How to Plan Your Video Marketing Strategy

Vidyard

You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. Video is going to be the game-changing tactic you use to capture the attention of your target audience, become more visible in search, and convert prospects throughout the funnel.

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B2B Video Marketing Done Right

KoMarketing Associates

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. How can a good B2B video be characterized?

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Trending Sources

How to use Video in your Email Marketing Campaigns

Vidyard

Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. The Top Question about Video in Email Marketing. A lot of people ask me “Ian, can I stream video playback in an email?”

Video 74

Five Videos Every Company Needs

Act-On

What comes to mind when you think about companies using video? For many people, the Dollar Shave Club video is high on the list. Many companies also use video to sell. But video can do even more for your company. People want more video. Support Videos.

Video 82

Marketing Videos Too Costly? Build Your Own (Affordable!) Video Studio

Act-On

It’s old news to you that video is a great tool to add to your marketing toolbox. But how do you justify the expense of hiring an outside agency for tens of thousands of dollars for one three-minute marketing video? Web videos are great for B2B marketing.

Video 100

12 Perfect Video Types for the B2B Customer Lifecycle [Infographic]

Vidyard

If you’re reading this, you probably already know that video is an important part to accelerating the journey from prospect to customer. In other words, different types of videos excel in different areas of the funnel. But where does each video fit?

Video 126

The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

ScribbleLive

Let’s move on to why we’re here: the biggest mistakes to avoid when making a product video. I can say that without a doubt, I am the utmost “mistake making” expert in the art of product videos. Click Here to See My Latest Product Video, for ScribbleLive, for Context.

How to Write a Creative Brief for Your Next Video Project (with Template)

Act-On

This is true whether it’s for climbing up (and down) a mountain or for producing a marketing video for your business. I have been creating marketing videos for more than six years. Here are 13 questions you can answer to make a perfect creative brief for your marketing videos.

Why Live Video Might Be the Future of Content Marketing

Act-On

Live video is quickly capturing the attention of marketers as it rises to become a popular marketing tool. Marketing Strategy Video live video live video marketing video marketing

Video 52

16 Video Marketing Benchmarks You Need to Know [Infographic]

Vidyard

Whether you’ve been in the marketing world for the last 30 years or the last 30 days, you know that video is hot… …as in the #1 preferred content type of the average consumer, hot. So how are you using video? How are your videos performing?

[VIDEO] How to Structure a Successful Sales Team

DiscoverOrg

Watch the Video Below: How to Avoid the Problem. Outbound Selling Sale Operations Sales Development Sales Leadership & Management Sales Strategies Video B2B Insights B2B Sales B2B Sales Insights Sales Effectiveness sales strategies Sales SuccessDoes this problem sound familiar?

Video 141

The State of Video Streaming

grow - Practical Marketing Solutions

There’s a lot going on in the video streaming world right now. This post will bring you up to speed on what’s been happening with the latest and hottest video streaming technology. Geoff Goldberg, Periscope star, questions the video streaming platform’s viability.

Video 48

Why Video Is the Future of Content Marketing

Act-On

Are you using video in your content marketing efforts? Video leverages the power of sound, vision, and storytelling to bring your products and services to vivid life. Why Video Is the Future. The majority of your target audience is watching video; in fact, many of them prefer it.

Video 92

Socialize your videos for business development

Biznology

People spend more than 100,000,000 hours every day watching video on Facebook , which will soon be 100% video, according to Mark Zuckerberg. But most B2B video — especially video targeting tech buyers — doesn’t feel at all like social communication for regular people.

Interactive video for sales just got a big boost from Apple

Biznology

In a wide-ranging report, The Future of Video , Feng Li of London’s Cass Business School writes that “video is not simply an important part of the online experience. Increasingly, video is the internet.” And it could be a game-changer for marketing videos.

Why the content marketing future is NOT in video content

grow - Practical Marketing Solutions

A friend and I were recently discussing the many forecasts of video content taking over the internet. “Personally I am not a big video content consumer. I’ll be reading a story about the game and my son will be watching videos about the same game. By Mark Schaefer.

How to Choose the Best Music for Your Video Marketing Projects

Vidyard

That said, here are ten practical tips for choosing the perfect music for video content: 1. Decide what role music will play in your video. You can pay between $10-$100 for library music for small business and personal use video (i.e.

Video 84

5 Myths About Video Marketing, Debunked

Hubspot

By now, you've probably heard video marketing is a powerful tool for generating leads and capturing new customers. For many small to medium businesses, the reluctance to adopt video comes from a fear of the unknown. Video marketing feels expensive, cumbersome, and difficult to track.

Video 38

Good news for business — costs of B2B video production content is at an all time low!

Biznology

Starting in 2005, the year YouTube launched, the internet has quickly become dominated by video. But today, the consumer habits driving our business behavior and decision-makers are watching more and more B2B video production content to make purchase decisions.

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How long should your online business video production be?

Biznology

In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. But what is the optimal length of an online business video production ?

Modeling B2B video content on micro-learning

Biznology

You might begin to think differently about designing video content if you think about your viewers and what they want to learn from your B2B video content. Many B2B videos meet that criterion. Micro-learning and video content: where is the focus?

Video 78

Video testimonials and video case studies are a great investment

Biznology

If you’re looking to make a great investment for your business that has been used for centuries to drive revenue targets, then you should be looking at case study videos and video testimonials for your business. Reason #1 – Video testimonials have a long investment horizon.

How To Turn Video Marketing Into a Successful SEO Strategy

Webbiquity

The simple truth is that a majority of search marketing specialists do not invest the necessary resources into the largest video-sharing website in the world. Videos can raise brand awareness and appear in Google’s organic search results, so it’s smart to take advantage of that.

Video 139

[VIDEO] The Role of Story in Account-Based Marketing

DiscoverOrg

Watch the Video. Account-Based Marketing Best Practices from the Industry Marketing Strategies Sales Strategies Video B2B Insights B2B Sales Peter Guber Sales Effectiveness sales strategies Sean Buvala storytellingWe all should know by now the power of storytelling in business.

Why the "Pivot to Video" Is Misguided

Hubspot

When I read that the average American spends five-and-a-half hours per day watching video content, I scoffed -- because between video explainers on Facebook, Game of Thrones , and Netflix, that average is closer to my daily minimum time spent watching videos. I work in video.

Video 37

How to effectively integrate video content onto your website

Biznology

According to Syndacast , 74% of all internet traffic in 2017 will be video-based. When integrated properly, videos are a fantastic way to give your brand a face and increase customer interactions. To get you started, here are four video integration methods you should consider.

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Just Getting Started With Video Marketing? Here’s the First Video You Should Make

Hubspot

One of the most controversial phrases in the marketing today is, "pivot to video.". It strikes fear into the hearts and minds of writers, as we worry that our skills will be replaced by the looming popularity of videos. But the fact remains: People want more video content, too.

Video 45

[VIDEO] How to Get 30% Response Rates with Prospecting Emails

DiscoverOrg

Watch the Video. Marketing Strategies Outbound Selling Sale Operations Sales Development Sales Strategies Video B2B Insights B2B Sales Insights Email Best Practices Good leads Prospecting Sales Effectiveness

7 Reasons Why No One is Watching Your Video Content

Hubspot

You finally produced and posted your first series of marketing videos. Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. Read on, and bookmark them for reference when you’re formulating your next video content strategy.

Video 55

10 Stats About Video that Marketers Need To Know

B2B Marketing Insider

The time of video has come yet again. Impressive, original video content has become key in boosting forward thinking brands, and will most certainly stay so for in the times to come. The research by eMarketer has shown a rise in time American adults spend watching video content online.

Stats 85

Video for account-based marketing

Biznology

Video for account-based marketing should capitalize on this trend. Video as customer experience. Do you have a video personalized for this person? Your top-of-the-funnel lead-gen videos will be too promotional. Chatbot-ready video for account-based marketing.

How to Create Powerful Customer Testimonials Using Video

Vidyard

A customer testimonial video entices your audiences, offers them a human story and a real person to connect with through voice, body language, emotion, and empathy. But what goes into a customer testimonial video? What are the secrets to crafting a strong video?

Video 101

Introducing: The Modern Marketer’s Guide to Video

Modern Marketing

by Amanda Batista | Tweet this Video marketing: You know you need it. And even when you do create cool brand videos loved by your team and audiences alike, you want to make sure that you can understand the video’s performance. Why Video Metrics Matter.

Video 114

Millennials Surprisingly Prefer News Articles Over Videos

Contently

This trend is far from a death knell for video, which continues to grow at an exceptional rate. It seems that digital video is best suited for either big breaking news stories or short, soft content that can be taken in without sound. The appeal of video is sensory.

Video 57

The 15 Best Audio and Video Editing Tools

Webbiquity

According to networking giant Cisco , online video accounted for 63% of all Internet traffic in 2015, and is projected to consume 79% of all web traffic by 2020. Online video is popular, effective, and easy to watch on mobile devices. Video Creation and Editing Tools.

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YouTube SEO: How to Optimize Videos for YouTube Search

Hubspot

Eleven years later, that's no longer the case -- a comprehensive content strategy includes written work like blogs and ebooks, as well as media like podcasts, visual assets, and videos. That last part -- video -- continues to be on the rise. SEO Video Daily Tactical

First Video in Business Benchmark Report: How B2B Companies are REALLY Using Video

Vidyard

It’s no secret that marketers are investing more in online video than ever before. From creative video marketing campaigns to explainers, video ads, webinars, video blogs, customer stories and more, video is now a critical asset within the modern marketing toolkit.

14 Video Production Tips to Enhance Quality and Drive Views

Hubspot

Video content can be a valuable asset in your inbound marketing content mix. In fact, by the end of this year, video content is expected to represent nearly three-quarters of all internet traffic. 14 Video Production Tips for Your Next Marketing Video. Optimize video text.

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Can Your Video Content Strategy Benefit from 360° Video?

Content Standard

The rise of 360° video has been swift, and some brands have quickly gone all-in on this new form of content. Not surprisingly, marketers have quickly jumped on board, incorporating it into their video content strategy. The stagnancy of 360° video is a continuing problem.

Video 46

5 Ways B2B Organizations Can Incorporate Video Marketing

KoMarketing Associates

The integration of video content has been a confusing topic for many in the B2B space. However, if you break down the different ways video can work within your specific marketing strategy, it becomes significantly less daunting. Video Testimonials.