Seven Types of Videos You Need to Power up Your Marketing

Webbiquity

Video is becoming a must for content marketing across industries. Online video offers numerous established benefits: increased brand awareness, site traffic, time spent on the site, conversions, and social media engagement, to name a few. Explainer Videos. How-To Videos.

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How to Start Using Video for Business

Webbiquity

Video marketing started getting big back in 2009 and had really taken off by 2017. Online video is huge and is projected to account for more than 80% of the overall Internet traffic by 2022. Video product is now easier and less costly than ever. Two videos!

Video 202

Why Facebook’s Video Metric Inflation Issue Shouldn’t Deter Marketers

Marketing Insider Group

The plaintiff, Crowd Siren, alleges Facebook knowingly misrepresented video metrics to ad partners, even after discovering the […]. The post Why Facebook’s Video Metric Inflation Issue Shouldn’t Deter Marketers appeared first on Marketing Insider Group.

Video 190

Why Video Storytelling Is the Future of Marketing

Act-On

Add video to your content marketing mix to bump your results in the right direction. Corporate Video content marketing video video content video marketingLearn 4 high-profile use cases and 4 tips for success.

How B2B Marketing is Changing in 2018

Which types of content assets (white papers, ebooks, video, etc.) sites (G2Crowd, Capterra) 1 Email Marketing Tactics (10 responses) Video 1 Email marketing 7 Email list purchase/rental 3 Event Marketing (8 responses) Events: executive event for key prospects. / Same thing with videos.

How to make outstanding video thumbnails

Biznology

Everyone is making videos. Don’t miss out on the opportunity to give prospects good reasons to click on your video. It’s well-known that video links in email and social media increase opens and clickthroughs. But there’s so much video out there! Embed video in email?

Video 125

2019 Video Trends Watch

Biznology

I’m not going to do that, but I will share a few “trends” noted by others that I think could be video trends of interest to technology solution providers. Get more out of the videos you’ve already made. 6-Second Video Ads. Using Video to Scale Corporate Training.

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Just the Stats: Why Should You Leverage Video Marketing

Single Grain

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. You probably scrolled down the page, looked at some pictures, liked a few things and maybe, just maybe, paused at a video or two. 83% of marketers claimed to have gotten a good ROI from video.

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B2B Video Marketing Done Right

KoMarketing Associates

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. How can a good B2B video be characterized?

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How to Use Video Marketing to Tell Your Brand Story

Marketing Insider Group

Videos, the association adds, “drive home points and add interest.” The post How to Use Video Marketing to Tell Your Brand Story appeared first on Marketing Insider Group. Content Marketing Storytelling video marketing

Video 271

5 Steps to Video for Demand Gen Success

Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove

Report: 89% of Marketers Now Using Video as a Part of their Content Strategy

KoMarketing Associates

As marketers look for new ways to reach out to their target audience, new research shows that video is growing in popularity as a form of content. On average, marketers publish between one and two videos per month. Video Marketing Budgets on the Rise.

Report 179

Video Marketing: The Savvy Strategy for 2017

Act-On

Marketers are giving video a lot of attention — and for good reason. A single, short video is said to be worth 1.8 But what’s on the horizon for video marketing? Video marketing will only continue to grow. In fact, some say that 2017 will be the year of video marketing.

Video 170

Survey: Millennial Buyers Find More Value in Marketing Video Content

KoMarketing Associates

Video remains a prominent tactic for marketers because of its effectiveness, but how does effectiveness vary according to certain demographics? To find out, Brightcove recently conducted a survey to gauge how various demographics interact with marketing video content.

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10 Insider Tips to Successful Video Marketing

Act-On

Hope Horner joins the Rethink Podcast to share her insights to successful video marketing for your company. Digital Marketing Podcast Video b2b video b2b video marketing rethink marketing podcast video marketing

Video 151

How to Level Up Your Marketing Strategy with Video

Faux Video: A Fallback for Video in Email

Litmus

There’s absolutely no denying the power of video marketing. Video content has the power to tell stories more quickly than static images ever could. Faux video imitates video-like movement with an interaction that lets your subscribers feel like they’re playing the video in their inbox.

Video 98

Agile Marketing, Interrupted (VIDEO)

Marketing Insider Group

The post Agile Marketing, Interrupted (VIDEO) appeared first on Marketing Insider Group. Like it or not, marketing teams are going to experience interruptions. They might be the good kind, like an emerging news event that we want to join the conversation about.

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Video marketing’s multi-use versatility makes it a great investment

Biznology

Whatever your subjective understanding is, video marketing content will blow your mind more than you may expect. Let’s explore why the sky isn’t the limit with video content – the universe is. Video 1 st Video Marketing Strategy. Extract stills from the video.

Video 191

The Video Structure that Big Agencies Use to Create Successful Videos

Single Grain

When it comes to promoting and growing a business, everyone knows that video is king. But what's often overlooked are the actual “how-to” steps that go into making a truly successful video that inspires its audience. How to Research Your Audience Before Producing an Explainer Video.

Video 88

How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Report: Video Marketing and ABM Remain Popular Among B2B Marketers

KoMarketing Associates

As 2019 continues to roll on, new research suggests that video marketing and account-based marketing (ABM) strategies will grow in prominence, specifically among B2B marketers. B2B Marketing News Industry News content marketing digital marketing video marketing

Report 238

Improve Lead Generation with Effective Video Marketing

Reachforce

What is a video worth ? videoThey say a picture's worth a thousand words. According to stats, it means a lot to B2B companies.

Five Reasons to Include Video in Your Marketing Strategy [Infographic]

Webbiquity

But video shouldn’t be part of your future marketing strategy—it should be a key component today! Based on the impact of video marketing in 2016, it’s one of the most versatile and profitable digital marketing tools. Video boosts sales and conversion.

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Report: Increasing Viewability on Desktops for Display and Video

KoMarketing Associates

Marketers turn to both display advertising and video content when it comes to reaching out to their target audience, but which shows the most ROI? New research suggests that it’s not always video that outperforms display advertising. The Growing Investment in Video Marketing.

The Sales Enablement Handbook

Let‘s say that a product video had proved very effective for. struggling sales reps targeting the same buyer base, how often is that video being. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.

Report: Video Content Now Propelling Success Rates for Email Marketers

KoMarketing Associates

Video content is playing a critical role in how marketers reach out to their target audiences, and new research shows that it is paying off when it is used in email marketing as well. Messages that contained Vimeo videos had a 36.99 Video Content Continues to Grow in Prominence.

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Now Is the Time for Video Content

Modern Marketing

In partnership with Convince and Convert , we bring you On the Fly —a new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere.

Video 231

Socializing Videos for IT Decision-makers

Biznology

Since video plays such a big role in social media, using video more effectively than your competition can pay big dividends. YouTube is now attracting two-thirds of IT execs to watch videos — up from 46% in 2018. Obviously, short videos work best in social media.

Video 125

Debunking myths around sales videos for business

Biznology

In this Biznology webinar recording, Robert Weiss gives tips for creating videos for all different types of situations. How to budget and plan for a business video content marketing strategy . What makes up the cost of a video . Ways to distribute your videos and track results.

Video 151

Why Live Video Might Be the Future of Content Marketing

Act-On

Live video is quickly capturing the attention of marketers as it rises to become a popular marketing tool. Marketing Strategy Video live video live video marketing video marketing

Video 166

Video Marketing: Video Killed the Content Star?

ClearVoice

Once upon a time on August 1, 1981, a video music channel called MTV was born. Ironically, the first music video ever played was “Video Killed the Radio Star.” When this first video was broadcasted, it marked a significant turn in the consumption of content.

Video 84

Funny Sales Video: Real People, Real Sales Intelligence

DiscoverOrg

Check out our funny sales video showing off how marketing and sales intelligence really works! — Hope you enjoyed our funny sales video. The post Funny Sales Video: Real People, Real Sales Intelligence appeared first on DiscoverOrg.

Sales 156

Why Marketers Are Embracing Live Videos

Biznology

Nowadays, a great variety of brands are trying to gain the upper hand over their competitors by using a new marketing platform – live online videos. What is the reason for the popularity of these online videos in various industries? What are the benefits of using live videos?

Video 157

Create Easy, Festive, Holiday Videos In Minutes

Magisto

That’s why we are making it easy to create festive holiday themed videos to get your marketing messages across in minutes. . You have some new marketing videos to upload to social media in minutes. A full fledged marketing campaign video that is festive, professional and ready to go.

Video 74

Report: At Least 80% of Marketers Believe Video is Becoming More Critical

KoMarketing Associates

As video grows in prominence, research suggests that more marketers are turning to this form of content to resonate with their target audiences. Marketers are using video in several different applications as well. Marketing Video Content on Social Media.

Report 235

Why You Need a Customer Testimonial Video

Act-On

If you can have only one video, make it a case study video. Customer testimonial videos are incredibly effective at converting leads into customers.

Video 148