Why Video Storytelling Is the Future of Marketing

Act-On

Add video to your content marketing mix to bump your results in the right direction. Corporate Video content marketing video video content video marketingLearn 4 high-profile use cases and 4 tips for success.

2019 Video Trends Watch

Biznology

I’m not going to do that, but I will share a few “trends” noted by others that I think could be video trends of interest to technology solution providers. Get more out of the videos you’ve already made. 6-Second Video Ads. Using Video to Scale Corporate Training.

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Five Secrets of Engaging Video Content

Webbiquity

As online marketing becomes more about storytelling, video content has a crucial role to play. Video can add drama, comedy, poignancy and other aspects to a message that is challenging to convey in other content formats. Modern web videos still need to play by the rules of websites.

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Survey: Millennial Buyers Find More Value in Marketing Video Content

KoMarketing Associates

Video remains a prominent tactic for marketers because of its effectiveness, but how does effectiveness vary according to certain demographics? To find out, Brightcove recently conducted a survey to gauge how various demographics interact with marketing video content.

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How to Level Up Your Marketing Strategy with Video

Socializing Videos for IT Decision-makers

Biznology

Since video plays such a big role in social media, using video more effectively than your competition can pay big dividends. YouTube is now attracting two-thirds of IT execs to watch videos — up from 46% in 2018. Obviously, short videos work best in social media.

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How to Use Video Marketing to Tell Your Brand Story

Marketing Insider Group

Videos, the association adds, “drive home points and add interest.” The post How to Use Video Marketing to Tell Your Brand Story appeared first on Marketing Insider Group. Content Marketing Storytelling video marketing

Video 247

B2B Video Marketing Done Right

KoMarketing Associates

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. How can a good B2B video be characterized?

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Video Marketing: Video Killed the Content Star?

ClearVoice

Once upon a time on August 1, 1981, a video music channel called MTV was born. Ironically, the first music video ever played was “Video Killed the Radio Star.” When this first video was broadcasted, it marked a significant turn in the consumption of content.

Video 77

Video Marketing: The Savvy Strategy for 2017

Act-On

Marketers are giving video a lot of attention — and for good reason. A single, short video is said to be worth 1.8 But what’s on the horizon for video marketing? Video marketing will only continue to grow. In fact, some say that 2017 will be the year of video marketing.

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The Sales Enablement Handbook

Let‘s say that a product video had proved very effective for. struggling sales reps targeting the same buyer base, how often is that video being. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.

Report: At Least 80% of Marketers Believe Video is Becoming More Critical

KoMarketing Associates

As video grows in prominence, research suggests that more marketers are turning to this form of content to resonate with their target audiences. Marketers are using video in several different applications as well. Marketing Video Content on Social Media.

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Video marketing’s multi-use versatility makes it a great investment

Biznology

Whatever your subjective understanding is, video marketing content will blow your mind more than you may expect. Let’s explore why the sky isn’t the limit with video content – the universe is. Video 1 st Video Marketing Strategy. Extract stills from the video.

Video 195

Report: Increasing Viewability on Desktops for Display and Video

KoMarketing Associates

Marketers turn to both display advertising and video content when it comes to reaching out to their target audience, but which shows the most ROI? New research suggests that it’s not always video that outperforms display advertising. The Growing Investment in Video Marketing.

Create Easy, Festive, Holiday Videos In Minutes

Magisto

That’s why we are making it easy to create festive holiday themed videos to get your marketing messages across in minutes. . You have some new marketing videos to upload to social media in minutes. A full fledged marketing campaign video that is festive, professional and ready to go.

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How B2B Marketing is Changing in 2018

Which types of content assets (white papers, ebooks, video, etc.) sites (G2Crowd, Capterra) 1 Email Marketing Tactics (10 responses) Video 1 Email marketing 7 Email list purchase/rental 3 Event Marketing (8 responses) Events: executive event for key prospects. / Same thing with videos.

10 Insider Tips to Successful Video Marketing

Act-On

Hope Horner joins the Rethink Podcast to share her insights to successful video marketing for your company. Digital Marketing Podcast Video b2b video b2b video marketing rethink marketing podcast video marketing

Video 148

B2B Content Marketing: Will Video Kill eBooks?

B2B Lead Generation

We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. But I watch video all the time.

Video 305

Agile Marketing, Interrupted (VIDEO)

Marketing Insider Group

The post Agile Marketing, Interrupted (VIDEO) appeared first on Marketing Insider Group. Like it or not, marketing teams are going to experience interruptions. They might be the good kind, like an emerging news event that we want to join the conversation about.

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Faux Video: A Fallback for Video in Email

Litmus

There’s absolutely no denying the power of video marketing. Video content has the power to tell stories more quickly than static images ever could. Faux video imitates video-like movement with an interaction that lets your subscribers feel like they’re playing the video in their inbox.

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Five Reasons to Include Video in Your Marketing Strategy [Infographic]

Webbiquity

But video shouldn’t be part of your future marketing strategy—it should be a key component today! Based on the impact of video marketing in 2016, it’s one of the most versatile and profitable digital marketing tools. Video boosts sales and conversion.

Video 245

Customers are Consuming More Marketing Video Content on Social Media Platforms

KoMarketing Associates

When it comes to video marketing, marketers are resonating more with their customers when they discover their content through social media, according to new research. Video ads have become the number one way that customers have found out about a new brand or product before making a purchase.

Why Marketers Are Embracing Live Videos

Biznology

Nowadays, a great variety of brands are trying to gain the upper hand over their competitors by using a new marketing platform – live online videos. What is the reason for the popularity of these online videos in various industries? What are the benefits of using live videos?

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Study: Marketers Projected to Spend $17.8M on Digital/Mobile Video in 2019

KoMarketing Associates

As video content continues to grow in prominence, new research suggests that marketers will spend more money on it throughout 2019 than in recent years. million on digital/mobile video. million on this type of digital video. B2B Marketers and Video Marketing Tactics.

Why You Need a Customer Testimonial Video

Act-On

If you can have only one video, make it a case study video. Customer testimonial videos are incredibly effective at converting leads into customers.

Video 142

Debunking myths around sales videos for business

Biznology

In this Biznology webinar recording, Robert Weiss gives tips for creating videos for all different types of situations. How to budget and plan for a business video content marketing strategy . What makes up the cost of a video . Ways to distribute your videos and track results.

Video 153

The untapped potential of video for sales enablement

Biznology

The need for mid- and late-funnel video for sales enablement. In the course of arguing the need for mid- and late-funnel content, Berkowitz recommends emphasizing case studies, white papers, implementation and how-to guides because “you can only create so many eBooks and videos.”

Video 178

Tactical video for technology sales and marketing

Biznology

Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. Different kinds of tactical video. Explainer video: A short video overview that demonstrates how your solution delivers results.

Going Viral Is Not a Video Strategy

Contently

You’re confident this great video will get people talking. You wait a few days to check the data and… your video got a whopping 12 views. Unfortunately, hoping to go viral is not a video strategy. The online video space is a deeply crowded market.

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How to Write a Creative Brief for Your Next Video Project (with Template)

Act-On

Having a creative brief can make or break your next video marketing project. Content Marketing Video creative brief video video content video marketing video projectsHere are 13 questions to guide your next project, and a handy template.

Why Live Video Might Be the Future of Content Marketing

Act-On

Live video is quickly capturing the attention of marketers as it rises to become a popular marketing tool. Marketing Strategy Video live video live video marketing video marketing

Video 158

Three 2017 B2B sales and marketing video trends: it’s time to make your move

Biznology

Here’s where I think B2B sales and marketing video is headed this year. Here are a few ideas for different kinds of video. There’s a difference between “making a video” and “using video” to advance your conversation with customers.

Video 170

Video tactics for today’s B2B buyer experience

Biznology

The report does not single out video as a content type, but the best practices Ramos recommends do suggest some new video tactics for a modern B2B buying experience. Video tactics might include bite-sizing webinars and demos — a fairly simple editing task.

4 Ways to Make Your B2B Marketing Videos Social-Ready

Marketing Insider Group

B2B marketers are using video more and more. Videos are primarily shared via social networks including LinkedIn and Facebook, which B2B marketers ranked as their top-used social media sites.

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Why LinkedIn Video Is a No Brainer for B2B Marketers

Biznology

During the recent eTail West conference in Palm Desert, my colleagues and I got into a lively discussion with fellow marketers during happy hour about the rise of LinkedIn video. Web video has risen in popularity, based on people’s consumption habits.

The 15 Best Audio and Video Editing Tools

Webbiquity

According to networking giant Cisco , online video accounted for 63% of all Internet traffic in 2015, and is projected to consume 79% of all web traffic by 2020. Online video is popular, effective, and easy to watch on mobile devices. Video Creation and Editing Tools.

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Instagram Videos and Hashtags

Oktopost

We’re delighted to introduce two new features that were recently made available by Facebook: Instagram Videos and Hashtags Search. Instagram Videos. When Instagram launched videos in 2013, over 5 million videos were uploaded in the first 24 hours.

Video for differentiation, stick to one differentiator

Biznology

Why not use video for differentiation? A new way to develop your video content strategy. Of course, there’s no “differentiator video” in the vocabulary of most marketers or the portfolios of video producers. Explainer videos can be differentiator videos.

[VIDEO] Real People, Real Sales Intelligence

DiscoverOrg

We could spend all day telling you what DiscoverOrg actually does and how our customers use it – but we thought it would be more interesting to show you – with real people, in our funny new video showing off how sales intelligence is done.

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