December, 2005

The Benefits of Storage Consolidation

The ROI Guy

Storage consolidation consists of migrating distributed storage on individual servers to a networked NAS and/or SAN solution. The following are a few of the possible benefits: Reduce Storage Capacity and Growth Costs Adding storage to handle growth can be expensive, especially in high growth environments: 1) Reduce Needed Headroom - Distributed storage on individual servers require headroom on each disk array – islands of unused capacity.

2005. Good Riddance

Smashmouth Marketing

My last post of 2005. Good freaking bye 2005! Good Riddance.


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My Top 10 Marketing New Year's Resolutions


Here are my marketing resolutions for 2006. Feel free to steal these, or leave a comment to share your marketing (or life) resolutions for the new year. I resolve to understand my customers better. What drives them, what motivates them, and how to reach them in a way that is helpful -- never intrusive. I resolve to try to blog more frequently and eloquently. I resolve to put a real effort into making trackback work effectively.

Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing.

The ROI Guy

This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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Time for New Years Resolutions

Smashmouth Marketing

I make the same one every year, so this year I'll be different and spend a week or so thinking of a better one. I will admit right now that I have to start exercising instead of sitting in front of a computer or poker table all day. So that won't be my resolution, I'll just do it. For those of you that want to lose weight, I found a site a couple years ago that is an absolute MUST if you are going to track your diet.

Cookies Cookies Everywhere

Smashmouth Marketing

Spent the day baking cookies for the holidays. I was smart this year, I trippled each recipe and made the dough of each yesterday. Put them in plastic bags in the fridge over night, and then today I just made a production line in front of the oven. I ended up with about 3 dozen of each. Here are the recipes if you are interested. The pistachio are my favorite: Peanut Butter Cookies Red & Green Pistachio Cookies Chocolate Striped Shortbread Cookies Sparkling Raisin Molases Cookies.

Stars' Deep Stack Structures

Smashmouth Marketing

PokerStars has led the pack again with a great addition to it's multi-table tourneys, the Deep Stack structure. If you click on the picture to the right, you can see the details. This particular one, which I am still in, is an Omaha 8 or Better limit tourney. We started with T$5,000 and the blinds were 20/40. They play more like the larger live tourneys. Right now, 2.5 hours into it, the average stack is still only T$6,400.

No High Speed Internet Access in East Bum Fork?

Smashmouth Marketing

Ok, so Negroponte is providing PC's and internet access for $100 a piece to developing countries. What are we doing for our own that are still in developing areas of the US? Rural communities? Low income? In typical American fashion, people have banded together to take matters into their own hands. West Virgina Broadband is a non profit that connects rural communities to high speed wireless connections. The costs are covered by the users in a co-op style "pay what you want" model.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Sir Paul then Dylan ?

Smashmouth Marketing

First it was Paul McCartney doing the Fidelity commercial, now Bob Dylan is doing a show on XM Radio. What is the world coming to? Is Howard Stern going to be considered for the next Supreme Court vacancy?



Smashmouth Marketing

My kids got it. I got it. It lasts 48 hours and then goes away. I hate winter colds.


25 Great Discoveries

Smashmouth Marketing

I was just at B&N shopping for some christmas gifts when I stumbled upon The Discoveries, by Alan Lightman. It took me 25 minutes before I put it down. It is now on my wish list. What a wonderful work written about such intricate subjects as this centuries greatest discoveries, and he does it by examining the inital papers that were published. Hope Santa puts one in my stocking.

Who is Dane Cook's Agent/Publicist???

Smashmouth Marketing

Ok, I'm not one to follow up and coming comics religiously, don't get me wrong.I LOVE a good comic. But this week, I hear about Dane Cook on NPR midweek. Then I read about him in a magazine. Then he is hosting Saturday Night Live. Who is this guy's Publicist?? I've been working on about 30 bits that someday I want to try on a live stage. When I do, I want to use the same publicist. I'm a marketing guy. Whatever this guy is doing, he's doing it right.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Touch of Pink

Smashmouth Marketing

Watched a cute movie tonight with a friend of mine. She insisted on something light, so we watched Touch of Pink. Kyle MacLachlan (of Twin Peaks fame) plays the spirit of Cary Grant as he helps the gay Alim, a muslim, deal with his visiting mother. Alim's struggle to come out to his mother generates fresh and hilarious situations as well as pain while the characters stumble all over each other. Worth the rent. Loved it.

World Aids Day

Smashmouth Marketing

World Aids Day Thinking of my Uncle Eddie today. Always laughing, always having fun.passed away on June 3, 1998. He was 51.


The Benefits of Business Intelligence

The ROI Guy

As a result of implementing business intelligence applications, organizations are gaining key business value advantages ranging from simple cost avoidance, such as saving on the labor, printing and distributing reports, to competitive advantage, such as recognizing hot selling items quickly enough to respond to customer demands and avoid “out-of-stock” conditions. Several of the possible benefits include: 1.

The ROI Risks of VoIP

The ROI Guy

VoIP projects indeed can deliver great cost savings and empower the business for greater agility, applications and capabilities. But these projects are not without their risks. These typically include: 1. Network readiness is often under-estimated resulting in higher that expected upgrade investments required in network equipment and connectivity 2. Quality of Service issues can occur if enough bandwidth is not provided, or there are network performance issues.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

The Benefits of RFID

The ROI Guy

The costs for implementing RFID are still too high for most mainstream applications, but are falling. While the costs and risks might be too high to deploy in a production environment, the benefits are proving more apparent and many should be conducting research projects to begin determining the potential ROI. Here is a quick checklist of several benefits which can be achieved with RFID solutions: 1.

The ROI of HR Self Service Applications

The ROI Guy

Here are a few suggested HR applications you may wish to consider for self-service enablement Employee self-service applications ? Retiree services ? Paid time off requests ? Electronic paystubs ? Withholding changes and deductions ? Time card entry ? Personal data maintenance ? Training registration ? Benefit inquiries ? Open enrollment ? 401(k) or pension services ? Employee communications (HR policies, who’s who, what’s new, FAQs) Management self-service applications ? Leave management ?


Improve Project Success Rates

The ROI Guy

Although improving over the past 5 years, IT projects still suffer too many setbacks and failures. In our latest research with IDC, the good news is that 2/3rds of IT projects are now successfully deployed. This is truly a drastic improvement over pre-2000 figures, where 1/3rd of all projects were cancelled prior to deployment, and 40% failed to meet budget, schedule and requirement criteria for success.

Email Newsletters vs. Blogs Part 2


My post several weeks ago about the emergence of blogs and the decline of the e-newsletter drew a thoughtful comment from Monty Loree of Express Marketing. Mr. Loree contended that "With direct email, you're in control of staying in touch with people and inviting them back to your site." While that's indusputable, my point was that you don't need a traditional email newsletter to accomplish that task.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

The ROI for Anti-Spam

The ROI Guy

The spam issue has reached such epidemic proportions that if its growth goes unabated, it can potentially ruin the utility and business value of e-mail. Nearly 36% of all e-mail messages received today are spam, according to NetIQ Corp.'s s recent study of 750 small and large organizations worldwide. That's a sixfold increase over the past three years.

Q&A for SearchCIO: The State of ROI from IT

The ROI Guy

Between utility computing and offshore outsourcing, it's a pretty safe bet that the data center of tomorrow won't look like the data center of today. What can CIOs do to prepare for the inevitable evolution? In this interview, Tom Pisello, founder, CEO and president (basically "The Man") of Orlando, Fla.-based

Does Size Matter in ROIT?

The ROI Guy

It's a long-held theory that larger companies have an advantage over smaller ones in IT spending, largely because of their ability to tap economies of scale. They can spend less and extract more value from investments. Recent research supports the notion that size does matter but that companies investing the most in IT are not always the winners.


Don't just cut IT spending - Use IT to reduce SG&A is best way to cut costs

The ROI Guy

Reducing IT costs is a great idea and all, but maybe you should take a closer look at administrative expenses instead. That's the advice from Alinean Research. The ROI consultancy, based in Orlando, Fla., crunched several years' worth of financial data from 10,000 publicly held companies and found that IT departments have indeed reduced costs through consolidation and cutbacks. But sales, general and administrative costs (SG&A), have proved resistant to savings.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

Ten Steps to High ROIT

The ROI Guy

1) Think like the CEO. Focus on the business first. This will affect your competitive advantage. 2) Communicate in stakeholder-specific terms, such as "competitive advantage," "growth," "income statement," "TCO" and "key business metrics." 3) Think strategically. Create a competitive analysis. Compare your company to others in the industry. Be aware of where you stand, and communicate that to your board.

The ROI of Business Intelligence

The ROI Guy

Companies have spent millions on transactional systems to help automate key business processes. While these systems generate enormous amounts of valuable information, they often have poor reporting capabilities, inhibiting the sharing of key information -- like demand forecasting, inventory levels, error rates, finances and budgets. The most common way for organizations to analyze and report on valuable business data is through spreadsheets.

The ROI of Server Consolidation and Virtualization

The ROI Guy

There's a huge opportunity for IT budget savings by reducing IT labor requirements – primarily administration and support. In fact, more than 70% of the total cost of ownership (TCO) for typical data centers is for labor or outsourced services. The high cost of labor, particularly performing mundane administrative and support tasks, is one of the key reasons why little of the IT budget is left for innovative projects that can help deliver competitive value.

IT Does Matter

The ROI Guy

Nick Carr's argument that IT initiatives are no longer a source of corporate competitive advantage is both right and wrong. True, many IT purchases are commoditized buys that don't lift an organization past its peers. But the fundamental mistake in Carr's thesis is that all IT investments are a commodity, and should therefore be cut because they don't drive business value.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.