Conversational Video for Hybrid Selling

Biznology

A technology consultant contacted me recently looking for a video solution to his problem — spreading the word about some of his firm’s software solutions in order to start pilot projects for new applications. There’s selling to be done, but is there a video solution?

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Product demos, video libraries, and customer experience

Biznology

Buyers want to experience B2B products and services through web-based demos and videos, just as they do with consumer products. Configuring a video library for a better customer experience. Major video platforms like YouTube make this “chapterization” easy.

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5 Types of Video to Try Now

Biznology

If you’re cheerfully planning on doing things a little differently in the months ahead, here are a few video approaches that tend to be under-used by technology providers. Tiresome or not, online meetings are videos. The How-to Video. Process Video. The Chapterized Video.

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How Video Scripts and Storyboards Work

Biznology

Scripts vs Storyboards for Technology Videos. When I talk with clients about the look and feel they want in a video, their answer often includes the expression “not cartoon-y.” Color design frames will probably appear as key frames in the finished video.

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The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.

“Reaching out” with video

Biznology

“Social video generates 12 times the shares than text and images combined” has been a favorite stat of video makers since it was mentioned by Forbes in 2017. But what is “social video” anymore, now that socializing with video is an everyday thing for people in business?

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8 Exciting Video Marketing Trends for 2022

Marketing Insider Group

If you’re not already convinced that video has officially arrived as the top form of online content, it’s time to get on board. Video marketing trends are becoming increasingly important to overall marketing strategies. Ready to give your video strategy a boost? Live Video.

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The Top 12 Content Marketing How-To Videos

DivvyHQ

But one of the best avenues for this, and a great way to ensure your content strategy is fresh for the new year, is by keeping up on the latest content marketing how-to videos. Keeping up on the latest trends is SUPER challenging for marketers.

Video 107

Multi-language video training assets for Atos

Tomorrow People

We delivered clear and engaging video content to educate a semi-internal audience at the digital transformation company. After two years of success, Atos took the decision to commission an updated set of videos to reflect changes and developments. Video

5 Best Ways to Spice Up Your Email Marketing With Videos

SendX

And one of the most engaging content you should consider adding to your email marketing campaign is video. According to the stats, including videos to your marketing emails can increase open rates by 19% and click rates by 65% while reducing unsubscribe rates by 26%.

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5 Steps to Video for Demand Gen Success

Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove

How do you build video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? We’ve boiled it down to five key steps. Tune into our webinar on June 26th to find out what we’ve learned through years of building pipeline with video.

Digital Selling with Video in 2021

Biznology

The most influential tool for sales success in 2020 was video conferencing. In the same article, a spokesman for Zoom assures us that video is 34X as effective! Anyway, we can all agree that video is effective. Video FAQ galleries. Make video a competitive edge.

Video 149

How to Share More Video Content

Biznology

B2B marketers would be looking for more money to create video content even if the pandemic had not given such a big boost to the kinds of online engagement where video content shines. Innovative video content sharing. Video sharing resources. Source: [link].

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Video SEO: How to Optimize Your Videos for Search

Sharpspring

Videos are becoming major marketing assets. This is why understanding video SEO is so helpful to modern marketers. Product videos are also a powerful way to boost your conversions by demonstrating your products in action. Which videos to create? Step 2: Create Your Video.

Video 101

What You Need to Know About Generational Video Marketing

DivvyHQ

As every subsequent generation spends more and more time consuming content online, it's important for marketers to understand how their target audiences engage with video content.

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. That’s staggering; and it means that we must educate and provide the best answers for our prospects at every stage of their journey. So the question is: will you choose to be an educator in your industry?

Seven Types of Videos You Need to Power up Your Marketing

Webbiquity

Video is becoming a must for content marketing across industries. Online video offers numerous established benefits: increased brand awareness, site traffic, time spent on the site, conversions, and social media engagement, to name a few. But like any component of content marketing, video requires a strategy in order to have the desired impact. You need a a plan, compelling scripts and images, and the right video editing tools. Explainer Videos. How-To Videos.

Video 208

17% of Marketers Who Don’t Leverage Video Rely on Email Marketing

KoMarketing Associates

Although video continues to grow in use across organizations, new research indicates that not all marketers have hopped on the bandwagon just yet — but what are they leveraging to resonate with customers instead? Discovering the Advantages of Video Marketing.

Video 227

59% of Marketers Have Seen a Positive ROI from Video Content

KoMarketing Associates

With more marketers integrating video into their strategies, new research indicates that many are seeing positive results from utilizing this form of content. In general, video (63%) has been the leading medium for keeping organizations top-of-mind among customers.

Webinars are video. They need movement.

Biznology

All these “most-effective” content types feature moving pictures on a small screen — in other words, they’re all video. They don’t need to move at the 30-frames-per-second video standard, but looking at no motion on the screen for any length of time makes most people antsy.

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How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

5 Reasons To Integrate Video Into Your Website Strategy

Square 2 Marketing

If a picture is worth a thousand words, how many is a video worth? According to Dr. James McQuivey’s Forrester study, “ How Video Will Take Over The World, ” a minute of video is worth 1.8 video marketing website strategy

17 Engaging Video Content Types that People Love to Watch

Single Grain

This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. watch video content. The truth is, video marketing isn’t as complex as it seems. Video Emails.

Video 114

70% of B2B Buyers Agree Video is the Best Form of Marketing Content

KoMarketing Associates

As B2B marketers continue to refine their customer engagement strategies, new research indicates that video is growing in importance among buyers. Furthermore, 93% of B2B buyers say that video is important to them when it comes to building trust in a brand.

Video 205

How Video Marketing Strategies Can Elevate Sales Efforts

Webbiquity

While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. For many modern sales professionals and digital marketers, that efficiency is enhanced by employing a video-based strategy.

Video 217

Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Write winning event emails in minutes! Relying on decades of social science research and more recent behavioral data, we’ll show you the science-backed methods to creating a wildly successful event-marketing email campaign for almost any situation. Download the eBook today!

12 Video Production Tips To Make Video Content Creation Easy And Scalable In 2022

Square 2 Marketing

Video is taking the marketing world by storm. Now that it’s easy to create video, people are producing video right from their iPhones, publishing it directly to social media and using it on their website to drive engagement, leads and sales opportunities.

Video 83

Why Video Storytelling Is the Future of Marketing

Act-On

Add video to your content marketing mix to bump your results in the right direction. Corporate Video content marketing video video content video marketingLearn 4 high-profile use cases and 4 tips for success.

Act-On 156

How to Start Using Video for Business

Webbiquity

Video marketing started getting big back in 2009 and had really taken off by 2017. Online video is huge and is projected to account for more than 80% of the overall Internet traffic by 2022. If you haven’t looked into video creation for your business yet, this is the right time to make video a core element in your content marketing mix. Video product is now easier and less costly than ever. Over 90% of marketers create video clips with assets they already have.

Video 172

Making Text Work Harder in Video

Biznology

It’s always been sort of axiomatic that the main reason people watch digital videos like explainers and tutorials is to avoid reading text. “ 59% of executives prefer video to text ” is every sales and marketing video producer’s favorite statistic.

Video 121

How to Ace Video for Personal Branding

B2B PR Sense

How about video? Using video for personal branding has helped many people to expand their brand and reach more audiences. And COVID-19 has created an atmosphere where video thrives. I know personally that it's a struggle to do video. Why do I push myself to create video?

How to Create YouTube Videos that Generate Views & Subscribers

Webbiquity

There are so many platforms for marketing your business with videos , including Facebook, Vimeo, Instagram, Twitter, and LinkedIn. But the biggest and best video network is YouTube. This is because it began as and remains solely a video network. So, create short videos.

Marketers Continue to Find Benefits In Leveraging Video Content

KoMarketing Associates

Many marketers began to recognize the value of video content in 2020, and new research suggests that they are now leveraging it to achieve a wide array of objectives. As of this year, the majority of marketers (70%) said that video content showed a positive return-on-investment.

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Create Easy, Festive, Holiday Videos In Minutes

Magisto

That’s why we are making it easy than ever to create easy, festive holiday videos to get your marketing messages across in minutes. You have some fresh new marketing videos to upload to social media in minutes. Make this video your own here. We’ve got videos.

Video 72

92% of Marketers Now Claim Video is ‘Important’ to Their Strategy

KoMarketing Associates

As more marketers begin to shift their attention toward producing videos, new research is shining light on the benefits many are already seeing through the use of this form of content. Achieving Content Marketing Goals with Video.

Video 202

2019 Video Trends Watch

Biznology

I’m not going to do that, but I will share a few “trends” noted by others that I think could be video trends of interest to technology solution providers. Get more out of the videos you’ve already made. This my favorite, from a Vidyard blog post titled “ Three exciting B2B video trends for 2019.” There are lots of ways to re-use a video: edit it, send a personalized link to it, make it interactive, and so forth. 6-Second Video Ads.

Video 101

New Video Content on a Budget

Biznology

It use to be that businesses could set their video budget by committing to a fixed number of productions with a cost estimate for each. This still happens, but nowadays, such a large share of B2B business is conducted via online video. Video cost components.

Budget 135

88% of Marketers Are Now Using Video for Content Marketing Purposes

KoMarketing Associates

As marketers look for new ways to elevate their content marketing strategies, new research suggests that many of them are turning to video. Over the last two years, most marketers (83%) agree that video has become more important to their business.

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B2B Content Marketing: Will Video Kill eBooks?

B2B Lead Generation

We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. But I watch video all the time. Video is a big pa rt of how most people absorb stories.” The Most Successful B2B Companies Are Using Video. The Falling Cost of Video. “A We shot our first video with an iPhone.

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The 16 Best Tools for Online Meetings and Video Calls

Webbiquity

It doesn’t offer much in the way of features beyond basic video calling and screen sharing, but it’s simple to use and scores well with users (notching the fourth-best overall satisfaction ratings). Like Lifesize (see above), the company also sells video conferencing hardware.

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