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How B2B Brands Can Benefit from Social Listening

Brandwatch Marketing

Example : As early as 2008, networking giant Cisco has been using social media to launch products. It was only in 2010 when they had social data insights and enough confidence to launch a new router via social media channels alone. They also established a Second Life presence that included a pre-event concert featuring eight bands.

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How Marketers Should Navigate Economic Uncertainty in 2023

B2B Marketing Directions

Analytic Partners contends that economic uncertainty will be a prominent feature of the business landscape in 2023. One of the more recent studies was described in a March 2010 article in the Harvard Business Review. The risk of a recession in the U.S. Let's take a closer look at those three.

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How B2B brands can benefit from social listening

Brandwatch Marketing

Example : As early as 2008, networking giant Cisco has been using social media to launch products. It was only in 2010 when they had social data insights and enough confidence to launch a new router via social media channels alone. They also established a Second Life presence that included a pre-event concert featuring eight bands.

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Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

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More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Customer Experience Matrix

million) for 2010. Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. The table below throws in a reasonable guess for 2008 as well. million in 2009 and $21 million in 2010. million actual vs. $10.4

Marketo 120
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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Well, because there were some features we considered more important than others and so should you. Good question!

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How Online Sales Can Help You Grow in Hard Times

Hubspot

The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. Worried about the time and pressure that comes with building an online store while still cautiously running a business without online payment features? I know that shift can feel daunting.