Seven Types of Videos You Need to Power up Your Marketing

Webbiquity

Video is becoming a must for content marketing across industries. Online video offers numerous established benefits: increased brand awareness, site traffic, time spent on the site, conversions, and social media engagement, to name a few. Explainer Videos. How-To Videos.

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How to Start Using Video for Business

Webbiquity

Video marketing started getting big back in 2009 and had really taken off by 2017. Online video is huge and is projected to account for more than 80% of the overall Internet traffic by 2022. Video product is now easier and less costly than ever. Two videos!

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How Video Marketing Strategies Can Elevate Sales Efforts

Webbiquity

While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. For many modern sales professionals and digital marketers, that efficiency is enhanced by employing a video-based strategy.

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17 Engaging Video Content Types that People Love to Watch

Single Grain

This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. watch video content. The truth is, video marketing isn’t as complex as it seems. Video Emails.

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5 Steps to Video for Demand Gen Success

Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove

How do you build video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? We’ve boiled it down to five key steps. Tune into our webinar on June 26th to find out what we’ve learned through years of building pipeline with video.

How to Ace Video for Personal Branding

B2B PR Sense

How about video? Using video for personal branding has helped many people to expand their brand and reach more audiences. And COVID-19 has created an atmosphere where video thrives. I know personally that it's a struggle to do video. Why do I push myself to create video?

Why Video Storytelling Is the Future of Marketing

Act-On

Add video to your content marketing mix to bump your results in the right direction. Corporate Video content marketing video video content video marketingLearn 4 high-profile use cases and 4 tips for success.

Making Text Work Harder in Video

Biznology

It’s always been sort of axiomatic that the main reason people watch digital videos like explainers and tutorials is to avoid reading text. “ 59% of executives prefer video to text ” is every sales and marketing video producer’s favorite statistic.

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How to Generate More Leads Using Video and Other Digital Content

Webbiquity

Explainer Videos. Video marketing is valuable throughout the sales funnel. Among the different types of marketing videos , well-made explainer videos can be effective at multiple stages. Ideally, each video takes your prospects on a brief, fun, and entertaining journey.

Video 245

Where Should I Post My Video Content Marketing?

Marketing Insider Group

A picture speaks a thousand words – but video content marketing attracts and engages users even better. One study found that visitors spend 88% more time on a website with video. Video has long been touted as one of the biggest things in marketing. But Why Video?

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How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

B2B Video Marketing Done Right

KoMarketing Associates

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. How can a good B2B video be characterized?

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2019 Video Trends Watch

Biznology

I’m not going to do that, but I will share a few “trends” noted by others that I think could be video trends of interest to technology solution providers. Get more out of the videos you’ve already made. 6-Second Video Ads. Using Video to Scale Corporate Training.

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Video Marketing: The Savvy Strategy for 2017

Act-On

Marketers are giving video a lot of attention — and for good reason. A single, short video is said to be worth 1.8 But what’s on the horizon for video marketing? Video marketing will only continue to grow. In fact, some say that 2017 will be the year of video marketing.

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Why Facebook’s Video Metric Inflation Issue Shouldn’t Deter Marketers

Marketing Insider Group

The plaintiff, Crowd Siren, alleges Facebook knowingly misrepresented video metrics to ad partners, even after discovering the […]. The post Why Facebook’s Video Metric Inflation Issue Shouldn’t Deter Marketers appeared first on Marketing Insider Group.

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. That’s staggering; and it means that we must educate and provide the best answers for our prospects at every stage of their journey. So the question is: will you choose to be an educator in your industry?

Have You Tried Performance Video in Your 2020 Content Marketing Plan

Marketing Insider Group

Consumers are spending more time on social networks; video consumption continues to increase. And video marketing for these companies can still be cost-effective if done correctly. In conditions like these, performance video is a smart approach. What Is Performance Video?

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Create Easy, Festive, Holiday Videos In Minutes

Magisto

That’s why we are making it easy than ever to create easy, festive holiday videos to get your marketing messages across in minutes. You have some fresh new marketing videos to upload to social media in minutes. Make this video your own here. We’ve got videos.

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How to Use Video Marketing to Tell Your Brand Story

Marketing Insider Group

Videos, the association adds, “drive home points and add interest.” The post How to Use Video Marketing to Tell Your Brand Story appeared first on Marketing Insider Group. Content Marketing Storytelling video marketing

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Video Marketing Best Practices

SmartBug Media

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Make Your Videos Search-Engine Friendly. Video Brewery.

Video marketing’s multi-use versatility makes it a great investment

Biznology

Whatever your subjective understanding is, video marketing content will blow your mind more than you may expect. Let’s explore why the sky isn’t the limit with video content – the universe is. Video 1 st Video Marketing Strategy. Extract stills from the video.

Video 200

Report: Digital Video, Mobile Remain Priorities for Marketers in 2020

KoMarketing Associates

As marketers look ahead to the coming months, digital video and mobile appear to be leading the way in terms of areas of investment, according to new research. billion on digital video in 2020. Interestingly, mobile surpasses digital video in terms of industry priorities for 2020.

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10 Insider Tips to Successful Video Marketing

Act-On

Hope Horner joins the Rethink Podcast to share her insights to successful video marketing for your company. Digital Marketing Podcast Video b2b video b2b video marketing rethink marketing podcast video marketing

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Survey: Millennial Buyers Find More Value in Marketing Video Content

KoMarketing Associates

Video remains a prominent tactic for marketers because of its effectiveness, but how does effectiveness vary according to certain demographics? To find out, Brightcove recently conducted a survey to gauge how various demographics interact with marketing video content.

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B2B Content Marketing: Will Video Kill eBooks?

B2B Lead Generation

We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. But I watch video all the time.

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Report: Organizations Intend to Boost Marketers’ Video Budgets in 2020

KoMarketing Associates

Video is becoming increasingly important to marketers, and new research indicates that many organizations are willing to increase their budgets for this medium in the coming months. Video Continues to Be Beneficial to Marketers.

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Video Gallery

xiQ

The post Video Gallery appeared first on xiQ inc

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Debunking myths around sales videos for business

Biznology

In this Biznology webinar recording, Robert Weiss gives tips for creating videos for all different types of situations. How to budget and plan for a business video content marketing strategy . What makes up the cost of a video . Ways to distribute your videos and track results.

Video 155

Make your online video meeting more like “real” video

Biznology

For many sales professionals, appearing on-camera in video meetings is now a big part of the job. Even if you perform well and the group resists talking over one another, attention will wander in online video meetings. Visual content to insert into video meetings.

Video 121

Agile Marketing, Interrupted (VIDEO)

Marketing Insider Group

The post Agile Marketing, Interrupted (VIDEO) appeared first on Marketing Insider Group. Like it or not, marketing teams are going to experience interruptions. They might be the good kind, like an emerging news event that we want to join the conversation about.

Video 215

Report: Marketing Video Completion Rates Dip, but 15-Second Clips See Success

KoMarketing Associates

Marketing video completion rates (VCR) were slightly down in Q4 2019, according to new research. However, statistics show that 15-second videos have a higher VCR than others. That being said, video length appeared to have a slight impact on VCR.

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Report: Increasing Viewability on Desktops for Display and Video

KoMarketing Associates

Marketers turn to both display advertising and video content when it comes to reaching out to their target audience, but which shows the most ROI? New research suggests that it’s not always video that outperforms display advertising. The Growing Investment in Video Marketing.

Tactical video for technology sales and marketing

Biznology

Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. Different kinds of tactical video. Explainer video: A short video overview that demonstrates how your solution delivers results.

Why Live Video Might Be the Future of Content Marketing

Act-On

Live video is quickly capturing the attention of marketers as it rises to become a popular marketing tool. Marketing Strategy Video live video live video marketing video marketing

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Spice up your online video conversations — with more video

Biznology

Increased familiarity with online video platforms like Zoom has opened up opportunities to stand out from the crowd with better quality video. For an online video meeting, video is a more natural type of visual support than PowerPoint.

Video 121

30-point video production checklist

Biznology

Here’s a list of 30 things that, in my experience, are all-too-easily overlooked in the process of making videos to support technology solution selling. Tells a story and helps to build a video library of good stories. ? Clickable chapter headings and links for long videos. ?

Create Easy, Festive, Holiday Videos In Minutes

Magisto

That’s why we are making it easy to create festive holiday themed videos to get your marketing messages across in minutes. . You have some new marketing videos to upload to social media in minutes. A full fledged marketing campaign video that is festive, professional and ready to go.

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