Hubspot

FEBRUARY 12, 2020

In 2018, Panera tweeted that customers who got engaged in one of their restaurants on Valentine's Day could win free wedding catering from the chain. Also customize your chat emoji, color and more! But, on the night of Valentine's Day, Burger King customers can buy an adult meal with an "adult toy.". Panera's Engagement Offer.

Campaigns 101

Campaigns Planning Paid Search Agency Sample 101

KoMarketing Associates

SEPTEMBER 14, 2013

I had the opportunity to speak with Michael Ni , CMO/SVP, Marketing and Products, of Avangate , an e-commerce platform designed for the software and cloud service markets, about the evolution of B2B e-commerce and the need for B2B marketers to establish true business to individual (B2i) connections. The short answer is: critically!

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Content Standard

JANUARY 21, 2016

In 2013, my own digital marketing career was feeling strained. Patricia Travaline, CMO of Skyword, said, “Looking back, if we had abandoned ship at that time, it would have been the worst mistake of my career.” This is likely the view that you should clone and customize before integrating Skyword Analytics + GA.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

JANUARY 21, 2016

In 2013, my own digital marketing career was feeling strained. Patricia Travaline, CMO of Skyword, said, “Looking back, if we had abandoned ship at that time, it would have been the worst mistake of my career.” This is likely the view that you should clone and customize before integrating Skyword Analytics + GA.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Hubspot

OCTOBER 9, 2015

While many of us are familiar with “tried-and-true” ways to acquire and retain customers online -- paid search, email marketing, etc. -- there’s a whole new wave of exciting technologies that are emerging right now. 3 New Technologies for Earning Customers Online. 3 New Technologies for Earning Customers Online. billion in 2013.

Paid Content 28

Paid Content Paid Search Agency Mobile Advertising Ad Exchange 28

Single Grain

DECEMBER 29, 2020

He frequently published unique, original content that you won’t find elsewhere. Alex Turnbull is the CEO and Co-Founder of Groove , which helps you deliver excellent customer service, and they’ve got big-name clients like Shopify, HubSpot and AT&T. Lincoln Murphy's website and some of his posts: Customer Success Capacity Planning.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

chiefmartech

JANUARY 3, 2017

I published my first Q&A with him in January 2013 as he took on the role of global head of marketing technology at Kimberly-Clark — essentially one of the world’s first chief marketing technologists. We will have data and we will have content but no way to apply them to deliver a value proposition for the customer.

Work Management 81

Work Management Marketing Management Digital Transformation Lead Ranking 81

Content Standard

AUGUST 26, 2015

In February 2015 I forecasted on the Content Standard , along with many more credible sources, that spending, talent acquisition, business transformation, and customer experience would play crucial roles in successful brand storytelling programs this year. That number will rise in 2016.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Hubspot

JUNE 19, 2014

The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Internet hosting that provides computer-based services to customers over a network. APIs facilitate the data needed to provide solutions to customer problems. CAC: Customer Acquisition Cost.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

accelerate agency

FEBRUARY 26, 2023

SaaS marketing experts know the right strategies for this type of marketing, including nurturing long-term relationships with your customers so that they become paid users and continue to subscribe. These include common terms your ideal customers are searching for, keywords your site already ranks for, and keywords your competitors rank for.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

SaaS marketing experts know the right strategies for this type of marketing, including nurturing long-term relationships with your customers so that they become paid users and continue to subscribe. These include common terms your ideal customers are searching for, keywords your site already ranks for, and keywords your competitors rank for.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

SaaS marketing experts know the right strategies for this type of marketing, including nurturing long-term relationships with your customers so that they become paid users and continue to subscribe. These include common terms your ideal customers are searching for, keywords your site already ranks for, and keywords your competitors rank for.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Hubspot

MARCH 19, 2013

The end of the first quarter of 2013 is upon us, and if you’re looking to grow your business this year (and who isn’t!?), PR can drive brand awareness, introduce you to new prospects and customers, and amplify your core brand messages. public relations can be a critical ingredient in your marketing mix. 3) Don’t Just Tell, Show.

Public Relations 28

Public Relations Thought Leadership PR Marketing & Strategy 28

Single Grain

SEPTEMBER 3, 2019

According to HubSpot’s State of Inbound Marketing study, simply increasing the amount of content you produce leads to greater customer acquisition: 55% of marketers say blog content creation is their top marketing priority. They publish high-performing SEO-driven content, and each blog post is optimized for conversions.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106