Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. You can get more ideas from my earlier post, “7 Strategies for Using Content to Market Industrial Products.&# Yes, too many people think curation is nothing but copy & paste or adding a RSS feed to their site.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Convince & Convert

JUNE 7, 2013

The RSS feed is: [link]. Social wasn’t a part of TaylorMade even just 7 years ago, but now it relates to everything they do , including marketing executions and new product launches. He started with an internship at TaylorMade in 2006 and again in 2008. Listen Now . Find us on iTunes: [link]. Tweetable Moments.

Social Media 122

Social Media Media Best Practices Skype 122

Industrial Marketing Today

JUNE 12, 2010

You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). This was second only to downloading product data sheets. This was second only to downloading product data sheets. Have you struggled to answer that question?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

MAY 18, 2010

Leave a Comment Previous post: 7 Strategies for Using Content to Market Industrial Products Next post: How to Use a B2B Blog to Win Customers and Influence Prospects FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

JUNE 15, 2010

Success story #2: Developer of software suite for the upstream oil & gas industry The client’s old corporate website was designed by us to put a sharper focus on their target audience of reservoir and production engineers, operations personnel and upper management in oil and gas production companies. All Rights Reserved.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

MAY 11, 2010

Lead generation and lead nurturing have been put on the backburner and clients are interested only in finding leads that are ready to buy now (see my previous post, “The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation.” ). The success of outbound marketing does make sense in this context. All Rights Reserved.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

NOVEMBER 16, 2009

Of course, you don’t have to copy word for word any of the examples from above, you are the only one who can decide which approach works best for your product, service or list. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

AUGUST 20, 2010

For example, segment your products and services by application and/or industry. Give them hardcore specifications typically found in product spec sheets. The first thing an engineer wants to know is do your products, parts and components meet his/her design specifications and standards?

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

OCTOBER 2, 2010

Email strategy: Milwaukee Tool worked with email service provider (ESP) ExactTarget in developing an aggressive email campaign containing links to product videos. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. According to SirrusDecisions research, the B2B buyer receives 20.3

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Buzz Marketing for Technology

JUNE 27, 2008

Jun 26, 2008 0. Jun 25, 2008 0. Jun 25, 2008 0. Jun 24, 2008 0. Jun 22, 2008 0. Late next week, I’ll be in Porto, Portugal for WikiSym 2008 planning meetings, followed by the one-day symposium An International Discussion of Work Towards The New Knowledge Forge. Presentation. project management.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Industrial Marketing Today

AUGUST 3, 2010

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. All Rights Reserved.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 24, 2009

Don’t be afraid to tear apart your initial outline if you think it will improve the product. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JULY 9, 2010

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

MAY 3, 2010

Are you pre-selling a product or service? Write about what matters to your readers: You are passionate about your company and want to write everything about its products and services. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. It is all about them and not you.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

JUNE 3, 2010

Learn to connect the dots – many times product managers and engineers have very deep knowledge about their products and the problems they can solve. Be a ruthless editor – business owners and product developers are passionate about their offerings. This will also lower the client’s fear of “you just don’t get it.”

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JULY 20, 2010

The answer lies in shifting from traditional company product marketing to customer problem oriented marketing. We need to develop customer-centric solutions-based marketing content instead of product-centric features and benefits marketing collateral. According to Tim Riesterer of CMM Forum LLC (now part of Corporate Visions, Inc.),

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Online Marketing Institute

NOVEMBER 4, 2010

When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. That individual may well be a great candidate for your product, it’s just that he/she doesn’t know it yet.)

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Buzz Marketing for Technology

JUNE 27, 2008

Subscribe via RSS. Each week we provide a handful of tips that will save you money, increase your productivity, or simply keep you sane. Written on 6/16/2008 by Steve Osborne, of TheWritersBag.com. names in the opening lines of your e-mails buys you a pound of personalization for an ounce of verbiage. Subscribe via Email.

RSS 100

RSS Privacy Policies CAN-SPAM Privacy 100

Industrial Marketing Today

SEPTEMBER 27, 2010

Digital marketing has also changed how industrial and technical buyers behave, search and consume information that they need at different stages of the buy cycle. Here’s how I see the impact of the changes: Industrial buyers are using more and more online resources for initiating and going deeper into the industrial buy cycle.

Social Media 60

Social Media Social Marketing Media Planning 60

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Excellent points Liz; I think you help make it clear how you should go about networking in a productive way. Stephen | Productivity in Context said. I was just about to go to Amazon, now I know what to buy. :). September 29th, 2008 at 1:06 pm. Products by Liz. Productivity (86). September 2008.

Personalization 100

Personalization Blogspot Network Marketing Business 100

Buzz Marketing for Technology

JUNE 27, 2008

7 ideas on “knowledge work&# Posted in Uncategorized by danachandler on March 26th, 2008. Maybe I’ll write about some of those in future blog posts, here though are… 1) The main product of knowledge work is not physical - it is the answer to a question such as “Who are the top 10 competitors in the industry&#.

Knowledge Base 100

Knowledge Base Ethics Trust Marketing RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

RSS Feeds » LEADERSHIP. buy a link » SUBSCRIBE TO CIO. How to Be a Supremely Productive Person: A Chat With John Halamka. Forrester Wave: Service Desk Management Tools, Q2 2008. Webcast: Learn how Accenture, Avanade and Microsoft are helping organizations overcome productivity declines. src = [link]. }.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

readwrite

OCTOBER 4, 2010

Costolo is best known to date for his work at Feedburner, the RSS publishing and analytics service bought and squandered by Google. RSS has been widely derided as too hard for consumers and relegated to obscurity “under the hood” – replaced even in the lives of many tech-watchers by Twitter. .

RSS 40

RSS Lead Ranking Twitter Advertisements 40

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. How video engages prospects throughout the buying cycle. Take YouTube, for example.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Buzz Marketing for Technology

JUNE 27, 2008

And be sure to check out the Common Craft Plain English series of videos on RSS , Wikis and Social Bookmarking --in 3.5 Try Introducing Tools in the Context of Productivity and Making Work Easier A lot of staff feel overwhelmed by their workloads and may see the introduction of PLE tools as another thing on the To Do list. Start Here!

Paid Search Agency 100

Paid Search Agency Work Management Screencast Wiki 100

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. I know you’ve got a bunch of exciting new products that I’m excited to try. I’m bummed I missed that one.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Buzz Marketing for Technology

JULY 16, 2008

100 Cool Things You Can Do With RSS. April 2008. 100 Cool Things You Can Do With RSS. July 15th, 2008 by admin | Print. Really Simple Syndication (RSS) allows you to get information sent directly to you, eliminating the need for you to that information individually. Recent Posts. Welcome to Accredited Degrees.

RSS 100

RSS Budget Programs Work Management Marketing Management 100

Buzz Marketing for Technology

OCTOBER 20, 2008

100 Cool Things You Can Do With RSS. August 2008. April 2008. 100 Cool Things You Can Do With RSS. July 15th, 2008 by admin | Print. Really Simple Syndication (RSS) allows you to get information sent directly to you, eliminating the need for you to that information individually. Recent Posts. Entertainment.

RSS 100

RSS Budget Programs Work Management Marketing Management 100

Convince & Convert

JUNE 17, 2010

link] mattsurfs "Twitter can suck you in to a vortex of counter-productivity like one bite of that KFC Double Down sandwich." " [link] [link] mattsurfs "Twitter can suck you in to a vortex of counter-productivity like one bite of that KFC Double Down sandwich." Whatchya think? It's awesome!

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Online Marketing Institute

JUNE 3, 2009

Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO. View WebTV content About B2BM Privacy & Legal Advertisers Contact Terms & Conditions Site Map RSS ©Silver Bullet Publishing.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. Very helpful post, Jay. All rights reserved.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

FEBRUARY 19, 2010

Like RSS for your relationships NutshellMail sends you a highly customizable email digest (from 1 to 24 times per day) of what’s happening in your social media spheres, so you can browse and get up to speed quickly, without having to visit several different destinations or fire up your iPhone’s social apps. And it’s free.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

JULY 27, 2010

RSS subscriptions are up. Whether it’s blog posts, video blogs, Powerpoint presentations, podcasts, haiku, or graffiti art, practice makes the production process easier. Powers RT @jaybaer: Are You Growing Enough Voices [link] That's a productive vacation. You would be entirely wrong. Visits are up. Page views are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Online Marketing Institute

NOVEMBER 8, 2010

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. But to kick things up a notch, it built a community for supply chain management specialists to congregate.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

APRIL 3, 2013

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. Social media was all the rage, and blogging was, well, old and worn out. Of course not. 11) Blog posts increase website and landing page traffic.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28