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The 1-2-3 Guide to Creating Video Content Marketing

Marketing Insider Group

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. If you haven’t already, this is your sign to hop on the video content bandwagon. But what exactly qualifies as video content?

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How to Streamline Your Video Marketing Creation Process

Marketing Insider Group

Video marketing remains one of the most successful forms of getting attention online. More than eight out of 10 marketers say that video plays a vital part in their strategies. Seventy-eight percent report that video helps boost sales figures. Video marketing planning: Squeeze more juice from your videos.

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How Video Marketing Is Reshaping Content Strategies


Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. Run contests that encourage customers to create short videos.

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Compelling, creative, but persuasive video creation strategy

NuSpark Consulting

SHOW 8 Recorded: March 13,2023 Topic: Step out of the box, and produce amazing, creative, shocking, unique, compelling video thought leadership that differentiates you from the competition. The post Compelling, creative, but persuasive video creation strategy first appeared on NuSpark Consulting. Ready for growth?

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5 Steps to Video for Demand Gen Success

Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove

How do you create video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? Tune into our webinar on June 26th with Kait Bowes, Senior Demand Generation Manager at Brightcove, and find out what we’ve learned through years of building pipeline with video.

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Conversational Video for Hybrid Selling


A technology consultant contacted me recently looking for a video solution to his problem — spreading the word about some of his firm’s software solutions in order to start pilot projects for new applications. What he had in mind was a 2-Minute Explainer® video — that’s what we’re best-known for. Conversational Video.

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Report: Marketers Now Leveraging Video Marketing to Resolve Pain Points

KoMarketing Associates

When it comes to video content, new research indicates that marketing departments are leaning on these assets the most to build more brand awareness. Overall, it’s the marketing department that leverages video marketing the most, followed by the product team. Nearly 20% says video marketing helps them build awareness and visibility.

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Join us to find out where different video types perform best in the buyer’s journey and how you can use them to generate, qualify, and convert more leads. You’ll learn: How to get started with your video marketing strategy. Why top-of-funnel "explainer-style" videos aren't enough.

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How to Level Up Your Marketing Strategy with Video

Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank. Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources?

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Four of the Big 4 firms, 15 of the top 20 pharmaceutical companies, and 300+ leading technology, financial and professional services companies use SpotMe to host virtual events, webinars, and hybrid meetings with apps, video, attendee engagement and analytics. Download the eBook today!

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The Ultimate Sales Coaching Guide

How to incorporate modern techniques such as video coaching and micro-learning into your sales coaching program. When your salespeople win, your whole company wins. Download this guide to learn: The 8 steps to create a training program with sales coaching. The common sales coaching pitfalls and tips to avoid them.