Hubspot

JANUARY 21, 2011

Another area that small and medium sized businesses can utilize in order to stay ahead of their competition is social media. eMarketer just released a comprehensive report on the state of social network advertising and the findings are pretty interesting. Establish Trust With Your Audience. Engage With Your Followers.

Social Networks 28

Social Networks Mobile Advertising Burn Rate Emarketing 28

Industrial Marketing Today

APRIL 30, 2010

She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities. Ardath is the author of eMarketing Strategies for the Complex Sale. Copyright © 2010 Tiecas, Inc.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Contently

JUNE 3, 2016

Mobile year-over-year growth peaked between 2010-2011 as did ad spend. According to eMarketer’s numbers on mobile ad spend, expect a similar slowdown in growth in the coming years. Interestingly, one of Meeker’s slides suggest there is a gap between time spent on mobile and mobile ad spend.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

markempa

AUGUST 30, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

AUGUST 24, 2007

« Off topic: Response to meme - 8 Random Things About Me | Main | B2B Marketing and lead generation via Social networking » Closed Loop Marketing Isnt Software I recently spoke with a reader who was struggling with his closed loop marketing process. Im sharing part of our conversation so that other readers may benefit.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

readwrite

SEPTEMBER 20, 2011

billion, more than double the social networking giant’s 2010 total. billion this year, eMarketer estimates. That more than doubles the $2 billion Facebook is estimated to have earned in 2010. Facebook estimated global ad revenues will jump to $3.8

Facebook 40

Facebook Paid Search Agency Ads Emarketing 40

Hubspot

NOVEMBER 11, 2011

Source: Netcraft, Dec 2010) Tweet This! Source: eMarketer, January 2011) Tweet This! Source: Generations Online, Pew Internet 2010) Tweet This! Source: eMarketer, May 2011) Tweet This! Source: eMarketer, June 2011) Tweet This! Source: eMarketer, August 2011) Tweet This! million in 2010. Mobile Use.

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

MLT Creative

DECEMBER 23, 2011

Microsoft's B2B campaign for Office 2010 made model use of triggered e-mail, according to Marketing Sherpa's case study. B2B companies using social sites such as LinkedIn for marketing should be willing to respond to their followers, as B2B customers have higher service expectations, says TagMan CEO Paul Cook. "In Brafton.com.

B2B Marketing 40

B2B Marketing Practices B2B Ethics 40

Hubspot

JULY 19, 2011

eMarketer calculated that U.S. million by year-end 2010, increasing by nearly 50 percent from 2009. eMarketer projects that 24 million tablets will sell in 2011, with the iPad's overall share of the market dropping to 80%. Trend 5 - Mobile Goes Social. ?According By 2014, it has been projected that the U.S.

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

Hubspot

JUNE 21, 2012

since 2010. Source: eMarketer ) Tweet This Stat! Source: eMarketer ) Tweet This Stat! Source: eMarketer ) Tweet This Stat! 18) QR code scans increased 300% in 2011 compared to 2010. (Source: Gomez ) Tweet This Stat! Mobile Search. 7) 7.96% of all web traffic in the U.S. is mobile traffic. Mobile Commerce.

Stats 28

Stats Mobile Marketing Emarketing SMS 28

markempa

MAY 25, 2005

Leverage Your Social Network. Leverage Your Social Network. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Be visable. write, speak, publish, and promote ) Benefit from the Halo Effect. Associate with the big names Use Customer Reference Selling. Be visable.

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

markempa

MARCH 30, 2007

Other sources of names or lists: Trade associations Trade shows Trade conferences Standard Rate and Data Service ( SRDS ) Public libraries like HillSearch.org New social networking tools or community based contact information sharing tools such as Spoke , LinkedIn and Jigsaw.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Adobe Experience Cloud Blog

DECEMBER 21, 2010

by Maria Pergolino A staggering 86% of B2B firms use social media, according to BizReport. Further, B2B marketing spending on social networking sites is predicted to rise 43.3% in 2010 according to eMarketer.

Social Media 48

Social Media B2B Marketing Social Marketing Planning 48

Adobe Experience Cloud Blog

MAY 30, 2010

For example, marketing efforts that focus on email marketing can incorporate social networking channels to maximize reach. In fact, a recent eMarketer report found that 40% of executives surveyed said integrating the two tactics is their No. 1 marketing initiative for 2010. Take lead management to the next level.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management 48

Hubspot

OCTOBER 26, 2011

billion was spent on Black Friday 2010, with 212 million shoppers visiting their favorite retailer offline and online. 2) Shoppers spent $407 million on Thanksgiving Day in 2010, a rise of 28% from the previous year. 5) Super Saturday 2010 sales totaled $7.58 5) Super Saturday 2010 sales totaled $7.58 billion, up 13.5%

Statistics 28

Statistics Planning Stats Open Rate 28

Hubspot

JULY 29, 2010

Just because social media may be a new addition to your marketing mix doesn't mean email marketing should be eliminated. In fact, social media can help to enhance your email marketing efforts. 63% of those surveyed said they were enabling email recipients to share email content with their social networks (Source: StrongMail research).

Social Media 28

Social Media Email Marketing Social Marketing Planning 28

Online Marketing Institute

OCTOBER 29, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. In a study of social media use conducted by Business.com last year, it was revealed that North American B2B companies are more likely to be using social media tools when compared to B2C companies. Why are so many B2B marketers using social media, though?

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Hubspot

MARCH 4, 2011

Marketers are becoming more and more interested in measuring the ROI of social media. According to eMarketer four out of five US businesses with at least 100 employees will be using social media for their marketing efforts this year. Free Download: 2010 Facebook Marketing Guide. Although only 15.4%

Facebook 28

Facebook Examples Emarketing Youtube 28

Webbiquity

OCTOBER 16, 2012

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. 56% of Americans have a profile on at least one social networking site. Social networks and blogs In the U.S eMarketer ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 6 Social Media Marketing Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

JANUARY 19, 2011

Great content naturally attracts links, but Matt Malden points out ways to go beyond that by blogging, sending a regular email newsletter, using Twitter, social networks, YouTube and other sites to expand your online presence. Social Media Affecting BtoB Buying Behavior by The Proactive Report.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

The following are the top items from featured sources based on social signals. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. There better be. Why not use it? They have less.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Adobe Experience Cloud Blog

OCTOBER 17, 2011

The comScore 2010 U.S. Internet users now visit a social network each month, with the average visitor spending more than 4 hours monthly. billion advertising dollars on social networking websites (According to new estimates from eMarketer.). Excited to get started with some new social networks?

Social Networks 48

Social Networks Ning Digg Emarketing 48

Convince & Convert

SEPTEMBER 21, 2010

Flowtown allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active. Also check out Gist [link] – helps with seeing the connection between your various social networks in a dashboard setting. link] Mark Levy Great list Jay. Just a thought!

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

JANUARY 4, 2011

Facebook comments: Comments Pankaj Gupta Twitter: pankajguptag says: December 16, 2010 at 12:25 pm I have to learn about LinkedIn. Use of Google Search Operators are Case Sensitive Reply Home of cats says: October 4, 2010 at 12:19 am Thanks for sharing, I just forget about the power of facebook! Awesome post. Noo… Reply J.

Paid Content 40

Paid Content Blogger Twitter Traffic 40

Online Marketing Institute

NOVEMBER 1, 2010

billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 by Barbara Ling, Virtual Coach on Brands 50% More Popular than Celebrities in Social Media all of this analysis assumes.

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Online Marketing Institute

NOVEMBER 2, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. In a study of social media use conducted by Business.com last year, it was revealed that North American B2B companies are more likely to be using social media tools when compared to B2C companies. Why are so many B2B marketers using social media, though?

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 23, 2010

Merry Xmas eMarketers! Merry Xmas eMarketers! Or Microsoft. It came from a Canadian computer sciences student who uses his free time pretty damn wisely. Some kid cracked the code on how to keyword search Facebook conversations. link] [link] Mike Petrucci Holy crap this sounds amazing!

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? Infographic: Social Media ROI Statistics by Digital Buzz.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? While 28% of U.S.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Online Marketing Institute

OCTOBER 31, 2010

Flowtown allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active. Also check out Gist [link] – helps with seeing the connection between your various social networks in a dashboard setting. link] Mark Levy Great list Jay. Just a thought!

Social Media 40

Social Media Paid Content Tools Media 40

Webbiquity

NOVEMBER 12, 2013

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. eMarketer ). Just 38% of b2b marketers say they have a defined social media strategy.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

FEBRUARY 14, 2011

Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g. mass adoption of social media, but no clear way to measure ROI from it) in this predictive post. 2010: Social Network Advertising and Marketing Outlook by Brian Solis.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100