Digital Selling with Video in 2021

Biznology

The most influential tool for sales success in 2020 was video conferencing. In the same article, a spokesman for Zoom assures us that video is 34X as effective! Anyway, we can all agree that video is effective. Video FAQ galleries. Make video a competitive edge.

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B2B Video Marketing on LinkedIn: How to Embrace Video in Your Content Strategy

KoMarketing Associates

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. It is how you should be doing Linkedin video marketing.

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“Reaching out” with video

Biznology

“Social video generates 12 times the shares than text and images combined” has been a favorite stat of video makers since it was mentioned by Forbes in 2017. But what is “social video” anymore, now that socializing with video is an everyday thing for people in business?

Video 127

70% of Marketers Say Their Investment in Video will Increase in 2021

KoMarketing Associates

As marketers plan ahead for the remainder of the year, new research suggests that they will be shifting more of their budget priorities to online video. Marketers and the Value of Video Content. Customer Experience Industry News content marketing digital marketing video marketing

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5 Steps to Video for Demand Gen Success

Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove

How do you build video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? We’ve boiled it down to five key steps. Tune into our webinar on June 26th to find out what we’ve learned through years of building pipeline with video.

How to Create YouTube Videos that Generate Views & Subscribers

Webbiquity

There are so many platforms for marketing your business with videos , including Facebook, Vimeo, Instagram, Twitter, and LinkedIn. But the biggest and best video network is YouTube. This is because it began as and remains solely a video network. So, create short videos.

Report: Enterprise Video Views on the Rise as Marketers Lean on This Form of Content

KoMarketing Associates

As more marketers turn to video to resonate with their target audience, new research suggests that customers and prospects are consuming more video content than in past quarters. Furthermore, enterprise video views on smartphones leaped 216% in the same period.

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How to Start Using Video for Business

Webbiquity

Video marketing started getting big back in 2009 and had really taken off by 2017. Online video is huge and is projected to account for more than 80% of the overall Internet traffic by 2022. If you haven’t looked into video creation for your business yet, this is the right time to make video a core element in your content marketing mix. Video product is now easier and less costly than ever. Over 90% of marketers create video clips with assets they already have.

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Seven Types of Videos You Need to Power up Your Marketing

Webbiquity

Video is becoming a must for content marketing across industries. Online video offers numerous established benefits: increased brand awareness, site traffic, time spent on the site, conversions, and social media engagement, to name a few. But like any component of content marketing, video requires a strategy in order to have the desired impact. You need a a plan, compelling scripts and images, and the right video editing tools. Explainer Videos. How-To Videos.

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New Video Content on a Budget

Biznology

It use to be that businesses could set their video budget by committing to a fixed number of productions with a cost estimate for each. This still happens, but nowadays, such a large share of B2B business is conducted via online video. Video cost components.

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How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

Webinars are video. They need movement.

Biznology

All these “most-effective” content types feature moving pictures on a small screen — in other words, they’re all video. They don’t need to move at the 30-frames-per-second video standard, but looking at no motion on the screen for any length of time makes most people antsy.

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How Video Marketing Strategies Can Elevate Sales Efforts

Webbiquity

While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. For many modern sales professionals and digital marketers, that efficiency is enhanced by employing a video-based strategy. Video-based systems can now sustain themselves solely through social media outlets, offering a trove of potential clients that can be reached using the phone in your pocket. Guest post by Sean Gordon.

Video 203

Why Video Storytelling Is the Future of Marketing

Act-On

Add video to your content marketing mix to bump your results in the right direction. Corporate Video content marketing video video content video marketingLearn 4 high-profile use cases and 4 tips for success.

The 16 Best Tools for Online Meetings and Video Calls

Webbiquity

It doesn’t offer much in the way of features beyond basic video calling and screen sharing, but it’s simple to use and scores well with users (notching the fourth-best overall satisfaction ratings). Like Lifesize (see above), the company also sells video conferencing hardware.

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. That’s staggering; and it means that we must educate and provide the best answers for our prospects at every stage of their journey. So the question is: will you choose to be an educator in your industry?

B2B Video Marketing Done Right

KoMarketing Associates

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. And on average, there’s a more than 40% uptick in traffic on websites featuring video, due to search. Start planning how to create video for your company now. How can a good B2B video be characterized?

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17 Engaging Video Content Types that People Love to Watch

Single Grain

This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. Over the past few years, content marketing has undergone a huge transformation, and video has emerged front-and-center. Especially in the age of mobile marketing, many smartphone users find engaging types of video content difficult to resist. watch video content. Video Emails. UPDATED!

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2019 Video Trends Watch

Biznology

I’m not going to do that, but I will share a few “trends” noted by others that I think could be video trends of interest to technology solution providers. Get more out of the videos you’ve already made. This my favorite, from a Vidyard blog post titled “ Three exciting B2B video trends for 2019.” There are lots of ways to re-use a video: edit it, send a personalized link to it, make it interactive, and so forth. 6-Second Video Ads.

Video 101

Video Marketing: The Savvy Strategy for 2017

Act-On

Marketers are giving video a lot of attention — and for good reason. A single, short video is said to be worth 1.8 But what’s on the horizon for video marketing? Video marketing will only continue to grow. In fact, some say that 2017 will be the year of video marketing. Video is projected to claim more than 80 percent of all web traffic by 2019. So what is the current state of video marketing? Video marketing: driving greater ROI.

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Getting Started With Video Marketing

Sharpspring

Video marketing is a powerful and dynamic marketing tool, and if you’re not yet including it in your marketing strategy, we guarantee you’re missing out. Simply put, effective video marketing works to increase your web traffic, conversion rates and social engagement.Not convinced?

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76% of Marketers Say Video Was Most Important Form of Content in 2020

KoMarketing Associates

As more content marketers turn to video to resonate with their target audience, new research suggests that this form of media is going to continue to grow in importance. In the future, the majority of marketers (83%) believe that video will become even more important to their organization.

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The best video marketing examples to use in your B2B strategy

RockContent

For those who wish to invest in more efficient strategies to spread the word about their products, an increasingly popular trend is producing B2B marketing videos. Which are the best video marketing examples to use in your strategy? Institutional video. Digital Marketing Video

Making Text Work Harder in Video

Biznology

It’s always been sort of axiomatic that the main reason people watch digital videos like explainers and tutorials is to avoid reading text. “ 59% of executives prefer video to text ” is every sales and marketing video producer’s favorite statistic. I’ve always felt that using text within videos — instead of pictures — is a bit of a cheat. Here are a few ways to use text to advantage in video. The post Making Text Work Harder in Video appeared first on Biznology.

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Computer vision brings shoppable video to life

ClickZ

But as computer vision is developed and refined, it is increasingly being used in retail marketing to understand consumer needs and streamline the purchase process through channels such as shoppable video. The post Computer vision brings shoppable video to life appeared first on ClickZ.

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An Essential Guide to Video Analytics for Marketing

DivvyHQ

Is your video content capturing attention and generating leads? To answer this, you need to be tracking and analyzing performance via your video analytics regularly. Here's a handy guide to help you pull insights from your video analytics data.

How To Get Started With Video for Demand Generation (VIDEO)

The CSI Group

B2B Video

Video marketing’s multi-use versatility makes it a great investment

Biznology

Whatever your subjective understanding is, video marketing content will blow your mind more than you may expect. Let’s explore why the sky isn’t the limit with video content – the universe is. However, before we leave Earth, let’s take a look at what you’re currently doing for sales and marketing content and why it pales in comparison to video. you should transition your way of thinking and begin contemplating long-term uses with ( you guessed it ) video marketing.

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10 Insider Tips to Successful Video Marketing

Act-On

Hope Horner joins the Rethink Podcast to share her insights to successful video marketing for your company. Digital Marketing Podcast Video b2b video b2b video marketing rethink marketing podcast video marketing

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Create Easy, Festive, Holiday Videos In Minutes

Magisto

That’s why we are making it easy than ever to create easy, festive holiday videos to get your marketing messages across in minutes. You have some fresh new marketing videos to upload to social media in minutes. Make this video your own here. We’ve got videos. Make this video your own here. Make this video your own here. Editing Styles are themes that add transitions and fun effects to your video to enhance your content.

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B2B Content Marketing: Will Video Kill eBooks?

B2B Lead Generation

We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. But I watch video all the time. Video is a big pa rt of how most people absorb stories.” The Most Successful B2B Companies Are Using Video. The Falling Cost of Video. “A We shot our first video with an iPhone.

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How to Do B2B Video Marketing on LinkedIn

KoMarketing Associates

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy. B2B Video Marketing on LinkedIn: How to Get Started. B2B Video Marketing on LinkedIn: How to Get the Results You Want.

How companies use video content on social media

RockContent

But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Of course, you can always post the URL to any old video that you already published.

5 Ways To Entice Customers To Be In Your Video Marketing Campaigns

Influitive

With that in mind, we decided to create a fun video marketing campaign to get people talking—or shall I say, “singing”—about vain marketers. B2B marketers can be pretty vain. All they usually do is talk about how great their products or services are… instead of letting their customers say it for them. Everyone knows Carly.

Survey: Millennial Buyers Find More Value in Marketing Video Content

KoMarketing Associates

Video remains a prominent tactic for marketers because of its effectiveness, but how does effectiveness vary according to certain demographics? To find out, Brightcove recently conducted a survey to gauge how various demographics interact with marketing video content. In addition, 30 percent of millennials say they want shoppable video, compared to 23 percent of their counterparts. Marketers Remain Dedicated to Video Content.

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Debunking myths around sales videos for business

Biznology

In this Biznology webinar recording, Robert Weiss gives tips for creating videos for all different types of situations. Robert wasn’t able to show the videos in the presentation because of technical constraints, but here are the videos he recommends watching in addition to the webinar: Video First strategy. How to budget and plan for a business video content marketing strategy . What makes up the cost of a video .

Video 119

Five Secrets of Engaging Video Content

Webbiquity

As online marketing becomes more about storytelling, video content has a crucial role to play. Video can add drama, comedy, poignancy and other aspects to a message that is challenging to convey in other content formats. From simple animation to Hollywood-budget efforts, if a video isn’t part of your message, you could be missing out. Here are five helpful ideas you may not have thought of to help you craft compelling video content and maximize its impact for your brand.

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