Marketing Edge

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Strategic Thinking, Tactical Decisions Lead To Great Storytelling

Marketing Edge

video production involves being creative with resources, identifying authentic individuals who have experience, and solid editing. Read More. The post Strategic Thinking, Tactical Decisions Lead. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Pull From Past To Be Creative Today

Marketing Edge

I was trying to figure out a creative way to tell the story of a Read More. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Home Think About This Video Production creative video video editing

5 Ways to Make QR Codes Work

Marketing Edge

Time 27:51 Nellymoser is an interactive agency focused on the mobile experience and doing creative work with QR Codes and other digital tagging. The Marketing Edge Podcast spoke with Roger Matus, Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 27:51 Nellymoser is an interactive agency focused on the mobile experience and doing creative work with QR Codes and other digital tagging.

Work 56

QR Codes Hype or Worth The Work?

Marketing Edge

Time 31:55 Any new technology has its advocates, people that push the envelope on what can be done. The magic, however is when the tech advocates’ perspective meets those practical enough to ask. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 31:55 Any new technology has its advocates, people that push the envelope on what can be done.

Work 52

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Twitter Traps and The Social PR Paradigm

Marketing Edge

Time 26:14 Patrick Strother, A long time, thoughtful practitioner of strategic communications and public relations is the guest on this episode of the Marketing Edge Podcast. He is the Chief. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 26:14 Patrick Strother, A long time, thoughtful practitioner of strategic communications and public relations is the guest on this episode of the Marketing Edge Podcast.

PR 46

Jacob Tucker’s Social Media Slam Dunk

Marketing Edge

Time 12:29 One part viral Two parts grassroots campaign. The story of Jacob Tucker starts from the ground up. Dick Vitale calls Tucker, the hi riser Elevator Man. Tucker is a 5’ 11” guard at. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 12:29 One part viral Two parts grassroots campaign. The story of Jacob Tucker starts from the ground up. Dick Vitale calls Tucker, the hi riser Elevator Man.

Viral 47

Biggest Dilemma for Men Using QR Code on Indoor Advertising?

Marketing Edge

So I’m standing at a urinal doing what guys do in that position, which is stare at indoor advertising and I’m faced with a dilemma, what to do with my other hand. You see as a geek. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. advertising Blog Post Facebook mobile Facebook apps Indoor Advertising Mobile Contests QR Codes

Is Empire Avenue A Game or A Social Network?

Marketing Edge

Time 19:00 The personal or should I say people trading site Empire Avenue illustrates this new world of greater transparency. You must spend some time on the site to truly appreciate the deeper. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 19:00 The personal or should I say people trading site Empire Avenue illustrates this new world of greater transparency.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Chris Brogan on Google +, Monetizing Information, and the Value of a $.99 Margarita

Marketing Edge

Time 26:39 Chris Brogan is like the James Brown of social media. Brown was called the hardest working man in show business and the same moniker can be applied to Chris Brogan in social media. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 26:39 Chris Brogan is like the James Brown of social media. Brown was called the hardest working man in show business and the same moniker can be applied to Chris Brogan in social media.

Social Marketers: Is It the Seven Year Itch?

Marketing Edge

There are hundreds of surveys these days about social media usage with varying degrees of accuracy. Suffice it to say this one from GlobalWebIndex showcases the general mood of fatigue by users of. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. corporate marketing marketing social media Facebook decline Facebook users defecting google+ social consumer decline social fatigue social media strategy

Sorry Military and Your Families

Marketing Edge

Happy Memorial Day to you, the families of the United States Military. A quick note to say thank you and I’m sorry. Oh sure, we applaud the military service and we wave flags. We call you. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. citizen journalism technology future military conflicts Military power of television

Think Multidimensional When Using QR Codes

Marketing Edge

Time 17:58 The Marketing Edge podcast continues its series on QR Code marketing. In this episode I have a conversation with social media marketing veteran Wayne Sutton. Sutton incorporates many of. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 17:58 The Marketing Edge podcast continues its series on QR Code marketing. In this episode I have a conversation with social media marketing veteran Wayne Sutton.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

2011 The Year of The Groupon

Marketing Edge

Time 25:03 Groupon is getting plenty of press regarding their growth, currently valued at $4.75 billion, or Groupon’s current round of funding raising, $950 million, or turning down a $6. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 25:03 Groupon is getting plenty of press regarding their growth, currently valued at $4.75

Press 36

Facebook Changes Don’t Change Challenge

Marketing Edge

Time 26:39 Regardless of any changes in Facebook to be rolled out this weekend, the challenge stays the same for business Facebook marketing, Attract, Teach, Drive behavior. We discuss a real. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 26:39 Regardless of any changes in Facebook to be rolled out this weekend, the challenge stays the same for business Facebook marketing, Attract, Teach, Drive behavior.

X Reasons To Stop Blogging

Marketing Edge

Reasons I didn’t blog for a while I simply needed a break (I recommend it) I wondered whether it made a difference (It does, thanks to all who read and reached out) There is something to be. Hitting on a single topic in marketing, social media and business communications.

Armstrong This Generation’s Nixon For PR

Marketing Edge

Lordy Lordy, will wonders never cease in the world of public relations. Lance Armstrong will go down in history for the best PR comeback in a generation. that’s my prediction) The last time. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Public Relations Social Media Crisis Communications Lance Armstrong Oprah

PR 25

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Companies, Take Back Your Name

Marketing Edge

As an early user of social media I was an advocate. I believed in the openness, the discovery of new ideas, products, people etc. Sure it was a little wild west, but there were used car salesmen. Hitting on a single topic in marketing, social media and business communications.

PR Problems in Big and Small Packages

Marketing Edge

Time 13:09 Big Packge PR Problem Delta Airlines got itself into trouble with a baggage policy for active military personnel that for nearly a decade had seemed to be working well. Active military. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 13:09 Big Packge PR Problem Delta Airlines got itself into trouble with a baggage policy for active military personnel that for nearly a decade had seemed to be working well.

PR 30

And the Social Media Marketing Survey Says…

Marketing Edge

Time 22:10 I usually don’t budge on surveys, most of them are a dime a dozen and an often used way to get a little PR. This Social Media Marketing survey from Social Media Examiner caught my eye. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 22:10 I usually don’t budge on surveys, most of them are a dime a dozen and an often used way to get a little PR.

Twitter Search Tips

Marketing Edge

Sometimes when you are head deep in social media marketing you assume some of the tactics you use all the time are common knowledge. I mentioned these social media marketing search tactics in a. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. marketing strategy social media marketing Twitter Twitter marketing twitter search

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Name Your Favorite “New Small” Technology

Marketing Edge

Time 20:29 Once you see Microsoft commercials talk about the “Cloud” you know it’s ok to talk about the topic in mixed company. By mixed I mean other than the geek set. Author Phil Simon surely. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 20:29 Once you see Microsoft commercials talk about the “Cloud” you know it’s ok to talk about the topic in mixed company. By mixed I mean other than the geek set.

Marketing Tips for 2014

Marketing Edge

I’ve been at this marketing thing for more than 30 years, and into the social space early on, pre-twiiter, pre-YouTube, and so I don’t get all excited about the latest gadget. So pardon. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Content Marketing Social Media 2014 marketing trends marketing social marketing

Disgraceful PR from White House Communications Team

Marketing Edge

Flat out this is the worst communications and PR example of my lifetime. How in the world could anyone associated with the government Health Care Plan rollout, allow the President of the United. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Public Relations healthcare PR Healthcare website HHS Obamacare Obamacare PR

I Believe in Social Media Again, Thanks Egypt

Marketing Edge

I feared that I was naive. I gave up a bit on social media being anything more than a cheap marketing tool. I didn’t think this way, years ago I wrote a piece about social media being more a. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. politics social media Egypt Egypt protests middle east protest Syria Tunisia

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

If It Can Happen to Oprah, It Can Happen to You

Marketing Edge

Look social is getting complicated. In this Twitter hiccup,Oprah, or someone tweeting for Oprah, indicated her love of the Microsoft Surface tablet, but it was from an iPad, at least according to. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Challenge Your Answers Social Media Oprah social mistakes twitter

Stop the “Effortless” Bull About Social Content

Marketing Edge

I’m at the end of my rope on people saying social content is “effortless” “easy” “efficient” (see Roget’s thesaurus for more) to create. It’s. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Content Marketing Social Media

HootSuite Explains – Blah Blah Blah – Makes It Right, But No Sorry

Marketing Edge

I’m a fan of Hootsuite, I enjoy the paid service and admire Hootsuite folks like Dave Olson, with whom I’ve interacted. Dave, you’re great! That’s why I was a bit taken aback by the email that was. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. PR marketing public relations corporate speak hootsuite news release writing

Something About Driving Video

Marketing Edge

When I first got this assignment I was told it was about a paperless delivery Read More. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Home production video

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Three Resources for Reporters And Key Social Steps for PR Practitioners

Marketing Edge

Time 24:50 St. Paul Pioneer Press technology reporter Julio Ojeda-Zapata triangulates social media, news services, and a robust personal network as he researches story ideas and articles. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 24:50 St. Paul Pioneer Press technology reporter Julio Ojeda-Zapata triangulates social media, news services, and a robust personal network as he researches story ideas and articles.

PR 22

An Experiment in Brand Journalism

Marketing Edge

I covered the South by Southwest Interactive Festival from a mobile perspective because that is the “hot” area for the social web.

What Will Change Social Media in 2012

Marketing Edge

Time 13:22 The year-end blog posts about marketing ideas for 2012 are endless. The one constant included in the majority of them is the importance of content. Now now, everyone and their brother. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 13:22 The year-end blog posts about marketing ideas for 2012 are endless. The one constant included in the majority of them is the importance of content.

What Did You Do When Twitter Was Down?

Marketing Edge

it was early in the AM Central time US and Twitter is usually the first place I check in the morning – daily routine don’t cha know. Alas it was crippled. It’s times like these. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. it was early in the AM Central time US and Twitter is usually the first place I check in the morning – daily routine don’t cha know.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.