PR Metrics: How to Prove the Real Value of PR

B2B PR Sense

PR faces a conundrum. We have loads of examples where a solid PR strategy has contributed to a brand's growth and visibility. But PR teams still struggle to prove the value of PR to their C-suite executives. Why Every Brand Needs PR Measurement. PR Measurement

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Seven Expert Social PR Guides and Tips

Webbiquity

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. So how exactly does PR support SEO efforts?

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5 Outdated PR Tactics That Will Actually Hurt Your Strategy

B2B PR Sense

Previously, we've talked about the best PR tactics to get your brand some media love -- but sadly, not all tactics are created equal. Let's delve into some examples of PR strategies and tactics that should have been retired long ago. The 5 Timeless Tactics of PR.

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PR Measurement: 10 Important Metrics That You Need to Monitor

B2B PR Sense

PR measurement has been a bugaboo of the PR industry for years. Because so much of PR is intangible, and offers long-term results, it does not fit into a common financial mold when it comes to metrics. Why do PR professionals need to show measurable results now?

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8 Innovative Ways to Think Big in Your B2B PR

B2B PR Sense

No matter your size, thinking big is pivotal to success in B2B PR. Successful PR, however, is all about pushing boundaries, embracing new techniques, and staying ahead of the curve. 8 Ways to Bring Big Ideas to Your B2B PR. 10 Simple Strategies to Boost Your B2B PR Campaign.

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SEO for Business: How to Strengthen Your PR with Links

B2B PR Sense

Now businesses are seeing the benefit of using PR in SEO to get better results. While we don't recommend using just any SEO tool, there are agencies that offer reputable SEO PR services. These agencies can help you to establish valuable back links that will boost your PR efforts.

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13 No-Fail B2B PR Methods to Promote Your Content

B2B PR Sense

To help you generate the most attention for your content, we've created 13 no-fail B2B PR content promotion tips. From following you on Twitter and reading your blog, I know you have important, insightful opinions on the topic, and I'd like to include a brief quote from you in my piece.

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12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

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How to Use Content Marketing for PR and Social Media Success

B2B PR Sense

The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. 4 Ways to Use Content Marketing for PR and Social Media. SEO is a crucial part of today's content marketing trends -- and can be used to empower your PR and social media.

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Interactive PR Guides, Tips and Tools. PR and SEO.

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How A Small Business Can Automate Social Media And PR

Marketing Insider Group

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. However, it can be done with some simple best practices and some strategic planning.

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. How Is PR Changing?

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31 Sensational Social Media Marketing and PR Stats and Facts

Webbiquity

Here are five actionable takeaways from the two-and-a-half dozen noteworthy social media marketing and PR statistics and facts presented below: Image credit: i-SCOOP. People expect to hear back from the brands they interact with on Twitter and other social networks. Get social PR right.

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13 PR Blogs You Should Be Reading This Year

Hubspot

One of my first jobs out of college was working as an entry-level PR associate. If you work in PR, you don't need me to tell you it's a hard field to get started in. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started.

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Twitter and Customer Service - Potential PR Nightmare

Anything Goes Marketing

Your company may have just started down the path of using Twitter as another communication channel. (If The question that you may be grappling with is this: How should Twitter be used for customer service? Respond to the twitterer directly. email, phone, Twitter etc.)

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Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

Twitter’s 200 million users collectively tap out a billion tweets per week. Nearly 3/4 of active Twitter users are bloggers. Twitter users are twice as likely to purchase from companies they follow than are Facebook users. How can Twitter to used to support SEO efforts?

The Ultimate Guide to Hiring a PR Agency in 2020

Hubspot

That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. You might have questions about how your marketing team and a PR agency can work together like, "What will a PR firm do?"

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time.

Is Social Media Wasted on PR Agencies?

The Point

First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Recently I was made privy to a social media plan authored by a client’s PR agency. Aren’t PR agencies paid to generate awareness and propagate their clients’ points of view?

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Best Interactive PR Articles and Blog Posts of 2009

Webbiquity

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Here are some of the best articles and blog posts from last year on tools, techniques and insights related to interactive PR, from best practices in blogger outreach to helpful resources and the latest strategies.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Who are the top B2B Marketing influencers on twitter? The list is not in any particular order and I’ve created a B2B Marketing Influencers Twitter list as well. B2B_Chat – # B2BChat – Weekly Twitter chat for B2B marketers – 8 p.m.

Top online marketers on Twitter

Biznology

We all love lists so I thought I would collect the top online marketers on Twitter. Here you go: Top 248 Online Marketers on Twitter. PRDaily — PR Daily. PRNewswire — PR Newswire. The post Top online marketers on Twitter appeared first on Biznology.

How to Turn Your PR Disaster into a Marketing Opportunity

Altitude Branding

A PR disaster on social media spreads like wildfire, and you can expect a fierce backlash if you step on somebody’s toes. Despite issuing an apology on Twitter, the company stirred much controversy for its insensitive faux pas. Image via Pixabay.

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How to Improve Your Press Release Best Practices with Storytelling

B2B PR Sense

Should the press release go to its eternal resting place, six feet under, and be forgotten -- replaced with communications channels like Twitter? Why Storytelling Enhances Press Release Best Practices. Why not add this tried and true technique to your PR tools? B2B PR

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27 (of the) Best Social PR Guides and Tips of 2014

Webbiquity

There are fewer professional reporters and editors, and they inundated with more noise: it’s estimated there are now four PR professionals for every full-time journalist in the U.S. How can PR pros best utilize content in this environment? What do PR pros need to know about SEO?

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity

It’s a way to find and form relationships with others who share our particular interests and passions, whether down the street or on other continents; interesting people with whom there has been no practical way to engage before. Marketing, author of PR 2.0:

What PR Pros Can Learn from The Huffington Post

Modern Marketing

My colleague and friend, Jesse Noyes , said it best: “PR people shouldn’t try to be the news; they should try to participate in news.”. While other companies were out there following Newsweek-era PR practices – that is, adhering to the old-school method of trying to be the news (translation: “Look at how awesome we are!”) – we instead seized an opportunity to climb aboard what was already happening: the major development in the EU. Twitter.

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B2B Social Media Strategies and Best Practices

The Lead Agency

As social media sites like Facebook and Twitter have become more commercialised, organic posts have increasingly less reach. Advertising on Facebook, LinkedIn, Twitter and Instagram gets more sophisticated with each year. Social media can be a powerful B2B marketing tool.

Blogger outreach is more PR than social media

Biznology

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. 7 Blogger Outreach Best Practices All Inbound Marketers Should Know (business2community.com).

500+ Journalists Agree: These Are the Worst PR Tactics in 2019

Hubspot

Spend any amount of time searching the hashtag #PRFail on Twitter and you won't struggle to find journalists lamenting about all of the bad PR pitches they received this week. The relationship between journalists and PR professionals is complicated. The Top Ten Worst PR Tactics.

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Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities

B2B Marketing Savvy

The good news, unlike most previous evolutions of outbound channel alternatives, Twitter doesn’t come with budget requirements. Still, content… management… and metrics drive the accountability and Twitter, Facebook and the like can be no different.

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You Know You Work in PR When…

Marketo

You tell people that PR stands for “Public Relations,” but they have no idea what you do. So you make an awkward joke about having a “BS” in PR. You’re obsessed with Brian Solis’ insights about Diedre Breakenridge’s book, “PR 2.0.”

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Social media strategy leaders: Sarah Nilson

Biznology

While we work really closely as a team, my specific role is to monitor our brand reputation online through social listening and to manage all the global social media channels ( Twitter , LinkedIn , Facebook , Google+ , Instagram , etc.).

Nine Practical Guides to Public Speaking and Presentations

Webbiquity

'Whether you’re the type of person who eagerly dashes off a proposal for every speaking opportunity that comes your way, or the type who avoids the spotlight as much as possible, public speaking—delivering presentations to our peers, customers, prospects, or other audiences—is a part of virtually every marketing and PR professional’s life. And something most of us could improve at. How can you get and keep a roomful of people engaged with your presentation? Visually optimize the content you deliver? Effectively use humor? Tell a story that keeps listeners focused on you—instead of checking email on their phones? Find the answers to those questions and more in these helpful guides from professional speakers. Some date back nearly two years, but all are still relevant and useful. How To Stand In Front Of A Room Full Of People And Tell A Stellar Story by Fast Company. Jane Porter passes along five valuable tips from master storyteller Kevin Allison. Among them: realize you’re never up there alone (think of it as a conversation, not a monologue); decide where you want to end up and work backwards; and vary your pace (“the juicier moments in your story should take up proportionately more room”). The Science Behind Storytelling — and Why It Matters by The Official SlideShare Blog. Noting that Pixar continually tells great stories in its movies, Gavin McMahon shares 22 rules for storytelling from Emma Coats, former story artist at Pixar. He highlights two rules in particular that are essential to telling a great story: tailor your content to the audience, and structure your story (think hook, meat, payoff). Event Marketing – The One Secret To Killer Events by B2B Marketing Insider. Michael Brenner writes that the teams behind the best events think in terms of “multi-format, multi-channel and a steady and continuous promotion of great content. The event is seen more like a conversation that continues well before and long after the physical part.” He also shares specific tips from three professional event planners. 15 Presentation & Public Speaking Tips that Rock by Content Marketing Institute. Based on his extensive experience both delivering and listening to presentations at social media and marketing events, Joe Pulizzi lists 15 helpful tips for better presentations, such as putting your Twitter handle on every slide; walking around; smiling a lot (it’s contagious); and “switching the flow and telling a story every eight minutes.” 7 Tips to Transform Your SlideShares From Good to Great by HubSpot. Erik Devaney provides advice for content creators on how to avoid getting stuck in the “mediocrity loop” and instead embrace the improvement loop when creating new content. His seven practical recommendations for continually creating better Slideshare decks include choosing the perfect fonts (“a bold, stylized font for headers, and…a simple, easy-to-read font for body text”); using contrasting colors; and placing text legibly on top of images using a semi-transparent overlay. What You Don’t Know About Speaking by Communication Rebel. Public speaking rock star Michelle Mazur shares a video outlining a handful of tips from Darren LaCroix, a past winner of the Toastmasters Superbowl. Among Darren’s recommendations for being a more successful public speaker: let go of the ME mentality – “On that stage when you are focused on the me, you are not focused on the ‘you’ in the audience. It dampens your connection with the audience.” How To Be Funny: Stand-Up Comic Takes Public Speakers to School by DIY Blogger NET. Dino Dogan presents a video interview with speaker, writer and standup comic Brendan Fitzgibbons about how to be funny (rather than intense) when presenting. It’s not easy (at least not for many us), but it is powerful. Brendan recommends starting off by showing vulnerability with some self-deprecating humor. A 47-Point Guide for First-Time Webinar Success by MarketingProfs. In this timeless piece, Agnieszka Wilinska presents four dozen helpful tips covering all the bases for delivering a successful webinar, from focusing on providing value and setting goals (“If the webinar is designed to produce sales, set your expectations in units and in dollars and cents”) to polling participants, managing and concluding the meeting. 13 Ways to be an Awesome Guest Speaker by SlideShare. Barbara Nixon shares a baker’s dozen recommendations for delivering as a guest speaker. She recommends starting by learning about the audience and tailoring your presentation for them, as well as creating a presentation with the flexibility to expand or contract the content. She also suggests being prepared for the technology (including the Internet connection) to fail, with a backup plan to keep the show going on. Content Marketing Miscellaneous Agnieszka Wilinska Barbara Nixon Dino Dogan Erik Devaney Gavin McMahon Jane Porter Joe Pulizzi Michael Brenner Michelle Mazur presentation skills public speaking'

How Social Media Helps Marketing, PR, And Sales Become Better Friends

Marketing Insider Group

And it often extends to our colleagues in PR. So how can marketing and PR lead our organizations to better alignment with sales? Along comes social media, causing even more of a collision between sales, marketing, and PR/communications. This is really where PR can take the lead.

Social Listening Best Practices for B2B Marketers

Zoominfo

Monitor hashtags: Track keywords and hashtags using Twitter’s built-in search feature. We’ve compiled our top tips and best practices for social listening. On Twitter alone, 30% of Tweets about your company don’t include your Twitter handle.

Knowledge management in the age of social media

Biznology

The data puts forth the fact that user engagement holds the key to success of social media channels such as Facebook, Instagram , Twitter , and more. Ever since the days of MySpace , it became pretty clear that social media platforms have a bright future ahead.

12 Surprising B2B Marketing Spammers on Twitter

Digital B2B Marketing

Mass following is frowned on by Twitter and if carefully managed, your follower ratio eventually makes you look like a spammer. Practice what you preach, until you find a way to practice in secret. Twitter Favorite Spam. Meetup Organizer in NYC | #PR #contentmarketing.

44 (of the) Best Twitter Articles and Blog Posts of 2009

Webbiquity

There’s no doubt that Twitter is a phenomenon. How can you optimize your organization’s use of Twitter? What are the best tools for increasing your effectiveness and efficiency on Twitter? Discover the answers to these questions and others in this collection of some of the best blog posts and articles about Twitter from the past year. Twitter Tips & Tactics. The Twitter Guide Book by Mashable. ????? Twenty-One Top Twitter Tips by Forbes.