One of the most controversial phrases in the marketing today is, "pivot to video.". It strikes fear into the hearts and minds of writers, as we worry that our skills will be replaced by the looming popularity of videos. But the fact remains: People want more video content, too. MORE
This is true whether it’s for climbing up (and down) a mountain or for producing a marketing video for your business. I have been creating marketing videos for more than six years. Here are 13 questions you can answer to make a perfect creative brief for your marketing videos. MORE
It’s no secret that marketers are investing more in online video than ever before. From creative video marketing campaigns to explainers, video ads, webinars, video blogs, customer stories and more, video is now a critical asset within the modern marketing toolkit. MORE
A customer testimonial video entices your audiences, offers them a human story and a real person to connect with through voice, body language, emotion, and empathy. But what goes into a customer testimonial video? What are the secrets to crafting a strong video? MORE
Marketers are giving video a lot of attention — and for good reason. A single, short video is said to be worth 1.8 But what’s on the horizon for video marketing? Video marketing will only continue to grow. In fact, some say that 2017 will be the year of video marketing. MORE
” Video for account-based marketing should capitalize on this trend. Video as customer experience. Do you have a video personalized for this person? Your top-of-the-funnel lead-gen videos will be too promotional. Chatbot-ready video for account-based marketing. MORE
What comes to mind when you think about companies using video? For many people, the Dollar Shave Club video is high on the list. Many companies also use video to sell. But video can do even more for your company. People want more video. Support Videos. MORE
Eleven years later, that's no longer the case -- a comprehensive content strategy includes written work like blogs and ebooks, as well as media like podcasts, visual assets, and videos. That last part -- video -- continues to be on the rise. SEO Video Daily Tactical MORE
Watch the Video. Marketing Strategies Outbound Selling Sale Operations Sales Development Sales Strategies Video B2B Insights B2B Sales Insights Email Best Practices Good leads Prospecting Sales Effectiveness MORE
The simple truth is that a majority of search marketing specialists do not invest the necessary resources into the largest video-sharing website in the world. Videos can raise brand awareness and appear in Google’s organic search results, so it’s smart to take advantage of that. MORE
We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. But I watch video all the time. MORE
In a wide-ranging report, The Future of Video , Feng Li of London’s Cass Business School writes that “video is not simply an important part of the online experience. Increasingly, video is the internet.” And it could be a game-changer for marketing videos. MORE
Watch the Video Below: How to Avoid the Problem. Outbound Selling Sale Operations Sales Development Sales Leadership & Management Sales Strategies Video B2B Insights B2B Sales B2B Sales Insights Sales Effectiveness sales strategies Sales SuccessDoes this problem sound familiar? MORE
You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. Video is going to be the game-changing tactic you use to capture the attention of your target audience, become more visible in search, and convert prospects throughout the funnel. MORE
When I read that the average American spends five-and-a-half hours per day watching video content, I scoffed -- because between video explainers on Facebook, Game of Thrones , and Netflix, that average is closer to my daily minimum time spent watching videos. I work in video. MORE
Are you using video in your content marketing efforts? Video leverages the power of sound, vision, and storytelling to bring your products and services to vivid life. Why Video Is the Future. The majority of your target audience is watching video; in fact, many of them prefer it. MORE
It’s old news to you that video is a great tool to add to your marketing toolbox. But how do you justify the expense of hiring an outside agency for tens of thousands of dollars for one three-minute marketing video? Web videos are great for B2B marketing. MORE
This trend is far from a death knell for video, which continues to grow at an exceptional rate. It seems that digital video is best suited for either big breaking news stories or short, soft content that can be taken in without sound. The appeal of video is sensory. MORE
Video content can be a valuable asset in your inbound marketing content mix. In fact, by the end of this year, video content is expected to represent nearly three-quarters of all internet traffic. 14 Video Production Tips for Your Next Marketing Video. Optimize video text. MORE
That said, here are ten practical tips for choosing the perfect music for video content: 1. Decide what role music will play in your video. You can pay between $10-$100 for library music for small business and personal use video (i.e. MORE
You finally produced and posted your first series of marketing videos. Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. Read on, and bookmark them for reference when you’re formulating your next video content strategy. MORE
Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. The Top Question about Video in Email Marketing. A lot of people ask me “Ian, can I stream video playback in an email?” MORE
A friend and I were recently discussing the many forecasts of video content taking over the internet. “Personally I am not a big video content consumer. I’ll be reading a story about the game and my son will be watching videos about the same game. By Mark Schaefer. MORE
People spend more than 100,000,000 hours every day watching video on Facebook , which will soon be 100% video, according to Mark Zuckerberg. But most B2B video — especially video targeting tech buyers — doesn’t feel at all like social communication for regular people. MORE
If you’re reading this, you probably already know that video is an important part to accelerating the journey from prospect to customer. In other words, different types of videos excel in different areas of the funnel. But where does each video fit? MORE
According to Syndacast , 74% of all internet traffic in 2017 will be video-based. When integrated properly, videos are a fantastic way to give your brand a face and increase customer interactions. To get you started, here are four video integration methods you should consider. MORE
by Amanda Batista | Tweet this Video marketing: You know you need it. And even when you do create cool brand videos loved by your team and audiences alike, you want to make sure that you can understand the video’s performance. Why Video Metrics Matter. MORE
There’s a lot going on in the video streaming world right now. This post will bring you up to speed on what’s been happening with the latest and hottest video streaming technology. Geoff Goldberg, Periscope star, questions the video streaming platform’s viability. MORE
Whether you’ve been in the marketing world for the last 30 years or the last 30 days, you know that video is hot… …as in the #1 preferred content type of the average consumer, hot. So how are you using video? How are your videos performing? MORE
According to networking giant Cisco , online video accounted for 63% of all Internet traffic in 2015, and is projected to consume 79% of all web traffic by 2020. Online video is popular, effective, and easy to watch on mobile devices. Video Creation and Editing Tools. MORE
You might begin to think differently about designing video content if you think about your viewers and what they want to learn from your B2B video content. Many B2B videos meet that criterion. Micro-learning and video content: where is the focus? MORE
By now, you've probably heard video marketing is a powerful tool for generating leads and capturing new customers. For many small to medium businesses, the reluctance to adopt video comes from a fear of the unknown. Video marketing feels expensive, cumbersome, and difficult to track. MORE
The rise of 360° video has been swift, and some brands have quickly gone all-in on this new form of content. Not surprisingly, marketers have quickly jumped on board, incorporating it into their video content strategy. The stagnancy of 360° video is a continuing problem. MORE
But video shouldn’t be part of your future marketing strategy—it should be a key component today! Based on the impact of video marketing in 2016, it’s one of the most versatile and profitable digital marketing tools. Video boosts sales and conversion. MORE
The integration of video content has been a confusing topic for many in the B2B space. However, if you break down the different ways video can work within your specific marketing strategy, it becomes significantly less daunting. Video Testimonials. MORE
In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. But what is the optimal length of an online business video production ? MORE
Let’s move on to why we’re here: the biggest mistakes to avoid when making a product video. I can say that without a doubt, I am the utmost “mistake making” expert in the art of product videos. Click Here to See My Latest Product Video, for ScribbleLive, for Context. MORE
If you’re looking to make a great investment for your business that has been used for centuries to drive revenue targets, then you should be looking at case study videos and video testimonials for your business. Reason #1 – Video testimonials have a long investment horizon. MORE
Starting in 2005, the year YouTube launched, the internet has quickly become dominated by video. But today, the consumer habits driving our business behavior and decision-makers are watching more and more B2B video production content to make purchase decisions. MORE
Watch the Video. Account-Based Marketing Best Practices from the Industry Marketing Strategies Sales Strategies Video B2B Insights B2B Sales Peter Guber Sales Effectiveness sales strategies Sean Buvala storytellingWe all should know by now the power of storytelling in business. MORE
The time of video has come yet again. Impressive, original video content has become key in boosting forward thinking brands, and will most certainly stay so for in the times to come. The research by eMarketer has shown a rise in time American adults spend watching video content online. MORE
Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. How can a good B2B video be characterized? MORE
Video Related Topics Vidyard
MAY 5, 2017
You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. Video is going to be the game-changing tactic you use to capture the attention of your target audience, become more visible in search, and convert prospects throughout the funnel.
KoMarketing Associates
FEBRUARY 9, 2016
Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. How can a good B2B video be characterized?
Vidyard
JULY 21, 2017
Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. The Top Question about Video in Email Marketing. A lot of people ask me “Ian, can I stream video playback in an email?”
Act-On
NOVEMBER 3, 2015
What comes to mind when you think about companies using video? For many people, the Dollar Shave Club video is high on the list. Many companies also use video to sell. But video can do even more for your company. People want more video. Support Videos.
Act-On
AUGUST 2, 2016
It’s old news to you that video is a great tool to add to your marketing toolbox. But how do you justify the expense of hiring an outside agency for tens of thousands of dollars for one three-minute marketing video? Web videos are great for B2B marketing.
Vidyard
APRIL 10, 2017
If you’re reading this, you probably already know that video is an important part to accelerating the journey from prospect to customer. In other words, different types of videos excel in different areas of the funnel. But where does each video fit?
ScribbleLive
OCTOBER 17, 2016
Let’s move on to why we’re here: the biggest mistakes to avoid when making a product video. I can say that without a doubt, I am the utmost “mistake making” expert in the art of product videos. Click Here to See My Latest Product Video, for ScribbleLive, for Context.
Act-On
MARCH 10, 2016
This is true whether it’s for climbing up (and down) a mountain or for producing a marketing video for your business. I have been creating marketing videos for more than six years. Here are 13 questions you can answer to make a perfect creative brief for your marketing videos.
Act-On
JULY 14, 2017
Live video is quickly capturing the attention of marketers as it rises to become a popular marketing tool. Marketing Strategy Video live video live video marketing video marketing
Vidyard
FEBRUARY 2, 2017
Whether you’ve been in the marketing world for the last 30 years or the last 30 days, you know that video is hot… …as in the #1 preferred content type of the average consumer, hot. So how are you using video? How are your videos performing?
DiscoverOrg
FEBRUARY 22, 2017
Watch the Video Below: How to Avoid the Problem. Outbound Selling Sale Operations Sales Development Sales Leadership & Management Sales Strategies Video B2B Insights B2B Sales B2B Sales Insights Sales Effectiveness sales strategies Sales SuccessDoes this problem sound familiar?
grow - Practical Marketing Solutions
OCTOBER 12, 2016
There’s a lot going on in the video streaming world right now. This post will bring you up to speed on what’s been happening with the latest and hottest video streaming technology. Geoff Goldberg, Periscope star, questions the video streaming platform’s viability.
Act-On
JUNE 30, 2016
Are you using video in your content marketing efforts? Video leverages the power of sound, vision, and storytelling to bring your products and services to vivid life. Why Video Is the Future. The majority of your target audience is watching video; in fact, many of them prefer it.
Biznology
SEPTEMBER 23, 2016
People spend more than 100,000,000 hours every day watching video on Facebook , which will soon be 100% video, according to Mark Zuckerberg. But most B2B video — especially video targeting tech buyers — doesn’t feel at all like social communication for regular people.
Biznology
OCTOBER 28, 2016
In a wide-ranging report, The Future of Video , Feng Li of London’s Cass Business School writes that “video is not simply an important part of the online experience. Increasingly, video is the internet.” And it could be a game-changer for marketing videos.
grow - Practical Marketing Solutions
SEPTEMBER 11, 2017
A friend and I were recently discussing the many forecasts of video content taking over the internet. “Personally I am not a big video content consumer. I’ll be reading a story about the game and my son will be watching videos about the same game. By Mark Schaefer.
Vidyard
JUNE 9, 2017
That said, here are ten practical tips for choosing the perfect music for video content: 1. Decide what role music will play in your video. You can pay between $10-$100 for library music for small business and personal use video (i.e.
Hubspot
AUGUST 28, 2017
By now, you've probably heard video marketing is a powerful tool for generating leads and capturing new customers. For many small to medium businesses, the reluctance to adopt video comes from a fear of the unknown. Video marketing feels expensive, cumbersome, and difficult to track.
Biznology
JUNE 5, 2017
Starting in 2005, the year YouTube launched, the internet has quickly become dominated by video. But today, the consumer habits driving our business behavior and decision-makers are watching more and more B2B video production content to make purchase decisions.
Biznology
JANUARY 20, 2016
In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. But what is the optimal length of an online business video production ?
Biznology
JANUARY 9, 2017
You might begin to think differently about designing video content if you think about your viewers and what they want to learn from your B2B video content. Many B2B videos meet that criterion. Micro-learning and video content: where is the focus?
Biznology
MARCH 17, 2016
If you’re looking to make a great investment for your business that has been used for centuries to drive revenue targets, then you should be looking at case study videos and video testimonials for your business. Reason #1 – Video testimonials have a long investment horizon.
Webbiquity
MAY 12, 2015
The simple truth is that a majority of search marketing specialists do not invest the necessary resources into the largest video-sharing website in the world. Videos can raise brand awareness and appear in Google’s organic search results, so it’s smart to take advantage of that.
DiscoverOrg
MARCH 15, 2017
Watch the Video. Account-Based Marketing Best Practices from the Industry Marketing Strategies Sales Strategies Video B2B Insights B2B Sales Peter Guber Sales Effectiveness sales strategies Sean Buvala storytellingWe all should know by now the power of storytelling in business.
Hubspot
AUGUST 14, 2017
When I read that the average American spends five-and-a-half hours per day watching video content, I scoffed -- because between video explainers on Facebook, Game of Thrones , and Netflix, that average is closer to my daily minimum time spent watching videos. I work in video.
Biznology
NOVEMBER 7, 2016
According to Syndacast , 74% of all internet traffic in 2017 will be video-based. When integrated properly, videos are a fantastic way to give your brand a face and increase customer interactions. To get you started, here are four video integration methods you should consider.
Hubspot
JULY 18, 2017
One of the most controversial phrases in the marketing today is, "pivot to video.". It strikes fear into the hearts and minds of writers, as we worry that our skills will be replaced by the looming popularity of videos. But the fact remains: People want more video content, too.
DiscoverOrg
FEBRUARY 1, 2017
Watch the Video. Marketing Strategies Outbound Selling Sale Operations Sales Development Sales Strategies Video B2B Insights B2B Sales Insights Email Best Practices Good leads Prospecting Sales Effectiveness
Hubspot
JULY 10, 2017
You finally produced and posted your first series of marketing videos. Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. Read on, and bookmark them for reference when you’re formulating your next video content strategy.
B2B Marketing Insider
MARCH 14, 2017
The time of video has come yet again. Impressive, original video content has become key in boosting forward thinking brands, and will most certainly stay so for in the times to come. The research by eMarketer has shown a rise in time American adults spend watching video content online.
Biznology
MARCH 3, 2017
” Video for account-based marketing should capitalize on this trend. Video as customer experience. Do you have a video personalized for this person? Your top-of-the-funnel lead-gen videos will be too promotional. Chatbot-ready video for account-based marketing.
Vidyard
JANUARY 13, 2017
A customer testimonial video entices your audiences, offers them a human story and a real person to connect with through voice, body language, emotion, and empathy. But what goes into a customer testimonial video? What are the secrets to crafting a strong video?
Modern Marketing
MAY 20, 2014
by Amanda Batista | Tweet this Video marketing: You know you need it. And even when you do create cool brand videos loved by your team and audiences alike, you want to make sure that you can understand the video’s performance. Why Video Metrics Matter.
Contently
OCTOBER 17, 2016
This trend is far from a death knell for video, which continues to grow at an exceptional rate. It seems that digital video is best suited for either big breaking news stories or short, soft content that can be taken in without sound. The appeal of video is sensory.
Webbiquity
APRIL 4, 2017
According to networking giant Cisco , online video accounted for 63% of all Internet traffic in 2015, and is projected to consume 79% of all web traffic by 2020. Online video is popular, effective, and easy to watch on mobile devices. Video Creation and Editing Tools.
Hubspot
MAY 31, 2017
Eleven years later, that's no longer the case -- a comprehensive content strategy includes written work like blogs and ebooks, as well as media like podcasts, visual assets, and videos. That last part -- video -- continues to be on the rise. SEO Video Daily Tactical
Vidyard
JANUARY 24, 2017
It’s no secret that marketers are investing more in online video than ever before. From creative video marketing campaigns to explainers, video ads, webinars, video blogs, customer stories and more, video is now a critical asset within the modern marketing toolkit.
Hubspot
JULY 5, 2017
Video content can be a valuable asset in your inbound marketing content mix. In fact, by the end of this year, video content is expected to represent nearly three-quarters of all internet traffic. 14 Video Production Tips for Your Next Marketing Video. Optimize video text.
Content Standard
JULY 9, 2016
The rise of 360° video has been swift, and some brands have quickly gone all-in on this new form of content. Not surprisingly, marketers have quickly jumped on board, incorporating it into their video content strategy. The stagnancy of 360° video is a continuing problem.
KoMarketing Associates
FEBRUARY 5, 2015
The integration of video content has been a confusing topic for many in the B2B space. However, if you break down the different ways video can work within your specific marketing strategy, it becomes significantly less daunting. Video Testimonials.
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