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  • HUBSPOT  |  FRIDAY, JULY 17, 2015
    [Websites] 5 Website Design Lessons for Industrial Businesses
    If you’ve ever looked at your website and thought, “maybe it’s time for an upgrade,” chances are that time has passed and you’re overdue. Website re-designs are long, labor-intensive processes that require input from many different departments to make sure everything is moving on track. If a prospective customer is on your website, make sure it’s easy for them to find what they’re looking for.
    [Websites] 5 Lead Generating B2B Website Trends
    At the top of every marketing director’s mind is having a website that converts web visitors into leads and leads into new business opportunities. In this post, we’ll highlight the top five trends in lead generating websites with examples of how the some of the best marketers use these strategies to drive increased engagement and leads. A lead generating website uses effective calls-to-action to convert visitors into leads.
    [Websites] How do you test your website’s names?
    That makes sense to me, and it reminded me of how important the same principle is for website information architecture. But most websites have bigger issues. The names for the areas on your website are among the most scanned and most clicked words on your entire site, so take the extra time to check how well they are working. The post How do you test your website’s names?
    [Websites] 4 Content Marketing Goals for a Coach Website
    How should content marketing be used on the home page of your website? What makes good website copy? More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? That’s a basic outline that you could follow, not just for websites, but for your blog and other content marketing pieces.
    [Websites] B2B Marketers: How To Convert Your Website Visitors Into Leads
    Artillery B2B Marketing Blog > The Forward Observer So you’ve gotten more of the right kind of website traffic. You’ve engaged your website visitors with remarkable content that is helpful and informative. The next step is to get your website visitors to convert from prospects into leads. If your website visitors leave without providing contact information, you will lose the opportunity to nurture them until they are ready to buy.
    [Websites] 30+ Ideas for Measuring Conversions on a B2B Website
    When we begin a new online marketing program, the evaluation of the conversion actions on the website is one of the first places we turn our focus towards . Believe it or not, more than a few times, we have learned in our first kickoff meeting(s) that that there is little more than a general contact form or relatively untraceable emails and phone numbers on the website. Ideally, conversion metrics can ultimately be tied back to customer and prospect behavior on the website.
  • HUBSPOT  |  THURSDAY, JUNE 30, 2016
    [Websites] Why We 'Overspent' on Our Website (And You Should, Too)
    As you plan a new website -- or updates to an existing one -- you may wish the sky was the limit. As you contemplate the development of your website, you’ll have to ask the familiar question, “How much should we spend?”. There are always trade-offs, as we discovered at my firm, Hinge, when redesigning our website not too long ago. There are many reasons to redesign a website. In our case, more than 80% of our new business comes through our website.
  • ACT-ON  |  MONDAY, MAY 29, 2017
    [Websites] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    A primary target for honing this new approach is your website – arguably THE most important marketing tool for introducing your brand personality, demonstrating your expertise, showcasing your products and services, and proving your value. With that in mind, here are four foundational strategies that will help your website get the mindshare it deserves and generate the leads you want. At a minimum, you should be reviewing your website analytics (e.g.,
    [Websites] Website Call to Action; Alternatives to “Contact Us” for lead generation
    Here’s a question to ponder: Why did you build a website for your business? Building a website is a great first step for an inbound marketing strategy, but you can not build it, launch it, then let it be and hope that it will generate the leads you want and expect. You must implement, and consistently test and readjust, conversion optimization strategies on your website. Conversion optimization focuses on increasing website conversions.
    [Websites] emagine Website Designs: 4 New WordPress Powered Websites
    The emagine team has been working non-stop creating killer B2B websites and assisting our clients with their SEO, Social Media, PPC and overall digital marketing strategies. This website project started with the merge of four companies and resulted in a responsive design and custom restructuring to increase usability and showcase their extensive product database and solutions.
    [Websites] Corporate Websites for Demand Generation: B2B Discussion Highlights
    The latest #B2Bchat discussion focused on the relationship (or lack thereof) between corporate websites and demand generation. Can corporate websites support demand generation and lead capture? Or do marketers need to build microsites to support demand generation effectively? These are some of the questions we tackled on B2Bchat on February 8, 2012, and I had the privledge of moderating the discussion on Twitter. As always, there were some great insights shared during the chat.
    [Websites] 12 Warning Signs Your Website Redesign Could End In Catastrophe
    When the time finally comes to tackle a website redesign, it's difficult to contain the excitement. Suddenly it begins to seem more and more like a home construction project: lots of advice from many sources; warnings about rip-offs, scams and slick tactics; choices for things that could go into, on and throughout your new website; decisions about who should do what, how long it should take, and how much it should cost. 3) Lack of understanding of how websites are created.
    [Websites] How to Reduce Your Website's HTTP Requests
    But marketers need to have, at minimum, a general understanding of what's going on behind the scenes of their website. For one, metrics marketers tend to be responsible for can depend heavily on the back-end development of a website. And what can a marketer do to reduce their website's HTTP requests? By the end, you'll have a better grasp on why these response protocols matter, and what you can do to give your website visitors a better experience.
    [Websites] Are you optimizing your website search?
    I can’t tell you how often I hear the same thing: “Our website search facility is managed by the IT team.” I ask them if their IT team manages their website. ” But they are nonplussed at the prospect of the IT managing their website search. Sure, website search has a technology component, but so does your website and so does your email marketing. You might tell yourself that website search technology should just work.
    [Websites] B2B Marketers: Why You Should “F” Your Website Content!
    Website visitors scan across the top, then the middle, and then down along the side. There is some variety to the test results depending on where text and images are placed on a page, but overall the “F” shape prevails and here is what this means to website owners and developers, according to Nielsen… 1. If you need help deciding how to write and place content on your website for maximum results, contact New Incite today.
    [Websites] Test Piloting the Top 10 Free Website Graders
    Not only will I present to you the best website grader tools available on the web today, I will attempt to grade the graders themselves. But history must be made, and B2B marketers and website developers must be helped. B2B WebsitesIn the spirit of going above and beyond, this blog will tread where none have gone before. I will attempt something both dangerous and exciting.
    [Websites] How to Improve the Mobile-Friendliness of Your Website Before Google’s Mobile Search Update
    Have you heard Google’s recent announcement that the mobile-friendliness of your firm’s website will soon be an even bigger factor in where your firm’s website ranks in mobile search results? Google also began indicating to users in mobile search results if websites are mobile-friendly. Because not having a mobile-friendly website could cost your firm new business. Websites
    [Websites] What Every Managing Partner Needs to Know About Your Professional Services Firm’s Website
    Many Managing Partners have traditionally thought of websites as a necessary evil. According to this view, your firm’s website is required to explain what you do, but it doesn’t add much value. The goal for these decision-makers was to make their websites acceptable. The fact is, for a modern professional services firm, a website is one of the most important investments you can make when it comes to generating new business and driving your firm forward.
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Websites] The Anatomy of an Inbound Ecommerce Website
    Again, the key factor here is the customization of the website experience to the psychographic dimensions of their buyer personas. This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to the Ecommerce section. The parts of a well-designed ecommerce site are many and varied. All have some of the good elements, but not every site out there has all of them -- except perhaps ModCloth.
  • HUBSPOT  |  TUESDAY, MAY 3, 2016
    [Websites] Digital Does Not Mean "Just Build a Website"
    I have a website, but no one wants to advertise on it.” “I Because they have a digital edition, a website, and maybe even a mobile app, they think “mission accomplished. Check out this website to see. Many media companies have had the idea to put all their content on their website, both in front of and behind a paywall. For example, you can regionalize your website based on IP address.
    [Websites] 4 Ways to Make Your Website More Personal
    Plenty, according to the The 2011 National Website Demand Generation Study conducted by and Eloqua AppCloud partner DemandBase. Marketers identify “personal connections and referrals,” followed by the company Website, as their top two lead sources. Clearly, the website remains a crucial aspect of your B2B online marketing strategy. Here are 4 website optimization best practices to help you do just that.
    [Websites] Where Industrial Websites are Falling Short
    First the good news – 76 percent of small and medium sized manufacturers and industrial companies reported that their websites made a contribution to their growth during the second half of 2010. Nearly 9 out of 10 “Outperformers” credited their websites for helping them increase revenues, open new sources of business, compete more aggressively in core markets and serve customers better or more efficiently. I have written about some of these website issues in the past.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Websites] 17 Website and UX Design Statistics That Make the Case for Smarter Web Design
    Nowadays, getting a website up and running isn't nearly as difficult as it once was. Optimizing the design of that website for improved user experience (UX), on the other hand, continues to be something that marketers struggle with. In fact, according to a report from the Society of Digital Agencies (SoDA) , 77% of agencies believe that poor website UX is a weakness for their clients, making poor UX the most significant weakness agencies identified.
  • HUBSPOT  |  MONDAY, AUGUST 24, 2015
    [Websites] Designing a Website Blueprint: How to Create Your XML Sitemap
    Similarly, you'd never want to design a website without creating a sitemap. A sitemap is a file of code that lives on your web server and lists all of the relevant URLs that are in the structure of your website. People create sitemaps when they first design their website, add pages to it, and/or redesign it. Visual sitemaps, on the other hand, are abstract sketches of your website's structure, like the one below of Google's website.
    [Websites] Why You Should Care About Your Website (Even If You Think It Doesn’t Matter)
    Why You Should Care About Your Website A website is an essential element of your of your marketing toolkit. Check out our Lead Generating Website Guide for more information on creating a high performance professional services website that will convert web visitors into leads. Related Stories 5 Essential Features of an Architecture Firm’s Website How Websites Drive New Business for Management Consulting Firms 7 Best Practices for Website Copywriting.
    [Websites] Putting it to the Test: Never “Redesign” Your Website Again
    Author: Chris Goward Are you planning to redesign your company’s website? Is your boss (or her boss) worried the website’s looking a little old and dated? Because I want to show you why the traditional website redesign process is a dangerous trap that can cause you pain and lost revenue. Never redesign your website again – or at least, never “redesign” in the traditional sense of the word. The Invisible Risks of Redesigning Your Website.
    [Websites] The 5 Things Your Website Really Needs To Get Found Online
    That age-old philosophical question also could apply to website development, because a website is invisible if no one visits it. That’s why search engine optimization (SEO) is vital to any website strategy. A website’s SEO is arguably more important than its appearance. This is done by getting other quality websites to link back to your site. Most content management systems on which websites are built enable you to easily edit the Meta tags.
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Websites] The No B.S. Guide to Reducing Your Website's Bounce Rate
    Bounce rates are website killers. Immediately, such advice launches into tips like redesign your website! This website has them, but you can bet I’m going to bounce as soon as possible. Attracting the right user to your website is all about targeting the right keywords. The chart below displays Google Analytics benchmark averages for bounce rate across different types of websites. Good design is a marker of a good website.
  • FATHOM  |  TUESDAY, APRIL 7, 2015
    [Websites] Redesigning Websites (and Writing) for the People
    My colleagues and I have been looking at a lot of different B2B websites recently, mostly in the marketing and advertising industry. Fathom is in the process of redesigning its website, and we’re getting inspiration from all sorts of places. Redesigning website language. With this knowledge at hand, is your current B2B website adhering to user standards? The post Redesigning Websites (and Writing) for the People appeared first on Fathom.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Websites] The 6 Month Website Redesign Framework
    The same is true of website redesigns. You could hastily compile a website in 30 days, but it won’t be the same as if you dedicate your time to making it perfect. The difference is that a quickly built website often only focuses on the look and functionality of the website. Because so much of inbound marketing occurs on your website, a website redesign has to focus on more than just the site’s style. In fact, your website should never really be “done.”
    [Websites] 7 Deadly Sins the Best Professional Services Websites Never Make
    Professional services websites often suffer from a number of common problems that hurt a firm's ability to compete and engage its audiences. The majority of professional services websites don't do a particularly good job of distinguishing themselves. Most of these websites blend blandly into the online landscape. The best professional services websites avoid images like these: Clichéd stock photos abound on websites across every industry. Websites
    [Websites] How to Optimize for “Direct” Website Traffic
    But for most b2b websites, one of the top three sources of traffic—and often the largest single source—is “direct” visits. An ad in an actual printed publication, a clever direct mail piece (more creative than a simple letter or postcard), or even a leave-behind or brochure handed out at a trade show can often lead to a “direct” website visit.
  • HUBSPOT  |  TUESDAY, JUNE 9, 2015
    [Websites] 5 Things Custom Manufacturing Websites Must Have
    That’s right - the first place these folks are looking is your website. If you just groaned because you have been putting off updating your website for years, don’t worry, you’re in good company. Be sure to display these prominently on the website and provide the ability to download or request the documentation. Take that same information that you convey in person and get it onto your website.
    [Websites] A Website Design Process that Works: How to Get the Professional Services Website You Want
    A professional services firm’s website is one of its most valuable and visible marketing assets. If you build a website that clearly lays out your value proposition and leverages that position to generate high-quality leads, you can dramatically improve your firm’s fortunes. You’ll need three things: 1) the will to make it happen; 2) a talented team to carry it out; and 3) a website design process that will get you to your goal. Why Website Projects Go Wrong.
    [Websites] 5 Reasons Why HTTPS Should Be Enabled on Your Website
    Well, it turns out that the “s” stands for “SSL,” which stands for Secure Sockets Layer -- the technology that encrypts your connection to a website, so that hackers can't intercept any of your data. And why do you need it on your website? " HubSpot Marketing customers: SSL is included free of charge with the Website Add-On , and the number of domains on which you can enable SSL depends on your subscription type. 5 Reasons Why HTTPS Should Be Enabled on Your Website.
    [Websites] Beginner’s Guide to SEO: Landing Pages and Website Infrastructure (Pt. 2)
    Now that you’ve spent some time learning the basic steps of SEO , let’s dive a little deeper and discuss the importance of landing pages and infrastructure on your website. . Website Infrastructure. First thing’s first – make sure you have a fast server and one that’s large enough for the size of your website. The main areas that constitute good website infrastructure are the website structure, content, tracking and goal setting, and testing. .
    [Websites] How to Promote Your Website and Increase Your Online Presence
    Every week, I talk to a handful of professional service firm teams and owners who are on the cusp of taking the plunge on a new website project. Unfortunately, a new website is not a “Field of Dreams” (great movie , poor website strategy) and requires a healthy dose of promotion to get the machine working for you. Its our [insert number] year anniversary and we’ve outgrown our website. What to expect when your expecting… a new website.
    [Websites] 8 Years, 4 Major Trends: The Evolution of Websites From 2007 to Now
    For example, businesses' websites are completely different than they were eight years ago. Websites created in 2007 look, feel, and function totally different than their 2015 counterparts. And if you want to see how your website stacks up against 2015 standards, head on over to Website Grader for a free assessment.). Website design has evolved in leaps and bounds over the past eight years. How has your website changed over the years?
  • HUBSPOT  |  TUESDAY, JUNE 2, 2015
    [Websites] Marketing Grader Live: Watch Experts Critique Real Websites
    Have you ever visited someone else's website and felt confused about what the company did and where they wanted you to go on their site? An experience like that can really make you wonder about visitors' experiences on your own website. turn your website into your best salesperson.”. Just look at the guy who got drunk and reviewed HubSpot's website.). You'll learn about useful tips and toops that'll come in handy for optimizing your own website for conversion.
    [Websites] AEC Website Design Trends - The New Normal
    Many AEC industry leaders are working with websites that are 4–5 years old. Hinge’s research has shown that over 80% of professional service buyers check out a firm's website during the business development process. And more than 20% of buyers referred to a firm rule out that firm based on an unimpressive website. The lesson is clear: A website that’s behind the times is hurting your business. Website Design Trends for 2016. A/E/C Website
    [Websites] Using your website to get to know your customers
    They don’t sell directly, and yet, you can order right from their website. So take the opportunity to make your website a resource for clients and prospects, even if your model isn’t as direct as that. You can even take a less active approach and harvest at least some of this information from your website search data–if you populate your site with enough high-value information to attract your target audience and have them view your site as a resource.
    [Websites] B2B Website Design Trends: Friends or Foes?
    Scrolling single page websites, videos playing in the background, short-form content, pop-up calls-to-action, hamburger menus. These are just a handful of the B2B website design trends showing up across various brand websites. So, which B2B website design trends are friends and which are foes? The answer typically lies in the objective of the website. Scrolling single page websites have their purpose. The post B2B Website Design Trends: Friends or Foes?
    [Websites] How to Add Pinterest's Buttons & Widgets to Your Website
    Luckily, yesterday Pinterest also announced some other awesome tools and resources just for businesses, including a couple of brand new widgets that help you promote your business' Pinterest presence through one of your most powerful marketing assets: Your website! Pinterest offers four different types of buttons and widgets to add to your website: 'Pin It' Button. on blog articles, landing pages, product pages, other website pages, and even within email messages!
    [Websites] 6 Flaws Your Nonprofit's Mobile Website Should Never Have
    When thinking about your nonprofit’s website and how these Millennials are interacting with your organization, do not forget the mobile experience. Try to avoid these six problems when redesigning or updating your nonprofit''s website. Having a captivating image and a short text overlay of your mission statement is a great idea for space above the fold (what you see first without scrolling down) of your website. intermediate nonprofit website optimization
    [Websites] Is Your Website an Internet Relic?
    Getting a new website live can feel like a gargantuan effort. As time passes, website functions and expectations change. If your business website has been left on the shelf, it may have gathered a bit of dust in the meantime. In 2017, a website needs to be a document that can be easily edited and updated. A content management system is the basis of most websites, but it wasn’t a few years ago. Does Your Website Support Mobile Phones?
  • HUBSPOT  |  FRIDAY, JUNE 17, 2016
    [Websites] Stop Missing Out on 99% of Your Website Traffic [SlideShare]
    Think back to when you visited a website for the first time. In fact, 99% of first time website visitors are not ready to buy. Stop missing out on 99% of your website traffic from. Were you immediately ready to make a purchase? It’s likely that you were not. Yet, we as marketers often only focus on the 1% who are ready to buy. To nurture that 99% of people into a sale, you need to create conversions before the checkout (or pre-transactional conversion opportunities).
    [Websites] The Calls-to-Action Your Website Needs to Capture and Convert Leads
    Your professional services firm’s website is often the centerpiece of your marketing and business development strategies. And to encourage your firm's website visitors to deepen their engagement with you and move through the buying journey, you need a variety of calls-to-action (CTAs) throughout your site. Now, let’s dive into the types of offers that your professional services firm should consider having on your website to capture and convert leads.
  • HUBSPOT  |  FRIDAY, MAY 12, 2017
    [Websites] 7 of the Best Mood-Boosting Websites We Could Find
    But what are some of the best go-to websites for mood-boosting content? 7 of the Best Mood-Boosting Websites We Could Find. BarkPost is one of those delightful websites full of content that either leaves you in stitches, or clinging to your pets for dear life. What are your favorite mood-boosting websites? I will never forget the day I learned that watching cat videos is proven to enhance your mood. Even to a bonafide dog person, the news was good.
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Websites] Is Your Website Mobile-Friendly? 3 Tools to Help You Prepare for Google's Next Algorithm Update
    It will use mobile-friendliness as a ranking signal -- if your website isn''t mobile-friendly, you could get dinged in the SERPs when someone is searching Google using a mobile device. I''m going to bet good money that you just bounced from that page -- with all the information on the internet, you didn''t need to waste your time on a website with a really poor user experience. Here are 15 examples of great mobile websites.). Is Your Website Mobile-Friendly?
    [Websites] Audit Your Website for SEO
    As SEO has become an entire industry in recent years, search engines such as Google have been communicating what they expect from your website. If you’re a company with a website that sells shoes in a small town and don’t have the infrastructure or resources to ship hundreds of thousands of orders nationwide, do you think that your website should really be ranking higher than,, or
    [Websites] SIX eMagine-designed Websites Win 2013 WebAwards
    The Web Marketing Association recently awarded WebAwards to six (6) websites designed by eMagine. The Web Marketing Association was founded in 1997 to help set a high standard for Internet marketing and development of the best websites on the World Wide Web. Now in its 17th year, the WebAward program is the longest running annual website award competition dedicated to naming the best Web sites in 96 industries while setting the standard of excellence for all website development.
    [Websites] 4 Ways to Marry Your Email Marketing and Website Optimization Strategies
    Closing the data loop and breaking down the organizational divisions between email marketing and website optimization is increasingly common. Here, I’m going to share four ways your website’s optimization strategy can enhance your email marketing efforts, and vice versa! Use Website Data to Validate Email Segmentation. However, the segmentation of your website traffic is often treated as a mutually exclusive effort. Author: Becky Hirsch Do you hear that?
  • HUBSPOT  |  FRIDAY, APRIL 4, 2014
    [Websites] How to Get More Leads by Optimizing Your Website Images
    There''s a lot of advice out there on how to get more leads from your website: build an intuitive conversion path , place your form above the fold, make your calls-to-action stand out with contrasting colors, and so on. For this test, I took ten of the slowest-loading landing pages on HubSpot''s website due to the giant image files we used, and used Google Analytics to compile data from one month before AND one month after optimizing the images on these pages.
    [Websites] Is your website search a marketing or an IT function?
    Yes, I am a longtime IT person, but even I will tell you that marketing needs to run your website search, just as marketing probably runs the rest of your website. Now, I know there is a lot of technology involved, and sure, your IT team needs to play a role, just as they do with your website as a whole, but do you let the IT team choose what goes on the home page? But that is probably what they do for the rest of your website, too. Search Marketing IT Website Search
    [Websites] Who Provides the Best Website Visitor Tracking?
    Want to Know Who Provides the Best Website Visitor Tracking? In determining who provides the best website visitor tracking, a number of factors must be taken into consideration. Website visitor tracking can provide your business with a number of benefits, including ensuring that you do not miss out on lead opportunities, and gain crucial insight for your sales team. Website visitor tracking is only one aspect of sales and marketing.
    [Websites] 3 Models for Gating Lead Generation Content on Your Website
    Ask a group of B2B marketers whether their Websites’ lead generation content (white papers, archived Webinars, case studies, videos, etc.) Here are 3 models to consider when making the decision on how to serve up lead generation content on your Website: The “Free for All” Model. It also means that the only leads you’ll generate from your Website are from that tiny subset of prospects who have decided they’re ready to engage with sales.
    [Websites] Best Website, UX and Mobile Design Guides and Tips of 2011
    Any website element can be creatively designed and optimized, from navigation menus and forms to landing pages and 404 error pages. 35 Inspiring Examples of Websites Using HTML5 by Web Design Ledger. Gisele Muller presents “35 new examples of websites that are also using some new tricks from HTML5,” including Wantlist , Vision18 , Visua Design and Andrew Shanley. 35 must see examples of websites using HTML5 by Web and Designers. Mobile Website Design.
    [Websites] Is Your Website Attracting Clients or Scaring Them Away?
    If you’re not getting a sizable amount of leads online, including from your website , then you’re leaving opportunities on the table. What’s missing is usually a combination of two things: website traffic and credibility. Boosting Your Firm’s Website Traffic. SEE ALSO: How to Find the Best Keywords for Optimizing Your Website Content. of buyers look at a firm's website before making a purchasing decision. Websites
  • HUBSPOT  |  FRIDAY, MAY 2, 2014
    [Websites] Website Redesign Costs Getting Out of Hand? How to Regain Control
    Everyone has heard stories of website projects that never end, or whose price tag has ended up 10 times the size of the original estimate. Missing meeting times, not responding to emails, or leaving your action items incomplete causes your web design agency to spend more time acting as a personal reminder service instead of getting your website right. Solution : Keep your website project team lean to stay focused and use your project budget efficiently.
  • HUBSPOT  |  THURSDAY, JULY 23, 2015
    [Websites] How to Get a Personalized Assessment of Your Website [Free Tool]
    Back in 2007, we launched a tool called Website Grader. Since then, it's evaluated 4 million websites, helping many businesses identify website optimization opportunities. Websites have changed significantly in terms of design, functionality, and purpose. So, to continue to be helpful, Website Grader needed to change, too. Well, today, we're excited to unveil a redesigned Website Grader capable of assessing websites using modern ranking criteria.
    [Websites] Generate Sales Insight with Website Visitor Tracking
    Interested in finding out more about what your website visitors are thinking and what they want from your content and website? While no one has a crystal ball, website visitor tracking does come fairly close in terms of providing critical insight into your sales prospects. Technology exists to generate sales insight using website visitor tracking tools. Over time, website visitor tracking can also be used to build much higher-quality leads.
    [Websites] The Top B2B Website Marketing Metrics
    When it comes B2B website metrics, there’s so much information out there that it can be a bit overwhelming. The thing to remember is that SEO, keywords, and analytics are all essential elements to making sure your firm’s website is performing optimally. So, to cut through the confusion, let’s break down B2B website analytics bit by byte. One of the most common terms in B2B website optimization is SEO, search engine optimization. are driving traffic to your website.
    [Websites] SEO: Can Your Website Provider Tell His ALT Tag from His Anchor Text?
    Marketing Soapbox consultant optimization SEO Trust websiteAs a marketing consultant who learned the details about SEO as early as 1998, I’ve observed the birth and the growth of an industry that I’m not sure I like that much. Here’s why. When I learned SEO it was at a time when you had to optimize for six or eight (or more) search engines. It was technical, it was fun, and there was clear information being shared on the Internet about how to do it.
    [Websites] Do you use your website search to help your SEO?
    Not so typically, I also do a lot of website search projects. One reason is that IT people typically run website search while marketers typically manage SEO. But the few clients I work with that do SEO and website search together have discovered the secret I am about to share with you. One of the richest and easiest sources of data is website search. You control your own website search, so no one can take the data away. Organic Search Website Search Google SEO
    [Websites] Your Website is the Hub of Your Firm’s Online Presence
    A couple of months ago, I wrote about how an AEC firm’s new website is one of its most important building projects. Today we’re going to explore exactly how your website is connected to the rest of your marketing initiatives. You can choose to build a great looking website that appeals to your audiences, but wouldn’t it be nice if your website also brought in qualified leads? Why are you building a new website? A/E/C Websites
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Websites] Beyond Responsive Design: How to Optimize Your Website for Mobile Users
    You’re confident that your website and blog will look great on mobile devices and that Google’s algorithm change won’t hurt your search listings. The algorithm change is evidence Google knows it has to surface websites that painlessly get users what they need at the time that they need it. Google doesn't want to send mobile users to websites that provide a frustrating browsing experience -- that would damage Google’s promise to its users to always deliver helpful, relevant content.
    [Websites] How to Nail Down the Perfect Website Navigation
    It takes up just a few pixels, but your main navigation is arguably the most essential and ever-present aspect of your website. What to include as part of your main navigation can be a hotly contested topic inside your organization, and it could mean the difference between a website conversion and a bounce. With all of the pages on your website it can be hard to determine which are important enough to be part of the universal navigation. Order matters in website navigation.
    [Websites] Five Ideas for Getting People to Your Website
    Creating a good website alone is not enough to increase the traffic to your website. According to Google, content is king, so ensure that you provide concise, unique and quality content throughout your website. Getting more traffic to your site involves lots of hard work which cannot be done overnight. A good digital media agency can help you in increasing your site’s traffic by applying the best strategies and practices.
    [Websites] Responsive vs. Mobile Website: Which Is Right for Your Professional Services Firm?
    The number of people using mobile devices to access the web has skyrocketed over the past few years, making it increasingly important for professional services firms to make their websites mobile friendly. And with Google’s recent major announcement that mobile-friendliness will be a search ranking factor starting April 21st, now is the time to invest in a mobile-friendly website. In 2012, Google went on record, stating they prefer responsive website design over mobile sites.
    [Websites] Ecommerce Website Design for Different Buying Styles
    Designing and developing an ecommerce website seems pretty straightforward, doesn’t it? This certainly involves a lot more than a straightforward, simple ecommerce website, doesn’t it? There are a lot of people you have to consider when deciding on website features and design. Display the products and prices, provide a shopping cart and payment portals, and you’re done. Or are you?
  • HUBSPOT  |  FRIDAY, JANUARY 18, 2013
    [Websites] How to Make Sure Your Website Passes the Dreaded Blink Test
    Visitors judge the value of your website in a matter of seconds. Hours and hours of hard work are distilled into one glance, when they decide whether or not your website is worth their time. This, of course, is what we marketers call "The Blink Test," and it refers to the commonly accepted 3-5 seconds during which a visitor lands on your website, judges it, and decides if they want to stay there and do something, or abandon ship. So, does your website pass the test?
    [Websites] B2B Website Design – More Best Practices
    B2B website design that focuses on the user experience will continue to be a top priority for brands who thought UX was only for consumer and e-commerce sites. In a recent blog post , we offered some of the best practices for developing an effective user experience on a business-oriented website. In this post, we will explore some additional best practices for the B2B website design that puts the user first in its architecture.
    [Websites] Why A B2B Website Without A Blog Is Like A Car Without An Engine
    Artillery B2B Marketing Blog > The Forward Observer If you want to overhaul your B2B website into a business development machine, the most important part to include is a blog. Every week new B2B websites are launched. Some are for new startups, but most of the websites are for existing companies who are redesigning their websites. A competitor has a really cool website. That''s why a B2B website without a blog is like a car without an engine.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Websites] Want More Traffic to Your Website? Try These 5 Tools & Tips
    Get a bunch great tips on how to better market your website and blog. We ask our audience to submit their websites for us to review. In a recent episode, we mentioned several essential tools and tips that people can use to improve their website and blog. Because we didn't have access to the submitted website's analytics, we used SEMRush to look at traffic trends. These can be potential flags for Google when assessing the quality of a website's content.
    [Websites] Three Best Practices for Website Design
    Great websites do not happen by accident. As a leading digital marketing agency, we have created many successful websites and have used that experience to create a list of website design best practices. In this post, we will look at 3 of the best practices for website design that will help you reach your online goals. . Website design goes beyond just the aesthetics. One of the best practices for website design is designing for your company’s needs.
  • HUBSPOT  |  FRIDAY, JUNE 3, 2016
    [Websites] How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website
    But before we dive into how it can be used to measure the trustworthiness of your brand or website, let's explore how it works. The data doesn’t offer any definitive answers, but there are plenty of measures you can take right now to maximize the impression of trustworthiness that your website exudes. How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website. Make sure your website visitors know about it. How do you inspire trust on your website?
    [Websites] How to Use Your Website to Improve Lead Nurturing
    Website personalisation offers the potential to reduce that statistic dramatically by developing relationships with prospects that support their decision making. According to MarketingSherpa, 79% of leads never convert to sales. The most common reason for this is a lack of lead nurturing. Find out more in the infographic below. Lead Generation
    [Websites] Best Website Techniques for Greater Online Lead Generation
    So today, savvy firms are utilizing their websites to not only communicate with their target audiences but also to deliver high-quality leads and nurture prospective clients. Optimize your website for online lead generation. Your website serves as the central hub of your online presence. Our experience has been that there is a direct correlation between website traffic and the number of conversions and leads a website generates.
    [Websites] Is your Website just a Pretty Face?
    Several years ago, we were working with a company who insisted (against our advice) that we use an image of a bridge and a construction worker as the main image on the homepage of their website. What was the problem? The image looked great, and was very impressive, BUT the company’s messaging was all marketing-ese. [.]. Web Design
    [Websites] 13 Key Website Design and Development Areas to Bring in Business
    Websites are the hub of visibility for professional services firms. And the rise of website traffic can be a key indicator for your firm’s success in raising its visibility and online reputation. A drop in traffic, however, could be a sign that your website may be suffering from a number of common problems. When it comes to website design and development, professional services firms that commit these common lapses hurt their ability to compete and engage its audiences.
    [Websites] How to Improve Your Website Experience: 10 User Testing Tools to Try
    So what makes your website any different? Your website should be viewed as a constant work in progress. So to get you started on the path of continuous improvement, we've collected a list of helpful user testing tools and resources that will have you analyzing your website in an entirely new way. CrazyEgg is a heat mapping software that enables users to gain a better understanding of how visitors are interacting with their website.
    [Websites] How to Choose the Right Domain Name and Extension for Your Website
    Now you’re planning a website that’ll have your potential customers'' mouths watering and distributors lining up around the corner. So how do you ensure your website is represented by the best possible domain name and extension? Before 1984, when University of Wisconsin technicians developed a name server , there were no domain names, only numbers like [link] to designate a website address. Think of a website address. Any website address.
    [Websites] What Mobile Buyers Are REALLY Doing on Your Website
    Make sure that your website, blog, and any other content you share is just as optimized for mobile. How many times have you shared a website from one device to a sea of social followers on other devices? We are multi-tasking phenoms. During my last trip to the greatest diner on earth , I scanned an article about CRMs between the first and second coffee pour. Midway through my omelet, I got side-tracked by a tweet about Alexander Graham Bell.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Websites] 14 of the Best College Websites (And Why They're So Awesome)
    Think about the average college's website for a second. This website needs to attract and inform current and prospective students, their families, alumni, professors, and donors. There are quite a few schools with beautiful, helpful, and intuitive websites -- you just have to know where to look. college websites below. 14 of the Best College Websites. The website was designed by the communications firm Frause. Which college websites are your favorites?
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Websites] Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT
    Using the Wayback Machine , I can see what my favorite websites looked like two years ago, four years ago, or even 16 years ago. (My, It''s nice to see the humble beginnings of very successful websites today -- especially when you''re in the middle of planning a website redesign and need a little confidence. So without further ado, I''d like to present you with 20 of my favorite websites, but way back in their early days: 1) Google. I just picked up a new hobby.
  • FATHOM  |  FRIDAY, JULY 25, 2014
    [Websites] Your Website’s Four Most Important Pages
    Businesses have long operated under the assumption that their homepage is their website’s most important page. What happens next is that the website takes on the traits of a deceivingly wrapped birthday present: It might be wrapped in pretty packaging, but its inside contains only minimal value. However, it’s important to note that website behavior has changed dramatically over the years. For many B2B websites, the most viewed page is decreasingly becoming the home page.
    [Websites] 6 Things Your Website Must Have To Get Found Online
    On-page SEO has to do with things like including the right keywords on your website. Off-page SEO is about improving your website’s reputation on the web, which is largely determined by having relevant, authoritative sites linking to you. Its search engine can now tell the difference between spammy websites that try to game the system and legitimate websites that provide relevant, high-quality content.
    [Websites] 8 Reasons Your B2B Website Is Ready For A Redesign!
    At eMagine, we like to say your website is your most visible face, and you always want to put your best face forward. Is your website turning potential customers and prospects away? 1) Your Website Is A Dinosaur: When was the last time you redesigned your website? Your website establishes immediate credibility no matter what size company you are 24/7, it is worth the time to perfect. By Dawn Gadless | Business Development Director.
    [Websites] Personalize Your Website to Convince and Convert
    Personalize your website with the use of dynamic content to make a tremendous difference in your conversion rates. As the world of online marketing has grown increasingly competitive, it is no longer enough to simply update your website with new content. By moving visitors to conversion faster with a personalized website, you can significantly reduce the sales cycle. Benefits of Personalized Website Content. Getting Started with Personalized Website Content.
    [Websites] The 4 Most Important Pages on Your Website (& How to Optimize Them)
    Some of the pages on your website are more important than others. Okay, many of you probably find that fairly obvious -- but I''m surprised how few people actually apply this knowledge to their websites to improve conversions. Every website is different, bu generally speaking, here are the four most important (and most-visited) pages on a website: Home Page. Regardless of your most-visited pages or even the nature of your website, you can create more engaged users.
    [Websites] Redesigning Your Website? Why You Need to Think About SEO From the Start
    The following is an excerpt from 10 SEO Mistakes to Avoid During Your Next Website Redesign. The glitz, the glam, the glorious design elements that make your website look like a million bucks. When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye. Unfortunately, redesigning a website isn’t simply an exercise in aesthetics. Website Redesign & SEO: Your Major Action Items.
    [Websites] The 4 Things You Need to Generate More Leads On Your Website
    Time to put your website to work. And the best way to do that is to publish remarkable content on your website that is helpful to your prospects (i.e., This is what catches the attention of your website visitors and gives them a reason to fill out a form to capture their contact information. These are where your website visitors “land” after they click on your call-to-action, and where they fill out the form to download your offer.
    [Websites] A Beginner's Guide to SSL: What It Is & Why It Makes Your Website More Secure
    Perhaps you noticed that extra "s" when you were browsing websites that require giving over sensitive information, like when you were paying bills online. To put it simply, the extra "s" means your connection to that website is encrypted so hackers can't intercept any of your data. Then, I'll show you how to tell whether a website has SSL and how to get it on your own website. How can I tell if a website has SSL? How can I get an SSL certificate for my website?
  • HUBSPOT  |  MONDAY, APRIL 17, 2017
    [Websites] How to Pick the Perfect Font Pairings for Your Website: 7 Free Tools
    Whether you're diving into a major website redesign or a creating a simple infographic, you need a font combination that looks professional, polished, and doesn't distract from your content. This expertly curated database allows you to view trendy font combinations used on real websites, and take a peek at the CSS designers used to style and format them. also offers a useful search feature, enabling you to filter websites by primary font, desired font type, and font availability.
    [Websites] Companies with Bad Websites Need Marketing Automation
    Bad websites need marketing automation even more than good websites do. Better User Experiences with Dynamic Website Engagement. You can take it a step further by using a marketing automation company that also offers a package that gives you the ability to create dynamic website engagements. That means that you could alter what visitors see on your website based off of their location, or how they interact with your site. Don’t give up on your website.
    [Websites] Mobile App vs Mobile Website? What’s better for you? 14 decision makers
    So, if you want to know what’s better for your business: Mobile App or Mobile Website? 84% use mobile websites; 78% mobile search; 76% mobile apps and 75% mobile display ads (ANA). 59% of mobile websites are launched without testing or optimization (Source: Marketing Sherpa ). Mobile App or Mobile Website? MOBILE WEBSITES. REACH PEOPLE FROM SEARCH: If you want your business to be found through a mobile search query, a mobile website is the way to go.
    [Websites] Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets
    This company was making the right moves in these markets, but fell short in one key respect—its Arabic website’s “share to Facebook” functionality was pushing English-language product content to Facebook friends, creating a serious linguistic disconnect between the brand, its evangelistic fans, and their friends. Korean websites often feature more text and details in their promotional imagery than is custom in Western markets. Guest post by Charles Whiteman.
    [Websites] How Strong Is Your Site? Learn From 9 Big Brands With High-Performing Websites
    According to Internet Live Stats , there are over one billion websites in the entire world. With so many websites in existence, what makes the good ones stand out? But there are actually quite a few other things to consider when judging the success of a website. When we built Website Grader , a tool to assess the effectiveness of a website, we judged websites on the following key factors: Performance: How fast does your page load?
    [Websites] B2B User Experience Website Design The Top Priority For 2018
    In the avalanche of 2018 predictions for marketing teams, one that should be among the top is the need for B2B user experience website design. On the B2B side of the equation, getting buyers to convert on the website takes much more information. That makes information architecture essential to the success of the website, and a step in the process that demands significant attention. See how Bluetext can help deliver a successful B2B user experience website design.
    [Websites] Should I Remove Offer Content from My Website During a Campaign?
    A client asks: “If we’re planning on using a particular white paper as part of a lead generation campaign, or even for lead nurturing , is it a good idea to remove that same content asset from our main Website? First of all, I’m assuming that the content hosted on your Website is gated, that is, available only behind a registration form. There’s little reason to make your Website less content-rich in deference to the few visitors that don’t do what they’re told no matter what.
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