How to Plan Your Video Marketing Strategy


You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. Video is going to be the game-changing tactic you use to capture the attention of your target audience, become more visible in search, and convert prospects throughout the funnel.

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Five Videos Every Company Needs


What comes to mind when you think about companies using video? For many people, the Dollar Shave Club video is high on the list. Many companies also use video to sell. But video can do even more for your company. People want more video. Support Videos.

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Marketing Videos Too Costly? Build Your Own (Affordable!) Video Studio


It’s old news to you that video is a great tool to add to your marketing toolbox. But how do you justify the expense of hiring an outside agency for tens of thousands of dollars for one three-minute marketing video? Web videos are great for B2B marketing.

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How to use Video in your Email Marketing Campaigns


Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. The Top Question about Video in Email Marketing. A lot of people ask me “Ian, can I stream video playback in an email?”

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Socialize your videos for business development


People spend more than 100,000,000 hours every day watching video on Facebook , which will soon be 100% video, according to Mark Zuckerberg. But most B2B video — especially video targeting tech buyers — doesn’t feel at all like social communication for regular people.

How to Write a Creative Brief for Your Next Video Project (with Template)


This is true whether it’s for climbing up (and down) a mountain or for producing a marketing video for your business. I have been creating marketing videos for more than six years. Here are 13 questions you can answer to make a perfect creative brief for your marketing videos.

12 Perfect Video Types for the B2B Customer Lifecycle [Infographic]


If you’re reading this, you probably already know that video is an important part to accelerating the journey from prospect to customer. In other words, different types of videos excel in different areas of the funnel. But where does each video fit?

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16 Video Marketing Benchmarks You Need to Know [Infographic]


Whether you’ve been in the marketing world for the last 30 years or the last 30 days, you know that video is hot… …as in the #1 preferred content type of the average consumer, hot. So how are you using video? How are your videos performing?

Why Video Is the Future of Content Marketing


Are you using video in your content marketing efforts? Video leverages the power of sound, vision, and storytelling to bring your products and services to vivid life. Why Video Is the Future. The majority of your target audience is watching video; in fact, many of them prefer it.

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Tactical video for technology sales and marketing


Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. Different kinds of tactical video. Explainer video: A short video overview that demonstrates how your solution delivers results.

Interactive video for sales just got a big boost from Apple


In a wide-ranging report, The Future of Video , Feng Li of London’s Cass Business School writes that “video is not simply an important part of the online experience. Increasingly, video is the internet.” And it could be a game-changer for marketing videos.

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The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)


Let’s move on to why we’re here: the biggest mistakes to avoid when making a product video. I can say that without a doubt, I am the utmost “mistake making” expert in the art of product videos. Click Here to See My Latest Product Video, for ScribbleLive, for Context.

How to Choose the Best Music for Your Video Marketing Projects


That said, here are ten practical tips for choosing the perfect music for video content: 1. Decide what role music will play in your video. You can pay between $10-$100 for library music for small business and personal use video (i.e.

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Why Live Video Might Be the Future of Content Marketing


Live video is quickly capturing the attention of marketers as it rises to become a popular marketing tool. Marketing Strategy Video live video live video marketing video marketing

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How long should your online business video production be?


In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. But what is the optimal length of an online business video production ?

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How To Turn Video Marketing Into a Successful SEO Strategy


The simple truth is that a majority of search marketing specialists do not invest the necessary resources into the largest video-sharing website in the world. Videos can raise brand awareness and appear in Google’s organic search results, so it’s smart to take advantage of that.

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Video testimonials and video case studies are a great investment


If you’re looking to make a great investment for your business that has been used for centuries to drive revenue targets, then you should be looking at case study videos and video testimonials for your business. Reason #1 – Video testimonials have a long investment horizon.

Good news for business — costs of B2B video production content is at an all time low!


Starting in 2005, the year YouTube launched, the internet has quickly become dominated by video. But today, the consumer habits driving our business behavior and decision-makers are watching more and more B2B video production content to make purchase decisions.

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Modeling B2B video content on micro-learning


You might begin to think differently about designing video content if you think about your viewers and what they want to learn from your B2B video content. Many B2B videos meet that criterion. Micro-learning and video content: where is the focus?

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How to Create Powerful Customer Testimonials Using Video


A customer testimonial video entices your audiences, offers them a human story and a real person to connect with through voice, body language, emotion, and empathy. But what goes into a customer testimonial video? What are the secrets to crafting a strong video?

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B2B Content Marketing: Will Video Kill eBooks?

B2B Lead Generation Blog

We went from zero to 20% to 30% of our opportunities in resulting from video in the first six months.”. Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. But I watch video all the time.

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How to effectively integrate video content onto your website


According to Syndacast , 74% of all internet traffic in 2017 will be video-based. When integrated properly, videos are a fantastic way to give your brand a face and increase customer interactions. To get you started, here are four video integration methods you should consider.

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The 15 Best Audio and Video Editing Tools


According to networking giant Cisco , online video accounted for 63% of all Internet traffic in 2015, and is projected to consume 79% of all web traffic by 2020. Online video is popular, effective, and easy to watch on mobile devices. Video Creation and Editing Tools.

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Video Vednesday – your weekly video selling tip!


Video is your key to getting heard by buyers with the superpower of selective hearing. If you’re thinking about using video in your sales process, but aren’t sure where to start–we’re here to help you out. We are pleased to announce our new sales-focused video series– Video Vednesday –your weekly video selling tip! Subscribe to Video Vednesday. Best practices for using video throughout your entire sales process.

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Convert articles and blog posts to video


Are you one of those marketers wondering where and how to use video effectively? Video platform managers and solutions marketing analysts tell me that “where should I use video?” Convert articles and blog posts to video. Beef up your video content.

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First Video in Business Benchmark Report: How B2B Companies are REALLY Using Video


It’s no secret that marketers are investing more in online video than ever before. From creative video marketing campaigns to explainers, video ads, webinars, video blogs, customer stories and more, video is now a critical asset within the modern marketing toolkit.

Video Success Starts with a Strong Video Strategy


Most businesses are investing in video as a way to improve marketing and sales performance and deliver a better customer experience. Yet most companies are still taking a reactive approach to video production instead of a proactive approach to a video strategy.

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Why animation works for technology business video


The extensive use of animation in “explainer” videos can be explained by the fact that 2-Minute Explainers originated in 2004 as computer files authored in Flash , a vector-based program widely used for web animation and games. Not “real” video—small file size was important.

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Video for account-based marketing


Video for account-based marketing should capitalize on this trend. Video as customer experience. Do you have a video personalized for this person? Your top-of-the-funnel lead-gen videos will be too promotional. Chatbot-ready video for account-based marketing.

The Dirty Truth Behind 60-Second Videos


For some reason, almost every video pro I talk to today is obsessed with video length. Let’s see what the data has to say about it… A Real-World Look: GoPro Short vs. Long Videos. The question is, why would longer videos get more views? Blog Video Optimization

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Benchmarks for Video Marketing worth Celebrating


Your invitation to video marketing victory awaits! 44% of successful video marketers agree that the lack of a strong video strategy is the biggest obstacle to success ( Click to tweet! ). Get the Video Marketing Strategy: Benchmarks for Success by Ascend 2 and Vidyard !

Cost areas that make up a business video marketing communication


If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the purchase price as the main decision making criteria.

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Video for differentiation, stick to one differentiator


Why not use video for differentiation? A new way to develop your video content strategy. Of course, there’s no “differentiator video” in the vocabulary of most marketers or the portfolios of video producers. Explainer videos can be differentiator videos.

The State of Video Marketing 2015


In video marketing, you might look at what types of videos your peers are producing; how frequently they’re publishing videos; what kind of metrics they’re tracking; or if they’ve been able to crack the video ROI code. Snack on this video appetizer first!

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Video Marketing How-To: Add Video to Your Email Campaigns


Welcome to another episode of Video Marketing How-To! This week we want to talk about how to add video to your email campaigns effectively. Now, we’re going to share how we use email in video – it may seem a bit different from what you expect when you hear video in email, but bear with us. First off, is understanding why we don’t embed video directly into an email. Next, take a screenshot of the splash screen of your video, play button and all.

How to Create Videos That Convert Leads into Customers [Video]


Video Marketing Daily

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Make chatbot-ready videos for account-based marketing


As this conversational model of human-computer interface takes hold, we’ll need to rethink how we use video in marketing. We’ll need to produce chatbot-ready video content. Video content marketing today. Explainer videos can start a conversation.

Video ads: Facebook or YouTube?


Video is quickly becoming a default tool for marketers around the world. However, producing videos is only one part of the equation. A compelling video has a higher chance of driving business results, but compelling videos are ignored every day, getting little to no traffic.

How to implement a Video 1st content marketing strategy that drives action


So, if you’re looking to up your game and be more productive and efficient in your content marketing strategy, then you should look at a “Video 1st” content marketing approach. Why a Video First content marketing strategy makes sense. Forget about video!

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Video Marketing How-To: Measuring Your Video Success


Hello, and welcome to another episode of Video Marketing How-To! This week we want to talk about the three top metrics you need to be measuring to ensure your videos are successful. While the number of people who watch your video isn’t the final definition of success, it’s still good to get a feel for whether your content is popular and resonating with your audience. Views just mean your audience clicked play, but are they watching your videos all the way to the end?

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