Convince & Convert

JANUARY 7, 2016

He co-authored “The B2B Social Media Book” back in 2012 and brings his specialist insight into B2B marketing strategy to the Content Pros Podcast. Why lead generation shouldn’t actually be our total focus. Jeff’s Social Media Blog. In This Episode: Exploration of the controversial “Content Gate”.

Top of Funnel 75

Top of Funnel Eloqua Content Landing Pages 75

markempa

JANUARY 11, 2011

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. How many leads have you generated? There weren’t the hard-and-fast lead generation and sales conversations that will be featured in our 2011 report, which I’m working on right now. she queried. What do you think?

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. How many leads have you generated? There weren’t the hard-and-fast lead generation and sales conversations that will be featured in our 2011 report, which I’m working on right now. she queried. What do you think?

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Webbiquity

MAY 3, 2012

Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. Click-through rates on search result ads are higher on mobile, according to a Marin Software study. Still not convinced? What does mobile mean to your company?

Positioning 100

Positioning Business Mobile Marketing Stats 100

Content Marketing Institute

FEBRUARY 5, 2019

Their potential for cross-channel distribution capabilities enables on-the-go engagement: It’s easy for brands to publish branded content campaigns across multiple social networks, owned media properties, and other external websites. A joint expedition leads to an intoxicating journey of discovery. For its Original.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

Hubspot

MARCH 31, 2020

A contest could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads, but you want to ensure you're doing it right. Include a Form on a Landing Page to Generate Leads. If your goal is to generate leads from your contest, you might want to include a form directly on your landing page.

Social Media 101

Social Media Media Rules Guidelines 101

Strategic-IC

APRIL 6, 2022

Alice de Courcy , CMO at Cognism, defines it as: “It’s a term that means the places that buyers are engaging and making decisions that no attribution software or tracking can account for.”. And with the rise of social networks, it’s becoming even more difficult to know who is engaging with your brand in the shadows.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Hubspot

APRIL 13, 2012

As the two newest social networks, Google+ and Pinterest have gotten a lot of attention recently. To make the decision a little bit easier, we've compiled a new ebook, Battle of the New Social Networks , which gives you a side-by-side comparison of the pros and cons of Pinterest and Google+. It's no surprise.

Statistics 28

Statistics Google Stats Emarketing 28

Online Marketing Institute

NOVEMBER 28, 2012

Lead Generation. MediaNext 2012. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. 11/27/2012 -15:36 PM. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. White Papers.

B to B 40

B to B Paid Content Social Media CMS Development 40

MLT Creative

JANUARY 31, 2012

Acccording to a Forrester report released in March 2011, 30 percent of global manufacturers intended to increase social media investments in 2012. As global manufacturers increase their social media spending, the case for small- to mid-sized manufacturers to invest in social media grows stronger.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch.

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch.

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

Webbiquity

SEPTEMBER 10, 2012

These are the leaders in the information and communications technology sector who truly “get” social media and social business. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Liz also writes the Lead With Intuition blog.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

These are the leaders in the information and communications technology sector who truly “get” social media and social business. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Liz also writes the Lead With Intuition blog.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

OCTOBER 19, 2012

You're telling me your customers aren't using any of those social networks? 2) Social media is awesome! Join every network right now! Just because I can name a lot of social networks, doesn't mean I should set up a profile on all of them. By all means, research other social networks.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

AUGUST 21, 2013

Back in 2012, we were able to more than double our blog email subscribers in just 3 months'' time -- from 28,538 at the beginning of July to 65,036 by the end of September. This is how it looks: We put these check boxes on all of the forms we use for lead generation -- on landing pages for offers we use to convert visitors into leads.

Opt-out 28

Opt-out Opt-in Landing Pages Ad Frequency 28

Hubspot

JANUARY 15, 2014

By now, most B2B companies have started to use some form of remote meeting software, whether for webinars, sales demos, or standard run-of-the-mill meetings. What you use will depend on the software your company has gone with. What you use will depend on the software your company has gone with. is a good (and low-cost) start.

Lead Scoring 28

Lead Scoring Lead Ranking Mobile Marketing Hubspot 28

Hubspot

MARCH 27, 2013

That's a whole lot of data existing on just one social network. The following tools can help you use social data to help make decisions about what content you should be producing for your audience. 5) Lead and Customer Data. And, well, a big part of our software is data collection and analysis. Why yes, they can.

Marketing Analytics Tools 28

Marketing Analytics Tools Top of Funnel API Advertising Agencies 28

Paul Gillin

JANUARY 16, 2012

Alistair Rennie at Lotusphere 2012. “Ultimately, Social Business is a competitive differentiator.” The Social Business platform that IBM is building has these components: Social networking. “Social Business cannot be an IT project,” but IT must be closely involved.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Hubspot

JANUARY 14, 2013

1) Social Media Manager. According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Job Description: Do you tweet, share, and post to social media in your sleep?

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

APRIL 17, 2012

— Ted Engel (@iamtedE) April 6, 2012. 3) Social Plugins. Social plugins are an excellent way to leverage 'Wisdom of Your Friends' Social Proof, and Facebook specifically offers several options in this category. 8) Social Advertising. 5) Case Studies & Testimonials. 10) Media & Blog Mentions.

Social Marketing 28

Social Marketing Case Studies Case Study Classified Ads 28

Hubspot

OCTOBER 31, 2012

In Q2 2012, Google racked up a 42% year-over-year increase in paid clicks. Unlike search engines, LinkedIn offers several unique PPC advertising opportunities -- poll ads, social ads, 'Join Group' ads, and video ads. Also, be sure to use tracking software to ensure you can measure the success of your efforts. Maybe more.

Paid Search Agency 28

Paid Search Agency Linkedin Ads B2B Marketing 28

Hubspot

FEBRUARY 6, 2013

I mean, they're not going overboard with a bajillion fields or pieces of lead intelligence. Think about what makes your product or service sticky -- or heck, what tickles people's fancies on your website -- and set up workflows that remind leads and customers it exists, how to use it, and why they should. 5) Singlewire Software.

Sales Management 28

Sales Management Top of Funnel Examples Personalization 28

Hubspot

APRIL 6, 2012

According to a newly released report by Pew Internet , in mid-December 2011, 17% of American adults had reported they read an ebook in the previous year; by February, 2012, the share increased to 21%. HubSpot's ebooks, for example, include social sharing buttons for LinkedIn, Facebook, and Twitter on each page.

Design 28

Design Top of Funnel Work Management Marketing Management 28

Hubspot

JULY 3, 2012

So you want to run a contest on social media, eh? Which social network is the most appropriate choice ? Who knows -- it could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads ! Include a Form on the App Page to Generate Leads. Not sure where to start?

Social Media 28

Social Media Media Rules Landing Pages 28

Single Grain

JULY 11, 2023

Many social media channels, such as LinkedIn, are common dark social examples, but dark shares aren’t limited to social media. The term “ dark social ” dates back to 2012, from an article in The Atlantic by Alexis C. Even though a lot has changed on the web since 2012, dark social is still a problem.

Paid Content 52

Paid Content SMS Social Media Paid Search Agency 52

Hubspot

FEBRUARY 18, 2013

According to a 2012 report by Adobe , a whopping 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social media marketing. So how do you know if your tweets are translating into leads? Customers Generated Through Leads Acquired by Twitter. What about customers?

Twitter 28

Twitter ROI Work Management Marketing Management 28

Hubspot

APRIL 27, 2012

Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Landing pages are the heart and soul of an inbound marketer's lead generation efforts, so why are they still so underutilized? Landing pages , that's what!

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

BuzzSumo

MARCH 1, 2016

Or, assuming there are not too many mountains nearby, do you turn to Google, your team or your social networks? Content for Leads : How to Create Content That Spreads and Fills the Funnel. How to Write Better Content for Social Media. If you need an answer to a question where do you turn?

Lead Ranking 40

Lead Ranking Best Practices Case Studies Case Study 40

Convince & Convert

JUNE 8, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. All of a sudden it’s merger mania, in the social media software business, just in the last few days. Jim : Yeah.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Hubspot

MAY 19, 2020

Check out this blog post which highlights need-to-know social media trends. You should join every single social media network immediately. Just because I can name a lot of social networks, it doesn't mean I should set up a profile on all of them. By all means, research other social networks.

Social Media 69

Social Media Cost per Lead Social Marketing Work Management 69

EveryoneSocial

OCTOBER 26, 2021

It may come as a surprise though to learn that the idea of dark social has actually been around for years. The term seemingly first hit the world in 2012 when Alexis C. Today, there are way more people talking about dark social and sharing why it matters. So what exactly is dark social? Social Networks and Dark Social.

Ideal Customer Profiles 68

Ideal Customer Profiles Work Management Paid Search Agency Marketing Management 68

Convince & Convert

AUGUST 24, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. They did some research around media attention and visibility for social media platforms. The RSS feed is: [link]. Upload it to Udemy.

Social Media 115

Social Media Media API Twitter 115

Hubspot

MAY 26, 2017

According to our report , generating traffic and leads and p roving ROI are the leading challenges marketers face. 1) Generating Traffic and Leads. Generating enough traffic and leads was the top marketing challenge, according to the 2017 State of Inbound report. Why It's a Challenge. What Can You Do? What Can You Do?

Work Management 101

Work Management Marketing Management Marketing Automation Services Budget Programs 101

Hubspot

MARCH 29, 2012

They started as social networks meant for people to talk to people, not companies to talk to consumers. But in the struggle for monetization, they've had to adapt and continue offering ways for brands to market and make money using social media. Two more social networks brands need to figure out how to use for marketing.

Social Networks 28

Social Networks Network Marketing Social Marketing Google 28

Hubspot

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". For those head-scratching moments, we've created the ultimate glossary of social media marketing terms.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

EveryoneSocial

MARCH 24, 2022

Back in 2012 when we launched EveryoneSocial, we called these people employee advocates. As one successful sales executive I know put it, “Your network is your net worth!”. It’s also essential that you leverage that network to succeed in your work. We don’t believe anyone wants to buy software — they want to buy SUCCESS!

Activities 98

Activities ROI Budget Programs Paid Search Agency 98