SalesIntel

AUGUST 7, 2023

Although it was introduced back in 2011, this feature was initially experimental. And you want to be in the top results in SERPs or get into Featured Snippets because Google typically responds to speech-based queries with only a couple of results, either from snippets or from the top of relevant SERPs. seconds or less.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

SmartBug Media

FEBRUARY 5, 2020

Use the Right Keywords. Ever since the 2011 Panda algorithm update , Google has prioritized content as its number one ranking factor. Keywords: Incorporates search terms appropriately. Use the Right Keywords. Keyword research helps you: Determine what topics people are talking about. Update Old Content.

SEO 87

SEO Tips SERP Content 87

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). Target long-tail keyword variations. What is local search marketing? Write about complementary local services.

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

seo.co

MAY 10, 2021

In the past, it was easy to rank poor quality content by keyword stuffing and buying mass quantities of backlinks that got published on spammy blog networks. Keyword density. Keyword density is the number of times keywords/phrases appear in an article. Focus on high-level keyword research using paid tools.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

KoMarketing Associates

JUNE 16, 2014

Qualification for the 2014 World Cup started in 2011, and after 820 matches, the process ended in November of 2013, when 32 countries were left standing. Keyword research: Develop a list of core keywords that the content will be geared towards. Credit: www.cbssports.com. Know Your Competition.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

KoMarketing Associates

JULY 22, 2016

The number of marketing technology solutions available has increased from about 150 (2011) to over 3,800 (2016). These three are required but you can optionally include ad content and keyword for paid search. Google did not improve this to include keyword-level performance. Connect Other Data Sources. Define Goals.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120

KoMarketing Associates

JULY 22, 2016

The number of marketing technology solutions available has increased from about 150 (2011) to over 3,800 (2016). These three are required but you can optionally include ad content and keyword for paid search. Google did not improve this to include keyword-level performance. Connect Other Data Sources. Define Goals.

Marketing Analytics Tools 0

Marketing Analytics Tools Analytics Google Paid Search Agency 0

seo.co

FEBRUARY 15, 2022

Starting in 2011 with the Panda update, Google has gradually refined its ability to detect “high quality” content, eliminating any duplicate or unoriginal content (which is common in clickbait) and learning to recognize gimmicky headlines designed only to attract clicks. Clickbait makes it hard to rank for specific keywords and phrases.

SEO 98

SEO Ethics Lead Scoring Lead Ranking 98

Moz

MAY 13, 2019

To kick this off, here's a list of every confirmed count we have (sources at end of post): 2018 – 3,234 "improvements" 2017 – 2,453 "changes" 2016 – 1,653 "improvements" 2013 – 890 "improvements" 2012 – 665 "launches" 2011 – 538 "launches" 2010 – 516 "changes" 2009 – 350–400 "changes". Is the Google algorithm heating up?

Google 69

Google Verticals Click Rate Eye-Tracking 69

Moz

AUGUST 6, 2019

Mainly because that’s what Google (aka the largest traffic driver of most sites) has clearly been clamoring for since their Panda update in 2011, RankBrain in 2015, and their “Fred” update (and by the way, Gary Illyes from Google coined “Fred’ for every unnamed Google update) in March, 2017.

SEO 54

SEO Sample Lead Scoring Lead Ranking 54

Hubspot

NOVEMBER 14, 2018

Generally, the more high-quality content you publish, the more opportunities there are to rank for keywords. Each piece of content Tim created needed to provide as much or more value than the content currently ranking for the keywords and themes he was planning to cover. Tim knew this and made sure it was a core pillar of his strategy.

Startups 73

Startups Google Press Domain 73

Conductor

JANUARY 4, 2022

When it comes to getting on the first page of SERPs, companies should focus on providing a great web experience —down to every individual page—along with improving overall brand perception online and increasing overall brand presence online. What hasn’t changed is Google’s overall emphasis on the website experience (UX) you are providing.

Trends 115

Trends SEO Paid Search Agency Marketing Budget 115

seo.co

OCTOBER 4, 2021

From keyword research to backlinks to word length, there are several factors that impact SEO. Is there an ideal ratio of keywords to total word count for a piece of content to rank well in SERPs? What is Keyword Density? What is Keyword Density? So, the blog article has a keyword density of 1.3%.

Keywords 105

Keywords SEO Lead Scoring Lead Ranking 105

Single Grain

SEPTEMBER 15, 2020

Appearing high in the SERPs generally demonstrates that a brand is well-established and authoritative and helps put you head and shoulders over the competition. Executing a strong keyword strategy and optimizing your content (SEO) is key to succeeding in the competitive Google rankings of 2020. A Brief History of Keywords.

Lead Scoring 52

Lead Scoring Lead Ranking Keywords Marketing Budget 52

Content Standard

OCTOBER 9, 2015

. “Our advice for publishers continues to be to focus on delivering the best possible user experience on your websites and not to focus too much on what they think are Google’s current ranking algorithms or signals,” the company said in a blog post from 2011. If so, what kinds of keywords is it ranking for?

Rules 40

Rules SEO Marketing & Strategy Marketing Strategy 40

Hubspot

NOVEMBER 18, 2011

Others were punished severely in the SERPs for grey and black hat tactics. January-February 2011: Google Punishes JC Penney and Overstock.com for Shady Link Practices. February, 2011: Panda Cracks Down on Content Farms. March, 2011: Google Launches +1 and Incorporates Social Sharing Into the Algorithm.

Google 28

Google SERP Paid Search Agency Advertising Agencies 28

Hubspot

MARCH 15, 2013

The first Google Panda update appeared on February 24 th 2011 and if you were unlucky enough to be hit, your traffic probably looked a lot like this: Since that first update, Google went on to release a further 23 updates, with the latest happening on January 22nd of this year. 2) Duplicate Pages to Target Keywords. The Story So Far.

Google 28

Google Paid Search Agency SERP Advertising Agencies 28

Hubspot

APRIL 20, 2011

Yesterday, the folks at SEOMoz released a study that shows a correlation between the amount of action your website gets on Facebook (shares), Twitter (tweets), and Google Buzz (shares) and how websites in the top 30 search results rank on Google’s SERP (search engine results page). Free eBook: 2011 Facebook Marketing Guide.

Lead Scoring 28

Lead Scoring Lead Ranking Facebook Correlation 28

Hubspot

DECEMBER 8, 2011

Whichever camp you're in, a reality check is always healthy to see if you can fix what feels like broken SEO; or, if you're seeing lots of wins in the SERPs, drive even more success from your SEO efforts. You can turn a new leaf by remembering this whenever you sit down to write content: create content around topics , not keywords.

SEO 28

SEO Long Tail Marketing Lead Scoring Lead Ranking 28

ClearVoice

MAY 17, 2023

The Google algorithm is a complex system used to retrieve data from around the web in order to serve results on the search engine results pages (SERPs). But in 2011, Google really shook up the SEO world and changed SERP history with its Panda update. What is the Google algorithm? What was the first Google algorithm update?

DMCA 52

DMCA PageRank Google Copyright 52

Hubspot

NOVEMBER 29, 2011

As social sharing gained greater importance in Google's search algorithm updates throughout 2011 , it makes perfect sense that Google would venture into the social space by creating Google+ and the +1 button to get in on the action. Google+ Profile Integrates With Search Results. Google News is Spotlighting +1 Content.

Google 28

Google SERP Social Networks Network Marketing 28

Hubspot

AUGUST 22, 2019

If your content doesn’t keep up with these Google algorithm updates, you risk losing valuable space on the search engine result page (SERP) … as well as potential visitors, leads, and customers. These include factors like keyword usage, domain history, site usability, and more. Release date : February 23, 2011. Google Panda. ??

Google 101

Google Lead Scoring Lead Ranking SERP 101

Webbiquity

MARCH 1, 2012

Identify promising keywords? 2 Free Tools to Find and Analyze SERP Dominators (for Competitor Research) by Search Engine Journal. He helpfully divides his list of tools, most of which are market leaders, into five categories: keyword research, on-page criteria, rank checkers, competitive link research tools, and link monitoring tools.

SEO 100

SEO Tools Best Practices SEM 100

Webbiquity

FEBRUARY 13, 2012

Discover how to use Google Analytics data, technical tweaks, website audits, keyword research, fresh content, social media activities and more for SEO success here in 20 more of the best SEO guides of 2011, a follow-up to 40 of the Best SEO Guides, Tips and Insights of 2011 (So Far) published last November. Example: “2.)

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

Hubspot

OCTOBER 4, 2012

It has run over five million reports since it launched in December 2011 (and a million reports in September alone!) There are also some really easy on-page SEO things Red Frog Events can do to be found better in the SERPs. Use that real estate for some keywords, instead. Same thing to us, totally different to a crawler.

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

Conductor

JULY 26, 2019

Over the last few years there has been a huge increase of Featured Snippets and People Also Ask (PAAs) entities showing up in search engine result pages (SERPs). . of SERPs which is an increase of 165% since 2016, according to Britney Muller of Moz. of SERPs contain a PAA entity. From 2011 to 2014 local features stagnated.

SEO 75

SEO Trends SERP Trigger Marketing 75

LeadSquared

NOVEMBER 11, 2013

One of the questions that caught our attention was this…in 2011, Google had started suppressing organic keyword searches from marketers to disallow them to see which terms were bringing traffic to their site. So, is Google the only source of keyword searches? What can Marketers do to get Keyword Data? .

Keywords 52

Keywords Search Marketing Google Adwords 52

Content Standard

NOVEMBER 27, 2017

Backlink building and keyword stuffing galore—these are the SEO’s tools. Suddenly, the power of getting discovered through Google’s SERP has shifted. Chapter Three: The Mighty SERP. Really, Google’s SERP has never stopped evolving, though marketers tend to think of it as a static page of blue links.

SEO 54

SEO SERP Paid Search Agency Planning 54

Valasys

AUGUST 9, 2019

The mid-2000s witnessed link building & keyword stuffing as main practices, which are still in practice ; however, they soon became lackluster in late-2000s when Google updated their algorithm, which was inclined towards intent-based targeting of the prospects. The algorithms are subject to minor changes almost daily.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Parse.ly

JANUARY 14, 2021

Neither is content that ranks well for its intended keyword. If your audience doesn’t engage with your content, that content is worthless to you—regardless of where it shows up in the SERPs. These are tools like Clearscope and Yoast that score content based on its likelihood to rank well in search for a given keyword.

Lead Scoring 72

Lead Scoring Lead Ranking Top of Funnel Marketing Analytics Tools 72

Webbiquity

MARCH 26, 2012

SEO, Social Media and WPO. 7 ways to make SMO work in the post-Google age by iMedia Connection. 5 reasons why social media is good for SEO by Success Works.

Optimization 100

Optimization Tips Work Management Lead Ranking 100

Single Grain

NOVEMBER 30, 2023

Programmatic SEO (also known as pSEO) is the process of using automation, keyword targeting and data analysis to create and optimize a large number of high-ranking landing pages at scale to boost search engine rankings. pSEO generally works best for targeting transactional or commercial intent keywords, attracting users who are ready to buy.

SEO 52

SEO Landing Pages Long Tail Marketing Keywords 52

BenchmarkONE

OCTOBER 8, 2019

Voice search has been around since 2011 , but it’s only been in the past handful of years that it’s become a necessary focus of successful online marketing. All of this plays into your keyword strategy. Just 25 keywords are responsible for triggering 20% of all voice searches. when using voice search. Know Your Local Audience.

SEO 64

SEO Trigger Marketing SERP Keywords 64

Scoop.it

MARCH 17, 2022

Evernote’s blog featured on page 1 of Google SERPs when we searched for “how to stay disciplined.”. Coca-Cola’s marketing team in Australia launched the ‘share a coke’ campaign in 2011 through social media and paid ads. Boost social media content or run pay-per-click ads on Google SERPs. Create Interactive Content.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

seo.co

NOVEMBER 10, 2020

Prior to 2011, keyword-rich anchor text was considered a best practice. If your keyword was “yummy chocolate brownies,” you were instructed to use anchor text like: Yummy chocolate brownies. And for anyone using keyword-rich anchor text, rankings plummeted. Brand + Keyword Anchors. Buy yummy chocolate brownies.

Link Building 72

Link Building SEO Ad Building Paid Search Agency 72

QuanticMind

OCTOBER 31, 2016

Now that right-rail ads are a thing of the past, PLAs are arguably the biggest winner in paid search, with top placement on search engine results pages (SERP) and massive clickthrough rate (CTR). They were first launched in 2011, but like the fortunes of the Golden State Warriors, let’s just say they’ve changed over the years since then.

Google 40

Google Advertising Agencies Paid Search Agency Mobile Advertising 40

Single Grain

APRIL 25, 2022

The bid and the ad's quality score determine how often the ads appear in the search engine results for the target keywords. For example, when you Google a search term, the results that appear at the top of the SERPs are always the paid results (i.e. Right Keyword Selection. This fee is called the cost per click (CPC).

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52