Vidyard

JULY 2, 2015

Gone are the days when video was only something that could be watched on a television screen from our La-Z-Boy or in a movie theater with popcorn (and Red Vines) in hand. According to Nielsen, digital video viewing among adult audiences has more than doubled—from 13 minutes per day in 2012 to 27 minutes per day in 2014.

Marketing Automation Services 51

Marketing Automation Services Marketing Automation Automation Video Marketing 51

Rain: The Growth Agency

DECEMBER 17, 2018

Two stats I found recently struck me as having far-reaching implications for marketers: Those aged 55+ have deep roots in their communities: Nearly 70% have lived in their homes for 10+ years. The number of reverse mortgages is expected to grow to 966,000 by 2020, nearly doubling from 563,700 in 2012.

Communities 40

Communities Broadcasting Television marketing Stats 40

Rain: The Growth Agency

DECEMBER 17, 2018

Two stats I found recently struck me as having far-reaching implications for marketers: Those aged 55+ have deep roots in their communities: Nearly 70% have lived in their homes for 10+ years. The number of reverse mortgages is expected to grow to 966,000 by 2020, nearly doubling from 563,700 in 2012.

Communities 40

Communities Broadcasting Television marketing Stats 40

Rain: The Growth Agency

DECEMBER 17, 2018

Two stats I found recently struck me as having far-reaching implications for marketers: Those aged 55+ have deep roots in their communities: Nearly 70% have lived in their homes for 10+ years. The number of reverse mortgages is expected to grow to 966,000 by 2020, nearly doubling from 563,700 in 2012.

Communities 40

Communities Broadcasting Television marketing Stats 40

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted enterprise marketing strategies. The Backstory. percent since 1940.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Contently

MARCH 21, 2017

While the internet has made it possible for brands to reach consumers just about anywhere there’s a Wi-Fi connection, much of the advertising industry still seems to take a U.S.-centric centric approach to marketing coverage. So is weighing JLL’s marketing agenda against audience demand. ” Budweiser UK.

Brand Identity 120

Brand Identity Branding Advertising Agencies Mobile Advertising 120

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted the way enterprise marketing teams operate. The Backstory.

Enterprise Management 61

Enterprise Management Banner Ads Television marketing Banners 61

Sprout Social

OCTOBER 9, 2018

Americans are obsessed with the sport—over 20 million people tune in each week for televised games during the season. By the time the Internet came around in the 90s, people started moving from pen and paper to online games. It was founded by three VistaPrint executives (Jason Robins, Matthew Kalish, and Paul Liberman) in 2012.

Social Media 79

Social Media Media Television marketing eCommerce 79

SnapApp

MARCH 6, 2012

consumers is expected to rise throughout 2012. to understand the necessity that mobile technology will play in their marketing?strategies. But, in addition to its staggering growth, mobile marketing is also?riddled marketing is only for big business. business of all sizes can take advantage of mobile marketing.

Mobile Marketing 48

Mobile Marketing Mobile Advertising Work Management Marketing Management 48

Contently

DECEMBER 8, 2016

Ratings dropped 15 percent from London 2012. ” Yet as Facebook continues to colonize most of the connected world under its blue banner, and digital giants like Snapchat and Netflix dominate millennial’s attention time, some think it’s only a matter of time before television’s dominance on ad spend comes to an end.

Paid Search Agency 60

Paid Search Agency Ads Cable Advertising Agencies 60

Hubspot

MARCH 9, 2017

television franchise called "The Real Housewives," in which the cast members have become notorious for doling out feigned apologies. Combined with my nerdy affection for all things marketing, that sentiment applies to brand apologies, too. It seems like you can use the internet to procure anything these days.

Brand Identity 77

Brand Identity Branding Work Management Marketing Management 77

Hubspot

SEPTEMBER 26, 2016

Nostalgia marketing is the advertising equivalent of comfort food. In a time when most marketing focuses heavily on the future, it transports us back to a simpler place where our current problems don't matter and the hustle and bustle of modernity just melts away. marketing director, told Adweek. 12 Examples of Nostalgic Ads.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ads Tactics 28

Content Standard

JULY 13, 2016

Remember when we used to get news from a newspaper or a local television broadcast? That’s a big bump from 2012, when 49 percent of adults said they received news from social media. That’s a big bump from 2012, when 49 percent of adults said they received news from social media. Putting the News in Content Marketing.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

Hubspot

FEBRUARY 1, 2017

Once upon a time, back in 2005, there lived on the internet a website called YouTube. As it turns out, many of our most beloved destination sites -- some of which we frequently write about and are essential to marketers -- were borderline unrecognizable when they first launched. And what can marketers stand to learn from it?

Blast Campaigns 28

Blast Campaigns Peer-to-peer Marketing Websites Amazon 28

Hubspot

JULY 3, 2013

Advertising was so prevalent then that it was already getting ignored, forcing marketers to bedazzle their newspaper headlines to get an extra blink or two. In 1922 and for the next 48 years, the world saw ads invade pre-digital channels such as radio, television, and home telephones. Marketing that’s trustworthy.

Advertisements 28

Advertisements Advertising Allocation Peer-to-peer 28

Hubspot

MARCH 22, 2012

Calling all inbound marketers: it'll probably make your stomachs turn a bit, too. As a marketer, this is the phrase that's supposed to make you feel a little nauseous. The direct mail program is estimated to raise $750 to $800 million of revenue in 2012. Direct Mail Is No Longer the Most Efficient Marketing Tactic.

Cost per Lead 28

Cost per Lead Service Inbound Marketing Television marketing 28

Hubspot

FEBRUARY 3, 2012

News, information, and entertainment will never go back to "the way it was," and this change will have a powerful impact on all aspects of inbound and outbound marketing. In 2012, marketing is publishing, so let's learn how to be a great publisher in an industry under constant disruption. As a marketer, you should be cheering.

Cable 28

Cable Media Planning Amazon 28

Hubspot

JANUARY 20, 2011

EMarketer recently came out with a report that contains the online ad spending per internet user in the EU-5, Canada and the US in 2010. It wasn't surprising to me that the US was at the top of the list at number two spending almost 90 euros per internet user. growth in Q2 2012. Free Webinar: Online Marketing Case Studies.

Advertisements 28

Advertisements Advertising Emarketing Television marketing 28

Hubspot

JUNE 24, 2011

It’s estimated that there will be more than 84 million by 2012 and over 100 million by 2014. According to Michael Tasner in his book “ Marketing in the Moment ,” only 6% of businesses are doing any type of mobile marketing. of them mobile market. of them mobile market. What are you waiting for?

Mobile Marketing 28

Mobile Marketing Paid Search Agency Urgency Marketing Advertising Agencies 28

Hubspot

MAY 29, 2014

Every year, Mary Meeker releases her annual Internet Trends Report. KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers. 4) Internet use was up 9% in 2013 compared to 11% in 2012. 4) Internet use was up 9% in 2013 compared to 11% in 2012. Mary Meeker''s Most Important Insights for Marketers.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Hubspot

JUNE 4, 2013

Just as with the initial release of Google’s Penguin update last year, SEOs all over the web are writing post-mortems about aggressive link building tactics that were once the bread-and-butter of successful search engine optimization, but are now resigned to the dustbin of internet history. And if you do, you’re much more likely to rank.

Brand Identity 28

Brand Identity Branding SEO Television marketing 28

Hubspot

NOVEMBER 25, 2011

As retailers prep their brick and mortar presence with lights and glitter, smart inbound marketers are also taking to the internet in order to cash in on their online sales. Take a look at some mind-blowing statistics and predictions around the use of mobile devices, online coupons, and email marketing this holiday shopping weekend.

Statistics 28

Statistics Stats Mobile Advertising Marketing Budget 28

Hubspot

JULY 12, 2014

While the athletes have been battling it out on the field -- sweating, crying, and even biting -- brands have used the World Cup event to connect with a global fan base and even try out a few “real-time” marketing updates. won the internet. Here''s what they had to say. Joost Dop | CEO EMEA, Project: WorldWide.

Brand Identity 28

Brand Identity Branding Paid Search Agency Advertising Agencies 28

ClearVoice

NOVEMBER 30, 2021

Content marketing is no longer a peripheral practice that helps set your brand apart from competition. It’s now at the core of most digital marketing campaigns. Content marketing involves creating, publishing, and distribute content over multiple channels your audience uses. Why you should improve your content marketing.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Hubspot

SEPTEMBER 11, 2013

So in October 2012, LinkedIn launched the Influencer program, allowing selected “thought leaders” (their term) to share original content directly with LinkedIn users. TechCrunch provides info on new internet products and breaking tech news; broader social issues, not so much. But the users aren’t the only people who benefit.

Linkedin 28

Linkedin Clickthrough Thought Leadership Aggregators 28

Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. No, not that.)

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Salesforce Marketing Cloud

NOVEMBER 16, 2021

The company’s video streaming service not only proved to be hugely popular, it also changed how we consume television and movies altogether. Rival DVD rental business Blockbuster failed to adapt to meet the changing market. The rest is history. Unilever has since acquired it in a deal reported to be worth $1 billion.

Marketing AI 98

Marketing AI Tips Marketing & Strategy Customer Satisfaction 98

Contently

AUGUST 26, 2016

Europe is cracking down on Silicon Valley’s tech giants, and as The Ringer’s Victor Luckerson writes, we may soon see a very different internet in Europe than the one we have in the U.S.: All of it points to a future where the internet of the United States may not be the same as the one that’s across the pond.

Media 60

Media Privacy Television marketing Internet Marketing 60

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Vidyard

OCTOBER 19, 2016

Television changed that. Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. On-demand television was an exciting idea as early as the 1970s. The Trojan Room: Laziness Breeds Innovation.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

Biznology

JUNE 26, 2012

1] Earned media often refers specifically to publicity gained through editorial influence, whereas social media refers to publicity gained through grassroots action, particularly on the Internet. I recently had a Twitter chat with Serena Ehrlich , Director of Marketing for Mogreet during which we discussed the fine points of blogger outreach.

Blogger 80

Blogger Outreach PR Media 80

Biznology

JANUARY 1, 2013

Become Way More Visual — The biggest changes over the last year, 2012, were in how people consume new content and new posts online. I was overwhelmed until I adopted Flipboard (see below). It’s worth it, and I will tell you why below. More and more platforms search for an illustrative photo or graphic.

Paid Search Agency 80

Paid Search Agency Facebook Twitter Viral Marketing 80

Adobe Experience Cloud Blog

MAY 11, 2015

Author: Jeff Foster Before the internet, most marketing campaigns used traditional advertising: television, magazines, and newspapers. The most effective marketing campaigns use influencers to spread the word. This means that they can be a critical part of your marketing strategy. Step 1: Identify Your Audience.

Campaigns 48

Campaigns Blogger Planning Thought Leadership 48

Webbiquity

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing.

Paid Content 100

Paid Content Social Media Statistics Research 100

Biznology

AUGUST 7, 2012

The premise is simple: guileless do-it-yourselfers, shopping at their local DIY store, are approached by a handsome/gorgeous contractor who offers to follow them home and completely demolish and rebuild their yard, home, bath, or kitchen — all for free and for television. I am obsessed. I suggest you reach back a decade if you can.

Google 80

Google Adsense Social Networks Domain 80

B2B Digital Marketer

SEPTEMBER 8, 2020

With sales and marketing being done more at a distance, traditional methods for engaging potential customers are becoming more obsolete. In this episode of the B2B Digital Marketer Podcast, A. He also serves as Global Digital Marketing Manager, at Hexagon Geosystems. 09:02 – Lee’s passion in B2B Digital Marketing.

Top of Funnel 52

Top of Funnel Digital Marketing Funnels B to B Content 52

Webbiquity

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100