, PR pros are storytellers. Package the information creatively.

Public Relations 93

Public Relations PR Blogger Thought Leadership 93

Contently

APRIL 19, 2016

In 2013, a media corporation told the story of a fearless optimist who treks through an icy winter to free the kingdom trapped under her sister’s powers. In both cases, creating a storytelling program to nurture a high-value audience enhances brand engagement and creates a lasting exchange. ” Balance data with creativity.

Sales Qualified Leads 110

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 110

Content Standard

JANUARY 21, 2016

In 2013, my own digital marketing career was feeling strained. And we let the content team focus on creativity versus asking them to talk about the business. We were able to easily and accurately report on this information after integrating our GA account with the Content Standard program in the Skyword Platform.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

JANUARY 21, 2016

In 2013, my own digital marketing career was feeling strained. And we let the content team focus on creativity versus asking them to talk about the business. We were able to easily and accurately report on this information after integrating our GA account with the Content Standard program in the Skyword Platform.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

SocialPilot

FEBRUARY 9, 2024

She also posts valuable information on content marketing, social media marketing, inspirational quotes for budding marketers, and more. Heidi’s writing is personal, relatable, and informative. Robert has a knack for creating content with great storytelling. He is the founder of Supercool Creative Agency.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

SocialPilot

MARCH 12, 2024

These videos were specially designed to not only establish Wells Fargo’s credentials as a reputed bank but also to dispense important financial information to its customers. Key Takeaways: Prioritize interactivity and creativity in your campaigns Try to garner engagements through smartphone and out-of-home campaigns 12.

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

ANNUITAS

MARCH 26, 2013

A: Just a few years ago, there were only a few channels available where consumers could get their information. Today, consumers are in complete control, with almost unlimited access to get the information they want to make the right buying decision. A: Hire great storytellers. In 2013, you will see a major move in this area.

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

Biznology

JANUARY 15, 2016

Instant access to endless information and objective feedback from friends has enabled consumers to seek and find the truth behind such promises. In 2013, the Boston Consulting Group surveyed 2,500 American consumers and found that authenticity was one of the main qualities that would attract them to a brand. Like this post?

Brand Identity 80

Brand Identity Branding Advertising Agencies Trust Marketing 80

Contently

MAY 10, 2016

In 2013, a media corporation told the story of a fearless optimist who treks through an icy winter to free the kingdom trapped under her sister’s powers. In both cases, creating a storytelling program to nurture a high-value audience enhances brand engagement and creates a lasting exchange. Balance data with creativity.

Sales Qualified Leads 60

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 60

Contently

MAY 10, 2016

In 2013, a media corporation told the story of a fearless optimist who treks through an icy winter to free the kingdom trapped under her sister’s powers. In both cases, creating a storytelling program to nurture a high-value audience enhances brand engagement and creates a lasting exchange. Balance data with creativity.

Sales Qualified Leads 60

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 60

Convince & Convert

NOVEMBER 22, 2013

Jason Miller , Social Content Manager at Beam Global , joins the Social Pros Podcast this week to discuss the complex legal issues of running an alcohol-related brand’s social media operations, the off-limits social channels, and how important storytelling is in the face of the visual takeover of social. ” Four Your Information.

Skype 132

Skype Social Media Work Management Storytelling 132

SmartBug Media

MARCH 19, 2020

In order for people to find your video online, Google must be able to extract information to understand what your video is about. Point viewers to your website for a free white paper, more information, or a discount offer. Before you go out and buy thousands of dollars of video equipment, gather some valuable information.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Marketing Insider Group

SEPTEMBER 16, 2015

But Gallup’s 2013 State of the Workplace poll reports that a jaw-dropping 41% of employees don’t even know what their brand stands for. Internal communications pushes out company newsletters and benefits information. Maybe they’ve used creative approaches to capturing attention that could be helpful to you. Who do they trust?

Content Marketing 100

Content Marketing Planning Paid Search Agency Work Management 100

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. In 2013, it raised another $11.5 Client companies can inform Quill of the style of language, tone, and angle to use. And what does this technology cost?

Marketing AI 108

Marketing AI Examples Work Management Marketing Management 108

Hubspot

MAY 16, 2013

He became famous by creating a blog; his work is data-driven and based on statistical analysis; and he has disrupted the world of politics by applying science and information to a field where pundits and practitioners traditionally relied on an inefficient and outdated mix of voodoo, superstition, and intuition.

Creativity 28

Creativity Business Hubspot Customer Satisfaction 28

Content Standard

AUGUST 12, 2015

As a master of the art of storytelling, who better to learn from than an entire industry dedicated to crafting engaging content? Hosting videos on YouTube has the advantage of accessing a dashboard to analyze video performance, displaying important information to better inform future content creation such as detailing video traffic sources.

Video Marketing 40

Video Marketing Paid Search Agency Youtube Storytelling 40

Content Standard

MAY 22, 2016

Learn how an evolution in the way we create, discover, and share information has fundamentally shifted the way enterprise marketing teams operate. In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002. The Backstory.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Content Standard

JULY 22, 2015

Original storytellers, such as Netflix, are leading the data collection front. Characters, and the stories in which they live, are products of the creative mind, of synthesizing experience and imagination—we’ve known this to be true since the earliest creators on Earth. Taking the Pulse of Binge Watchers.

Budget Programs 40

Budget Programs Creativity Storytelling Custom Publishing 40

Sprout Social

NOVEMBER 1, 2016

In fact, the top reason guests contact hotels on social media is for local information , according to USA Today. Focus on Storytelling. Airbnb made headlines in 2013 when it published the first short film made entirely of Vines. LiveThere pic.twitter.com/B4iyRZjaIa. — Airbnb (@Airbnb) August 27, 2016.

Social Media 92

Social Media Class Word of Mouth Media 92

ClearVoice

JULY 27, 2023

Since slogans have never really been constrained by the rules of truth, they are free to be creative and witty at the same time. freelance creative) side of the slogan (but, of course, with awesome motion graphics to support the “better content” side as well). Whether it deserved the title or not is up to personal taste.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Content Standard

OCTOBER 22, 2016

In marketing, you need creativity and a willingness to fail—Ann Handley, Chief Content Officer, MarketingProfs. Be creative, and fail. He urged marketers whose companies sell to that demographic to get on the platform, and to think about Snapchat as product storytelling a la Twitter meets YouTube. Session: Opening Keynote.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Work Management 40

Sprout Social

NOVEMBER 15, 2016

In a 2013 study , 41% of respondents said employees are the most credible source of information regarding a business. Make sure your team is sharing the right information by educating them on your company’s history, products and goals. Last year, two of the employees attended Adobe’s annual creativity conference and generated 5.5

Social Media 96

Social Media Media Business Social Networks 96

nDash

FEBRUARY 1, 2022

I also taught a video storytelling elective there to high school students, which was really fun but really challenging. My first position where the word “content” was actually in my title was in 2013. How does one inform the other? Creative writing, mostly poetry. I get energy from being outside.

Work Management 52

Work Management Marketing Management Content Marketing Paid Search Agency 52

Content Standard

MAY 22, 2016

Learn how an evolution in the way we create, discover, and share information has fundamentally shifted enterprise marketing strategies. In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002. The Backstory.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Content Standard

FEBRUARY 4, 2016

A recent study by TrackMaven finds that the volume of content marketing increased by 78 percent in 2013 and 2014, while engagement decreased by 60 percent. One might balk at the idea of constantly pushing the envelope and being creative at the expense of quality. Is content marketing a bubble on the verge of bursting?

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

Content Standard

FEBRUARY 4, 2016

A recent study by TrackMaven finds that the volume of content marketing increased by 78 percent in 2013 and 2014, while engagement decreased by 60 percent. One might balk at the idea of constantly pushing the envelope and being creative at the expense of quality. Is content marketing a bubble on the verge of bursting?

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

Hubspot

NOVEMBER 24, 2016

Good news -- all you really need are a few storytelling strategies. It warms them up to your brand, and starts to qualify them with better information on what they might need. In fact, I create content that people are actively looking for, because it's helpful, entertaining, or informative. But hey, family is family, right?

Inbound Marketing 28

Inbound Marketing Telemarketing Planning Internet Marketing 28

Content Standard

OCTOBER 26, 2015

This is the second-to-last installment of my 6 trends to watch in content marketing series, and follows articles on content promotion , interactive storytelling , episodic content , and fringe social media platforms. Forty-five percent of surveyed marketers said it was a top objective this year, compared to 16 percent in 2013.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Content Standard

OCTOBER 26, 2015

This is the second-to-last installment of my 6 trends to watch in content marketing series, and follows articles on content promotion , interactive storytelling , episodic content , and fringe social media platforms. Forty-five percent of surveyed marketers said it was a top objective this year, compared to 16 percent in 2013.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Hubspot

AUGUST 21, 2013

Check out the SlideShare below from Desk to get a better picture of how customers act with much more information and communication at their fingertips. Although showing, not telling, is a key storytelling technique in writing, it''s especially effective in presentations. In just 17 slides, you get all the information you need to know!

Marketing Management 28

Marketing Management Advertising Agencies Viral Marketing Stats 28

Hubspot

DECEMBER 17, 2014

With technology comes the constant influx of information thrown at consumers from every which way on a daily basis. Those brands who fit the Human Era brand mold are creatively paving the way for a new world of marketing that sparks an emotional connection with the audience. Welcome to the Human Era. Human Era Brands.

Trends 28

Trends Paid Search Agency Buyer Personas Planning 28

Martech Advisor

JANUARY 9, 2020

A 2013 Walker study predicted that by the year 2020, customer experience will outdo price and product as the key brand differentiator. That said, it’s not surprising to know that a 2013 Dimensional Research and Zendesk study reported that 88% respondents were influenced by an online review while making a buying decision.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Word of Mouth Touchpoints 111

Hubspot

JULY 24, 2015

Every company has a story to tell, so break out your storytelling skills from that random English class you took years ago and put them to work on your 'About Us' page. Even if you have a dedicated 'About Us' page, there are plenty of ways to creatively showcase your company's personality throughout your website.

Examples 28

Examples Lead Ranking Lead Scoring Paid Search Agency 28

ClearVoice

MAY 15, 2020

The foundational skills of storytelling, knowing your audience, and making authentic content will always be the baseline to attract viewers. As a producer with ABC News since 2013, she’s produced segments for ‘Good Morning America’, ‘World News Tonight’, and ‘20/20’. Tips: “Most creative teams don’t like pre-production.

Video Marketing 105

Video Marketing Advertising Agencies Tips Paid Search Agency 105

Single Grain

JULY 22, 2021

Trend #7: Instagram Guides Give a New Way to Provide Users with Information. Because of their growing popularity, it can be a problem to get a reply from influencers on Instagram, so you can use a tool like SignalHire to find contact information like email addresses or other social media profiles to stay ahead of your competitors.

Paid Content 131

Paid Content Trends Paid Search Agency Verticals 131

ClickZ

JUNE 25, 2020

Over the past 30 years, digital asset management (DAM) solutions have evolved from a simple creative library for niche publishing companies, to a dynamic tool that impacts every team across the enterprise today. Visual storytelling is a proven marketing tool for customer engagement.

Enterprise Management 96

Enterprise Management Digital Asset Management Work Management Marketing Management 96

nDash

DECEMBER 2, 2020

In 2013, I left a six year stint as a business development manager in the construction industry before leaving to study a creative writing degree, followed by a journalism masters. I work remotely and most of my time is spent developing creative solutions to help optimize online reach for clients. Contact Briana on nDash today.

Marketing Budget 52

Marketing Budget Marketing Budget Creation CMS Development Budget Programs 52