Oktopost

JUNE 12, 2024

Kim Bolsoni, LinkedIn’s Senior Partner Manager, explores LinkedIn’s dynamic ecosystem, which owes much of its vitality to strategic partnerships, and celebrates all LinkedIn partners with an exclusive look into the B2Believe partner event in NYC and reveals the winner of the 2024 Transformation Partner of the Year award. Listen to the podcast: Or subscribe on Spotify, Apple Podcasts, or YouTube Watch the live recording: Episode Summary LinkedIn has undeniably become a powerhouse for B2B

Advertising Agencies 58

Advertising Agencies B2B Marketing Marketing Management B2B 58

B2BMarketing.net

JUNE 10, 2024

I coined this title phrase some years ago, having often observed strong resistance to innovation and change in the corporate world. This was especially so when it comes to internal change management. So it was with particular interest that I recently read a NYTimes article, “ We Have a Creativity Problem” that provides a likely explanation. It very much comes down to human nature.

Work Management 52

Work Management Creativity Marketing Management Training 52

SmartBug Media

JUNE 12, 2024

AI and machine learning tools are the Swiss Army knives of the New Tech Renaissance—and forward-thinking people in every industry are figuring out new ways to use these tools daily. We’re right there with them! Using AI in digital marketing has helped our team save time and reduce stress while serving our clients better—while staying true to the quality of work that SmartBug is known for.

Marketing AI 59

Marketing AI Ethics Lead Scoring Lead Ranking 59

Act-On

JUNE 13, 2024

Winning new customers is an exciting accomplishment. But most marketers also know the real work begins after that. The cost of acquiring a new customer is estimated to be five to seven times more than retaining an existing one. Retention issues translate to lost dollars and more work for marketing teams who strive to battle the vicious cycle of churn.

Marketing Automation Services 130

Marketing Automation Services Cross-Selling Tools Planning 130

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Martech

JUNE 12, 2024

This week, CRM and BPM software company Pega announced new generative AI capabilities, including enhancements to its new product, Blueprint, and to its AI assistant or copilot Knowledge Buddy. Before understanding what value these products might deliver for marketing or the CX organization in general, it’s worth taking a closer look at what they are and how they work.

Marketing AI 87

Marketing AI Tools Planning Advertising Agencies 87

ScanmarQED

JUNE 13, 2024

This is the last part in our Master Class series and we hope you have had interesting insights following this series so far. We began the series by investigating price analytics and price elasticity, then looked at revenue optimization and choosing the right KPIs. In this series we will go a step further and explore brand vs market impact. Some brands already steer on the right KPIs, but still might have issues with one of the most important questions: how much of the revenue change was due to m

Brand Identity 59

Brand Identity Branding Elasticity Paid Search Agency 59

Oktopost

JUNE 11, 2024

Social media managers do it all – literally. Sheldon Bruck went Behind the Post to reveal how he stays productive while juggling multiple responsibilities as a Social Media and Community Manager. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Social Media Managers wear many hats.

Social Media 102

Social Media Work Management Marketing Management Product 102

Marketing Insider Group

JUNE 10, 2024

Sales are one of the most vital aspects of running a business and aren’t something you’ll want to take lightly. Every transaction represents revenue and growth, and luck isn’t enough because boosting your sales requires insight, strategy, and precision. Fortunately, product analytics can guide you along the path to sales mastery. This powerful tool reveals the mysteries of customer behavior, preferences, and trends, so you don’t have to go blindly into the abyss.

Analytics 228

Analytics Top of Funnel Marketing Analytics Tools Product 228

Optinmonster

JUNE 11, 2024

Are you looking for the best and easy-to-follow Black Friday marketing guide? Look no further! For eCommerce businesses, holiday sales marketing like Black Friday represents more than just dates on a calendar. They are golden opportunities to skyrocket sales, attract new customers, and improve brand loyalty. But with great opportunity comes great competition.

Planning 79

Planning Marketing Analytics Tools Paid Search Agency eCommerce 79

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Zoominfo

JUNE 10, 2024

In today’s intensely competitive market, the coveted first-mover advantage is no longer good enough. To truly sell smarter and win faster, sales and marketing professionals need to be the first to reach their targets precisely when buyers are ready to engage. Sure, they might be the perfect fit for your solutions. The ROI for their business may be clear and convincing.

Zoominfo 100

Zoominfo First-Mover Advantage Marketing Analytics Tools Ideal Customer Profiles 100

Martech

JUNE 14, 2024

Data-driven marketing organizations must create a conduit of information between their data teams and creative teams. However, legacy organizational structures, specialty skills and a lack of shared information often hinder this flow. Let’s explore the roots of the divide between creative marketing teams and marketing analysts and uncover practical solutions to bridge this gap.

Creativity 98

Creativity Work Management Paid Search Agency Marketing Management 98

SmartBrief - Marketing

JUNE 11, 2024

Google is always looking for new ways to engage with users and facilitate stronger searches. Often, this comes via regular algorithm updates. Other times more extensive changes are made to alter how searches are conducted and the kinds of information that are disseminated to users, as seen in the Helpful Content Update and the recent AI Overviews addition.

SEO 103

SEO Google Training User-Generated Content 103

Optinmonster

JUNE 14, 2024

If you’ve grown your email subscriber list to a number you’re proud of, it can be painful to purposely reduce that number through email scrubbing. However, maintaining a clean email list, free of incorrect addresses and lapsed subscribers, is an essential part of successful email marketing. In my 15 years of sending promotional emails , I’ve seen just how important it is to clean your list regularly.

Conversion 92

Conversion CAN-SPAM Work Management Deliverability 92

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Sprout Social

JUNE 11, 2024

An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. Each of these communities is unique, yet they all contribute to one shared college experience. Addressing the needs and interests of multiple audiences calls for a commitment to data, collaboration and tailored messaging.

Social Media 102

Social Media Education Media Marketing & Strategy 102

Martech

JUNE 14, 2024

The generative AI arms race may be over before most people know it’s begun. Take the case of genAI as an assistant, helping users find their way around their dashboards, their messaging apps, their datasets, summarizing documents and chats and answering questions posed in natural language. Everybody’s doing it This week at PegaWorld I heard a lot about Pega’s Knowledge Buddy, an assistant trained on an organization’s own data and also plugged into an LLM, in this case Ope

Marketing AI 98

Marketing AI Enterprise Management Digital Asset Management Generation 98

CMSWire

JUNE 10, 2024

Reasonably priced and even free online customer experience courses and certifications is a route to happier, more adept employees. Continue reading.

Course 112

Course Pricing Price Training 112

Binary Demand

JUNE 12, 2024

[ps2id id=’overview’ target=”/] B2B lead generation is vital for sales and marketing, driving business growth, expansion, and revenue. Without leads, businesses would struggle to thrive. The rise of Artificial Intelligence (AI) has revolutionized lead generation, making the process faster and more efficient. AI-powered B2B lead generation solutions help businesses identify, engage, and nurture leads on a large scale, allowing them to connect with more prospects quickly.

Marketing AI 98

Marketing AI Lead Generation Lead Ranking Sales Qualified Leads 98

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

MKT1

JUNE 12, 2024

We’ve all seen “positioning” docs that are 10 pages or 30 slides long. When you look at them your eyes glaze over. You finally finish reading, but it’s still not clear what the product does, why it’s better, or even who it’s for. I’ve seen one of these docs for most startups I’ve worked with. They typically all miss the point.

Positioning 98

Positioning Work Management Demand Generation Agencies Marketing Management 98

Salesforce Marketing Cloud

JUNE 10, 2024

Your guide to personalized marketing What is personalized marketing? The 6 do’s and don’ts of personalized marketing Personalized marketing in action How Salesforce uses Data Cloud to close deals faster It feels like you’ve found “the one” — a customer ready for a long-lasting brand relationship built on personalized marketing. But then, just as quickly as the sparks fly, they fizzle out.

Marketing AI 103

Marketing AI Personalization Ideal Customer Profiles Enterprise Management 103

Go Beyond SEO

JUNE 13, 2024

Did you know that 93% of online experiences begin with a search engine? That means if you’re not ranking well on search engine result pages, you’re missing out on a significant amount of potential customers for your automotive dealership. That’s where GoBeyond SEO comes in as automotive search engine optimization experts. GoBeyond SEO is a team of experts specializing in automotive search engine optimization.

Optimization 78

Optimization SEO High Quality Lead Lead Scoring 78

CMSWire

JUNE 11, 2024

Stop. Obsessing. Over. Marketing. Attribution. Take your lessons, get outta there and craft campaigns accordingly. Continue reading.

Marketing 114

Marketing Campaigns Lead Generation Email Marketing 114

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Ahrefs

JUNE 11, 2024

But don’t worry—we’ve got your back. Here are 5 arguments (and an example message) you can use to persuade your boss to send you to Ahrefs Evolve. SEO is changing at a breakneck pace.

SEO 94

SEO Examples 94

Martech

JUNE 13, 2024

What’s on your email rap sheet? In my last MarTech column, “ Stop! Or go directly to email jail ,” I listed 10 crimes that could send digital marketers to the email Big House — from misdemeanors like sending transactional emails without even a line of business-building promotional copy to felonies like buying a list or skipping authentication.

CAN-SPAM 86

CAN-SPAM Paid Search Agency B2B Thought Leadership Deliverability 86

Content Marketing Institute

JUNE 14, 2024

This past week, people grew outraged over Adobe’s update to service terms for its Creative Cloud, and Meta let UK and European users know their information can be used to develop its AI products. What should marketers make of all this?

Training 81

Training Creativity Content Service 81

CMSWire

JUNE 11, 2024

Adobe changed Terms of Use. Customers lost it. Adobe will change Terms of Use again. Continue reading.

Creativity 120

Creativity User-Generated Content Design Generation 120

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Acrolinx

JUNE 13, 2024

Get to know Acrolinx's new Chief Product Officer, Curt Raffi, in this interview blog. Curt chats about the future of AI and content. The post Meet Curt Raffi: Acrolinx’s New Chief Product Officer appeared first on Acrolinx.

Product 81

Product Content 81

Martech

JUNE 12, 2024

We know martech and demand generation strategies work best to engage prospects when brand recognition is present. So, why don’t we consistently use those strategies on existing customers with a higher brand understanding? Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same.

Lead Scoring 88

Lead Scoring Lead Ranking Paid Search Agency Work Management 88

Content Marketing Institute

JUNE 13, 2024

Don’t let fears around the tech revolution thwart your marketing success. See AI and other technologies as the opportunity to do things on behalf of your brand and audience that you could only imagine a few years ago.

Content 84

Content Paid Search Agency Marketing Brand Identity 84