Convince & Convert

FEBRUARY 27, 2015

In fact, 43 percent more videos were watched online from 2013 to 2014. Those are some staggering numbers, and most marketers are starting to appreciate that numbers like these translate to huge opportunity when shifted into a business context. Image via BigStockPhoto.com. billion videos in 365 days. Measurement is the Crown Jewel.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Kaon

JULY 2, 2015

A new McKinsey report reveals that companies that implement transformational sales and marketing capabilities yield 90% higher sustained growth than those who don’t. As corporate strategies are shifting and organisations are acquired, the product marketing mix changes and sales must quickly accommodate.

Tips 100

Tips Lead Ranking Storytelling Cross-Selling 100

Marketing Insider Group

NOVEMBER 8, 2012

Accountability is tough on B2B Marketing organizations. But is this really an excuse as you lead into your 2013 budget and planning process? Marketing leaders have to stop throwing good money after bad, based on assumptions that are never validated. You have a clear marketing objective. And I understand this is hard.

Marketing Budget Creation 100

Marketing Budget Creation Planning Marketing Budget Budget Programs 100

Marketing Insider Group

NOVEMBER 8, 2012

Accountability is tough on B2B Marketing organizations. But is this really an excuse as you lead into your 2013 budget and planning process? Marketing leaders have to stop throwing good money after bad, based on assumptions that are never validated. You have a clear marketing objective. And I understand this is hard.

Marketing Budget Creation 100

Marketing Budget Creation Planning Marketing Budget Budget Programs 100

Customer Experience Matrix

JULY 18, 2014

Yet actual measurement techniques don’t improve much from year to year: to cite the most recent report to cross my desk, the 2014 State of Marketing Measurement Survey Report from Ifbyphone found that 45% of marketers are measuring Return on Investment in 2014 vs. 40% in 2013 -- a gain that is probably within the survey''s margin of error.

Analytics 120

Analytics Multi-Touch Attribution ROI Vendors 120

Marketing Insider Group

DECEMBER 30, 2013

Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. HR as the marketer for the employer brand.

Advertising Agencies 100

Advertising Agencies Marketing & Strategy Custom Publishing Mobile Marketing 100

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. It diversifies the content marketing mix. Customer Testimonial.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Writing on the Web

FEBRUARY 19, 2014

The University of Massachusetts Dartmouth annual study of corporate blogs in 2013 recently reported the largest year over year increase of Fortune 500 corporate blogs (34%) since they started tracking them in 2008. Any reason a company has to communicate can be supported by a blogging platform. What do you think?

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. In 2012, 67 percent of survey respondents cited customer acquisition/lead gen, with 20 percent indicating they are more focused on brand awareness than they had been previously.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

markempa

AUGUST 12, 2013

A native advertisement is supposed to adapt to the content surrounding it in order to engage a potential customer by using their previously indicated interests. With all of the tools available today, we have the distinct advantage of knowing far more about our potential customers than marketers in generations past.

Paid Content 120

Paid Content Advertisements Advertising B2B Marketing 120

KoMarketing Associates

SEPTEMBER 18, 2012

to the overall marketing mix through performance benchmarks in advertising and brand development initiatives. BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face. The Role of Social Media.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Convince & Convert

JUNE 25, 2014

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. That means there may still be a lot of your customers that don’t have smartphones. For example, let’s say you’re building a mobile loyalty list to drive customers to retail.

SMS 166

SMS Campaigns Terms and Conditions Opt-out 166

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. Online accounted for 7% of the B2B marketing mix in 2008. This is set to reach 12% by 2013. Source : AMR International B2B Online Marketing Assessment and Forecast to 2013.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

TaylorMadeIn KEW

MAY 18, 2014

So I thought I’d share with you how an engagement marketing approach worked for me, making a bigger impact and providing benefits long after the campaign finished. As we all know, anniversaries are terrific hooks for marketing. We started with a Big Idea.

Planning 48

Planning B2B Thought Leadership Thought Leadership Multi-Channel 48

Content Standard

FEBRUARY 2, 2017

As a marketer for a large B2B company, imagine you’re presented with a scalable solution that would improve the efficiency of your customer service, reduce overhead, and could operate 24/7. Are chatbots the next necessary thing for your marketing mix? Or do they still have a limited use case?

Budget Programs 40

Budget Programs Work Management Marketing & Strategy Marketing Strategy 40

Hubspot

MAY 16, 2013

The report provides 10 amazing insights compiled with the help of the marketing community in Europe. We''ve also accompanied each insight with lots of information to help you improve your own inbound strategy in 2013 and beyond. European marketers are setting the right kinds of goals for their inbound strategy.

Inbound Marketing 28

Inbound Marketing Marketing Report Marketing Budget Planning 28

LEADership

OCTOBER 16, 2013

There is no getting away from the fact that social media must be part of your marketing mix, but how is social actually doing in delivering what your B2B organization needs – leads, conversions, customers and sales? The study also indicates that an email customer is 11% more valuable than the average. Image: Shutterstock.

Social Media 40

Social Media Email Marketing Social Marketing Marketing Budget 40

Vidyard

OCTOBER 14, 2015

You’ve probably heard the old marketers’ adage, “It’s cheaper to retain customers than to try to win new ones.”. Or are you familiar with it but you’re not sure how to include it into your marketing strategies? It’s a fairly new trend in marketing, and it’s picking up steam because marketers are seeing that it definitely works.

User-Generated Content 50

User-Generated Content Top of Funnel Generation Cost per Acquisition 50

Terminus

JULY 13, 2017

Still, marketing technology (MarTech) plays a huge role in executing ABM at scale. One key piece of an account-based marketing mix is digital advertising. Advertising has some unique benefits that help B2B marketers reach more of key stakeholders in their target accounts, and to do so at scale.

Account Based Marketing 33

Account Based Marketing Advertisements Advertising Top of Funnel 33

Integrated B2B

OCTOBER 20, 2015

B2B marketing success? We know that many of our Danish clients have great stories, ideas or opinions that their B2B customers would love to hear, but they’re reluctant to put pen to paper. Good quality, substantive B2B content, especially that conveyed or linked to via social media, is only gaining in importance in the marketing mix.

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies Work Management 40

Integrated B2B

OCTOBER 20, 2015

B2B marketing success? We know that many of our Danish clients have great stories, ideas or opinions that their B2B customers would love to hear, but they’re reluctant to put pen to paper. Good quality, substantive B2B content, especially that conveyed or linked to via social media, is only gaining in importance in the marketing mix.

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies Work Management 40

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Webbiquity

APRIL 14, 2014

. “Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. Analytics are least commonly used to fine-tune the marketing mix (14%).” 4 B2B Marketing Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

NetLine

JANUARY 23, 2020

For example, we pioneered a program back in 2013 called Autism at Work. Because we have so many customers and access to various industries, we have keen insights that other companies might not have access to. What we quickly realized is that it’s a great avenue to educate and retain our current customers.

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10

Crimson Marketing

JUNE 6, 2013

10: customer closeness. ” Visual content must be a part of your marketing mix. Meaning, your customers can come from anywhere in the world – don’t alienate them, make sure everything you say and do is globally conscious. . #9: advertising opportunities. #10: So what does all of this really mean? .

Trends 100

Trends Mobile Advertising Landing Pages Social Media 100

Martech

NOVEMBER 15, 2021

Target customers. The company primarily targets CMOs, growth and demand generation executives and marketing operations executives within B2B companies. Key customers include Integrate, TripActions and Okta. Know how your customers interact with your advertising today and into the future. Target customers.

Marketing Attribution 112

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 112

QuanticMind

SEPTEMBER 20, 2023

All together, Snapchat was the fifth most downloaded app of the 2010s—and Meta found that threatening enough to offer a $3 billion acquisition deal in 2013, which Snap declined. Snap up Revenue with These Snapchat Advertising Tips and Strategies Let’s say you’ve made the decision to start working Snapchat ads into your marketing mix.

Advertisements 90

Advertisements Advertising Paid Search Agency Work Management 90

Crimson Marketing

AUGUST 16, 2013

It’s hard to believe, but we’ve made it through most of 2013 and noticed some definite trends showing up in the world of digital marketing. Time to revisit your marketing plan and consider some of these useful and easy-to-implement tips to freshen up your digital marketing strategy: . Connect all of your channels.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Planning Mobile Advertising 100

Brightedge

JANUARY 13, 2020

rating on Amazon, #53 in web marketing. So my #1 recommendation is Digital Marketing for Dummies published by Wiley, a BrightEdge customer. It’s a very readable 300 pages and covers the customer journey, marketing planning, landing pages, blogging, SEO, SEM, social, paid display, email, and data and analytics.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Martech Advisor

APRIL 1, 2020

Many DTC companies manufacture, market/advertise, sell and ship their own products. The middlemen in the equation have taken a backseat in customer-purchase transactions leaving brands with a more hands-on, personal relationship with the people who are interested in their products. Listen and Promptly React to Customer Feedback.

Top of Funnel 52

Top of Funnel Brand Identity Branding Paid Search Agency 52

Webbiquity

NOVEMBER 12, 2013

Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting. MediaPost ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting. MediaPost ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Content Standard

JULY 26, 2016

My personal quest was to go from content marketing Novice to content marketing Expert. The Increasing Complexity of Marketing and Content Marketing Strategy. Whether we are selling products or services, today’s marketing mixes grow more “ inventive, more expansive, and more involved.”

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Enterprise Management Planning 40

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

KoMarketing Associates

JANUARY 24, 2017

As Lee Odden notes in this article , “There is a little bit of hating on SEO these days, but as long as there is Google, SEO will be a staple in the content marketing mix. But B2B marketers need to broaden their thinking when it comes to SEO. Ryan Young explains, “Leverage social media, online communities, forums, etc.

Organization 120

Organization SEO Practices Best Practices 120

Adobe Experience Cloud Blog

SEPTEMBER 10, 2012

Content marketing experts such as Ann Handley, Michael Brenner, and CC Chapman were in attendance along with social media experts like Jason Falls, Jay Baer and Amy Porterfield to name a few. Only 36% of Businesses Believe That Their Content Marketing is Effective. . Here are my key takeaways from the event: 1.

Content Marketing 48

Content Marketing Planning Content Paid Search Agency 48

Adobe Experience Cloud Blog

APRIL 14, 2014

Author: Dayna Rothman Most marketers incorporate lead generation tactics like Facebook ads, events, ebook creation, email marketing, and more into their overall marketing mix. However, there are many additional creative and innovative lead generation strategies that marketers can tap into.

Lead Generation 48

Lead Generation Generation Webinar Metrics Marketing Qualified Leads 48