Why Video Storytelling Is the Future of Marketing

Act-On

Add video to your content marketing mix to bump your results in the right direction. Corporate Video content marketing video video content video marketingLearn 4 high-profile use cases and 4 tips for success.

Report: Increasing Viewability on Desktops for Display and Video

KoMarketing Associates

Marketers turn to both display advertising and video content when it comes to reaching out to their target audience, but which shows the most ROI? New research suggests that it’s not always video that outperforms display advertising. The Growing Investment in Video Marketing.

Five Secrets of Engaging Video Content

Webbiquity

As online marketing becomes more about storytelling, video content has a crucial role to play. Video can add drama, comedy, poignancy and other aspects to a message that is challenging to convey in other content formats. Modern web videos still need to play by the rules of websites.

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Video Marketing: The Savvy Strategy for 2017

Act-On

Marketers are giving video a lot of attention — and for good reason. A single, short video is said to be worth 1.8 But what’s on the horizon for video marketing? Video marketing will only continue to grow. In fact, some say that 2017 will be the year of video marketing.

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The Sales Enablement Handbook

Let‘s say that a product video had proved very effective for. struggling sales reps targeting the same buyer base, how often is that video being. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.

Agile Marketing, Interrupted (VIDEO)

Marketing Insider Group

The post Agile Marketing, Interrupted (VIDEO) appeared first on Marketing Insider Group. Like it or not, marketing teams are going to experience interruptions. They might be the good kind, like an emerging news event that we want to join the conversation about.

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10 Insider Tips to Successful Video Marketing

Act-On

Hope Horner joins the Rethink Podcast to share her insights to successful video marketing for your company. Digital Marketing Podcast Video b2b video b2b video marketing rethink marketing podcast video marketing

Video 163

Why Marketers Are Embracing Live Videos

Biznology

Nowadays, a great variety of brands are trying to gain the upper hand over their competitors by using a new marketing platform – live online videos. What is the reason for the popularity of these online videos in various industries? What are the benefits of using live videos?

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Video tactics for today’s B2B buyer experience

Biznology

The report does not single out video as a content type, but the best practices Ramos recommends do suggest some new video tactics for a modern B2B buying experience. Video tactics might include bite-sizing webinars and demos — a fairly simple editing task.

In stream vs. in banner video advertising

Choozle

How do in stream and in banner video ads stack up against each other, what are the differences, and how can you better serve your target consumer with engaging video advertising? In stream vs. in banner video advertising: Which is better? In banner video. In stream video.

Why Live Video Might Be the Future of Content Marketing

Act-On

Live video is quickly capturing the attention of marketers as it rises to become a popular marketing tool. Marketing Strategy Video live video live video marketing video marketing

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How B2B Marketing is Changing in 2018

Which types of content assets (white papers, ebooks, video, etc.) sites (G2Crowd, Capterra) 1 Email Marketing Tactics (10 responses) Video 1 Email marketing 7 Email list purchase/rental 3 Event Marketing (8 responses) Events: executive event for key prospects. / Same thing with videos.

How to Write a Creative Brief for Your Next Video Project (with Template)

Act-On

Having a creative brief can make or break your next video marketing project. Content Marketing Video creative brief video video content video marketing video projectsHere are 13 questions to guide your next project, and a handy template.

Five Reasons to Include Video in Your Marketing Strategy [Infographic]

Webbiquity

But video shouldn’t be part of your future marketing strategy—it should be a key component today! Based on the impact of video marketing in 2016, it’s one of the most versatile and profitable digital marketing tools. Video boosts sales and conversion.

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The untapped potential of video for sales enablement

Biznology

The need for mid- and late-funnel video for sales enablement. In the course of arguing the need for mid- and late-funnel content, Berkowitz recommends emphasizing case studies, white papers, implementation and how-to guides because “you can only create so many eBooks and videos.”

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B2B Content Marketing: Will Video Kill eBooks?

B2B Lead Generation

We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. But I watch video all the time.

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B2B Video Marketing Done Right

KoMarketing Associates

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. How can a good B2B video be characterized?

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How to Get Started Using Video in Your Automated Nurture Programs

Act-On

Get the tips and tricks for how to get started adding video to your automated nurture programs, so you can reap the rewards of more engaged prospects today! Content Marketing Lead Generation content marketing content marketing strategy online video online video marketing video video marketin

Video 163

Tactical video for technology sales and marketing

Biznology

Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. Different kinds of tactical video. Explainer video: A short video overview that demonstrates how your solution delivers results.

Debunking myths around sales videos for business

Biznology

In this Biznology webinar recording, Robert Weiss gives tips for creating videos for all different types of situations. How to budget and plan for a business video content marketing strategy . What makes up the cost of a video . Ways to distribute your videos and track results.

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Using video for “buyer enablement”

Biznology

Buyer Enablement Video. Take video, for example. What is a logical objective for a video designed for buyer enablement? You’ll want your video to come to the point quickly, and stop there. Interactive Buyer Enablement Video. Different versions of videos.

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Three 2017 B2B sales and marketing video trends: it’s time to make your move

Biznology

Here’s where I think B2B sales and marketing video is headed this year. Here are a few ideas for different kinds of video. There’s a difference between “making a video” and “using video” to advance your conversation with customers.

Video 168

The 15 Best Audio and Video Editing Tools

Webbiquity

According to networking giant Cisco , online video accounted for 63% of all Internet traffic in 2015, and is projected to consume 79% of all web traffic by 2020. Online video is popular, effective, and easy to watch on mobile devices. Video Creation and Editing Tools.

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The Marketer’s Ultimate Guide to LinkedIn Native Video

Act-On

Marketers are embracing LinkedIn Native Video, where they can dramatically increase engagement with prospects and others. Marketing Strategy Social Media Marketing VideoRead our how-to guide for a winning strategy.

[VIDEO] Real People, Real Sales Intelligence

DiscoverOrg

We could spend all day telling you what DiscoverOrg actually does and how our customers use it – but we thought it would be more interesting to show you – with real people, in our funny new video showing off how sales intelligence is done.

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Video for differentiation, stick to one differentiator

Biznology

Why not use video for differentiation? A new way to develop your video content strategy. Of course, there’s no “differentiator video” in the vocabulary of most marketers or the portfolios of video producers. Explainer videos can be differentiator videos.

The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

ScribbleLive

Let’s move on to why we’re here: the biggest mistakes to avoid when making a product video. I can say that without a doubt, I am the utmost “mistake making” expert in the art of product videos. Click Here to See My Latest Product Video, for ScribbleLive, for Context.

Good news for business — costs of B2B video production content is at an all time low!

Biznology

Starting in 2005, the year YouTube launched, the internet has quickly become dominated by video. But today, the consumer habits driving our business behavior and decision-makers are watching more and more B2B video production content to make purchase decisions.

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Interactive video for sales just got a big boost from Apple

Biznology

In a wide-ranging report, The Future of Video , Feng Li of London’s Cass Business School writes that “video is not simply an important part of the online experience. Increasingly, video is the internet.” And it could be a game-changer for marketing videos.

Study Finds Marketers Are Increasing Spend on Original Video Content

KoMarketing Associates

Marketers continue to increase the amount of money they spend on digital video content, but how much of it is original? To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. Statistics showed that marketers will spend upwards of $10 million on digital/mobile video advertising this year, and $4.7 In 2018, an average of 47 percent of digital video budgets will go toward producing original content.

How to make interactive video for free

Biznology

You can increase engagement and provide superior customer experience at the same time by making interactive videos out of your ordinary “passive” videos. Interactive video tools designed for business users. One video, unlimited interactive videos.

6 Best Video Marketing Practices For 2018

Marketing Insider Group

Most marketing professionals will tell you that video content marketing is rapidly rising and Cisco has predicted that video will comprise more than 80% of global Internet traffic by the year 2020.

Improving the video customer experience of IT decision-makers

Biznology

Since watching your videos is part of the sales process, it makes sense to consider the video customer experience of the numerous influencers and IT decision-makers involved in the sales process. ” This is the first rule to keep videos for IT decision-makers short.

Video testimonials and video case studies are a great investment

Biznology

If you’re looking to make a great investment for your business that has been used for centuries to drive revenue targets, then you should be looking at case study videos and video testimonials for your business. Reason #1 – Video testimonials have a long investment horizon.

Nervous on Camera? Consider Using a Teleprompter for Your Next B2B Video

Act-On

If you’re a marketer who produces in-house videos, consider using a teleprompter for your next B2B video. A lot of folks will tell you to avoid using a teleprompter so that your videos are more authentic. Listen to or think about narrators from your favorite movies or videos.

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Business video trends worth noting in 2018

Biznology

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. High-tech companies put out more videos than anyone else — 21 per month.

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Video for account-based marketing

Biznology

Video for account-based marketing should capitalize on this trend. Video as customer experience. Do you have a video personalized for this person? Your top-of-the-funnel lead-gen videos will be too promotional. Chatbot-ready video for account-based marketing.

B2B Marketers Increasingly Using Data to Analyze Video Content Performance

KoMarketing Associates

As B2B marketers begin to invest more in video content, new research suggests that they are turning to data and analytics to measure their performance along the way. Vidyard recently conducted the “2018 Video in Business Benchmark Report” and found that 36 percent of businesses now use intermediate or advanced video analytics. In terms of audience engagement, the average retention rate by the end of B2B marketers’ video content is now 46 percent.

Video 162

What kind of video do you need in sales communication?

Biznology

So, what are the implications for sales communication content, and for video content in sales communication particularly? Sales enablement: the case for video in sales communication. That’s a tall order, but it helps make the case for video in sales communication.

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Should your positioning statement be a video?

Biznology

But it’s not so hard with video. Why would you want to make a video positioning statement? A Google search turns up lots of videos about writing positioning statements online, but none that communicate an actual positioning statement. “Okay, I know what we are talking about.

How to effectively integrate video content onto your website

Biznology

According to Syndacast , 74% of all internet traffic in 2017 will be video-based. When integrated properly, videos are a fantastic way to give your brand a face and increase customer interactions. To get you started, here are four video integration methods you should consider.

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Socialize your videos for business development

Biznology

People spend more than 100,000,000 hours every day watching video on Facebook , which will soon be 100% video, according to Mark Zuckerberg. But most B2B video — especially video targeting tech buyers — doesn’t feel at all like social communication for regular people.

Does Live Video Make Sense for Your Content Marketing Strategy?

ScribbleLive

You can find a ton of stats about the rise of live video. I personally spent more time than I’m willing to admit watching BuzzFeed find out how many elastic bands can be wrapped around a watermelon before it explodes (I wasn’t the only one hypnotized by the fruit hijinks – at its peak, 800,000 people were tuned into the 45-minute live event, and the video has since surpassed 10 million views). Enter live video. Their recipe videos are every food lover’s dream.

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