PR Metrics: How to Prove the Real Value of PR

B2B PR Sense

PR faces a conundrum. We have loads of examples where a solid PR strategy has contributed to a brand's growth and visibility. But PR teams still struggle to prove the value of PR to their C-suite executives. The failure to prove value has a direct impact on PR's bottom line. In the same survey, 96% of the executives said their 2019 marketing and PR budgets would be cut by at least 10%. Why Every Brand Needs PR Measurement. A recent PR campaign?

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PR and Marketing During COVID-19: What You Need to Know

B2B PR Sense

COVID-19 , otherwise known as Coronavirus, has been wreaking havoc across the globe, with countless people practicing "social distancing" and staying home as much as possible. How does this affect your PR and marketing strategies ? But what about when it comes to your PR and marketing activities? We have to recognize that our PR and marketing strategies can't continue, business as usual, during this time. How to Adapt Your PR and Marketing During COVID-19.

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5 Outdated PR Tactics That Will Actually Hurt Your Strategy

B2B PR Sense

Previously, we've talked about the best PR tactics to get your brand some media love -- but sadly, not all tactics are created equal. Let's delve into some examples of PR strategies and tactics that should have been retired long ago. The 5 Timeless Tactics of PR.

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PR Measurement: 10 Important Metrics That You Need to Monitor

B2B PR Sense

PR measurement has been a bugaboo of the PR industry for years. Because so much of PR is intangible, and offers long-term results, it does not fit into a common financial mold when it comes to metrics. Why do PR professionals need to show measurable results now? It’s estimated that companies spend about $11 billion on PR per year, and many C-suite executives are asking to see a return on that investment. Does this mean that PR is impossible to measure?

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8 Innovative Ways to Think Big in Your B2B PR

B2B PR Sense

No matter your size, thinking big is pivotal to success in B2B PR. Successful PR, however, is all about pushing boundaries, embracing new techniques, and staying ahead of the curve. 8 Ways to Bring Big Ideas to Your B2B PR. The most practical and useful way to engage influencers in a way that creates value for everyone involved is through content. --Lee Create click to tweet links of several important snippets of your content that people can easily share on Twitter.

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SEO for Business: How to Strengthen Your PR with Links

B2B PR Sense

Now businesses are seeing the benefit of using PR in SEO to get better results. While we don't recommend using just any SEO tool, there are agencies that offer reputable SEO PR services. These agencies can help you to establish valuable back links that will boost your PR efforts. Let’s look at a few key ways to amp up the SEO quality of your website with the PR tactics you already use. How to Use Your PR in SEO for Business. PR and Marketing Tools

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Twitter and Customer Service - Potential PR Nightmare

Anything Goes Marketing

Your company may have just started down the path of using Twitter as another communication channel. (If The question that you may be grappling with is this: How should Twitter be used for customer service? Respond to the twitterer directly. email, phone, Twitter etc.)

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Seven Expert Social PR Guides and Tips

Webbiquity SMM

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. So how exactly does PR support SEO efforts? What are today’s best practices for B2B PR?

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How to Use Content Marketing for PR and Social Media Success

B2B PR Sense

The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. Social media platforms are also important with LinkedIn the favorite with 63% of investors using the platform for research, and Twitter the second most used platform at 55% of investors. 4 Ways to Use Content Marketing for PR and Social Media. SEO is a crucial part of today's content marketing trends -- and can be used to empower your PR and social media.

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What PR Pros Can Learn from The Huffington Post

Modern Marketing

My colleague and friend, Jesse Noyes , said it best: “PR people shouldn’t try to be the news; they should try to participate in news.”. While other companies were out there following Newsweek-era PR practices – that is, adhering to the old-school method of trying to be the news (translation: “Look at how awesome we are!”) – we instead seized an opportunity to climb aboard what was already happening: the major development in the EU. Twitter.

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Is Social Media Wasted on PR Agencies?

The Point

First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Recently I was made privy to a social media plan authored by a client’s PR agency. Aren’t PR agencies paid to generate awareness and propagate their clients’ points of view?

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How A Small Business Can Automate Social Media And PR

Marketing Insider Group

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. However, it can be done with some simple best practices and some strategic planning. With each blog post use best practices for each social platform. Twitter – set up 4 compelling quotes from the blog with a link to the blog. Pins – Use the images from your Twitter.

Best Interactive PR Articles and Blog Posts of 2009

Webbiquity

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Here are some of the best articles and blog posts from last year on tools, techniques and insights related to interactive PR, from best practices in blogger outreach to helpful resources and the latest strategies.

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23 Outstanding Social PR Guides

Webbiquity SMM

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. This shift has led to today’s emphasis on “social” PR. What role do press releases play in PR today? Is blogger outreach still an effective PR strategy? What are the best practices for social PR? Social PR Strategies and Tactics.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. The list is not in any particular order and I’ve created a B2B Marketing Influencers Twitter list as well. Publisher of PRDaily, PR Daily EU, Ragan.com.

13 PR Blogs You Should Be Reading This Year

Hubspot

One of my first jobs out of college was working as an entry-level PR associate. If you work in PR, you don't need me to tell you it's a hard field to get started in. Whether you're a seasoned PR pro or an associate looking to break into the industry, reading expert blogs is a smart way to stay up to date on the latest PR happenings, expand your skills, and get inspired to do your best work. From Media Royalty, Career Advice for PR Pros in the Margins. PR Daily.

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Top online marketers on Twitter

Biznology

We all love lists so I thought I would collect the top online marketers on Twitter. Here you go: Top 248 Online Marketers on Twitter. PRDaily — PR Daily. PRNewswire — PR Newswire. To make the list more useful, I have make it publicly viewable and downloadable on Google Docs as well as it’s very own public Twitter list called Top Online Marketers. The post Top online marketers on Twitter appeared first on Biznology.

Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities

B2B Marketing Savvy

The good news, unlike most previous evolutions of outbound channel alternatives, Twitter doesn’t come with budget requirements. Still, content… management… and metrics drive the accountability and Twitter, Facebook and the like can be no different.

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How to Improve Your Press Release Best Practices with Storytelling

B2B PR Sense

Should the press release go to its eternal resting place, six feet under, and be forgotten -- replaced with communications channels like Twitter? Why Storytelling Enhances Press Release Best Practices. Many have found that implementing the art of PR storytelling has a profound effect on the way their press release is received by journalists and their audience. Good storytelling reigns," remarks Kevin Allen, a storyteller and blogger for PR Daily. B2B PR

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How to Turn Your PR Disaster into a Marketing Opportunity

Altitude Branding

A PR disaster on social media spreads like wildfire, and you can expect a fierce backlash if you step on somebody’s toes. Despite issuing an apology on Twitter, the company stirred much controversy for its insensitive faux pas. No matter how careful you are, such things happen even to the best of us, so here are a couple of tips on how to save your face and turn a PR blunder into a marketing opportunity. Image via Pixabay. There’s no such thing as bad publicity, right? Wrong.

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B2B Social Media Strategies and Best Practices

The Lead Agency

As social media sites like Facebook and Twitter have become more commercialised, organic posts have increasingly less reach. Advertising on Facebook, LinkedIn, Twitter and Instagram gets more sophisticated with each year. Social media scientist and author, Dan Zarrella, conducted research on Twitter in 2012 and discovered that adverbs and verbs make more impact than nouns or adjectives. The post B2B Social Media Strategies and Best Practices appeared first on The Lead Agency.

Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Interactive PR Guides, Tips and Tools. PR and SEO.

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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity SMM

Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. How Is PR Changing?

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The Ultimate Guide to Hiring a PR Agency in 2020

Hubspot

That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. You might have questions about how your marketing team and a PR agency can work together like, "What will a PR firm do?" or "What services does a PR agency provide?". Below, you'll learn everything you need to know about hiring a PR agency. PR and marketing can work together by aligning their goals.

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12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity SMM

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same. Regardless, while the “art” of PR retains some constants, the “science” has clearly evolved. What are the (current) best practices for pitching bloggers?

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You Know You Work in PR When…

Marketo

You tell people that PR stands for “Public Relations,” but they have no idea what you do. So you make an awkward joke about having a “BS” in PR. You’re obsessed with Brian Solis’ insights about Diedre Breakenridge’s book, “PR 2.0.” You carry yourself with grace when dealing with media, analysts, or influencers because it can affect the reputation of the company (or end up on Twitter). Author: Megan Ziman 1.

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44 (of the) Best Twitter Articles and Blog Posts of 2009

Webbiquity

There’s no doubt that Twitter is a phenomenon. How can you optimize your organization’s use of Twitter? What are the best tools for increasing your effectiveness and efficiency on Twitter? Discover the answers to these questions and others in this collection of some of the best blog posts and articles about Twitter from the past year. Twitter Tips & Tactics. The Twitter Guide Book by Mashable. ????? Twenty-One Top Twitter Tips by Forbes.

Social media strategy leaders: Sarah Nilson

Biznology

While we work really closely as a team, my specific role is to monitor our brand reputation online through social listening and to manage all the global social media channels ( Twitter , LinkedIn , Facebook , Google+ , Instagram , etc.). I hold weekly office hours, monthly meetings, and more to communicate standard operating procedures and best practices. Welcome to the next post in a series celebrating leaders in social media strategy.

How Social Media Helps Marketing, PR, And Sales Become Better Friends

Marketing Insider Group

And it often extends to our colleagues in PR. So how can marketing and PR lead our organizations to better alignment with sales? Along comes social media, causing even more of a collision between sales, marketing, and PR/communications. This is really where PR can take the lead.

Nine Practical Guides to Public Speaking and Presentations

Webbiquity

Whether you’re the type of person who eagerly dashes off a proposal for every speaking opportunity that comes your way, or the type who avoids the spotlight as much as possible, public speaking—delivering presentations to our peers, customers, prospects, or other audiences—is a part of virtually every marketing and PR professional’s life.

31 Sensational Social Media Marketing and PR Stats and Facts

Webbiquity SMM

Here are five actionable takeaways from the two-and-a-half dozen noteworthy social media marketing and PR statistics and facts presented below: Image credit: i-SCOOP. People expect to hear back from the brands they interact with on Twitter and other social networks. And when they report a problem or issue, they expect to hear back quickly: 53% of consumers on Twitter expect a response within the hour. Get social PR right. Twitter is more balanced.

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12 Surprising B2B Marketing Spammers on Twitter

Digital B2B Marketing

Mass following is frowned on by Twitter and if carefully managed, your follower ratio eventually makes you look like a spammer. But what if there was a way to get more followers without paying to promote your account through Twitter, hurting your follower ratio or filling your stream with an excessive number of tweets? Practice what you preach, until you find a way to practice in secret. Twitter Favorite Spam. Meetup Organizer in NYC | #PR #contentmarketing.

Knowledge management in the age of social media

Biznology

The data puts forth the fact that user engagement holds the key to success of social media channels such as Facebook, Instagram , Twitter , and more. The role of an efficient knowledge base management is not just limited to storing the practices but also to identify the best ones and develop an efficient way to put them to effective use to help the stakeholders. Ever since the days of MySpace , it became pretty clear that social media platforms have a bright future ahead.

32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. Equally important is the ability to analyze successful Twitter users and learn from their process, particularly when it pertains to social media. SM/PR/Marketing/SEO/Brand ninja.

500+ Journalists Agree: These Are the Worst PR Tactics in 2019

Hubspot

Spend any amount of time searching the hashtag #PRFail on Twitter and you won't struggle to find journalists lamenting about all of the bad PR pitches they received this week. The relationship between journalists and PR professionals is complicated. While PR professionals need the media in order for their job to function, it's also true that to some degree, journalists rely on PR professionals to deliver newsworthy story ideas directly to their inboxes.

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AI and Content Writing: How to Adapt to the Future

B2B PR Sense

With recent developments in the realm of AI and PR, we now have access to tools and strategies that make better content possible. Over the past couple years, we've seen incredible leaps in the development of artificial intelligence -- especially those that impact the PR industry.

29 (of the) Best Twitter Guides, Tips and Infographics of 2013

Webbiquity

Twitter became a publicly traded company on November 7 and saw the price of its shares climb 73% on the first day of trading. Does anyone still thing Twitter is for the birds? With all that activity, it’s imperative that marketers and PR professionals use the platform effectively as part of an overall web presence optimization strategy. What are the best ways to drive website or blog traffic with Twitter? To grow your company’s Twitter following?