6sense

JANUARY 31, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . Creating An Experience Customers Crave .

CMO 62

CMO Peer-to-peer Buy Gartner 62

B2B Marketing Directions

MAY 14, 2022

Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

KoMarketing Associates

AUGUST 16, 2022

The CMO Council recently published “The High-Velocity Data Marketer” report, and statistics indicated that the majority of respondents (44%) are only “moderately” confident in their data, analytics , and insights systems. Just 26% said they were “very” confident,” and only 12% were able to say they were “extremely” confident.

Analytics 253

Analytics Validation Barriers CMO 253

Top Rank Marketing

JUNE 30, 2023

billion in 2022, according to recently-published search advertising data of interest to digital marketers. The post Elevate B2B Marketing News Weekly Roundup: CMO Tech Budgets Hold Steady, Ad Index Grows, & LinkedIn’s AI Push appeared first on B2B Marketing Blog - TopRank®. MarketingCharts U.S.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

KoMarketing Associates

OCTOBER 4, 2022

As marketers discover the benefits of leveraging data to enhance the customer experience, new research indicates that their budgets will increase in this area. 2022 edition of The CMO Survey, and statistics suggested that marketing analytics spend will rise by 63% in the next three years. of their marketing budget to analytics.

Budget Programs 221

Budget Programs Statistics CMO Marketing Budget 221

KoMarketing Associates

AUGUST 24, 2021

The CMO Council recently published the “C-Suite Scorecard” to gauge how C-Suite executives are gauging their marketing teams. Marketers’ Continued Focus on the Customer Experience. Statistics indicated that the majority of respondents (50%) believe their marketers could improve or strengthen their demand generation and pipeline.

Demand 276

Demand Demand Generation Forrester Budget Programs 276

The Customer

JUNE 4, 2020

A Visible Difference – Speaking with CMO Minjae Ormes During Disrupted Times. I had to balance the “best practices” of regularity in my podcast publishing schedule, with bigger things in mind. And, on top of that, today – the Thursday I publish – is also the memorial of a martyr to racism, George Floyd.

CMO 72

CMO Word of Mouth Paid Search Agency Broadcasting 72

B2B Marketing Directions

MARCH 14, 2021

The findings of the February 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte. Top Image Source: The CMO Survey. were VP level or above.

CMO 52

CMO Customer Surveys B2B B2B Marketing 52

KoMarketing Associates

JULY 14, 2021

The CMO Council, in conjunction with Televerde, recently published the “Rising Above the Fray” report. They want Martech that helps them leverage data and customer intelligence to grow revenue.”. Statistics indicated that the majority of marketers (69%) intend on increasing their martech spend in the coming months. “As

Spending 292

Spending Budget Programs Gartner CMO 292

KoMarketing Associates

DECEMBER 29, 2020

Dentsu recently published the results of its 2020 CMO Survey, and statistics showed that 24% of CMOs based in the U.S. Globally, approximately 25% of CMOs were affected, and 7% are facing an existential threat. Over the next six to 12 months, most CMOs in the U.S. (43%)

Customer Surveys 271

Customer Surveys Forrester CMO Custom Publishing 271

Marketing Insider Group

MARCH 9, 2015

I recently did this Google Hangout with Jon Reed on CMO Disruption. Whether it’s a dilemma or really disruption for the CMO, across the industry, I think we can all agree that marketing is changing. CMOs are struggling with how to deal with the massive changes happening in the media landscape. Can brands become publishers?

CMO 100

CMO Promotion Paid Search Agency Opt-out 100

KoMarketing Associates

FEBRUARY 1, 2022

Sparkpost recently published its “Email in 2022” report, and statistics indicated that most marketers (70%) are now reporting their business performance as better overall compared to last year. About 53% moved toward customer marketing. In addition, 63% claim that their budgets and priorities reflect pre-COVID levels.

Customer Satisfaction 209

Customer Satisfaction CMO Marketing & Strategy Statistics 209

Vision Edge Marketing

JUNE 6, 2023

Today’s highly competitive business environment is driven by the always-moving customer-centricity goal post. It requires creating customer value which in turn requires a customer-centric approach. Along with the CSO and the Chief Marketing Officer (CMO), CGOs are tasked with identifying opportunities for growth.

Touchpoints 184

Touchpoints CMO Work Management Cross-Selling 184

KoMarketing Associates

DECEMBER 7, 2021

Marketers are becoming increasingly aware that artificial intelligence (AI) can help them provide a more consistent customer experience (CX). Nearly 60% would like to improve the customer experience. However, new research indicates that very few have the advanced AI capabilities necessary to do so.

CMO 203

CMO Statistics Custom Publishing Training 203

Marketing Insider Group

APRIL 17, 2023

SEO: How To Generate More Clicks From Your Current Rankings By Ann Smarty You’ve already published content that reigns supreme in the eyes of Google. By sharing a brand narrative that positions your customer as the hero, you’ll connect with consumers on an emotional level and develop their curiosity. Why, you ask? Why, you ask?

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

ANNUITAS

DECEMBER 11, 2014

According to Active International , while 77% of CMOs and 76% of CFOs agree alignment is critical, only 12% of CFOs say their CMO is excellent at connecting marketing projects to ROI. The need for leadership from the CMO role is more crucial than ever and still many are not fulfilling this obligation. Skill Training.

CMO 100

CMO Peer-to-peer Lead Scoring Lead Ranking 100

Martech Advisor

JANUARY 21, 2020

The Chief Marketing Officer role in 2020 drives and unifies customer experience, brand purpose, creative communication, and marketing technology. However, this leader may no longer be called a CMO, and new titles are being crafted to better express the strategic direction and execution responsibilities involved.

CMO 54

CMO Planning Work Management Paid Search Agency 54

Martech Advisor

AUGUST 27, 2019

More importantly, this same technology allows us to monitor and manage digital interactions with our most valuable marketing asset—customers we’ve already earned. Most of us are doing a pretty good job when it comes to market, consumer and audience segmentation for the purposes of new customer acquisition and product adoption.

CMO 81

CMO Ad Frequency Mobile Advertising Bandwidth 81

Marketing Insider Group

OCTOBER 1, 2018

Customer experience is the fundamental driver behind customer-centric marketing today. From creating content of value to sending out personalized messaging and analyzing data to learn more about customer expectations, the whole point is always to enhance CX.

CMO 277

CMO Custom Publishing Marketing Research 277

KoMarketing Associates

NOVEMBER 24, 2020

Although mobile continues to grow in popularity among marketers and their customers alike, new research shows that mobile organic search has trended downward over the past quarter. However, previous research suggests that CMOs, in particular, are not concerned about the chances of it rebounding in the future.

Organization 256

Organization Trends Gartner Mobile Marketing 256

Marketing Insider Group

MAY 27, 2023

Penn , who record the show in a local coffee shop every week and then publish the show on Thursday mornings. Erin Clift Erin Clift, CMO of Waze, shares her journey and the intersection of media, content, and technology. This marketing podcast is hosted by John J. Wall and Christopher S. There’s links to other interviews with him here.

Lead Ranking 185

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 185

Marketing Insider Group

SEPTEMBER 17, 2020

If you’re not sure how to respond, you should work on that relationship — especially if you’re the CMO. . CMOs need tangible support from engaged CEOs to continue to innovate and improve upon their marketing strategy. . CEOs are interested in customer experience because it’s now a key differentiator. Customer Insight.

Marketing Agencies 2 340

Marketing Agencies 2 Paid Search Agency Advertising Agencies Enterprise Management 340

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. The CMO role came up and I’d said, “I’ll take it.”

Storytelling 65

Storytelling CMO Advertising Agencies Custom Publishing 65

Marketing Insider Group

NOVEMBER 9, 2020

The objective of marketing is to attract, engage, convert, and retain customers. The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. Image: CMO Spend Survey. So what amount do you need.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

KoMarketing Associates

APRIL 14, 2021

Email has not always been the easiest channel for marketers to work with, but new research indicates that this is where customers leave most of their information about needs and expectations. This is followed by social media channels (54%) and web forms (54%). Marketers and Inbox Placement Rates.

Marketing Report 174

Marketing Report Email Marketing Statistics CMO 174

B2B Marketing Directions

MARCH 17, 2019

The findings of the latest CMO Survey by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte were published a few days ago. The CMO Survey is conducted semi-annually, and it's a valuable resource for capturing the views of U.S. B2B and B2C companies. As this table shows, only 35.4%

CMO 53

CMO Marketing AI Customer Surveys B2B 53

KoMarketing Associates

FEBRUARY 9, 2021

As marketers look ahead to the remainder of the year, new research suggests that the customer journey remains at the top of mind for many. Meanwhile, their ability to better understand the customer journey, automate and engage is lacking.”. Marketers and Mapping the Customer Journey.

Marketing Report 162

Marketing Report Planning Acquisitions Statistics 162

Sword and the Script | B2B

SEPTEMBER 10, 2019

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. In this politicized environment, marketing rightly keeps a pulse on customers but might forget about employees ( here is an outstanding post on that point ).

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65

chiefmartech

APRIL 28, 2024

The CMO Survey , a bi-yearly study of trends and perspectives from CMOs run by Duke University, Deloitte, and the AMA, has been one of the keystone research projects in the marketing industry for over a decade. It’s very well run, and I eagerly look forward to reading it every time it’s published.

Distribution 86

Distribution Work Management Marketing Management Vendors 86

Marketing Insider Group

NOVEMBER 18, 2020

The initial idea and business direction for an editorial-driven news site came from Nutanix CMO Ben Gibson, VP of Corporate Comms Tonya Chin and Massaro. The site publishes 3 to 5 new stories a week , and shares those stories on Nutanix social channels and a weekly newsletter. The Forecast Delivers Business Growth.

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

Marketing Insider Group

NOVEMBER 23, 2023

I’ve put together a list of some of the most important content marketing questions marketers at all levels — from CMO to SEO intern — have today. Some early classic examples of content in action are Benjamin Franklin’s Poor Richard’s Almanac, first published in 1732, and the American Bee Journal, launched by Samuel Wagner in 1861.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

KoMarketing Associates

OCTOBER 6, 2021

Allocadia recently conducted its “How Today’s CMO Can Leverage ROI to Prove Growth” report, and data suggested that 75% of marketing leaders believe their pandemic strategies were effective. Sixty-two percent said they moved toward digital ads, while 53% cited customer marketing. Finding Marketing Success During the Pandemic.

Marketing & Strategy 156

Marketing & Strategy Marketing Strategy Effectiveness Planning 156

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Affiliate sales support independent publishing.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

KoMarketing Associates

MARCH 2, 2021

After a tumultuous year in 2020, new research suggests that CMOs are looking to take a low risk, low cost approach to achieve their objectives for the remainder of 2021. Marketers and The Potential of Existing Customers.

Customer Surveys 157

Customer Surveys Gartner Product CMO 157

KoMarketing Associates

SEPTEMBER 10, 2020

Gartner recently released Part 2 of “The Annual CMO Spend Survey,” and statistics showed that 69% of B2B marketers intend to increase their budget for digital advertising, while 18% expect to dedicate at least the same amount as before.

Spending 166

Spending Marketing Report B2B Marketing Advertisements 166

B2B Marketing Directions

DECEMBER 2, 2018

The authors contend that customer expectations have risen to exceptionally high levels, and that meeting those expectations requires companies to achieve an unprecedented level of coordination across the business. The growing use of these new senior leadership positions obviously raises questions about the future role of the CMO.

CMO 40

CMO Enterprise Management Paid Search Agency Custom Publishing 40

KoMarketing Associates

SEPTEMBER 9, 2020

The impact of the COVID-19 pandemic has been felt across the marketing industry, but new research suggests that CMOs are not particularly worried about their businesses rebounding in the coming months. In addition, Gartner data suggests that almost 60% of CMOs are building scenario plans that include a second wave of disease outbreak.

Gartner 165

Gartner Fulfillment CMO Statistics 165