The Point

JULY 26, 2022

How does marketing theory and thought leadership stack up with the B2B marketing realities most marketers face every day?

B2B 474

B2B Marketing 474

Vision Edge Marketing

JULY 26, 2022

Non-financial metrics are quantitative measures that cannot be expressed in monetary units. Here are six key non-financial metrics.

Measurement 325

Measurement Marketing 325

Launch Marketing

AUGUST 3, 2022

Content marketing mistakes happen but it is important to avoid them if possible. Use these content marketing solutions to achieve success.

Content Marketing 216

Content Marketing Content Marketing 216

The Point

JULY 26, 2022

Buyer's Journey 484

Buyer's Journey Funnel B2B Campaign 484

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

Experience

Kaon

JULY 20, 2022

Think you don’t need a digital marketing strategy for an in-person trade show? A Gen Z marketer shares her B2B trade show experience and recommendations for better customer engagement.

Trade Show 325

Trade Show Trade Generation Strategy 325

Webbiquity

NOVEMBER 8, 2022

Guest post by Chris Tweten. Social proof is a powerful tool for marketers who know how to use it effectively. In a nutshell, it’s word-of-mouth, magnified exponentially by the Internet. This psychological phenomenon has further expanded thanks to the growth of social media. Image credit: Karsten Winegeart on Unsplash. People praising a product or brand through ratings and reviews increases its credibility and authority.

Social 333

Social Small Business Paid Content Review 333

Optinmonster

DECEMBER 19, 2022

Do you need some exit intent popup examples to inspire your next popup campaign? Exit intent popups are an effective way to capture leads and increase sales on your website. It’s easy to add them to your website, but how do you know what to put on your popups? Don’t worry, we’ve got you covered! In this article we’ll share the best exit intent popup examples we can find, as well as what makes them work and how you can create your own exit intent popups.

Intent 130

Intent Examples Conversion Top of Funnel 130

Content Marketing Institute

DECEMBER 5, 2022

Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023. Find out if you're adequately prepared (and where to focus if you're not).

Trends 143

Trends Plan Planning Content Marketing 143

EveryoneSocial

NOVEMBER 16, 2022

I think we can all agree that LinkedIn is the professional social network that helps drive sales, retain customers, build brand affinity, and attract top talent to open job positions. Yet we still see LinkedIn content strategy executed or even neglected today. If you want to drive real growth through this social network, there are ultimately three main ways to do that: Employees Founders/Execs Company Page.

Linkedin 137

Linkedin Build Paid Content Strategy 137

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Aggregage Intent Signal Service allows you to reach more active buyers sooner! Get leads for specific in-market buyers. View companies and titles signaling intent. Influence active buyers earlier in their journey. Shorten sales cycles and close more deals. Download the Aggregage Intent Signal Service overview to learn more.

Intent Signal

MarketMuse

OCTOBER 12, 2022

For some this update will prove to be an advantage, but for others it may pose a grave risk. Here's what you should pay attention to.

Help 140

Help Google Content 140

Single Grain

SEPTEMBER 20, 2022

At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these are some of the top digital marketing trends. And why wouldn’t they be? After all, if your business intends to remain competitive in this crowded online landscape, you must adapt to the latest innovations.

Marketing AI 145

Marketing AI Trends Paid Content Advertising Agency 145

Vision Edge Marketing

OCTOBER 14, 2022

Does your strategic planning efforts seem more like an exercise? Use these 7 steps to improve your strategic plan and its process.

Satisfaction 325

Satisfaction Plan Process Marketing 325

Launch Marketing

OCTOBER 14, 2022

The B2B buying process has changed. To reach B2B buyers in a constantly changing environment, focus on these marketing strategies.

Environment 191

Environment Buy Process Strategy 191

Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift

The world of financial services is shifting as clients demand online experiences that feel similar to those in B2C. What’s the key to meeting their expectations? Humanizing their experience on your website. By personalizing your client’s online experience, your firm can build more trust and value into every interaction. Your team can also go into conversations with more context around a client’s long-term objectives, resulting in a faster time to investment.

Experience

SmarkLabs

JUNE 27, 2022

Integrated marketing agencies use multi-channel targeting strategies with the same or similar messaging for improved strategy & execution.

Tactics 189

Tactics Agency Multi-Channel Marketing & Strategy 189

Square 2 Marketing

JULY 20, 2022

Struggling to get results from marketing? Your campaign execution might be broken. Learn how to plan, set up, execute, analyze and optimize marketing campaigns to drive results.

Companies 202

Companies Plan Marketing Campaign 202

Marketing Insider Group

MAY 24, 2022

Most business owners agree that marketing is a great tool to help grow your business. Growth marketing is a subset of the many tools marketing provides that can be particularly effective in growing your business.

Growth Marketing 303

Growth Marketing Agency Best B2B 303

chiefmartech

MAY 3, 2022

It’s #MartechDay! I’m delighted to finally share with you the 2022 marketing technology landscape , a joint production between myself and Frans Riemersma of MartechTribe (and a whole bunch of wonderful contributors). Here are the key things you want to know: The number of solutions is now 9,932 — up 24% from 2020 Here is a slide version of the image you can use in decks and content Here is a high-res PDF you can use for printing and zooming in Here is an accompanying State of Martech

Search 145

Search Vendor Report Communities 145

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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

Intent Signal

DivvyHQ

JANUARY 25, 2022

Keeping up on the latest trends is SUPER challenging for marketers. But one of the best avenues for this, and a great way to ensure your content strategy is fresh for the new year, is by keeping up on the latest content marketing how-to videos. Strapped for time? We scoured the web for you! Check out our list of the top 12 content marketing how-to vids for 2022.

Video 140

Video Content Marketing Content Efficiency 140

Content Marketing Institute

AUGUST 11, 2022

Simply showing up on social isn’t enough anymore. You need to engage on the right channels with the right content delivered the way your audience likes to engage. Try these expert tips to update and refine your social media strategy.

Social Media 138

Social Media Marketing & Strategy Tips Best 138

Sword and the Script | B2B

JULY 20, 2022

Analysis 223

Analysis Cost Studies Video 223

Contently

OCTOBER 13, 2022

SEO may feel like “internet alchemy”—that intangible thing you’re not exactly sure you know what it is, but you know you need it if you want to see your content on Page 1 in a search. And with the rapid change in algorithms and technology, how do you know you’re doing the right thing? We’re here to help. Why SEO Matters.

Help 204

Help SEO Strategy Marketing & Strategy 204

Advertiser: ZoomInfo

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

Survey

Single Grain

SEPTEMBER 19, 2022

Conducting an SEO analysis can yield important insights about how your site is performing and, thus, where to improve. Since you’re reading this article, there’s a good chance you know that already. But what exactly is an search engine optimization analysis? What are the different types and how do you conduct one without a huge team and budget? In this article, you’ll learn a beginner-friendly way how to approach an SEO analysis and find high-impact insights – by yourself and without breaking t

Analysis 144

Analysis SEO URL Keyword 144

Triblio

JULY 20, 2022

Reflecting on a less-than-perfect first half? Use these ABM program metrics to reach your goals in the future.

Account Based Marketing 156

Account Based Marketing 156

Launch Marketing

OCTOBER 16, 2022

As B2B marketers plan for the year ahead, it’s important to focus on key trends. Check out these B2B lead generation trends to ensure your tactics generate leads.

Lead Generation 136

Lead Generation Trends Generation Tactics 136

Oktopost

SEPTEMBER 26, 2022

Heather Daniels reveals what it takes to create engaging, emotionally driven content in the public sector. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. When it comes to a social media crisis, we know it’s not if, but when. Joining Behind the Post to discuss crisis management and social media for the public sector is Heather Daniels , Senior Social Media Specialist of Tyler Technologies.

Industry 174

Industry Social Media Youtube Social 174

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On average, seven out of ten online shoppers utilize a website's search bar. Website owners not using their search bars to their full capabilities are missing out on prime opportunities to boost their conversion. Search metrics can drive buyer conversion by helping website owners learn from their online visitors, allowing eCommerce merchandisers and digital marketers to create, adapt, and execute an effective marketing strategy with help from the data collected by an onsite search bar.

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Search Engine Journal

DECEMBER 31, 2022

Social media allows you to tell your story, humanize your brand, build an audience, and stay on top of mind with your targets. The post 17 Awesome Examples Of Social Media Marketing appeared first on Search Engine Journal.

Search Engine 145

Search Engine Social Media Search Examples 145

Marketing Insider Group

APRIL 13, 2022

The timeless wisdom of Peter Drucker is sprinkled throughout the world of management and business. His insightful definitions of marketing and business are quoted quite often – and for good reason! He had a knack for articulating his complex ideas in a way that was elegant and simply put. We reference his influential thinking often – like in this blog post on our favorite inspirational quotes , and in another on building a customer-driven marketing strategy.

Business 351

Business Planning Satisfaction Environment 351

SEMrush

DECEMBER 28, 2022

Meta keywords give search engines details about a page‘s content. But should you use them? Find out here.

Keyword 142

Keyword Search Engine Search Content 142