Smashmouth Marketing

MARCH 14, 2020

One of the most respected VCs out there, Sequoia, just released a memo to its portfolio companies comparing this year’s impact on business to be similar to 2008. Use this extended team to target those ICPs and existing customer/prospect lists to attend the event(s). Companies obviously have to prepare. Virtual Events.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Rev

OCTOBER 13, 2018

I talk to people like David Lewis who brings considerable perspective to B2B martech used for demand generation and lead management. David wrote a great book, Manufacturing Demand , five years ago. In the book, David covered five areas of demand generation and lead management: Buyer personas. The demand funnel.

Lead Ranking 114

Lead Ranking Account Based Marketing Lead Scoring Top of Funnel 114

Customer Experience Matrix

JULY 17, 2009

Last Wednesday’s revised ranking of demand generation vendors by Web traffic reminded me that I never published notes from a conversation I had several months ago with Right On Interactive , developer of the 5Buckets marketing automation software. Now is a good time to remedy that. The system can also execute SQL queries.

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

Sage Marketing

APRIL 12, 2023

Planet Money Brought to you by NPR, Planet Money has been reporting on all of the “big, complicated forces that move our economy” since 2008. Confessions of a B2B Marketer This podcast follows Tom Hunt , a B2B marketer, entrepreneur, and businessman, along his journey of growing his B2B agency, Fame. Source: [link] 10.

Demand Generation Agencies 52

Demand Generation Agencies Startups Best Practices Marketing Management 52

Sage Marketing

APRIL 12, 2023

Planet Money Brought to you by NPR, Planet Money has been reporting on all of the “big, complicated forces that move our economy” since 2008. Confessions of a B2B Marketer This podcast follows Tom Hunt , a B2B marketer, entrepreneur, and businessman, along his journey of growing his B2B agency, Fame. Source: [link] 10.

Demand Generation Agencies 52

Demand Generation Agencies Startups Best Practices Marketing Management 52

Customer Experience Matrix

MARCH 22, 2010

Summary: ClickSquared is marketing services agency that, unlike most of its peers, has built its own marketing automation system. In fact, Click 3G was officially launched last week, although the company has been migrating clients to the platform since Fall 2008. That said, the system offers a respectable set of capabilities.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Customer Experience Matrix

JULY 30, 2009

Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. But I don’t think that can scale: companies require many different services and will not want to buy and run each one separately.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Hubspot

APRIL 8, 2013

But you can teach a good, old-school agency how to adapt to changes in the marketplace, and transform themselves into a sleek, high-performance inbound marketing machine. And, luckily for you, we asked a half dozen of the top execs at some of these game-changing agencies to tell us how they did it. We’ve seen it done time and again.

Demand Generation Agencies 28

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28

Customer Experience Matrix

JANUARY 20, 2009

Note that none of listed categories included behavioral information such as email clickthroughs or Web page visits, which demand generation vendors make so much of. Still, to the extent that CRM systems can offer demand generation functions, there may be a more limited market for demand generation than the vendors expect.

Work Management 120

Work Management Marketing Management Demand Generation Agencies Lead Scoring 120

Customer Experience Matrix

SEPTEMBER 28, 2011

The world clearly has more B2B marketing automation vendors than it needs – my master list of demand generation products includes two dozen. Many marketing service providers manage Alterian systems for their clients. It can be deployed on premise or hosted by SmartFocus or marketing service providers.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Marketing Management 120

Crimson Marketing

DECEMBER 3, 2014

Domino’s Pizza is the hottest pizza chain in the country, but back in 2008, things were starting to look stale for the company. For example, the company has used Splunk Enterprise marketing technology to monitor real-time sales around the world, allowing them to target customers in real time with promotions and unique campaigns.

Trust Marketing 100

Trust Marketing Planning Demand Generation Agencies Paid Search Agency 100

Mereo

DECEMBER 21, 2023

This pattern is similar to what we saw in the 2008 / 2009 recession. These three functions are, by their very nature, dependent upon each other for success: Sales needs strong marketing cover, thought leadership and demand generation programs to support early-stage engagements and strong client relations.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Customer Experience Matrix

NOVEMBER 19, 2010

The table below throws in a reasonable guess for 2008 as well. Given that Marketo’s list prices start at $2,000 per month for the smallest implementation of its full-featured edition, this is pretty firm evidence that the company has indeed been aggressively discounting its system – as competitors have long stated. million total.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

ClickZ

JANUARY 29, 2020

Acquia is a software-as-a-service (SaaS) company co-founded by Dries Buytaert and Jay Batson to provide enterprise products, services, and technical support for the open-source web content management platform Drupal. I first joined Acquia in 2008, leaving in 2011 to run a non profit. I returned to Acquia in 2016.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Customer Experience Matrix

JULY 16, 2009

Although other marketing automation vendors like Unica and SAS are generally more expansive, Alterian has been particularly aggressive about integrated customer management. Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0,

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

B2B Marketing Zone Posts

DECEMBER 7, 2009

10 Tips for Using Twitter And Email Marketing for B2B , December 21, 2008. Brands that Tweet , December 15, 2008. C Level Tweeters , December 12, 2008. Social Media Budget Ratio , December 2, 2008. Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs? Demand Generation.

Demand Generation Agencies 40

Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

Adobe Experience Cloud Blog

APRIL 25, 2017

Then, Marketo’s COO Greg Wolfe took the stage with Ariel Kelman , VP of Worldwide Marketing, Amazon Web Services (AWS) to discuss how to create a valuable journey for customers. Kind of blown away by depth & breadth of services of @Infor #MKTGnation CEO @cpinfor #WhoKnew pic.twitter.com/ae4910dMkI. Tracee Nalewak.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Webbiquity

OCTOBER 16, 2018

And your product or service may be exactly what they need to solve it. You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag. Partners are defined, in this context, as any non-competing organization that appeals to the same target market you do.

Marketing Automation Services 246

Marketing Automation Services Trade Show Advertising Agencies Verticals 246

Online Marketing Institute

NOVEMBER 4, 2010

In today’s economic climate, content syndication is one of the lowest risk lead generation vehicles there is. At our agency, the programs we negotiate for our clients are almost all performance-based, that is: they guarantee a minimum number of leads at a fixed cost. Post a Comment Search About the Author Howard J.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Industrial Marketing Today

MAY 18, 2010

It is by IAS – a B2B marketing agency from England. Gobbledygook - click for larger view If you haven’t read the original report, download the revised version from ChangeThis The Gobbledygook Manifesto by David Meerman Scott. Let me end this post with a humorous video that I found on YouTube. Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Online Marketing Institute

NOVEMBER 28, 2012

2008 FOLIO Award Winners. About 43 percent of respondents say that their company has no strategy in place for incorporating social media into demand generation. 32 percent use social media as an outbound marketing channel for demand generation. FOLIO: Update Webinar, content & service feature updates.

B to B 40

B to B Paid Content Social Media CMS Development 40

Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? B2B Lead Generation Benchmark Study 2009. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. Read on to get their insights. Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Buzz Marketing for Technology

FEBRUARY 27, 2009

and a general tendency to speak in 140 character phrases! So also effective at 5pm today, I will be leaving BearingPoint after 5 1/2 years and entering Avaya as their Global Managing Director of Services Marketing. Any list I could possibly write would undoubtedly miss someone important so I won’t even try.

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Industrial Marketing Today

JUNE 15, 2010

I make my living providing marketing services including designing and marketing industrial websites. The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. I am referring to updating, maintaining and sometimes marketing their industrial websites.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Hubspot

JANUARY 7, 2014

Created: March 3, 2008. Created: February 2, 2008. Created: November 4, 2008. Created: August 6, 2008. Created: March 27, 2008. Created: March 6, 2008. Marketing. 1) Digital Marketing. Type: Networking Group. Members: 427,420. Owner: John Horsley. Why This Group Is Awesome. Type: Professional Group.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Industrial Marketing Today

MAY 26, 2010

But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. Typically, that means understanding the prospect’s pain and then offering a solution for relief. Sounds simple, right? Copyright © 2010 Tiecas, Inc. Resources

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

SEPTEMBER 27, 2010

I service industrial companies, as you do. I had a conference call this morning explaining how the new functions ‘could’ be used by our newest mfg agency client. Achinta Mitra September 28, 2010 at 11:31 am @RogerW, Thanks for stopping by and leaving your comment. His comment to me was “This is fantastic! Resources

Social Media 60

Social Media Social Marketing Media Planning 60

Online Marketing Institute

NOVEMBER 1, 2010

Almost half (49%) employ corporate blogging, a number much higher than the 32% who embraced this digital medium in 2008. 2) Email, search marketing, and inside sales worked best for awareness and demand generation. Their activities enrich and inform our products and services. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Ambal's Amusings

OCTOBER 15, 2009

Cost-per-lead models drive down the cost of each lead by generating more leads, which is good if the quality does not suffer. However, this is rarely the case since there are a finite number of high quality sales ready leads in your target market at any given time. Is it not clear who your targeted visitors are? in January 2008.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Industrial Marketing Today

OCTOBER 2, 2010

Are you targeting final decision makers, users and/or influencers? WHAT : What do you expect your list to do? While it is good to have multiple links in your email, don’t confuse your target audience by making multiple offers in the same email. How are you using email marketing to reach and engage with your target audience?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

SEPTEMBER 3, 2010

They are: Buyer Personas – deep insights on the people who buy your products and services Buying Process – the steps buyers go through to acquire your products and services Buyer personas go a lot deeper than just demographics. Are your company, products and services visible in various online channels used across the stages?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Ambal's Amusings

SEPTEMBER 17, 2009

B2B Lead Generation Benchmark Study 2009. Eccolo Media 2008 B2B Technology Collateral Survey. Brian Carroll's book Lead Generation for the Complex Sale. Eccolo Media 2008 B2B Technology Collateral Survey. You fine tune and target your conversations so that they hit home with the right person at the right time.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Industrial Marketing Today

NOVEMBER 16, 2009

Of course, you don’t have to copy word for word any of the examples from above, you are the only one who can decide which approach works best for your product, service or list. You’ll receive your first issue immediately even if it is 2:00AM on a weekend. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

MAY 3, 2010

Are you pre-selling a product or service? Write about what matters to your readers: You are passionate about your company and want to write everything about its products and services. You want your blog post to attract the largest targeted readership. What do you want the post to do for your company? All Rights Reserved.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

JULY 6, 2010

However, it is not so easy to translate features into benefits that really engage and speak directly to your target audience. Features: attributes that products or services have. As you can see from the two techniques discussed here, features only tell your prospects about the attributes of your product and services.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JANUARY 26, 2010

As the founder of Tiecas, I have been helping manufacturers and engineering services companies boost their sales with better do-it-yourself (DiY) marketing for over 20 years. Follow these essential rules of a website redesign and you’ll truly create a powerful sales and marketing tool. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 9, 2010

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. They forgot to first set a strategy that carefully targets prospects with relevant messaging. Copyright © 2010 Tiecas, Inc.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60