Content Standard

JANUARY 23, 2018

If you’re a marketer in the financial services industry, you likely deal with more speed bumps, red tape, and organizational luddites than, say, the typical tech startup. Unfortunately, the first examples of great content marketing that come to mind are in industries like consumer goods or travel. Image attribution: Crew.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Stevens & Tate

MAY 27, 2022

The following are just a few of the reasons why you should incorporate YouTube videos into your senior living content marketing strategy : 1. By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype. Seniors Prefer Visual Storytelling. Seniors Use YouTube Frequently.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

Marketing Insider Group

SEPTEMBER 16, 2015

Can Content Marketing Create Corporate Culture? Content – good, bad or indifferent – sets the tone for how much employees trust management, how enthusiastically they support or diss a brand and how deeply they engage with what’s going on. Marketers focus on external audiences and generating sales leads to drive revenue.

Content Marketing 100

Content Marketing Planning Paid Search Agency Work Management 100

Content Standard

APRIL 12, 2019

No one understands the value of data-driven content marketing quite like Netflix. The company has been collecting data for decades, using increasingly intelligent algorithms to tailor recommendations and personalize content homepages for individuals. Decisions, Decisions, and Data-Driven Content Marketing.

Enterprise Management 84

Enterprise Management Content Marketing Brand Identity Branding 84

ClearVoice

FEBRUARY 2, 2024

The Role of Creativity in Content Strategy If your content is a meal, creativity is the seasoning. It turns bland information into an appetizing feast that keeps your audience coming back for seconds. Your content —and brand — go viral. Customers know they’ll have a unique, memorable experience. Boost engagement.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

markempa

DECEMBER 29, 2014

Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. You can utilize this information to better inform your 2015 strategy. A silly question, I know, yet it is one that several marketers continue to answer incorrectly.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Social Media Marketing + Michael A. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Content Marketing Institute

NOVEMBER 25, 2017

55:28): Robert’s rave: Though it’s more of a content story than a content marketing story, Robert still highly recommends that everyone check out this Medium article, which examines, in detail, what might just be the greatest sales pitch ever. This Old Marketing example of the week. (57:30):

Paid Search Agency 80

Paid Search Agency Buy Advertising Agencies Content Marketing 80

nDash

FEBRUARY 1, 2022

In this interview, we talk about her thoughts on the ever-changing content marketing industry, how the team at Hopin works together, and the importance of authenticity. nDash: You’ve been involved in the content space for nearly a decade now. And how (if at all) has the role of content marketing shifted during this time?

Work Management 52

Work Management Marketing Management Content Marketing Paid Search Agency 52

Contently

APRIL 19, 2016

In 2013, a media corporation told the story of a fearless optimist who treks through an icy winter to free the kingdom trapped under her sister’s powers. In both cases, creating a storytelling program to nurture a high-value audience enhances brand engagement and creates a lasting exchange. ” Create a framework. .”

Sales Qualified Leads 110

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 110

DivvyHQ

SEPTEMBER 14, 2017

Content marketing software solution wins Audience Choice Award for second consecutive year, and named No. 1 overall content marketing software platform at Content Marketing World, the world’s largest industry convention. ” Joe Pulizzi, The Godfather of Content Marketing.

Enterprise Management 42

Enterprise Management Marketing Management Peer-to-peer Planning 42

Convince & Convert

APRIL 2, 2015

It’s brand storytelling at its best because it captures not only the company’s expertise, but also its passion. Recently, the Content Marketing Institute and MarketingProfs reported that social media, email newsletters, site articles, blogs, and video remain the most popular content marketing tools among B2B marketers.

B2B Marketing 152

B2B Marketing Paid Search Agency B2B Advertising Agencies 152

Content Standard

JANUARY 21, 2016

My Personal Evolution as a Digital Marketer. In 2013, my own digital marketing career was feeling strained. My team struggled to show that the digital publication that we built, the Content Standard, was growing an engaged audience or made an impact on sales. Cut the content marketing program, or change our approach?

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

DivvyHQ

SEPTEMBER 14, 2016

Fans and users vote DivvyHQ as the best content creation, workflow, and experience platform at international meeting of 4,000 content marketers. Fans and customers of DivvyHQ supported and voted in the first-ever audience choice contest ahead of CMI’s Content Marketing World convention held on Sept.

Enterprise Management 44

Enterprise Management Work Management Marketing Management Content Marketing 44

Content Standard

JANUARY 21, 2016

My Personal Evolution as a Digital Marketer. In 2013, my own digital marketing career was feeling strained. My team struggled to show that the digital publication that we built, the Content Standard, was growing an engaged audience or made an impact on sales. Cut the content marketing program, or change our approach?

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Convince & Convert

OCTOBER 29, 2013

Tim Washer , Senior Marketing Manager in Social Media at Cisco , joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Social Media 139

Social Media Skype Paid Search Agency Storytelling 139

Brightedge

MAY 16, 2021

He groups the products into the following sections: Competitive Intelligence, Predictive Pricing, Ads Strategy, E-commerce, Content Marketing, Lead and Customer Acquisition, Customer Relationships, Segmentation, and Customer Journey. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley, 2014.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

SocialPilot

MARCH 12, 2024

You may believe that your marketing strategy is the world’s finest, but the fact is that almost everyone will dismiss it very soon to get on with their lives if they just encounter it once.

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

Marketing Insider Group

DECEMBER 22, 2014

My 2012 Marketing predictions included CMOs struggling with talent (right), marketing increased focus on supporting sales (dead wrong), I also talked about Content Marketing delivered via social (right), augmented reality marketing (dead wrong) and also predicted a rise in video production from brands (right).

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

Hubspot

MAY 5, 2014

What better way to display valuable pieces of information than through a visual format like a SlideShare? First of all, this presentation presents the information in an awesome way -- through sketchnotes. But it also gives valuable information for anyone who is networking, not just introverts. Well, we can''t get enough.

Storytelling 28

Storytelling Peer-to-peer Internet Marketing B2B Sales 28

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted enterprise marketing strategies. The Backstory.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Convince & Convert

NOVEMBER 22, 2013

Jason Miller , Social Content Manager at Beam Global , joins the Social Pros Podcast this week to discuss the complex legal issues of running an alcohol-related brand’s social media operations, the off-limits social channels, and how important storytelling is in the face of the visual takeover of social. Listen Now.

Skype 132

Skype Social Media Work Management Storytelling 132

Contently

MAY 10, 2016

In 2013, a media corporation told the story of a fearless optimist who treks through an icy winter to free the kingdom trapped under her sister’s powers. In both cases, creating a storytelling program to nurture a high-value audience enhances brand engagement and creates a lasting exchange. ” Create a framework. .”

Sales Qualified Leads 60

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 60

Contently

MAY 10, 2016

In 2013, a media corporation told the story of a fearless optimist who treks through an icy winter to free the kingdom trapped under her sister’s powers. In both cases, creating a storytelling program to nurture a high-value audience enhances brand engagement and creates a lasting exchange. ” Create a framework. .”

Sales Qualified Leads 60

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 60

Marketing Insider Group

MARCH 5, 2014

In content marketing, we’re great at making up terms and buzzwords to try and prove just how far ahead of everything old and “traditional” we are. The term Big Content has been used in a couple of different ways by some big names and influential media outlets. appeared first on B2B Marketing Insider.

Content 100

Content Gartner Barriers Paid Search Agency 100

Biznology

JANUARY 15, 2016

Before the internet, marketers had relatively free reign for making questionable competitive claims, creating a brand image of superiority, and hence demanding a premium price. Instant access to endless information and objective feedback from friends has enabled consumers to seek and find the truth behind such promises.

Brand Identity 80

Brand Identity Branding Advertising Agencies Trust Marketing 80

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. In 2013, it raised another $11.5

Marketing AI 108

Marketing AI Examples Work Management Marketing Management 108

Content Standard

JUNE 15, 2015

In December 2013, Facebook started autoplaying videos that were uploaded directly to Facebook in the news feed. Early on, that opportunity for increased organic exposure caused marketers and media companies to dedicate time to Facebook’s video platform, posting more and more videos to Facebook as they vied for new audiences.

Facebook 40

Facebook Video Marketing Content Marketing Content 40

Convince & Convert

MAY 17, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. At the Wharton School at UPenn , Jonah did a six-month study of New York Times articles — over 7,000 pieces of content. What seemed to make people want to share a piece of content? Four Your Information.

Social Media 162

Social Media Media Viral Marketing Skype 162

SmartBug Media

MARCH 19, 2020

In order for people to find your video online, Google must be able to extract information to understand what your video is about. Calls to action are essential to any marketing endeavor, including video. Point viewers to your website for a free white paper, more information, or a discount offer. Make It Social. Tubular Insights.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Convince & Convert

APRIL 26, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. The Boston Globe , Boston Police Department , MIT , and Cambridge Police Department did particularly excellent jobs of disseminating information to the public on Twitter. Four Your Information. Listen Now .

Television marketing 138

Television marketing Skype Social Media Public Relations 138

Marketing Insider Group

MAY 7, 2013

It is about understanding the role of content and how content can be used to tell a powerful and emotional story. I even predicted that social, content and personal branding would drive the future of business in 2013. This starts with putting a stop to the overly-promotional content marketing echo chamber.

Personalization 100

Personalization RSS Social Networks Network Marketing 100

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted the way enterprise marketing teams operate.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

KoMarketing Associates

FEBRUARY 9, 2016

Video brings an immediacy, digestability, context and personality that even the most clever of text-based business content struggles to achieve…at least in our instant gratification, device-ruled world. Informative. Embodies good storytelling principles. Why is it a good idea to incorporate video into your B2B marketing?

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. The trends suggest, if you use any type of media to support your business, it’s worth getting up to speed on digital marketing. Did you know that in this decade, digital is the only media channel to grow every year? magazines, newspapers)?

Course 80

Course Planning Work Management Peer-to-peer 80

Content4Demand

MARCH 24, 2020

She lays out the differences between the B2B and B2C buyers’ journeys in “Why B2B Marketing Needs Emotional Storytelling.” What this means for B2B content marketers is that you need to consistently build trust and credibility for your brand with every piece of content, and always demonstrate empathy for your buyers.

B2B 55

B2B Psychographics Content Ad Exchange 55

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). In addition, your employees may have the stories, but may not be storytellers.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132