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  • NUSPARK  |  SATURDAY, JUNE 8, 2013
    [Youtube] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
    YouTube and website videos are one thing; but adding interactive apps to the videos is another, and Viewbix interactive overlays optimize videos for lead generation or engagement. Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 17, 2017
    [Youtube] Micro-Influencer Marketing is the new Influencer Marketing
    As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat. These partnerships can include multi-year contracts, which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers such as YouTube, Google AdWords, and Instagram.
  • HUBSPOT  |  WEDNESDAY, JULY 9, 2014
    [Youtube] How My Blog Homepage Redesign Increased Email Signups by 300%
    Instead of trying to increase on-page time, improve SEO, get guest bloggers, grow social media followers, and get more YouTube followers … I focused solely on email subscribers. At the beginning of 2014, I set a goal to reach 50,000 email subscribers for OkDork.com , my personal blog about marketing. When the year began, there were about 12,250 subscribers and 35 new subscribers were joining each day. Like any good marketer will do, I sat down and did the math.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2016
    [Youtube] How HubSpot Customers Grow: The Key Technologies Used by 19,000 Marketers
    The top-used video platform -- by wide margin -- is YouTube, followed by Vimeo and Wistia. Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth. As you might imagine, we're working to build our products to serve as a strong foundation for your growth stack. But what does that look like?
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Youtube] 20 Stats Every Global Social Media Marketer Should Know
    Users who use social media a lot tend to be on Facebook, while light users tend to be on YouTube. "Social media is a lot like sex. Everyone talks about it. Everyone wants to do it. Nobody knows how.". That's a quote from our recent Social Media is a Lot Like Sex deck, and we think that sentiment rings particularly true for companies trying to implement a global social media strategy.
  • CONTENTLY  |  THURSDAY, APRIL 21, 2016
    [Youtube] OMG: You Won’t Believe What BuzzFeed Is Doing to Advertising
    Then the Internet presented a couple more wrinkles, like display ads, pop-ups, and YouTube pre-rolls. At SXSW Interactive in March, CMO Frank Cooper introduced Swarm, a new ad product that lets advertisers run campaigns across BuzzFeed’s website, mobile app, and six top social platforms: Snapchat Discover, Vine, YouTube, Facebook, Instagram, and Tumblr, with unique content crafted for each platform. At BuzzFeed, even the data scientists are masters of memes.
  • HUBSPOT  |  FRIDAY, AUGUST 17, 2012
    [Youtube] Sneak Peek: The State of SEO & Internet Marketing in 2012 [New Data]
    And video is clearly still alive and well in 2012, with YouTube coming in as the 4th most popular social network with our audience. Are you hip to the current state of search engine optimization, internet marketing, and the marketing profession? In partnership with HubSpot, SEOmoz will soon release the results of its 2012 SEO & Internet Marketing Survey , in which more than 6,400 online marketers answered 54 questions about the state of the industry, their companies, and their work.
  • ACT-ON  |  FRIDAY, APRIL 15, 2016
    [Youtube] User-Generated Content: Why It’s Driving 28 Percent Higher Engagement
    With social media platforms — such as Twitter, YouTube, and LinkedIn — you can reach an expanded audience that you might not otherwise. Warren Buffet famously said, “It takes 20 years to build a reputation and five minutes to ruin it.” Marketers know that word of mouth is incredibly powerful. But when you take that power and translate it to social media, it’s supercharged.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 25, 2014
    [Youtube] 18 Expert Guides to Using Google+ for Business
    After all, Google+ is now the second-largest social network ; it’s more business-oriented (and less about sharing pictures of friends and grandkids) than Facebook, and more flexible than Twitter; it’s important for SEO (though not in the way you may think–see below); and it’s connected to everything else Google (Gmail, YouTube, Maps, News, etc.),
  • SALES ENGINE  |  MONDAY, FEBRUARY 8, 2016
    [Youtube] Can you repurpose content?
    Repurposing that content might include: A new chapter in an ebook or a section in a whitepaper An infographic A photo slideshow A video (for posting on Facebook, YouTube and other sites) Several social media/LinkedIn posts A podcast A decision map A quiz It is fun to go through blog posts and envision how to reuse them. Posting in multiple venues is also possible; for example, putting a video on YouTube, Facebook and a business website.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 1, 2016
    [Youtube] 5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results
    All relevant information should be completed, along with applicable photos and media (including YouTube channel connection if appropriate). Earlier this month, my colleague Kristen Vaughn wrote about ways B2B marketers can implement top-of-funnel SEO strategies to reach new audiences. Her post details how keyword research and content marketing development can be combined to aid in the buyer discovery process, specifically through improved SEO performance.
  • VIDYARD  |  FRIDAY, JUNE 9, 2017
    [Youtube] How to Choose the Best Music for Your Video Marketing Projects
    You can drag and drop an mp3, or copy and paste a Youtube/Vimeo/Sound Cloud url into the search bar on Bedtracks. Music is one of the most powerful catalysts for creating an emotional connection with your audience. If your viewer has a connection to your company or message, then they will be naturally drawn in to discover the details and deepen their relationship with your project or brand. That said, here are ten practical tips for choosing the perfect music for video content: 1.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 19, 2017
    [Youtube] Success of Digital Marketing Tactics Dependent on Generational Differences
    The majority of Gen Y respondents (64 percent) and Gen X respondents (54 percent) said they were heavy users of Facebook, while most of Gen Z respondents (66 percent) said they visit YouTube numerous times each day. Companies use a wide range of tactics to reach out to their target audiences, but the “AdReaction: Engaging Gen X, Y and Z” report from Kantar and Millward Brown suggests that digital marketing techniques resonate according to generation.
  • VIEWPOINT  |  TUESDAY, AUGUST 6, 2013
    [Youtube] Best of PowerViews: Exciting Future for Inside Sales Experts
    Each interview is available on our blog and YouTube channel. Over the last year, I’ve had the privilege of interviewing over 30 influential B2B sales and marketing leaders. It has been a pleasure to interview each of them and share perspectives on topics ranging from B2B lead generation and inside sales to social media trends and personal branding. In the blogs each interview is broken down into smaller segments that allow you to watch brief clips around a specific topic.
  • CONTENT STANDARD  |  WEDNESDAY, JULY 13, 2016
    [Youtube] Why Your Brand’s Content Strategy Should Cover the News
    On YouTube, GE explores the science behind its products with engaging video snippets. Remember when we used to get news from a newspaper or a local television broadcast? In case you hadn’t guessed, new research has proved it: We’re a long, long way away from the days of print or TV being the primary place people get their news. Pew Research Center found that 62 percent of US adults get news on social media , and 18 percent do so often.
  • CONTENTLY  |  TUESDAY, AUGUST 23, 2016
    [Youtube] Truth in Advertising Takes on the Kardashians
    Like TINA, the FTC targeted a high profile influencer—in this case, YouTube megastar PewDiePie—to garner publicity for the complaint, but hit the brand with the actual sanctions. America’s first family is officially on notice.
  • HUBSPOT  |  FRIDAY, APRIL 25, 2014
    [Youtube] Scoble: Google Is Starting to Remind Me of Microsoft
    Then Shishir Mehrotra, the number two guy at YouTube, quit or was pushed out in a shakeup under a new boss. Google counts all sorts of people who touched any of its services, from Gmail to YouTube. First there was YouTube, and Android, and Google+. This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. It’s been a bumpy few weeks at Google.
  • VIEWPOINT  |  WEDNESDAY, JUNE 15, 2016
    [Youtube] Is Anyone Leading Lead Management?
    Social Media Department – blog, Twitter, Facebook, LinkedIn, iTunes, YouTube and Pinterest, to name just a few. Sales Lead Management is a complicated process. It needs a leader to pull all of the competing interests and people together to work as a team. Sales lead management is a tough subject to truly get your arms around.
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Youtube] The Definitive Guide to Awkward LinkedIn Networking
    YouTube is for videos. Even though "network" is in the name, I don''t think of most social networks as actual networking sites. For me, Facebook is for friends. Twitter is for sharing. Pinterest is for inspiration. But LinkedIn? That''s the one social network that I actually use for networking. Now, I don''t keep up with my LinkedIn networking as well as I should. But the one time of year that I really go nuts is at INBOUND.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 18, 2016
    [Youtube] 20 Content Marketing Tools to Rely on From Start to Finish
    YouTube allows users to upload videos that can be shared with the world. When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. However, truly impactful content strategies require some very hard work and dedication. Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Here are 20 of my favorites.
  • VIDYARD  |  THURSDAY, MARCH 30, 2017
    [Youtube] Explain the Complex Simply – Wise Words from Todd Hartley
    YouTube hadn’t been launched yet, and Netflix was still in the business of mailing out DVDs. Bandwidth was available, YouTube became a force to be reckoned with, and I decided that I wanted to use this powerful tool to help boost sales conversion for customers. Back in 2003, online video was in its infancy. But for Todd Hartley, founder and CEO of video marketing firm WireBuzz, the writing was already on the wall.
  • HUBSPOT  |  MONDAY, APRIL 9, 2012
    [Youtube] Why Marketers Should Invest in Visual Content Creation
    Your customers are on at least a couple of the visually-friendly social networks like Facebook, Pinterest, YouTube, and Instagram. You might be surprised to know that a Shareaholic study revealed Pinterest generates more referral traffic than Google+, YouTube and LinkedIn combined ; only Facebook and StumbleUpon generate more. The other day I was commenting to a friend that I was on Facebook when it was still 'The Facebook.'
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 7, 2015
    [Youtube] Tools that help generate blogging ideas
    The tool instantly shows you popular search terms on Google, Wikipedia, Amazon, YouTube, Bing, Yahoo!, Every blogger knows the challenge of finding topics to write about. Today, this blog will share some tips and tools about where to find current topics and fuel ideas for writing. One of the big hurdles to overcome when finding writing topics is finding something that interests a broad spectrum of your audience and readers.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 14, 2017
    [Youtube] Live Video in 5 Steps: From Creation to Measurement
    And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. Author: Cameron Jahn Live video has tremendous power to bring people together. From product unveilings to interviews, people naturally gather around this “watercooler” type of content to stay up-to-date on the latest trends and events.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 3, 2015
    [Youtube] The New Brand Building in the Era of Engagement
    If I think 90 seconds of a YouTube video, television commercial, digital ad, or entertaining social post is going to build my brand and real engagement, I probably will be sorely disappointed. Author: Sanjay Dholakia At our core, marketers are storytellers. We love to tell stories that evoke emotion and pull at heartstrings. As I have shared my vision of the next era of marketing , I’ve talked about how marketing is changing.
  • FATHOM  |  TUESDAY, MAY 27, 2014
    [Youtube] Why You Need a Blog and How to Leverage It Using Social Media
    Be sure your blog URL is included in your Facebook profile, Twitter bio, LinkedIn profile, YouTube channel description, etc. More than 70 percent of Fortune 500 companies have active Facebook and Twitter accounts, yet only 34 percent have a blog. As brands’ reach continues to decrease on Facebook, some are looking to take their marketing resources and dollars to other social networks. But the reality is that other social networks could soon follow in Facebook’s footsteps.
  • SCRIBBLELIVE  |  WEDNESDAY, MARCH 30, 2016
    [Youtube] The Ultimate Checklist for Managing Content Marketing Freelancers
    Now that more brands and companies are writing blogs, creating YouTube channels, and becoming content publishers, there’s a higher demand for content and limited time to produce it. Finding highly-talented freelance writers, designers, or video producers can be a huge time-saver for marketers looking to produce quality content on a consistent basis.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Youtube] 25 social media listening aids to increase your hearing
    Addictomatic : Focuses on a variety of platforms such as: Flickr, YouTube, Twitter, WordPress, Bing News, Delicious, Google, Ask.com, etc. 78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). 74% rely on social networks to guide purchase decisions (source: Social Sprout ). 71% of consumers are more likely to make a purchase based on social media referrals (source: HubSpot ).
  • HUBSPOT  |  MONDAY, DECEMBER 30, 2013
    [Youtube] Why the Digital CMO Is Already Obsolete
    They’re sourcing peer-to-peer product reviews on YouTube. It’s an understatement to call a CMO’s role exciting. We live in a time when the heart of marketing has transformed from static broadcasts to engines driven by two-way customer communications and real-time data. What was once as simple as a billboard or park bench ad is now a blend of attribution models, behavioral retargeting, continuous testing, and direct connections to revenue.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Youtube] Mizuno running long tail outreach marketing case study
    I am sure you can explore much more about this process by attending today’s Outreach Marketing Virtual Summit 2014 and by watching the embedded YouTube and SlideShare sneak peeks of my presentation from the event. The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. It’s free, it’s web-based, virtual, and lasts all day.
  • VIDYARD  |  FRIDAY, SEPTEMBER 22, 2017
    [Youtube] The 6 Things You Won’t Want to Miss at INBOUND 2017
    Issa is proof that YouTube didn’t kill the TV star–quite the opposite, in fact. Based on the success of her YouTube web series Awkward Black Girl, Issa has gone on to co-create and star in HBO’s critically acclaimed series Insecure. Us folks at Vidyard are always at the forefront of everything happening in the sales and (video) marketing world. It’s the DNA of our business!
  • HUBSPOT  |  MONDAY, APRIL 3, 2017
    [Youtube] 7 Creative Stunts People Used to Land Their Marketing Dream Jobs
    Image Credit: Alec Brownstein via YouTube. If you want a creative job in a competitive industry, sometimes the traditional resume and cover letter combo just doesn't cut it. To get the attention of a hiring manager at a top agency, you'll need something that highlights your assets, proves your intense interest in the agency, and differentiates you from a crowd of people trying to do the exact same thing -- all without seeming too over-the-top, gimmicky, or creepy. No sweat, right?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 6, 2015
    [Youtube] There Is No One Size Fits All B2B SEO Program
    Resources for Establishing Basic Technical SEO “Know-How” Google Webmaster Guidelines and YouTube Channel. It’s (fortunately) not a surprise that as the fourth quarter drew to an end, our team was (and still is) engaged in several discussions with prospects about SEO projects kicking off in the New Year. A few weeks ago, I prepared for three, back-to-back-to-back, preliminary sales discovery meetings.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 17, 2017
    [Youtube] 5 Retail Marketing Trends to Watch in 2017
    The YouTube video showing how the store would work has since racked up more than 8 million views as stunned marketers and businesses watched digital payment systems in action. The first half of the first quarter of 2017 has come and gone, and while consumers might be reneging on their resolutions, marketers aren’t afforded that luxury for their campaigns.
  • DIGITAL B2B MARKETING  |  MONDAY, APRIL 11, 2011
    [Youtube] Online is 77% Less Impactful than Newspaper
    Time spent on Facebook passed all Google sites in September 2010 (including YouTube), yet Google will capture 44% of 2011 online spending, Facebook will only get 8% , because of the impact of search. This could be called a rant. And it briefly draws on basic economic theory. So unless you like rants based on forgotten college coursework, use the navigation or category links above to find another post. Otherwise, read on, and please share your thoughts below or with me on Twitter.
  • PAUL GILLIN  |  FRIDAY, AUGUST 26, 2011
    [Youtube] Social Marketing Wisdom from the Insurance Industry – Really
    The insurance company’s YouTube channel has had more than five million views, many for its TV commercials. John Hancock recently launched its first blog, Build4Success , and it’s posted nearly 40 videos on YouTube. YouTube has been one of its early successes. “We I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 29, 2016
    [Youtube] Financial Advisors Need to Get Personal or It’ll Cost Them
    Buyers and investors expect the same level of personalization they would get from Amazon, YouTube, or other retail companies. This is the same strategy YouTube uses when suggesting videos you may be interested in, or Amazon uses to suggest products you might want to consider. Author: Joe Paone It’s no secret that the financial services industry has been going through a transformation in recent years.
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 10, 2014
    [Youtube] How to Handle a Crisis on Social Media
    A few years ago, an employee posted a video on YouTube of a fellow coworker violating all kinds of health codes while making pizza. At some point, every small business may have to deal with a public relations crisis. Social media has the power to fan the flames of crisis or douse them on the spot, social media strategist Whitney Zatzkin says. “No matter what the crisis, social media should play a role in your communication strategy,” she says.
  • HUBSPOT  |  WEDNESDAY, MARCH 1, 2017
    [Youtube] The Candy Crush Effect: How Apps for Boredom Monetized Mobile Addiction
    Entertainment (which includes apps like YouTube): 44%. Source: YouTube. “I’m so bored.”. How many times a week do you utter that phrase? If it’s at least once, you’re in the same boat as roughly 63% of people. And according to the same report that drew that conclusion, how bored you are depends on several factors -- like location and other demographics. But chances are, we all have at least one common outlook on boredom: It can be remedied by the internet.
  • ACT-ON  |  THURSDAY, MARCH 31, 2016
    [Youtube] Political Social Media Outreach: What B2B Marketers Can Learn
    For example YouTube , Facebook , and Twitter have recently made donation channels available to better assist with donor acquisition and stewardship. It would all unfold in a matter of hours – what started as a well-intentioned idea quickly turned into chaos, followed by the swift intervention of online activists. An event that turned out to be both a demonstration of social media’s powers and reach, and a cautionary tale about the platform’s abuses.
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 17, 2016
    [Youtube] Holiday Marketing Without the Heavy Markup: 11 tips for seasonal marketing on a budget
    Then upload to YouTube and/or Vimeo (or your own website, if it has the capability), and promote the videos on social media and in your emails. It’s the most wonderful time of the year. Hopefully! The National Retail Federation anticipates a 3.6 percent increase in holiday sales this year, but even the most successful small business owners can be anxious about how year-end receipts will shake out.
  • CHIEFMARTECH  |  MONDAY, AUGUST 15, 2016
    [Youtube] 3 or 4 years ago, it would have been taboo to talk about your martech stack
    You can watch the YouTube recording of the show here: Sadly, this was our last show on Blab, as the service just shut down. Last week, the marketing strategy consultancy Lenati released their report Marketing Technology as a Strategic Asset , the result of a series of interviews we jointly conducted with 9 tech-savvy marketing executives from companies such as Adobe, Dun & Bradstreet, Hilton, Microsoft, and SAP.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 1, 2012
    [Youtube] Expert Tips for Optimizing LinkedIn for Lead Generation
    Whether you add a link to a landing page or embed a Youtube video, your company page needs to fully develop all of the real estate that LinkedIn provides. by Jason Miller There are certain go-to experts when it comes to LinkedIn strategies for b2b marketing professionals and Neal Schaffer is always at the top of that list.
  • SNAPAPP  |  MONDAY, DECEMBER 15, 2014
    [Youtube] Anatomy of a SnapApp, Part 2: Promotion & Results of Our Thanksgiving Assessment
    your social channels (Twitter, LinkedIn, Facebook, YouTube, Google+, Pinterest) . Earlier this month , we outlined our process behind planning, designing, and building our Thanksgiving Persona Assessment SnapApp. This week, we’ll dive into the demand gen side: how we promoted the assessment and the results we achieved. . Interactive content is powerful, but like any other form of content, its success or failure depends almost entirely on how many eyes you get on it. .
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Youtube] 7 AdWords Features You Didn't Know Existed
    You can now upload a list of email addresses to AdWords and show those prospects ads when they are signed into Google Search, YouTube, or Gmail. Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. But what if I told you that the majority of business owners, marketers, and strategists weren’t taking full advantage of all AdWords has to offer? Queue the motivation for this article.
  • BIZNOLOGY  |  MONDAY, JUNE 23, 2014
    [Youtube] Why do companies struggle with ROI?
    You probably have several media properties—a blog, a YouTube channel , a Twitter account , for example and repurposing content for each of these channels is a great way to cross-promote your channels. By repurposing a video on your YouTube channel into a blog post, you can link to the post in the video and vice versa. Repurposing: Content marketing made easy!
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 12, 2015
    [Youtube] Discover Global Markets E-Commerce: Trends in Mobile & Social Media Adoption Across The Globe
    And finally, even though Google has lost market share in its specific (and quite possibly soon to be retired ) social channel, Google+, keep in mind that more than 1 billion users are on YouTube (arguably a social platform in itself) and there are more than 900 million Gmail users (where a vast majority of information collection by Google could be realized). This past week, members of our team participated in U.S.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 5, 2017
    [Youtube] 7 Essential Steps In Developing A B2B Social Media Strategy
    Consider how mobile-friendly social media platforms like YouTube or even Instagram and Twitter change how sales and marketing can provide rapid access to equipment functionality and demonstrations through video. As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 25, 2016
    [Youtube] 5 Brands with Highly Successful Facebook Marketing Strategies
    Benefit does a noteworthy job of connecting its most important social media platforms to its Facebook page, pulling in its Instagram, YouTube, and Pinterest feeds on the left rail of its page. At this point, everyone and their mother (or, in my case, father ) has a Facebook. The social media phenomenon has infiltrated our culture over the past decade, becoming a vital part of our daily routines.
  • VIDYARD  |  THURSDAY, MARCH 24, 2016
    [Youtube] Vidyard Hires Tech Veteran, Former Hootsuite Exec Steve Johnson as President, COO
    With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place. Johnson will help Vidyard scale its video marketing platform as he did for Hootsuite’s social media platform.
  • HUBSPOT  |  MONDAY, APRIL 6, 2015
    [Youtube] Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates
    Your goal with remarketing is to remind people to complete the action you want them to complete -- by getting in front of them with relevant messaging and offers while they''re doing things like watching YouTube videos, checking their email, searching online, checking their Facebook, and so on. If you''re serious about improving more conversions, you need to start thinking of conversion rate optimization (CRO) differently.
  • ACT-ON  |  TUESDAY, AUGUST 2, 2016
    [Youtube] Marketing Videos Too Costly? Build Your Own (Affordable!) Video Studio
    One of the reasons I like this camera is the autofocus feature, which allows you to be a one-man show if you are both recording the video and being the star of the video (similar to the popular YouTube vloggers). How to optimize your marketing videos for YouTube. It’s old news to you that video is a great tool to add to your marketing toolbox. But how do you justify the expense of hiring an outside agency for tens of thousands of dollars for one three-minute marketing video?
  • CONTENTLY  |  FRIDAY, DECEMBER 16, 2016
    [Youtube] The 6 Biggest Marketing Storylines of 2016
    influencer campaign with PewDiePie and other famous YouTubers, which led to a formal complaint from the FTC that WB hid the paid nature of the content partnership. Out of everything that happened in marketing this year, perhaps nothing was more symbolic than digital advertising spend overtaking TV ad spend. For more than half a century, TV had been the primary advertising medium for marketers.
  • HUBSPOT  |  SUNDAY, AUGUST 12, 2012
    [Youtube] How Top Brands Use Instagram, and Other Marketing Stories of the Week
    YouTube's Built-In Video Editor Gets Better, From Mashable. For about a year now, YouTube has been offering a built-in video editing tool as a feature that all users can take advantage of in their video publishing endeavors. But as of Thursday, video editing in YouTube has gotten even easier. The editor is gradually rolling out to all YouTube users. We've still noticed a few flaws with the editor, so we're eager to see what changes YouTube has in store for the future.
  • VIDYARD  |  THURSDAY, MAY 5, 2016
    [Youtube] Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video
    With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place.
  • WRITING ON THE WEB  |  TUESDAY, MARCH 29, 2011
    [Youtube] Marketing with Videos: What’s Wrong with the Script?
    Since videos are posted to YouTube and other video directories besides their own website pages, their viewers need to know who the commercial is for. I was shocked to read some sample scripts for video commercials being filmed at the studios of iMotionVideo last week in Orlando. People are still confusing features and benefits in their marketing messages. Some videos are great to watch, even if you’re not interested in what they’re selling.
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2011
    [Youtube] The Ultimate Cheat Sheet for Mastering LinkedIn
    Currently, LinkedIn only supports videos that have been uploaded to YouTube. With more than 100 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. Are you using it to its fullest potential? While Facebook, Twitter, and now Google+ have been generating the most buzz lately in the social media world, LinkedIn is a powerful platform that often gets underutilized or put on the back burner.
  • CONTENTLY  |  THURSDAY, AUGUST 4, 2016
    [Youtube] 5 Instagram Tricks The Knot Used to Get 1 Million Followers Without a Single Ad
    ” Around 40 percent of consumers have made a purchase online after seeing an influencer use the item on Instagram, Twitter, YouTube, or Vine, according to a study by Twitter and analytics firm Annalect. They say a snowy wedding day can bring prosperity to the bride and groom. It certainly did for The Knot , a wedding-planning resource site.
  • HUBSPOT  |  WEDNESDAY, AUGUST 21, 2013
    [Youtube] 20 Inspiring SlideShare Presentations Every Marketer Should See
    The design is sleek, the information is easily digestible, and the slides include interactive components -- including an embedded YouTube video. Some SlideShare presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice. But the best SlideShare presentations represent all three. And if you''re looking to get started making your own SlideShare , why not learn from the best of the best?To
  • HUBSPOT  |  TUESDAY, SEPTEMBER 24, 2013
    [Youtube] Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data
    You may recall that back in October 2011, Google (citing the reason of privacy), announced it would start encrypting search results for logged-in Google users (including any Google-owned product like YouTube, Google+, Gmail, etc.). Warning: This isn''t one of those happy news updates that opens up new doors for your marketing -- like Facebook announcing embedded posts. Nope -- this is one that''s going to actually close some doors for you.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JUNE 30, 2009
    [Youtube] Rick Short Explains How to Turn Staff Into Prolific Bloggers
    Q: How do you compare your video marketing efforts on YouTube with your blogging program? But, remember, a YouTube video can be easily embedded into a blog post. In fact, that is exactly why I created our YouTube channel. Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.
  • HUBSPOT  |  FRIDAY, AUGUST 30, 2013
    [Youtube] 55 Free Templates to Make Visual Content Creation Quick & Painless
    The download also comes with five pre-sized PowerPoint templates to help you create social media cover photos for Facebook, Twitter, Google+, LinkedIn, and YouTube using the right dimensions. Visual content is in high demand. Just about every type of content we marketers create can be enhanced by some kind of visual element. And in social media? Visuals pretty much make or break your presence.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Youtube] The Free Templates You Need for Visual Content Design
    This first download includes five pre-sized PowerPoint templates to help you create customized social media cover photos for Facebook, Twitter, Google+, LinkedIn, and YouTube using the right cover photo dimensions. Visual content is in high demand. Just about every piece of content you create can be enhanced by some kind of visual element. And in social media, visuals pretty much make or break your presence.
  • EMAGINE B2B BLOG  |  TUESDAY, AUGUST 19, 2014
    [Youtube] 8 Reasons Your B2B Website Is Ready For A Redesign!
    LinkedIn, Facebook, Twitter, Google+, and YouTube are all important outlets for your B2B marketing efforts and should be easy to find and well integrated on your website. By Dawn Gadless | Business Development Director. At eMagine, we like to say your website is your most visible face, and you always want to put your best face forward. Is your website turning potential customers and prospects away? Could it be better optimized via design for conversions?
  • SNAPAPP  |  WEDNESDAY, MARCH 4, 2015
    [Youtube] SnapApp Customers Come Out on Top at Killer Content Awards
    The contest received 63,354 page views, as well as 345 Facebook referrals and 2,387 YouTube views for the video recaps. We love seeing the amazing content our customers create – and the equally amazing results they see for their demand gen programs. That’s why it’s particularly exciting for us when those customers get recognized for all their hard work.
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 9, 2012
    [Youtube] Out with the Old, In with the New: Making Google’s Privacy Policy Work for You
    However, the new policy , which allows Google to synchronize data across all its services (Gmail, search history, YouTube, etc.) Google’s new privacy policy , implemented at the beginning of March, has sparked a series of charges and countercharges about how the tech giant may be impinging on users’ privacy.
  • FATHOM  |  MONDAY, OCTOBER 14, 2013
    [Youtube] Online Reputation Management Strategies for Higher Education
    It’s full of insightful interviews and illustrative case studies on using Twitter, Facebook and YouTube for marketing a school. Last week, Fathom’s Jonathan Pogact presented a session at the Higher Education Web Professionals (HighEdWeb) Association’s annual conference titled “Must-Know Strategies for Protecting Your School’s Reputation Online.” For everyone who couldn’t be there, I’m sharing some of his strategies here.
  • HUBSPOT  |  WEDNESDAY, MAY 10, 2017
    [Youtube] The Scarcity Principle: How 8 Brands Created High Demand
    Google+ isn't as popular nowadays -- and in recent years, Google started rolling back Google+ from the rest of its more popular products, such as YouTube and Gmail. If you took the same Introduction to Economics class that I struggled through in college, you might remember this key lesson: The law of supply and demand states that a low supply and high demand for a product will typically increase its price. Why am I telling you about basic economic rules?
  • HINGE MARKETING  |  FRIDAY, AUGUST 1, 2014
    [Youtube] 5 Ways Your Professional Services Firm Can Start Using Online Video Today
    You can then share the finished video across social media channels including Instagram, Twitter, YouTube, Facebook and Pinterest. These recordings can be synced to YouTube, shared across social media channels, uploaded to landing pages or even repurposed as a blog post. As a professional services firm, you pride yourself on the value you offer each and every client.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 16, 2016
    [Youtube] The Future of Marketing: WordStream's Founder & ClassPass' CMO on Where Things Are Headed
    To help dissect some of these future trends, we invited WordStream Founder Larry Kim and ClassPass CMO Joanna Lord to have a discussion with HubSpot's VP of Marketing, Kieran Flanagan , via YouTube Live. If you didn't have a chance to watch the full YouTube discussion, don't worry. Inbound marketing is about matching the way you market and sell with the way people actually want to shop and buy.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 31, 2012
    [Youtube] Why B2B Marketers Might Want to Cozy Up to LinkedIn Ads
    The interface lets you use your YouTube videos or ads you create (in 300x250 format) in 30 second spots that bill and place the same as any of the other ads you place on LinkedIn. When it comes to pay-per-click (PPC) ads , Google is the undisputed heavyweight champion. In Q2 2012, Google racked up a 42% year-over-year increase in paid clicks. But if you’re not Google -- so, pretty much all of us -- the odds of your PPC ad being seen and clicked on via a search just got 42% harder.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Youtube] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    You''ll also get cover photo templates for Twitter, LinkedIn, YouTube, and Google+ with your cover photo template download !). When people arrive at your Facebook Page, where do you think they first look? I''ll give you some hints. It''s a visual piece of content that sits at the top of your page. Its dimensions are 851 pixels wide by 315 pixels tall. It takes up almost a quarter of the screen on most desktop browsers. That''s right -- it''s your Facebook cover photo.
  • HUBSPOT  |  FRIDAY, FEBRUARY 12, 2016
    [Youtube] 3 Monster Reasons to Leave Online Marketplaces and Start Your Own Online Store
    No other company will receive benefits from the blogs you write, the social media posts you share, or the tutorials you post to YouTube. Online marketplaces such as Etsy, eBay, and Amazon Marketplace helped to create and then boost an online shopping environment. There’s no denying that online marketplaces—something like a flea market for the internet—have been useful to thousands of startup ecommerce companies.
  • LEADERSHIP  |  FRIDAY, AUGUST 14, 2015
    [Youtube] Interesting Infographics: Visual Content Drives Social Media Growth
    YouTube. It’s been said countless times that a picture is worth a thousand words, and as this infographic from dci shows, that adage is especially right when it comes to lead generation. The science backs it up. People process images far faster than text – 600,000 times faster, to be exact. Not only do we understand visuals more quickly, but we remember them better, too. People can recall 80% of what they see, but only 20% of what they read and 10% of what they hear.
  • HUBSPOT  |  TUESDAY, AUGUST 1, 2017
    [Youtube] 10 of the Best Ads from July: Emotive Billboards, Weird Pizza, and a Perfect Sadvertising Parody
    This month, Elon Musk named this low-budget ad from Marques Brownlee, aka popular tech YouTuber MKBHD , as the winner. We might be deep in the dog days of summer, but advertisers have been busier than ever producing some stunning new work. This month's ad roundup features a playful branded stunt that could really only work in summer (tequila fountain, anyone?),
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 9, 2016
    [Youtube] 5 Ways to Make Your Social Media Marketing Rock
    Do they spend their time streaming on Spotify, or are they searching for videos on YouTube or with Twitter’s new #nowplaying hashtag? Author: Lisa Marcyes Have you ever looked around during a rock concert? It may have seemed like utter madness. You’ve got roadies in the back setting up, technicians working on the sound systems, the stars on stage putting on a performance, and people in the crowd from all walks of life.
  • BIZNOLOGY  |  FRIDAY, JUNE 13, 2014
    [Youtube] Getting better brand value from “Big Data” – the Eternal Struggle
    For more on emotional branding, including insights on brand trust and other branding trends, go to YouTube for an interview of me by Tim Powell. More than ever, businesses are obsessed with giving their customers “better value”. The Recession contributed to this fixation. Less money to spend, more uncertainty about the future, so let’s make sure we get our money’s worth from every purchase. But the concept of “value” can be a slippery goal to actually understand and accomplish.
  • CHIEFMARTECH  |  SUNDAY, APRIL 24, 2016
    [Youtube] Did Morgan Stanley just kill the single-vendor marketing suite?
    Or managing video advertising on YouTube? A friend forwarded me a report, titled “Software Is Eating the CMO Suite,” that was shared by Morgan Stanley at the Ascendant Network event for digital marketers in New York earlier this month. The most striking piece of data in the report, at least to me, was the chart above.
  • HUBSPOT  |  MONDAY, FEBRUARY 9, 2015
    [Youtube] How to Research Blog Topics: A Step-by-Step Process
    Video: YouTube, Vimeo, 99U, TED talks. Conducting research is an essential part of writing quality blog content. To be a credible industry expert, you need facts, stats, figures, and examples at your disposal -- all external validation that shows you know your stuff. But doing research can be very time consuming if you''re not sure what you should be looking for and how to look for it. In this post I will take you through a four-step process for researching your blog posts.
  • CONTENT STANDARD  |  THURSDAY, JUNE 9, 2016
    [Youtube] Will Video Series Be the Next Big Instagram Marketing Opportunity?
    Click here to view the video on YouTube. Instead of heading to Netflix for the latest series, users soon might seek must-see video on an unusual platform: Instagram. National Geographic , one of the most-followed accounts on Instagram (they have 52 million followers), will launch its first Instagram video series about photographers in the field this August during the National Park Service’s centennial celebration.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Youtube] 7 Quick Ways to Free Up More Time in Your Day
    Between social media, email notifications, and the place where productivity goes to die (yep, YouTube), staying focused on the task at hand is easier said than done. When life gets stressful, there's one quote that I always like to remember: "You have the same number of hours in the day as Beyoncé.". As true as that saying may be, most of us still come up short in terms of the time and resources we need to cross tasks off our list.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 18, 2012
    [Youtube] 9 Key Points & Action Items from BtoB Magazine’s Social Media Report
    YouTube launched full availability of a paid search service for video that works similar to Google AdWords. As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. The emergence of a converged media imperative ties the value of user generated content (social shares, organic reviews, etc.)
  • CONTENT STANDARD  |  THURSDAY, SEPTEMBER 7, 2017
    [Youtube] Lessons Learned and Unanswered Questions from Content Marketing World 2017—Day 1
    The video went viral, and this was before the YouTube era. He went back to his roots, creating YouTube videos, building his audience. And Casey is not alone, as evidenced by his recent video, “Do What You Can’t,” which showcases the work of many YouTubers. It’s raining and I’m looking in the back of my closet for my jacket. What does that mean? That’s right: It’s September—time for Content Marketing World 2017.
  • HUBSPOT  |  FRIDAY, MAY 17, 2013
    [Youtube] The 10 Cutest Brand Mascots of All Time
    And if you haven''t seen the latest co-marketing commercial with Geico in which he struggles to get through airport security ( Spoiler Alert: The pat-down tickles and he can''t stop laughing), I recommend you mosey on over to YouTube stat. This post is full of gratuitous cuteness. Here''s why. I''m looking into some flights to Ireland (I''m a sufferer of the most debilitating form of wanderlust), and I''m using the flight comparison engine Hipmunk to find a flight.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Youtube] Why Facebook Ads Will Make You Successful in 2017 & Beyond
    It’s easy to imagine a future where Facebook is the most watched video channel, larger than cable, YouTube, or Netflix. Facebook Ads are going to drive more leads for your business in 2017 than any other paid channel. You’ll need to have the right strategy and execute with agility and precision, but right now there is a massive Facebook opportunity for inbound marketers. An opportunity that if you take advantage of now, will pay off for years.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2016
    [Youtube] 5 Ways You Can Use Visual Content to Increase Conversion Rates
    After all, Google didn’t acquire YouTube for fun. I was ready to buy. My finger hovered over the “Add to Cart” button. But I still wasn’t sure. While all the images on the site were professional and inspiring, not one of them was user-generated or showed an outfit on an average-sized human being. If I’m spending a couple hundred dollars on a dress, I want to know it will be flattering on my body (and I’m not a size zero -- who is?). That conversion didn’t happen. I’m shopping elsewhere.
  • SALES ENGINE  |  THURSDAY, AUGUST 4, 2016
    [Youtube] The 7 Attributes of Highly Effective Lead Generation
    That doesn’t mean that you can’t have videos, infographics and Youtube channels and a resources section of your website—those are all good ideas. It used to be that darkening the skies with sales reps, albeit expensive, was the best way to grow a B2B company—more feet on the street equaled more opportunities. But in a world where prospects hide behind caller ID and email, it’s the organization who has the most valuable content for prospects shopping online for solutions that wins.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 26, 2015
    [Youtube] 15 Ways to Synchronize Social Media and Email Marketing
    Add annotations to your YouTube videos. You can add a bunch of YouTube-based annotations to let people go to different YouTube videos. Social media and email marketing are two of the most widely used digital marketing tactics. They’ve both had their ups and downs over the years, and been subject to wild speculations, but they’re still here and still performing. People will just laugh if you say “email is dead” anymore.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Youtube] 8 Ways Home Builders Can Use Houzz for Lead Generation
    Houzz provides a quick and easy YouTube tutorial to help you add keywords correctly. Houzz provides a quick YouTube tutorial for this feature, as well. Since its inception in 2009, Houzz.com has quickly become a valuable tool to help home builders increase online exposure. According to Houzz, the site is home to 25 million users looking for unique home design ideas and possessing an average household income of $125,000.
  • BIZNOLOGY  |  FRIDAY, MAY 22, 2015
    [Youtube] 7 ways to use bloggers in your content marketing strategy
    Whether it’s for YouTube, Facebook, Twitter, Vine, or Snapchat, most bloggers are pretty video-savvy and can throw together engaging pieces that feature your products or services. If you have ever created a content marketing strategy, then you’ve probably heard the term “influencers,” and possibly even worked with some. These online personalities generally have a large following in a particular arena – whether it’s parenting, skincare, or entertainment.
  • LEADERSHIP  |  TUESDAY, MARCH 25, 2014
    [Youtube] Leadership Secrets of the CMOs: Get Uncomfortable and Start Connecting the Dots
    GE, for example, effectively uses channels such as Twitter, Facebook, Pinterest, Google+ and YouTube to engage with audiences interested in scientific and technological innovation. Beth Comstock, CMO GE. A few weeks ago, I shared some valuable lessons B2B marketers can learn from SAS CMO, Jim Davis. Continuing the series, I’m happy to share with you this useful advice from GE CMO, Beth Comstock. On her Twitter profile, Beth describes herself as a “marketer on a mission”.
  • SNAPAPP  |  TUESDAY, APRIL 28, 2015
    [Youtube] The Modern Marketer’s Blog Roundup 4/28/15
    In Bitly’s analysis, YouTube stands alone as network with a longer tail for content engagement; the half life of a link on YouTube is 7.4 There’s so much great content out there – how do we know what to spend time reading? Here are our recommendations for really valuable reads for modern marketers in the past week: Sprout Social: 7 Steps in Creating a Winning Social Media Marketing Strategy.
  • ONALYTICA B2B  |  TUESDAY, SEPTEMBER 5, 2017
    [Youtube] Content Marketing 2017: Top 200 Global Influencers
    Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 500K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. With Content Marketing World 2017 happening this week in Cleveland, Ohio we analyzed the social and blog conversations around ‘Content Marketing’ from January 2017 to look at the most hotly debated topics and who the key influencers are.
  • DISCOVERORG  |  TUESDAY, SEPTEMBER 26, 2017
    [Youtube] An Inside Look Premiere: A True Story of Executing Account-Based Everything
    Subscribe to our YouTube channel. Account-based marketing (ABM) is a hot topic of conversation, and momentum is building to expand this person-first approach from Marketing to Sales and beyond, breaking down department barriers with shared goals: Enter account-based everything (ABE). But there’s a lot of confusion about what works, what doesn’t, and what’s really involved an account-based program. “It’s It’s not old wine in a new bottle,” says Dave Sill, our Senior VP of Sales. “It’s
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Youtube] Social Media for the Boardroom
    They identified around 60 Million conversations (per year) across blogs, microblogs such as Twitter, discussion forums and social networks like Facebook and other enabling technologies such as YouTube, Vimeo and Flickr relating to Energy. At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom.
  • CONTENTLY  |  TUESDAY, DECEMBER 20, 2016
    [Youtube] The Best Content Marketing of 2016
    In February, Dollar Shave Club, best known at the time for its goofy YouTube commercials, launched a little digital publication called MEL. This year’s top content marketing covered topics like dating, science, politics, mascara, Ryan Reynolds, trap music, and anthropomorphic breakfast food.
  • BIZNOLOGY  |  TUESDAY, JULY 8, 2014
    [Youtube] How to be a Google+ success
    Simply an elaborate connective tissue stitching together all of Google’s more compelling properties like Search, Picasa, Hangouts, and YouTube. It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. If you want to succeed, you need to forget about your friends and your family. Leave them behind.
  • HUBSPOT  |  WEDNESDAY, MAY 3, 2017
    [Youtube] 32 Free Online Marketing Classes to Master Your Marketing Skills
    Buffer's Social Media Week of Webinars isn't exactly a course -- it's a series of live webinar recordings on YouTube -- but the videos are chock-full of current and valuable information for social media marketers from the experts. I don't know about you, but I miss going to school. I miss taking notes, studying, and most of all, learning a ton of new skills. That's not to say I don't learn a lot on the job here at HubSpot -- because I absolutely do.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 31, 2017
    [Youtube] What’s Ahead for Social Media: Live Video, Influencers, and Content
    I think this can be attributed to the fact that it can often be easier to identify influencers in the B2C realm (think YouTube sensations, celebrities, athletes, etc.). Author: Lisa Marcyes Every year I look forward to the opportunity to travel to San Diego and attend Social Media Marketing World (SMMW) where I get to attend thought-provoking sessions, learn from top leaders in social media, and meet tons of brilliant marketers.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 13, 2015
    [Youtube] How to Hire The Perfect Person To Run Your Social Media
    Duties may include cultivating new communities and managing branded online communities on the company’s behalf using Facebook, MySpace, Twitter, YouTube and other social media. Additionally, the candidate must possess a solid understanding of the social media universe, including YouTube, Twitter, Flickr, StumbleUpon, Delicious, Digg, reddit, forums, wikis and blogs. Planning to increase your social media budget in 2015? If so, you’re not alone.
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