Feature
The Gist
- Streamlined workflow. The Gemini YouTube Extension accelerates content planning by providing concise video summaries.
- Insightful analysis. Gemini aids in content gap analysis, revealing overlooked topics in YouTube videos.
- Enhanced planning. The Gemini YouTube Extension summaries help marketers repurpose videos for platforms like TikTok and Instagram Reels.
Marketers are discovering how to do more with visual content than craft slick though less than perfect AI generated images of people with distorted hands and fingers. One of the most intriguing developments is the collaboration between Gemini (formerly Bard) and YouTube, which has led to the creation of the Gemini YouTube Extension. This tool allows Gemini to analyze the phrases used in a YouTube video through its URL, opening up new possibilities for refining a content strategy based on YouTube videos.
Related Article: Why Google Renamed Bard to Gemini
How the Gemini YouTube Extension Works
Gemini can analyze YouTube videos using the Gemini YouTube Extension, one of several extensions it offers for Google services. The extension enables you to ask Gemini questions about the content of a YouTube video. Gemini can then analyze the video and provide summaries, answer specific questions, or find related videos. This is useful for quickly understanding the key points of a video without watching it in its entirety.
The Summary Feature
To access the summary feature, you must first add the YouTube extension to your Gemini profile. To add an extension, users should click on the settings gear icon, select "Extensions" from the menu, and navigate to the Extensions page. Here, you will see the Gemini YouTube Extension panel. Toggle the switch to incorporate the extension into Gemini's functionality.
You can then enter the URL of a YouTube video in your prompt and ask Gemini to summarize the video.
An Example Use Case
Here's an example use case: Suppose you found a valuable video on marketing tips. You're interested in a segment of the video that mentions useful metrics, but you don't have time to watch the hour-long video or scrub through it to find the segment. In Gemini, you can insert the link and receive a summary. Here's an image of the video I used (I'm using an older Zimana marketing seminar video just for this example).
Here is a screenshot of the prompt and response. I'm asking Gemini to imagine itself as a digital marketer and to provide the video highlights if I am interested in metrics for a digital campaign.
Analyzing the Audio
The extension serves as a switch, enabling Gemini to use its model to analyze the audio in the video. Gemini transcribes the audio into text, capturing the speaker's words, and then analyzes the extracted text. This analysis identifies key points, arguments, and claims made by the speaker. Phrases related to people, products, services, places, organizations, and relationships are highlighted for extraction. Summarization algorithms then condense these extracted phrases into a concise summary that appears in the prompt response.
The prompt doesn't need to be elaborate to gain useful insights. You can ask Gemini to role-play, imagining itself as the intended viewer, to help craft relevant highlights in its response. This allows you to grasp the essence of a video as your intended audience potentially perceives it, saving you time from watching a lengthy video to understand the key takeaway points.
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Here is another example, asking for BBQ sauces that include chipotle peppers. The prompt returned a list of videos for me to watch. It included the video thumbnail, reinforcing the idea that YouTube videos must be well-labeled and planned to appear in AI results, let alone search results.
Watch for Errors
For the most part, Gemini is very accurate. However, like large language models (LLMs), it can still make a few slight errors of assumption in crafting a response. In its prompt response, Gemini misspelled my name. It also mentioned "brand awareness" as a metric and sentiment analysis, although I am sure I didn't mention the topic during the presentation.
Video Transcript Analysis
Also, keep in mind that Gemini analyzes a video transcript, if available, when conducting its video analysis. It will limit the analysis to the information contained in the transcript, so it will not examine video elements such as visual cues or nonverbal communication. If the transcript is YouTube-generated — meaning YouTube translated the video transcript instead of the transcript being an uploaded file from the video owner — Gemini will incorporate any mistranslations YouTube made in creating the transcript. Therefore, it may be advantageous to provide a transcript when uploading your videos.
Many of these considerations are minor in practice — YouTube and Gemini are fairly accurate — but they are worth keeping in mind when you aim to emphasize specific words in a transcript as part of a video SEO strategy.
Related Article: Google Announces OpenAI Rival: Gemini
So How Can Marketers Leverage Gemini to Improve Their YouTube Content?
The Gemini YouTube Extension's ability to summarize YouTube videos is helpful for accelerating workflow for various content planning and evaluation tasks. For example, if a marketer has multiple YouTube videos, the summaries can provide enough gist for planning how to reuse the videos, such as creating outtakes for YouTube Shorts, Instagram Reels and TikTok.
Content Gap Analysis
Gemini YouTube Extension summaries can also aid in content gap analysis by providing an overview of the products, services, and topics mentioned. A list of video summaries can reveal what has not been prominently mentioned. If the videos were intended to address customer consideration, then sales teams would have a guide for what they need to mention in their next set of videos or content associated with the videos.
Also, keep in mind that Gemini can structure its replies in a table format, which is useful if you are comparing video elements, pros and cons of videos, or comparing products.
Final Thoughts on Leveling up Your YouTube Video Content
All in all, give Gemini a try to level up your YouTube video content. You will find its scans a simple, yet valuable addition to your content planning workflow and a slick way to manage your video creation.
