Webbiquity

MARCH 10, 2020

Obnoxious, in-your-face ads have lost effectiveness to less-invasive approaches. So, to establish long-lasting relationships and generate more leads, you need to organically build interest among your target customers. Ideally, each video takes your prospects on a brief, fun, and entertaining journey. Storytelling is a big one.

Sales Qualified Leads 305

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 305

Martech

DECEMBER 19, 2023

As you head into 2024, here are six books to put on your reading list. That leaves them packed with information and light on strong visuals and stories, and those are the exact elements that stick in our memories and promote recall. The combination of strong visuals and a powerful story burned that in my mind.

Paid Search Agency 116

Paid Search Agency Classified Ads Advertising Agencies Work Management 116

Tomorrow People

NOVEMBER 21, 2017

B2B brands need to own the moment and harness real-time content marketing to be different. From corporate IT firms like Cisco , to marketing services providers like HubSpot , B2B companies are seizing the unique opportunity to engage their audiences live and in the moment to save their content marketing strategies from self-destruction.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Salesforce Marketing Cloud

AUGUST 15, 2023

The explosion of AI capabilities over the past few months might be the biggest marketing story of our lifetime. The Dreamforce guide for marketers Dreamforce is packed with sessions that will help you better connect with your customers. Learn how you can use Account Engagement and AI to align teams and supercharge your B2B strategy.

Planning 98

Planning Marketing & Strategy Paid Search Agency Conference 98

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. Today video remains a hugely successful tactic in the B2B marketing world. In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ).

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

PureB2B

FEBRUARY 17, 2021

By now, you’ve probably used Facebook and Instagram stories to publish your business content. Did you know there’s a way to reach more potential buyers with vertical video and written content outside of your basic social media strategy? Google Web Stories. Why are Google Web Stories a Big Deal?

Google 125

Google Content Marketing Content Verticals 125

ATAK Interactive

SEPTEMBER 15, 2020

Sales Enablement is a simple concept with a big impact on the future of B2B marketing. Video transcription below: Welcome back to B2B Marketing Agency Insights. Video transcription below: Welcome back to B2B Marketing Agency Insights. I’m your host Austin LaRoche, CEO of ATAK Interactive.

Top of Funnel 146

Top of Funnel Paid Search Agency Trade Show Advertising Funnels 146

Heinz Marketing

DECEMBER 22, 2021

A story doesn’t work when its your story. It works when it becomes their story”. As marketers, it is obvious to the point of cliché that messaging needs to be about the value to the customer, it needs to be their story. How does our story become their story? The one that makes their story happen.

Tips 121

Tips Work Management Word of Mouth Marketing Management 121

The Marketing Blender

APRIL 17, 2024

This complexity makes it easy to have a sales-centric mindset and focus on closing the next big deal instead of on how to fill the pipeline long term. Consider this: your sales team may be unable to make much progress in the “bust” times that impact your customers’ ability to buy industrial products. In one word: SIGNIFICANT.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

Contently

APRIL 19, 2021

In under a minute, I can watch enough content to produce a Ted Talk on why the pyramids were indubitably built by aliens, show you how to build a functional boat out of marshmallows, and recap 10 reasons that prove I am likely a hologram. Now comes the big question: Should B2B brands use TikTok? My TikTok feed is chaotic.

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

Oktopost

JANUARY 20, 2022

Watch the recording: Want to hear more from renowned marketing leaders on trust? His specialties include communications, turning technical complexity into compelling stories, and operating within the constraints of regulated or public companies. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

Trust Marketing 125

Trust Marketing Transparency CMO Advertising Agencies 125

InsightSquared

JANUARY 8, 2021

Big news for revenue leaders! Today nearly 80% of B2B sales interactions occur in digital channels—yet most companies still struggle to get a clear view of their revenue processes due poor CRM data quality, conflicting reports, competing cross-functional priorities, and an overall lack of visibility. Why Revenue Collective.

Peer-to-peer 156

Peer-to-peer Top of Funnel Marketing Analytics Tools Digital Marketing Funnels 156

Vidyard

JUNE 8, 2020

So, what made it such a big success? What can your marketing team learn from it? What does a Telly award-winning video from a B2B tech company actually look like? Watch the story unfold for a viewer named Jesse: If you work for a big brand agency or media company, a Telly award may not seem like that big a deal.

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. How long do people watch your videos?

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Contently

SEPTEMBER 24, 2021

LinkedIn launched a feed to become the social network for your weird work persona. Twitter’s feed was chronological, so you could tweet out a ton of links to content and get consistent clicks from your followers. The Second Era of Social: Stories. Stories made it much easier to … well, tell stories.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Contently

FEBRUARY 16, 2018

The Story Funnel-Matrix. What stories you tell depends on your current relationship with your audience—where you are as a couple, to use the obligatory marketing-dating analogy. When you first meet someone, your conversations tend to focus on what you have in common like shared interests and values.

Top of Funnel 166

Top of Funnel Storytelling Marketing Funnels Small Business Marketing 166

Webbiquity

JULY 23, 2019

Video marketing started getting big back in 2009 and had really taken off by 2017. If you haven’t looked into video creation for your business yet, this is the right time to make video a core element in your content marketing mix. Introduce Your Brand. Try to communicate your main message within the first 10 seconds.

Video Marketing 244

Video Marketing Business Work Management Marketing Management 244

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Though there’s no formula for finding PMF, you can significantly increase your odds, and save yourself a lot of time and heartache, by studying the lessons of those who’ve made it.

CPO 145

CPO Product Work Management Enterprise Management 145

Top Rank Marketing

NOVEMBER 23, 2023

A Thanksgiving Ode to B2B Marketing In this season of thanks, we pause and reflect, On journeys in marketing, with due respect. From boardrooms to webinars, strategies unfurl, In the bustling world of B2B’s swirl. In campaigns and content, our stories entwine, Crafting narratives that truly shine. Love you, and thank you!

Paid Search Agency 82

Paid Search Agency Advertising Agencies Work Management Marketing Management 82

Zoominfo

DECEMBER 19, 2018

This channel is a must-watch for anyone interested in stepping up their marketing game. If you want to be entertained, educated, and learn how to execute to get real results for your business, then hit that subscribe button!” Featured Video: How to Measure the Success of Your Content Marketing Campaign. 4. Koozai.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Webbiquity

MARCH 19, 2019

Here is John’s story. Webbiquity: What were the most effective channels or methods for you to get the word out to prospective customers when you first launched your product? So early on, we exhibited at trade shows that people from big companies were attending. And we had a pretty compelling story. The Product.

Enterprise Management 175

Enterprise Management Work Management Marketing Management Paid Search Agency 175

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? But maybe you’re still not totally committed to video as a medium for your B2B content strategy. So now that you’ve got a couple hundred Zoom meetings under your belt, hopefully you’re no longer among those hesitant 36%. If it doesn’t, it should.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Kaon

MARCH 13, 2018

CBC’s leverage applications created by Kaon Interactive on the MultiTaction iWall to see the big picture. Your Executive Briefing Center, or Customer Briefing Center, is a major influencer on enhancing customer sales. An interactive video wall will get your visitors out of their seats and up at the wall!

Work Management 176

Work Management Marketing Management Storytelling Cross-Selling 176

Contently

APRIL 23, 2020

My friend Andy and I went up to Albany to watch the New York Giants training camp. By that measure, our webinar on the science of storytelling a few weeks ago was a big success. What is your opinion on sending email content regarding the current situation? Even B2B brands in niche industries? The answer: Yes.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

ClickZ

FEBRUARY 7, 2022

30-second summary: Contrary to the “go big or go home” approach that global brands use, going small and more targeted can bring big results. Award-winning branded content creator, Melanie Deziel shares advice on how to personalize connections as your audience grows. We watch what similar-sized companies are doing.

Small Business Marketing 126

Small Business Marketing Paid Search Agency Business B2B Thought Leadership 126

Sword and the Script | B2B

MAY 9, 2023

Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer. If you’ve worked in B2B marketing for a minute, you already know the sales team doesn’t like to use marketing content. Everyone is doing it!

B2B Sales 54

B2B Sales Peer-to-peer B2B Marketing Work Management 54

Vidyard

DECEMBER 10, 2019

Some of the brightest minds in B2B marketing have turned their attention to creating videos that inspire, thrill, educate, and yes, build pipeline and revenue. So without further adieu, here are some of the best examples of video marketing campaigns and programs from B2B in 2019! Put Your Videos to Work. Sign Up Free.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Zoominfo

JANUARY 21, 2019

Top B2B Lead Generation Statistics for 2018. Millions of companies crowd the B2B universe, vying for the same share of business. There will always be prospects who need B2B products or services. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. Keep reading.

Planning 164

Planning Work Management Zoominfo Storytelling 164

ATAK Interactive

SEPTEMBER 15, 2020

Sales Enablement is a simple concept with a big impact on the future of B2B marketing. Video transcription below: Welcome back to B2B Marketing Agency Insights. Video transcription below: Welcome back to B2B Marketing Agency Insights. I’m your host Austin LaRoche, CEO of ATAK Interactive.

Top of Funnel 78

Top of Funnel Paid Search Agency Trade Show Advertising Funnels 78

Contently

MARCH 30, 2020

Spend $500 on a helpful blog post optimized for search, and it’ll drive continuous traffic and leads while building trust with your audience. Your audience is almost certainly looking for new answers too. In financial services, your audience is urgently looking to you for financial advice.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Webbiquity

FEBRUARY 23, 2021

Although the term information explosion dates to the 1940s, and big data was first used in the 1990s, it’s really only within the past couple of decades that using data has become a bigger challenge than simply gathering it. Here’s the story behind eCapital Advisors from partner Matt Frederick. ? Is that going to take off?

Enterprise Management 316

Enterprise Management Work Management Marketing Management Budget Programs 316

Outgrow

APRIL 9, 2024

Separating B2B and B2C branding for audience-led storytelling. EPISODE 183: Small Business, Big AI: Qualcomm’s CMO Don McGuire on How SMEs Can Thrive in the Age of AI The Intro! I’m your host, Dr. Saksham Sharda, and I’m the creative director at Outgrow. No problem, just watch the Podcast! Don McGuire: Black.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

Zoominfo

SEPTEMBER 25, 2018

1. B2B Revenue Leadership. If you’re interested in B2B revenue leadership this is the show for you. This Podcast is focused on leadership in the B2B space to drive revenue by using the most modern and scientific approaches. Without further ado, let’s jump into it. The Ultimate List of Sales Podcasts. Listen here.

Top of Funnel 269

Top of Funnel B2B Thought Leadership Enterprise Management Work Management 269

PureB2B

FEBRUARY 17, 2021

By now, you’ve probably used Facebook and Instagram stories to publish your business content. Did you know there’s a way to reach more potential buyers with vertical video and written content outside of your basic social media strategy? Google Web Stories. Why are Google Web Stories a Big Deal?

Google 62

Google Content Marketing Content Verticals 62

Heinz Marketing

JULY 12, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Thanks for watching, thanks for listening. We are here every week with new episodes of Sales Pipeline Radio, talking to some of the best and brightest minds in B2B.

B2B Sales 106

B2B Sales Gartner Paid Search Agency Amazon 106

Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. Here’s how to adjust your strategy to be successful. Use Emotional Intelligence.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136