Marketing Insider Group

NOVEMBER 21, 2013

Thanks to Amanda Maksymiw , Joe Pulizzi , Ann Handley , Tim Washer , Todd Wheatland , Joe Chernov , Rob Yoegel and Jesse Noyes for sending me their ideas on the top content of 2013. They provided some amazing suggestions and mostly agreement (see below) on what was the best branded content of 2013. Content Marketing'

Video Marketing 100

Video Marketing Brand Identity Branding Training 100

KoMarketing Associates

JUNE 12, 2018

We’ve witnessed some brands do this really well over the past few years – think Oreo’s “You Can Still Dunk in the Dark” tweet during the 2013 Super Bowl or Hostess’ and MoonPie’s Twitter feud during the solar eclipse. only 5 percent of that content drives engagement.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Digilant

JANUARY 22, 2019

The unofficial national holiday includes music, lots and lots of food, what has become an internationally famous halftime concert (after the wardrobe incident that went viral), and what some might regard as the most important and most iconic television advertisements of the year. The average American will spend $81.17

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

ConvertKit

SEPTEMBER 14, 2020

So when he heard about someone creating a website called “Twitter Should Hire Me” that got a ton of press and subsequent job offers, he thought, why not try something similar? The blog did make him stand out – he got job interviews. As one interviewer said about his blog: “You don't need a job. I needed money.

Opinions 77

Opinions Communities Creativity Television marketing 77

KoMarketing Associates

SEPTEMBER 18, 2012

Only 18 percent of those polled would have “little to no” involvement in social media initiatives by 2013 (3 percent indicated absolutely no involvement). The audience on Twitter wants information faster. Twitter has augmented its platform with a new self-service feature for promoted tweets.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Hubspot

SEPTEMBER 10, 2014

You know that feeling when you read a brand''s blog post and think to yourself, "This is awesome. When this ritual happens consistently with posts from one particular blog, I begin associating its name with content I love. Some great posts from the EAT24 blog: A Breakup Letter to Facebook from EAT24. Who can I tell?!"

Paid Search Agency 28

Paid Search Agency Companies Blogger Curation 28

Magisto

JANUARY 13, 2020

The story format emerged on Snapchat in 2013. From a one hour podcast episode, you can film it and have three or four 5 to 10 minutes video for YouTube, around ten 59 seconds clips for Instagram, Twitter and Facebook, and some quotes for your Twitter. Instagram Stories. Because you have to keep up with the competition.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. Think of it as Twitter-development. I am so impressed by how well brands are messaging these days.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. MARKETERS REQUIRE A “LIQUID MINDSET”: According to Coca Cola, who practices this mindset, it is the job of marketers to discover small bits of content that are so interesting and viral, they beg to be shared. WANT VIRAL VIDEOS?

Course 80

Course Planning Work Management Peer-to-peer 80

Scoop.it

OCTOBER 29, 2020

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Virality is like alchemy. Most of the viral videos appeared randomly, creators were not expecting them to be so successful. You can not treat it like a science. Be Genuine.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Hubspot

AUGUST 29, 2013

This obsession lead me to become an inbound evangelist, recently presenting at INBOUND 2013 on the topic, "Making Boring Industry Content Work for Your Business.". While viral and creative and “sexy” are all great on occasion, the main strategy that works well with long term inbound marketing is usefulness. 2) Current Events.

Work Management 28

Work Management Buyer Personas Marketing Management Cross-Selling 28

Hubspot

FEBRUARY 6, 2014

In 2013, 3 million people from 214 countries and territories (and all seven continents) pledged $480 million to Kickstarter projects. Here''s a timeline of our relatively rapid campaign approach: July 5, 2013: We got married! July 26, 2013: Three days post-honeymoon, John''s ring is misplaced. December 2013: We got really busy!

Campaigns 28

Campaigns Outreach Press Communities 28

LeadSquared

FEBRUARY 2, 2016

2013-2015 practically belonged to social media, but there seems to be a shift already. Digital Marketing in 2016 needs to go beyond social, and needs to mean much more than just Facebook and Twitter. Go back to SEO, invest in email marketing, try indulging in good old blogging and essentially keep trying. Capture data.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Vidyard

MAY 14, 2014

The tools are there: Pinterest, Facebook, Twitter, you name it. When my latest fashion film ‘Winds of Autumn’ got staff picked on Vimeo in 2013 and became viral afterwards, we instantly reached hundreds of thousands of people that were related to the fashion industry. Anytime, anywhere.

Storytelling 51

Storytelling Paid Search Agency Video Marketing Ads 51

Hubspot

OCTOBER 16, 2013

After the idea was first raised by an Uber user on Twitter, the company began offering free rides to Boston Public School students stranded by the strike. Also, after the 2013 Boston Marathon bombing, Uber provided free rides to area hospitals. In March 2013, Google announced plans to shut down its beloved RSS reader, Google Reader.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

LeadSquared

MAY 20, 2015

In which case, it would go viral. To reiterate the fact that a good video (movie, in this case) can get even the laziest of people interested in what you have to say, take a look at what the release of The Great Gatsby movie in 2013 did to the sale of Fitzgerald’s masterpiece. Majority of our blog shares also come through mobile.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Content Marketing Today

APRIL 25, 2013

[caption id="attachment_3452" align="alignright" width="300"] Cyndee Woolley''s Upcoming June 2013 Book[/caption] 11 Steps to Creating a Successful Business Book. Their books are being published by Voyager Media Books, June 2013. Are their high-quality dedicated websites and blogs? Great business books do change the world.

Custom Publishing 40

Custom Publishing Rules Case Study Case Studies 40

Hubspot

OCTOBER 23, 2013

The Future of SEO - 2013 edition from HubSpot All-in-one Marketing Software. HubSpot uses responsive design for our website, landing page, and blog software). Therefore, the next time you redesign you website or blog , make sure that responsive design and mobile search are part of the discussion.

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28

Convince & Convert

AUGUST 2, 2012

I’m going to write a blog post about this for next week. I’ve been reading blog posts intermittently, and I think this started with the whole Peter Shankman, “bring me a steak at the airport” deal not too long ago, which we’ll link up. I’m going to write a blog post for next week.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Hubspot

APRIL 18, 2019

Growth Strategy: Viral Loops. Viral loops. The basic premise of a viral loop is straightforward: Someone tries your product. As its best, a viral loop is a self-perpetuating acquisition machine that operates 24/7/365. Source: Inside Viral Loops. Growth Strategy Examples. How did they do it? The result?

Word of Mouth 100

Word of Mouth Paid Search Agency Companies Viral Marketing 100

Hubspot

JANUARY 17, 2014

If you read this blog, you know you''ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. 5) Oreo''s Creme vs. Cookie Debate. million potential Instagram impressions.

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Planning 28

Biznology

JANUARY 1, 2013

I am in the midst of setting up my New Year’s resolutions for 2013. If you’re one of them and you can’t come up with some digital markeing resolutions for 2013, I have some suggested resolutions for you. Start a Blog — I know what you’re thinking: blogging’s dead.

Paid Search Agency 80

Paid Search Agency Facebook Twitter Viral Marketing 80

seo.co

DECEMBER 8, 2021

Around 2003, savvy marketers and webmasters discovered that blogging was very useful for building backlinks. This led to some good practices, as well as dreadful ones like mass blog commenting and spam. By 2005, questionable blog rolls and low-quality article submission sites were everywhere. The content must be scrapped.

Link Building 98

Link Building Campaigns Ad Building Lead Scoring 98

Hubspot

MAY 23, 2014

Since hashtags became clickable in 2009 , brands and consumers have used them to start, track, and follow conversations on Twitter. To help make sure your campaigns aren’t a flop, we’ve rounded up lessons from seven of the best and worst Twitter hashtags of all time. The Best Twitter Hashtags. Why It Worked.

Twitter 28

Twitter Rules Brand Identity Branding 28

SnapApp

MAY 2, 2018

In 2013, Maersk decided to send an employee from their Russian office out to capture stunning photographs of Maersk ships making their deliveries in harsh winter conditions. Spanning Facebook, Instagram, and Twitter, Maersk netted 150 new leads , which is huge in an industry with average multi-million dollar contracts. . Source ). .

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

SnapApp

MAY 2, 2018

In 2013, Maersk decided to send an employee from their Russian office out to capture stunning photographs of Maersk ships making their deliveries in harsh winter conditions. Spanning Facebook, Instagram, and Twitter, Maersk netted 150 new leads , which is huge in an industry with average multi-million dollar contracts. Example: Maersk.

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

Biznology

AUGUST 20, 2013

Instead, you’ll probably need to spend money on Twitter and Facebook advertising if you want to earn easy Likes and followers; otherwise, you can cross-promote your social media properties across all aspects of your company, making sure that your multiple social media profiles are fully-integrated into the rest of your brand.

Paid Content 80

Paid Content Google Digg De-duplication 80

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result). What did it find?

Top of Funnel 101

Top of Funnel Lead Ranking Advertising Funnels Funnel Advertising 101

Biznology

APRIL 9, 2013

If you want to build your brand online circa 2013 from scratch, you need to kiss your own personal shame on the lips through the protective glass that is the line in the sand that you and your employer have decided are grounds for termination. His latest episode features Julien Smith and this blog post is going to be completely derivative.

Social Media 80

Social Media Viral Marketing Media Youtube 80

Hubspot

JULY 29, 2018

Whether you're still hung up on the difference between a mention and a reply on Twitter or you just want to brush up on your social knowledge, check out the following roundup of social media terms to keep yourself in the know. An example of this is the Twitter API. Blog - Blog is a word that was created from two words: “web log.”

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Marketing Insider Group

JANUARY 21, 2014

The meteoric rise of sites like Vine, Instagram and Pinterest, as well as the efforts by Facebook and Twitter to add more visual elements to their platforms are simply following the trend that visual content is the best way to reach short-attention-span audiences in a world filled with so many content choices. It is not about “going viral.”

Storytelling 100

Storytelling Social Networks Custom Publishing Viral Marketing 100

Hubspot

FEBRUARY 10, 2014

Neetzan Zimmerman is a genius at creating viral content. For the past two years, he''s worked at Gawker, one of the world''s biggest blogs. Not bad for a guy with no background or training in journalism and who started out by simply creating his own blog to post funny videos about cute cats and other crazy stuff. "It''s

Viral Marketing 28

Viral Marketing Tips Content Social Networks 28

Webbiquity

DECEMBER 16, 2014

Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers. 6 social media network updates that you missed by iMedia Connection.

Social Media 100

Social Media Social Marketing Work Management Media 100

LeadSquared

JUNE 25, 2015

April 2013). This applies to both kinds – positives and negatives (this is Sept 2013). This means that Yelp’s algorithm (in 2013) filtered out 20-30% of all the posted reviews deeming them suspicious (while they get posted, they remain hidden, unless someone chooses to look at them.). What about the review skeptics though?

Work Management 52

Work Management Buy Marketing Management Landing Pages 52

Outreach

JANUARY 14, 2018

This post is part of Outreach's new blog series, Beyond the Number. From trending as a hashtag on twitter to being the substance of a bestselling book , grit has gone viral. We believe that salespeople are more than the number they carry, and that by celebrating the human side of sales, we help salespeople win bigger.

Peer-to-peer 58

Peer-to-peer Viral Marketing Class Creativity 58

seo.co

FEBRUARY 8, 2023

And of the remaining 20 percent that actually read your articles and blog posts, they typically only make it through 28 percent of the content before moving on. They posted a simple black and white graphic on Twitter that read, “You can still dunk in the dark.” Visual content. But guess what?

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content Ad Building 98

Hubspot

OCTOBER 1, 2015

Pictures of the billboard showed up on Twitter, Tumblr, FAIL Blog (in the “Wins” category), and the coveted TechCrunch. Countless blogs mention the service, organizations rave about how much it’s helped them organize tasks quickly and easily, and how cost-effective it is. One of its main advertising channels is blogging.

Paid Search Agency 28

Paid Search Agency Paid Content Work Management Marketing Management 28