How to Streamline Your Video Marketing Creation Process

Marketing Insider Group

Video marketing remains one of the most successful forms of getting attention online. More than eight out of 10 marketers say that video plays a vital part in their strategies. Seventy-eight percent report that video helps boost sales figures. Make every video work harder.

Conversational Video for Hybrid Selling


A technology consultant contacted me recently looking for a video solution to his problem — spreading the word about some of his firm’s software solutions in order to start pilot projects for new applications. There’s selling to be done, but is there a video solution?

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Product demos, video libraries, and customer experience


Buyers want to experience B2B products and services through web-based demos and videos, just as they do with consumer products. Configuring a video library for a better customer experience. Major video platforms like YouTube make this “chapterization” easy.

Report: Marketers Now Leveraging Video Marketing to Resolve Pain Points

KoMarketing Associates

When it comes to video content, new research indicates that marketing departments are leaning on these assets the most to build more brand awareness. Overall, it’s the marketing department that leverages video marketing the most, followed by the product team.

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5 Steps to Video for Demand Gen Success

Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove

How do you build video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? We’ve boiled it down to five key steps. Tune into our webinar on June 26th to find out what we’ve learned through years of building pipeline with video.

5 Types of Video to Try Now


If you’re cheerfully planning on doing things a little differently in the months ahead, here are a few video approaches that tend to be under-used by technology providers. Tiresome or not, online meetings are videos. The How-to Video. Process Video. The Chapterized Video.

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How Video Scripts and Storyboards Work


Scripts vs Storyboards for Technology Videos. When I talk with clients about the look and feel they want in a video, their answer often includes the expression “not cartoon-y.” Color design frames will probably appear as key frames in the finished video.

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5 Best Ways to Spice Up Your Email Marketing With Videos


And one of the most engaging content you should consider adding to your email marketing campaign is video. According to the stats, including videos to your marketing emails can increase open rates by 19% and click rates by 65% while reducing unsubscribe rates by 26%.

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Digital Selling with Video in 2021


The most influential tool for sales success in 2020 was video conferencing. In the same article, a spokesman for Zoom assures us that video is 34X as effective! Anyway, we can all agree that video is effective. Video FAQ galleries. Make video a competitive edge.

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Multi-language video training assets for Atos

Tomorrow People

We delivered clear and engaging video content to educate a semi-internal audience at the digital transformation company. After two years of success, Atos took the decision to commission an updated set of videos to reflect changes and developments. Video

How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. That’s staggering; and it means that we must educate and provide the best answers for our prospects at every stage of their journey. So the question is: will you choose to be an educator in your industry?

8 Exciting Video Marketing Trends for 2022

Marketing Insider Group

If you’re not already convinced that video has officially arrived as the top form of online content, it’s time to get on board. Video marketing trends are becoming increasingly important to overall marketing strategies. Ready to give your video strategy a boost? Live Video.

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The Top 12 Content Marketing How-To Videos


But one of the best avenues for this, and a great way to ensure your content strategy is fresh for the new year, is by keeping up on the latest content marketing how-to videos. Keeping up on the latest trends is SUPER challenging for marketers.

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Seven Types of Videos You Need to Power up Your Marketing


Video is becoming a must for content marketing across industries. Online video offers numerous established benefits: increased brand awareness, site traffic, time spent on the site, conversions, and social media engagement, to name a few. But like any component of content marketing, video requires a strategy in order to have the desired impact. You need a a plan, compelling scripts and images, and the right video editing tools. Explainer Videos. How-To Videos.

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Video SEO: How to Optimize Your Videos for Search


Videos are becoming major marketing assets. This is why understanding video SEO is so helpful to modern marketers. Product videos are also a powerful way to boost your conversions by demonstrating your products in action. Which videos to create? Step 2: Create Your Video.

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How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

Webinars are video. They need movement.


All these “most-effective” content types feature moving pictures on a small screen — in other words, they’re all video. They don’t need to move at the 30-frames-per-second video standard, but looking at no motion on the screen for any length of time makes most people antsy.

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17 Engaging Video Content Types that People Love to Watch

Single Grain

This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. watch video content. The truth is, video marketing isn’t as complex as it seems. Video Emails.

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How to Create YouTube Videos that Generate Views & Subscribers


There are so many platforms for marketing your business with videos , including Facebook, Vimeo, Instagram, Twitter, and LinkedIn. But the biggest and best video network is YouTube. This is because it began as and remains solely a video network. So, create short videos.

How Video Marketing Strategies Can Elevate Sales Efforts


While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. For many modern sales professionals and digital marketers, that efficiency is enhanced by employing a video-based strategy.

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Write winning event emails in minutes! Relying on decades of social science research and more recent behavioral data, we’ll show you the science-backed methods to creating a wildly successful event-marketing email campaign for almost any situation. Download the eBook today!

How to Share More Video Content


B2B marketers would be looking for more money to create video content even if the pandemic had not given such a big boost to the kinds of online engagement where video content shines. Innovative video content sharing. Video sharing resources. Source: [link].

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Why Video Storytelling Is the Future of Marketing


Add video to your content marketing mix to bump your results in the right direction. Corporate Video content marketing video video content video marketingLearn 4 high-profile use cases and 4 tips for success.

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How to Start Using Video for Business


Video marketing started getting big back in 2009 and had really taken off by 2017. Online video is huge and is projected to account for more than 80% of the overall Internet traffic by 2022. If you haven’t looked into video creation for your business yet, this is the right time to make video a core element in your content marketing mix. Video product is now easier and less costly than ever. Over 90% of marketers create video clips with assets they already have.

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Report: Marketers Placing More Value on Social Channels for Video Distribution

KoMarketing Associates

Many organizations have already begun utilizing video content to resonate with their target audiences. Now, new research indicates that social media is becoming a critical channel for marketers focused on video distribution. B2B Buyers’ Growing Preference for Video Content.

The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.

Making Text Work Harder in Video


It’s always been sort of axiomatic that the main reason people watch digital videos like explainers and tutorials is to avoid reading text. “ 59% of executives prefer video to text ” is every sales and marketing video producer’s favorite statistic.

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17% of Marketers Who Don’t Leverage Video Rely on Email Marketing

KoMarketing Associates

Although video continues to grow in use across organizations, new research indicates that not all marketers have hopped on the bandwagon just yet — but what are they leveraging to resonate with customers instead? Discovering the Advantages of Video Marketing.

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59% of Marketers Have Seen a Positive ROI from Video Content

KoMarketing Associates

With more marketers integrating video into their strategies, new research indicates that many are seeing positive results from utilizing this form of content. In general, video (63%) has been the leading medium for keeping organizations top-of-mind among customers.

Marketers Continue to Find Benefits In Leveraging Video Content

KoMarketing Associates

Many marketers began to recognize the value of video content in 2020, and new research suggests that they are now leveraging it to achieve a wide array of objectives. As of this year, the majority of marketers (70%) said that video content showed a positive return-on-investment.

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12 Video Production Tips To Make Video Content Creation Easy And Scalable In 2022

Square 2 Marketing

Video is taking the marketing world by storm. Now that it’s easy to create video, people are producing video right from their iPhones, publishing it directly to social media and using it on their website to drive engagement, leads and sales opportunities.

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Most Viewed Video Ads: Summer Travel 2022


Our list of Most Viewed Video Ads for […]. The post Most Viewed Video Ads: Summer Travel 2022 appeared first on AcuityAds Inc. Most Viewed Video Ads2022 is proving to be a big year for the travel and tourism industry.

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2019 Video Trends Watch


I’m not going to do that, but I will share a few “trends” noted by others that I think could be video trends of interest to technology solution providers. Get more out of the videos you’ve already made. This my favorite, from a Vidyard blog post titled “ Three exciting B2B video trends for 2019.” There are lots of ways to re-use a video: edit it, send a personalized link to it, make it interactive, and so forth. 6-Second Video Ads.

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Create Easy, Festive, Holiday Videos In Minutes


That’s why we are making it easy than ever to create easy, festive holiday videos to get your marketing messages across in minutes. You have some fresh new marketing videos to upload to social media in minutes. Make this video your own here. We’ve got videos.

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What You Need to Know About Generational Video Marketing


As every subsequent generation spends more and more time consuming content online, it's important for marketers to understand how their target audiences engage with video content.

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Microsoft Video Ads Are Now Broadly Available via @sejournal, @MattGSouthern

Search Engine Journal

Video ads on the Microsoft Audience Network are now broadly available to augment existing search and image advertising campaigns. The post Microsoft Video Ads Are Now Broadly Available appeared first on Search Engine Journal. News Video Advertising

70% of B2B Buyers Agree Video is the Best Form of Marketing Content

KoMarketing Associates

As B2B marketers continue to refine their customer engagement strategies, new research indicates that video is growing in importance among buyers. Furthermore, 93% of B2B buyers say that video is important to them when it comes to building trust in a brand.

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New Video Content on a Budget


It use to be that businesses could set their video budget by committing to a fixed number of productions with a cost estimate for each. This still happens, but nowadays, such a large share of B2B business is conducted via online video. Video cost components.

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Google Updates “Unavailable Video” Policy via @sejournal, @brookeosmundson

Search Engine Journal

Google Ads updated its "unavailable video" advertiser policy, arming marketers with more transparency to solve ad disapprovals faster. The post Google Updates “Unavailable Video” Policy appeared first on Search Engine Journal. News Video Advertising

B2B Content Marketing: Will Video Kill eBooks?

B2B Lead Generation

We went from zero to 20% to 30% of our opportunities in resulting from video in the first six months.”. Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. But I watch video all the time. Video is a big pa rt of how most people absorb stories.” The Most Successful B2B Companies Are Using Video. The Falling Cost of Video. “A We shot our first video with an iPhone.

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