Conductor

SEPTEMBER 29, 2020

Amazon also has a search algorithm named A9, and while it doesn’t have the same apparent omniscience as Google’s, it is remarkably good at what it does: determining a customer’s search intent and returning the best products for them. That’s why Amazon’s SERP converts at more than six times the rate of Google’s.

Amazon 105

Amazon SEO Lead Ranking Lead Scoring 105

SmartBug Media

FEBRUARY 5, 2020

It requires content writers and digital marketers (now one and the same) to understand search engine ranking factors, prioritize searcher intent, and publish valuable, high-quality content that appeals users and Google’s algorithms. Identify and Capture Search Intent. Identify and Capture Search Intent. Use the Right Keywords.

SEO 87

SEO Tips SERP Content 87

Moz

APRIL 21, 2020

Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. Two things I have never seen tested are the actual user reactions to and behavior with SERPs. What is biometric technology and how can marketers use it? Data sample. 20 participants.

SERP 66

SERP Google Purchase Intent PPC 66

Biznology

MARCH 12, 2020

In the digital world, this means that you need to understand the intentions of your customers at every stage of their shopping or browsing journey, in order to improve their overall experience, and ultimately inspire them to put trust in your brand. Optimizing your content for informational intent. Image source.

Intent 104

Intent Startups SEO Paid Search Agency 104

Hubspot

SEPTEMBER 17, 2020

This means it’s both a high traffic and high intent keyword. As it turns out, frequency of messaging leads to higher levels of awareness and purchase intent. So, we’ve got three pieces of data: Product or service-related keywords with high traffic and high intent exist (at least for most categories). Image Source.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

seo.co

AUGUST 20, 2020

The Basics of SERPs (Search Engine Results Pages). + The Main Elements of SERPs. Anatomy of an SERP (2020). + How Do Search Engines Choose Results for SERP? + How to Make Use of SERPs. Increasing Your Organic Rankings in SERPs. But what exactly is an SERP, and how can you use an SERP to your advantage?

SERP 111

SERP Paid Content PPC Cost Per Click 111

Hubspot

JANUARY 17, 2020

Dwell time is the metric that runs through various search engine results pages (SERPs). Remember that dwell time begins and ends with the SERP. For it to be considered dwell time, on the other hand, the user needs to click on a page from the SERP, stay a while, and then either clicks back to the SERP or otherwise exits the page.

Dwell 97

Dwell SERP SEO Marketing Analytics Tools 97

nDash

APRIL 8, 2020

Of course, that involves understanding the intent behind a search — something that isn’t always straightforward for Google’s sophisticated algorithms, let alone content creators. One of the best SEO practices is to take a similar approach to Google: Make it your goal to completely satisfy your audience’s search intent. Informational.

Intent 52

Intent SERP Classified Ads Keywords 52

Brightedge

FEBRUARY 28, 2020

Sitelinks are those additional links that appear below the main URL for a particular domain on the SERP. The immediate benefits that sitelinks offer lies in the increase in real estate on the SERP. This additional space on the SERP also helps to build trust and a positive reputation for your organization.

SEO 111

SEO SERP Domain Display 111

Brightedge

FEBRUARY 20, 2020

Over the past few years, we have seen a number of changes to Google’s SERP. The search engine giant has worked to create a universal search results page that accurately targets the user intent, with the goal being that the user finds the SERP so helpful that they continue to return to the search engine […].

Features 64

Features Google SERP Intent 64

Brightedge

OCTOBER 9, 2020

Instead, each individual’s buyer’s journey is personalized based on the type of intent, device, location, time of day and any other past search history. The layout of the search engine results page (SERP) is also up for grabs. The four micro-moments of the customer journey. Optimize your content to rank for different search types.

Buyer's Journey 85

Buyer's Journey SERP Lead Ranking Lead Scoring 85

Conductor

JANUARY 24, 2020

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). The decay rate for CTR on a SERP was almost like a law of physics five years ago. SERPs will now only have nine text listings. Will this negatively affect CTR?

Features 111

Features SEO CTR SERP 111

Conductor

FEBRUARY 25, 2020

Over the past 12 months or so I’ve shared some content around how, as part of an ongoing struggle effort to learn Python, I have been using this incredibly accessible programming language to analyse language trends in the SERP. According to our study, Google algorithmically rewrites ~84% of content displayed on the SERPs.

POS 93

POS SEO SERP Landing Pages 93

KoMarketing Associates

APRIL 1, 2020

Competitive keyword themes often have a broad range of potential search intent thus requiring a wider scope of content marketing efforts. As my colleague Ryan Young wrote , focusing a piece of content on long-tail keywords might provide a better chance of appearing on the first page of SERPs more quickly.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Moz

AUGUST 31, 2020

Although Page Authority hasn't attracted the same attention as its sibling metric Domain Authority, PA has always correlated with SERPs much better than DA, serving as a strong predictor of ranking. Long gone are the days of just counting backlinks a couple of ways and hoping they correlate well with SERPs.

SERP 75

SERP Correlation Domain Ideal Customer Profiles 75

SmartBug Media

MARCH 11, 2020

When looking at how Google Search works for your SEO strategy, intent is the first principle you should have a firm grasp of. Intent, plain and simple, is the goal of search engine users. How does Google use intent? featured snippets ). Google prioritizes content based on relevance. in the title, headings, and body copy).

SEO 108

SEO Marketing & Strategy Phishing Intent 108

Conductor

MAY 27, 2020

When creating content, writers must create an introduction that adds sufficient context keeping user intent in mind. It might seem to cost more in the short term, but in the long term, you’ll see your content rise to the top of every SERP. Site speed, especially for mobile, is a key determinant for SERP rank. Speed Optimization.

SEO 110

SEO SERP Tagging Keywords 110

Method and Metric

APRIL 3, 2020

Digital marketers, content creators, and many others had observed the rise of no-click search results since the introduction of featured snippets to the Google search engine results page (SERP). Now, the query is answered right in the SERP with organic listings below it. Others, however, see it as a necessary evolution of the SERPs.

SERP 69

SERP Forecasting CTR Lead Ranking 69

Moz

SEPTEMBER 7, 2020

So, naturally we come across many patterns that give a higher indication of what’s taking place on the SERPs. This is a clear case of split searcher intent, where Google may surface varying intent documents to try and cater to those outside of their assumptions. Will the keyword bring me any clicks?

Lead Ranking 69

Lead Ranking CTR Lead Scoring SERP 69

Conductor

OCTOBER 20, 2020

When specific terms rank high on search results, that gives you the opportunity to double down on them and take up more SERP real estate using paid search. Reason 2: SERP Real Estate. The SERP is broken down into different blocks of real estate: the top area is dedicated to paid ads, while the rest is organic results.

Paid Search Agency 77

Paid Search Agency Organization SERP Marketing & Strategy 77

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. Prioritize Users’ Search Intent. Also, the figure out the 3 Cs of search intent from the search results: Content-Type.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Brightedge

FEBRUARY 20, 2020

Over the past few years, we have seen a number of changes to Google’s SERP. The search engine giant has worked to create a universal search results page that accurately targets the user intent, with the goal being that the user finds the SERP so helpful that they continue to return to the search engine whenever they have new queries.

Features 49

Features Lead Ranking Lead Scoring Google 49

Valasys

MARCH 5, 2020

Make ‘ Intent ’ data a priority: According to a report by Stickbranding , 90% of the people don’t have a requirement to buy when they begin researching a product or service the rest 10% are in immediate requirement of your products or services & can be instantly approached by the marketers through their products or services.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

KoMarketing Associates

MAY 13, 2020

At the time of the announcement, Google said that Hummingbird would be paying closer attention to every word in a query, to better understand the true meaning behind the user’s intent. Content for featured snippets is automatically pulled by Google from indexed webpages that Google believes matches the user’s intent.

Features 165

Features Google B2B Marketing Top of Funnel 165

Brightedge

NOVEMBER 3, 2020

Changes to the SERP Landscape. The SERP landscape is also constantly changing and has evolved over time. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs.

SERP 52

SERP Trends Mobile Marketing Youtube 52

accelerate agency

MAY 9, 2020

SERP results are crucial to the online success of any business. That’s why boosting SERP results is a key aim of SEO. If you’re already putting in that hard work, there are some actionable tips that can make a swift difference to your SERP rankings. We’ve drawn together 15 of those quick ways to boost your SERP results below.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Hubspot

MARCH 13, 2020

It helps webpages rank highly on search engine results pages (SERPs). Organic rankings — You might have noticed that Google ranks ads at the top of SERPs, and more rankings below. So, when you Google your product, where does your business fall on the SERP as opposed to others? So for traffic, SEO is a must.

SEO 98

SEO SERP Buyer's Journey Lead Scoring 98

Hubspot

NOVEMBER 5, 2020

So if you’re looking to use surround sound in 2021, the two of us (that’s Irina Nica and Alex Birkett ) thought we’d end this short series with a handful of resources: the formula HubSpot uses to measure progress, our proprietary surround sound tracker (aka the SERP Tracker), and a sample of results to hopefully inspire your own endeavor.

SERP 80

SERP Marketing Automation Services Work Management Lead Scoring 80

Only B2B

DECEMBER 8, 2020

Many writers Predict the users query and intent behind asking the query, after knowing this they start creating a good piece of writing. Technical SEO helps a lot to uplift your article to the SERP. These SEO tools help us to get the decision driven by data and enhances the chances of success in content marketing and SEO. #4

Traffic 127

Traffic Lead Ranking Lead Scoring SEO 127

Hubspot

APRIL 9, 2020

Search engines are getting better and better at understanding search intent, which means they are providing more unique and granular search results that better address the user’s specific ask. Having a crisp HTML footprint is the easiest way to qualify for rich features in SERPs.". Drill into their intent.

Hubspot 89

Hubspot SEO Acquisitions Trends 89

accelerate agency

SEPTEMBER 28, 2020

We may not know exactly how many factors Google uses, but we do know of certain practices that will help you get to the top of SERPs. 4 Keywords that match intent. To make sure you match your keywords to search intent you need to understand the ‘why’ behind a query. 1 Top quality content. 6 Website loading speed.

Google 52

Google SERP Keywords Domain 52

Moz

JANUARY 30, 2020

National SERPs will no longer be reliable You need to be acquiring localized SERPs and rankings. Understand and fulfill searcher intent, and keep in mind that there's oftentimes multi-intent. Tailor your content and your intent to solve for that. Target link-intent keywords. They want to link to it.

SEO 74

SEO Keywords FAQ SERP 74

Valasys

FEBRUARY 4, 2020

In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. This has a positive impact on customers’ intent to buy & also assists in omnichannel reputation management.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

SmartBug Media

SEPTEMBER 23, 2020

Whether Google announced a new update or the top SEO gurus discovered a new tactic, it’s essential for marketers to be constantly reading up on the latest trends to help get their content to the top of search engine results pages (SERPS). Traffic from a broad audience who has no intent to take further action.

SEO 105

SEO Lead Ranking Lead Scoring Hubspot 105

Optinmonster

APRIL 23, 2020

In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). Once your page lands on the SERP, though, you have to rely on your page titles and meta descriptions to get searchers to click your link and visit your site. Optimize your page for searcher intent (which we’ll cover later).

Lead Ranking 140

Lead Ranking Lead Scoring SEO Keywords 140

Directive Agency

MAY 20, 2020

Audiences vary for numerous reasons, including: Intent. However, when you look at the SERP, the top articles are educational in nature. Key point: The intent of this SERP is educational, but was the impression as an ad worth it? Users who visit platforms like Capterra and G2 have purchase-intent already.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

Scoop.it

JUNE 23, 2020

95 percent of users only look at the first page of search results and half of the clicks on SERPs go to the top three results. Content creation driven by user and search intent. Recent updates to Google’s algorithm have made it clear that preference will be given to content which focuses on the user and search intent.

Trends 92

Trends Content Marketing Content Curation 92