Stories that Sell

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The Small, Big-Impact Piece Missing from Case Studies

Stories that Sell

Leave those in Tech Specs boxes on the website or in data sheets, not within a narrative. At age 16, I walked into my small town's local newspaper and asked if I could write for them. The owner had no staff writers, and she agreed to turn me loose on a story.

The Risk of Stripping Down Customer Case Studies

Stories that Sell

Marketers need to look at what brings in leads, website traffic and sales. What are buyers consuming on your website, or in the lead-up to a purchase? In my household, we''re having a newspaper war.

Case Study Copywriters: Juggle More for Your Clients

Stories that Sell

Most clients publish case studies on their websites AND need an attractive PDF version for printing and distributing via email. When we want to stock our kitchen, our family shops at three different grocery stores.

7 Companies Boldly Leading with Customer Stories

Stories that Sell

Here are several companies dedicating the most valuable space on their websites – the home page – to showcasing customer stories. Today’s websites run screenwide lead images, and many organizations struggle with how to fill that space.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing.

Want to Write Case Studies? How Technical Do You Need to Be?

Stories that Sell

To evaluate a prospective client’s technology depth, here are a few steps: • Review product/service information on the company''s website and pay particular attention to previous case studies. By Casey Hibbard.

Why Some Buyers Don’t Look at Case Studies

Stories that Sell

Then you head to the automaker''s website and notice they have a link for customer success stories. Organizations invest heavily in getting people to come to their websites and stay. Locked. Let''s suppose, for a moment, that you''re in the market for a new car. You probably don''t just get up in the morning, head to a dealership, drive one and buy. Before that, you might spend months - or even years - thinking about what type of car you would like.

Happy Customers Tell Their Stories – Live and In Person

Stories that Sell

As you've heard here before, a customer's story can be used for much more than just collateral or for website content. Live presentations are one of the hottest ways to showcase customer stories - and all the more powerful when the happy customer does the presenting.

Eek, My Own Process Broke Down!

Stories that Sell

Study the featured customer's website to understand their business. In the customer story process, you can't miss any bases on your way to home plate. After 11 years of working on customer stories, I've become set in my ways. And with good reason. I've refined my step-by-step process for creating case studies and success stories and usually stick to it religiously. One step happens before the next, and if not, the story might suffer.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing.

Why Companies Need to F-R-E-E Their Case Studies

Stories that Sell

A small software company recently ran an experiment… The company, which had been requiring registration to download its customer case studies, decided to unlock those stories on their website.

How to Showcase Customer Stories – in Context – on Your Web Site

Stories that Sell

Just as anecdotes don't stand alone in conversations, customer anecdotes shouldn't stand alone on your website. Too often, you find them buried on vendor websites, under isolated headings like "Resources."

Why You Should Chart your Writing Like a Doctor

Stories that Sell

" She offers a brief and free weekly newsletter on her website. A guest post by Daphne Gray-Grant. Eighteen years ago, I spent much of my life feeding babies. Heck, in those days, I spent all of my life feeding babies. My 7-week premature triplets were tiny, fragile and lousy eaters.

Moving! Where to Find the New Stories That Sell Blog

Stories that Sell

For 8 years, I've maintained two websites: the one here for my book and another for my copywriting and consulting business. To keep things simpler for you and me, I'm merging the two into a single site, located at www.compelling-cases.com.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing.

How, When and Where Buyers Want Case Studies

Stories that Sell

Corporate websites are the #1 source for case studies – The greatest percentage of respondents indicated they obtained case studies from company web sites, compared to receiving them from colleagues, sales reps, a direct response campaign or through social media. When it comes to customer success stories and case studies, real research comes few and far between. Not many have tried to measure the impact of stories on the sales process.

How to Repackage Precious Case Study Content

Stories that Sell

Share your best customer stories on your blog – either in full or linked back to the full story on your website. Many websites and publications take contributed articles. Also, once you have all the juicy details, ask if you can make that public on your website.

Dear Vendor: You’re Not Helping Me Buy from You

Stories that Sell

But website after website show no sign of the customer’s voice. Why not make them part of the website plan? Give the customer’s voice real estate on the website just like you’d design every house with a living room.

When Customers Won’t Give Up Measurable Results for Case Studies

Stories that Sell

The customer’s website may reveal insightful details about revenue and profit growth, changes in market share, growth of company divisions, customer satisfaction ratings, and more. The website indicates that "55% of its revenue now comes from outside Italy."

The “Leave-Behind” Doc for Asking Customers for Case Studies

Stories that Sell

"When complete, your case study would be featured on our website, and be used for various sales and PR opportunities." Throughout our lives, we rely on relationships to help us get where we want to go.

Avoid ‘The Kiss of Death’ When Asking for Your Next Testimonial

Stories that Sell

So every time you haul out the old brochure to “spruce it up,” write a press release or develop a new website, you go through the painful task of begging for testimonials. By Bill Metcalf.

86,552 Views of a Single Case Study

Stories that Sell

Share: Tags: Organizing success stories online case studies on your website For those who doubt the draw of a customer case study online, here’s your proof. One Microsoft case study, posted online just four months ago, has racked up 86,552 total views.

Customer Presented on Your Behalf? Do More with a Live Case Study

Stories that Sell

Some might just give you permission to share it internally among sales reps, while others will let you post it on your website, Facebook, YouTube, etc. Post video, edited down perhaps, on demand on your website. This week, two PowerPoint presentations came my way.

Putting Social Media Theory into Practice – Learn from 171 Authors

Stories that Sell

To reduce perceived risk, today’s buyers look to the experiences of others – increasingly documented online on forums, blogs, discussion groups, vendor websites, Twitter, and other social media sites."

Content Marketing Strategy Must Drive Your Industrial Website Redesign

Industrial Marketing Today

An industrial website redesign shouldn’t be a quick decision because your site is the very foundation of your online presence. Visit my website for more content on industrial marketing.].

Content Industrial Buyers Want from Supplier Websites

Industrial Marketing Today

Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing industrial website redesign website contentManufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason.

12 Ways to Boost Your Website’s Lead Generation Performance

Act-On

But for this post, we’re going to focus on one channel you’re more likely to use than anything else: your website. Your website is the hub of your marketing. Smart marketers already know their website is the hub of everything they do. All the social media work, all the email marketing, all the conference connections – they’re all designed to bring people to your website …. Your website can be a core tool in making all that happen.

5 Ways Your Website Could Be Hurting Sales

Webbiquity

Unfortunately, many businesses don’t properly invest in making their website the best it can be. Think about the last time you visited a website that looked like it had been designed by an amateur. uptime to maximize your website’s effectiveness.

14 key facts on website speed and 4 top tips when it ‘s slow

Biznology

Website speed has long been recognized as a important factor that impacts search engine rankings. Slow website speed creates a bad user experience, one that may result in visitors not coming back to your website or going to your competition. 14 KEY FACTS ON WEBSITE SPEED.

The 24 Best Interactive Websites of 2015

ScribbleLive

Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging. The post The 24 Best Interactive Websites of 2015 appeared first on Visually Blog.

Why Your Website Needs a Good Cleaning

B2B Marketing Unplugged

Have you been keeping your website content up to date? In 2007, the average website had 273 pages. For some of us, there’s the added horror of abandoned websites. Related Posts: This Old Website: 7 Unfortunate Realities. Websites content marketing linkedin website

Industrial Website Redesign: Content Before Design

Industrial Marketing Today

Around this time of the year, I get more calls and emails about redesigning industrial websites. The post Industrial Website Redesign: Content Before Design by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. Industrial Websites Website Design & Development Content Marketing Industrial Marketing SEO

Stop redesigning your website

Biznology

What I see, over and over, is otherwise smart companies getting sucked into massive redesigns of their websites for no better reason than “it looks old.” So try not to redesign your website–except in that you are redesigning it in small ways every day. There.

The Website Redesign Checklist [Infographic]

Synecore

Your website is the most powerful marketing tool you possess. While going through your own website redesign, complete this ten-point checklist to make sure that you are not missing anything!

29 Guides to Beautiful and Effective Website Design

Webbiquity

Long gone are the days when websites were essentially static online brochures. How can designers produce websites that offer both stunning visual design and fast page load speed? Website Design Guides. 5 beautifully immersive HTML5 websites by iMedia Connection.

Why do so Many Industrial Website Redesigns Fail?

Industrial Marketing Today

We’ve all heard or read about industrial website redesigns that have failed. The post Why do so Many Industrial Website Redesigns Fail? Visit my website for more content on industrial marketing.]. Industrial Websites Website Design & Development Industrial Marketing industrial website redesigns This is a long post, so grab a cup of coffee and get comfortable. You are going to be here for a while and thanks for taking the time to read.

Most Industrial Websites Miss the Mark

Industrial Marketing Today

I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. Yet, most supplier websites are failing to meet the buyer’s expectations. And that has nothing to do with industrial website design.

Making SEO a Priority During Website Launch Planning

Act-On

Launching a new website is a large undertaking and an extremely huge challenge. Just like building a tall skyscraper, building a website requires a strong foundation. Each stage of developing a website is equally important, but starting off on the right foot will lead the way.

10 essentials missing from your business website

Biznology

You want a business website that sells. There are plugins and website features that make your life easier. Make it easy for them with an awesome comment plugin like Disqus , CommentLuv, or the like to get more people engaged in your website content.