Webbiquity

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. PR Monitoring and Management Tools: Which is Best? PR Monitoring and Management Tools: Which is Best? Vocus and Cision are both powerful and popular PR monitoring and management systems. Vocus vs. Cision (November 8, 2011).

PR 100

PR Stats Social Media Twitter 100

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

Webbiquity

SEPTEMBER 2, 2014

Reviews of nine tools at various price levels that are among the most popular and capable traditional PR and social media monitoring tools. October 10, 2012. 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013). The Top #Nifty50 Women Writers on Twitter for 2013. It Depends.

Stats 100

Stats eCommerce Statistics Social Networks 100

Onalytica B2B

JANUARY 8, 2019

I feel like the more I learn and do, the more I need to learn and do to keep up with great ideas and practices in B2B marketing. It was pre-web and the marketing world was wholly focused on direct mail, advertising, tradeshows, and PR. In 2012 I joined Heinz Marketing and helped build our award-winning marketing technology practice.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. He’s always on Twitter sharing what’s new and trending. Here are the top 101 #Twitter tools of 2016 https://t.co/9PrMTPi6uX

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Atomic Reach

JANUARY 3, 2019

Find him on Twitter & LinkedIn. His efforts at promoting best practices for content marketing were recognized in 2014 when he was awarded the John Caldwell Lifetime Achievement Award by the Content Council. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find her on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

GreenRope

DECEMBER 10, 2019

Morally dubious practices which surround reviews can adversely impact the customer experience. federal government's first agency-level heads of customer experience (2012-2016). Just before launching Practical CX, she served as the chief adviser and subject matter expert for the federal team at Qualtrics, now owned by SAP.

Ethics 52

Ethics Phishing CAN-SPAM Broadcasting 52

Convince & Convert

MARCH 15, 2013

While Jake is the sole social media manager for Garmin, he has been able to enlist the help of other PR companies and friends to answer questions and offer advice in the industries that Jake is not as familiar with. She was mentioned on Twitter every 27 seconds during SXSWi. HolySocial! This week’s #HolySocial!

Communities 140

Communities Mobile Advertising Emarketing Stats 140

Strategic-IC

APRIL 6, 2022

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. Which makes it practically impossible to measure. [It Dark Social is a term coined in 2012 by Alexis Madrigal , who shed light on the idea that we are only measuring the tip of the iceberg. What do you mean - I can’t see its real impact? Review sites.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

markempa

JANUARY 11, 2011

Are your efforts on LinkedIn and Twitter paying off?” He authors MarketingSherpa’s Social Media & PR Benchmark Guides , is considered a foremost authority on social media strategy, is quoted by the media extensively and presents at institutions like Harvard. They have clear objectives and practices. she queried.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

Are your efforts on LinkedIn and Twitter paying off?” He authors MarketingSherpa’s Social Media & PR Benchmark Guides , is considered a foremost authority on social media strategy, is quoted by the media extensively and presents at institutions like Harvard. They have clear objectives and practices. she queried.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Marketing Insider Group

JANUARY 27, 2014

She believes corporate website visitors are looking for useful information such as best practices tips, human stories and the ability to interact with real people. In November, 2012 the Coca-Cola company declared the death of its own corporate website. ” Content Is King And The Corporate Website Is Dead.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Custom Publishing 100

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. Forrester Research shows that from 2009-2014, U.S.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Adobe Experience Cloud Blog

SEPTEMBER 19, 2013

Target knows that their community is on social media, so they’ve learned how to use Twitter to their advantage. Fans were all over Facebook and Twitter – not to promote the line, but to complain. In 2012, Target tried a new approach to their collaborations, partnering with luxury department store Neiman Marcus.

Communities 48

Communities Peer-to-peer Blogger Social Media 48

Hubspot

SEPTEMBER 28, 2012

With all of the media outlets practically flooded with the topic, it was a great way to get in on the action from a different angle than everyone else. Take a look at their spinoff: Since the video was posted in August 2012, it's gained nearly 3 million views. Hunter PR Says Stuff PR People Say.

Viral Marketing 28

Viral Marketing Paid Search Agency Companies PR 28

Convince & Convert

AUGUST 24, 2012

Read on for insights from Eric plus Eric Boggs ‘s Social Media Stat of the Week ( This week : Twitter gets 15% more media mentions than Facebook.). ” That type of clarity from Twitter is welcome to us. Getting sort of clarity and a sense of roadmap from Twitter is actually good. Listen Now. The RSS feed is: [link].

Social Media 115

Social Media Media API Twitter 115

Hubspot

MARCH 22, 2012

On Twitter it's even lower at 2.8 You can't quell social media PR disasters or leverage new opportunities without, duh, knowing about those disasters and opportunities. And when customers take to Twitter, Facebook and the like with an issue, they expect a response immediately. Set Up Social Monitoring.

Social Media 28

Social Media Tactics Media PR 28

Webbiquity

JULY 14, 2015

Here are five actionable takeaways from the two-and-a-half dozen noteworthy social media marketing and PR statistics and facts presented below: Image credit: i-SCOOP. People expect to hear back from the brands they interact with on Twitter and other social networks. Get social PR right. Twitter is more balanced.

Stats 80

Stats PR Social Media Social Marketing 80

Hubspot

MARCH 27, 2013

For an example of this in practice, check out the following case study from Razorfish on slide 42 of this presentation. For a great example of data-based content using APIs, check out this piece from the Guardian , which uses data from Twitter to show how rumors spread on the platform. 3) SocialMention. 1) Your Company's Annual Report.

Marketing Analytics Tools 28

Marketing Analytics Tools Top of Funnel API Advertising Agencies 28

Hubspot

JULY 3, 2012

Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Twitter. When you’re running a contest, just like any day on Twitter, make sure you’re following The Twitter Rules. — Words With Friends (@WordsWFriends) June 26, 2012.

Social Media 28

Social Media Media Rules Landing Pages 28

Webbiquity

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). Dr. Seuss’ 7 social media lessons by Ragan’s PR Daily. Search and Social.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. The video part of Kony 2012 is the least important part of its success. I’m on the team that does PR, internal communications and external communications. You saw the video? Number one, it has a story. Ian: Sure.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. The video part of Kony 2012 is the least important part of its success. I’m on the team that does PR, internal communications and external communications. You saw the video? Number one, it has a story. Ian: Sure.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Hubspot

NOVEMBER 7, 2016

Southwest rolled out a PR campaign for its rebrand, explaining the reasoning and research behind the airline’s new look. Branding Best Practice: Own Your Rebrand. Branding Best Practice: Discover Where Your Audience Hangs Out. Branding Best Practice: Protect Your Brands. 4) Trader Joe’s. (I

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

Hubspot

MAY 23, 2014

Since hashtags became clickable in 2009 , brands and consumers have used them to start, track, and follow conversations on Twitter. To help make sure your campaigns aren’t a flop, we’ve rounded up lessons from seven of the best and worst Twitter hashtags of all time. The Best Twitter Hashtags.

Twitter 28

Twitter Rules Brand Identity Branding 28

Hubspot

OCTOBER 27, 2020

This beginner-friendly show is designed to familiarize you with SEO concepts and best practices without overwhelming you with information. I log onto Twitter and see several people I follow have tweeted the same link. Content falls into two main categories: experiments/case studies and best practices/foundational concepts.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

Hubspot

APRIL 24, 2012

A Twitter hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. A Twitter hashtag ties the conversations of different users into one stream, which you can find by searching the hastag in Twitter Search or by using a third-party monitoring tool such as HootSuite. McDStories bit.ly/wd0BDe.

Twitter 28

Twitter Paid Search Agency PR Keywords 28

Hubspot

MARCH 14, 2012

It was an interactive, 90-minute event hosted Monday night that was broadcast live in Austin, live on YouTube , on the Vevo mobile and tablet platform, and now on-demand until March 19th on Xbox Live and the American Express Twitter account and YouTube channel. How to Run a Successful Twitter Campaign. So what was all this hoopla for?

Twitter 28

Twitter Campaigns Youtube PR 28

Biznology

APRIL 1, 2014

In the case of motorcycle-riding, we just spent a very intense weekend going through books, videos, Powerpoints, and then lots of time on a small, light, easy-to-control practice bike. There’s too much to lose by making easily-preventable mistakes at all on a motorcycle. Get some training, hire a professional, work on your foundation.

Social Media 80

Social Media Media Adwords Communities 80

Biznology

APRIL 1, 2014

In the case of motorcycle-riding, we just spent a very intense weekend going through books, videos, Powerpoints, and then lots of time on a small, light, easy-to-control practice bike. There’s too much to lose by making easily-preventable mistakes at all on a motorcycle. Get some training, hire a professional, work on your foundation.

Social Media 80

Social Media Media Adwords Communities 80

Hubspot

AUGUST 9, 2018

These can be skills you’re born with or skills you develop and fine-tune through schooling and real-life practice. According to Monster , there were over 200,000 marketing jobs in the United States in 2012. Growth marketers work with a variety of media and teams, including but not limited to SEO and SEM, social media, PR, and email.

Paid Content 95

Paid Content Marketing Budget Creation Work Management Planning 95

Hubspot

JULY 3, 2012

This event takes place October 15-18th, 2012 in Las Vegas. This isn't an event for people who follow yesterday's best practices and trends. This event takes place October 3rd-5th, 2012 in Boston. This event takes place November 15, 2012 in London. This event takes place May 1-3rd, 2012 in NYC. 5) LinkLove.

Conference 28

Conference Enterprise Management Paid Search Agency Work Management 28

Hubspot

JULY 3, 2012

This event takes place October 15-18th, 2012 in Las Vegas. This isn't an event for people who follow yesterday's best practices and trends. This event takes place October 3rd-5th, 2012 in Boston. This event takes place November 15, 2012 in London. This event took place on May 1-3rd, 2012 in NYC. 5) LinkLove.

Conference 28

Conference Enterprise Management Paid Search Agency Work Management 28

Webbiquity

APRIL 18, 2012

What are the current best practices in content creation? They need to adapt best practices from the journalism field, and bridge the gap between corporate interest and market needs for valuable information.” ” Content best practices for 5 marketing channels by iMedia Connection.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Webbiquity

FEBRUARY 7, 2012

59% are on Twitter, and 43% use a company blog for marketing. Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. women make up 64% of Twitter’s following), men (63% to 37%) are the larger share on LinkedIn. The mean half life of a link on twitter is 2.8

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

MARCH 27, 2013

What are the best practices for advertising on LinkedIn? ” 12 LinkedIn secrets to supercharge your social networking by Ragan’s PR Daily. ” The New Networking: Ultimate LinkedIn Guide for 2012 Grads by Online Colleges. ” Infographic: How people are using LinkedIn by Ragan’s PR Daily.

Linkedin 100

Linkedin Paid Content Tactics Tips 100

Webbiquity

JANUARY 14, 2014

Twitter became a publicly traded company on November 7 and saw the price of its shares climb 73% on the first day of trading. Does anyone still thing Twitter is for the birds? What are the best ways to drive website or blog traffic with Twitter? To grow your company’s Twitter following? Utilize Twitter advertising?

Twitter 100

Twitter Tips Best Practices Paid Search Agency 100