B2B video marketing is getting an upgrade in 2018. The post Why B2B Video Marketing Strategies Are Evolving in 2018 appeared first on Marketing Insider Group. MORE
This video was created by StudoBinder , and originally appeared in this article. Video Inspiration MORE
Whatever your subjective understanding is, video marketing content will blow your mind more than you may expect. Let’s explore why the sky isn’t the limit with video content – the universe is. Video 1 st Video Marketing Strategy. Extract stills from the video. MORE
As online marketing becomes more about storytelling, video content has a crucial role to play. Video can add drama, comedy, poignancy and other aspects to a message that is challenging to convey in other content formats. Modern web videos still need to play by the rules of websites. MORE
Marketers are giving video a lot of attention — and for good reason. A single, short video is said to be worth 1.8 But what’s on the horizon for video marketing? Video marketing will only continue to grow. In fact, some say that 2017 will be the year of video marketing. MORE
” Video for account-based marketing should capitalize on this trend. Video as customer experience. Do you have a video personalized for this person? Your top-of-the-funnel lead-gen videos will be too promotional. Chatbot-ready video for account-based marketing. MORE
We could spend all day telling you what DiscoverOrg actually does and how our customers use it – but we thought it would be more interesting to show you – with real people, in our funny new video showing off how sales intelligence is done. MORE
Video is becoming a preferred B2B buyer content type, with short videos and webinars ranking among the top 5 preferred forms of content. With this desire and drive for video many B2B marketers feel overwhelmed, and underprepared. Produce event videos. MORE
In a wide-ranging report, The Future of Video , Feng Li of London’s Cass Business School writes that “video is not simply an important part of the online experience. Increasingly, video is the internet.” And it could be a game-changer for marketing videos. MORE
One differentiator per video is a format that’s about to take off. A single-differentiator video will be valuable to customers researching an issue on their own. Examples: One research report yields seven differentiator videos. As do videos. MORE
You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. Video is going to be the game-changing tactic you use to capture the attention of your target audience, become more visible in search, and convert prospects throughout the funnel. MORE
If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. High-tech companies put out more videos than anyone else — 21 per month. MORE
The post 3 Tips For Your Video Content Marketing Path appeared first on Marketing Insider Group. Content Marketing explainer video animation video content marketing video marketing video productionYou have this Content Marketing thing down, right? Or, at the least, you have a plan. You have that strategy and have an idea of where you are going with that content marketing plan. MORE
That said, here are ten practical tips for choosing the perfect music for video content: 1. Decide what role music will play in your video. You can pay between $10-$100 for library music for small business and personal use video (i.e. MORE
You can find a ton of stats about the rise of live video. I personally spent more time than I’m willing to admit watching BuzzFeed find out how many elastic bands can be wrapped around a watermelon before it explodes (I wasn’t the only one hypnotized by the fruit hijinks – at its peak, 800,000 people were tuned into the 45-minute live event, and the video has since surpassed 10 million views). Enter live video. Their recipe videos are every food lover’s dream. MORE
Get the tips and tricks for how to get started adding video to your automated nurture programs, so you can reap the rewards of more engaged prospects today! Content Marketing Lead Generation content marketing content marketing strategy online video online video marketing video video marketin MORE
Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. The Top Question about Video in Email Marketing. A lot of people ask me “Ian, can I stream video playback in an email?” MORE
In this Biznology webinar recording, Robert Weiss gives tips for creating videos for all different types of situations. How to budget and plan for a business video content marketing strategy . What makes up the cost of a video . Ways to distribute your videos and track results. MORE
People spend more than 100,000,000 hours every day watching video on Facebook , which will soon be 100% video, according to Mark Zuckerberg. But most B2B video — especially video targeting tech buyers — doesn’t feel at all like social communication for regular people. MORE
“In 2016 the average number of videos produced annually was 29. In 2017 the average number of videos produced annually was 38+.” Despite video being in such high demand, and becoming the preferred B2B buyer content type, marketers still feel overwhelmed, and underprepared to meet the demand. What if I told you that you can film quality B2B videos, with a smartphone for under $250! How to up your video game with smartphone lenses. MORE
According to Syndacast , 74% of all internet traffic in 2017 will be video-based. When integrated properly, videos are a fantastic way to give your brand a face and increase customer interactions. To get you started, here are four video integration methods you should consider. MORE
If you’re reading this, you probably already know that video is an important part to accelerating the journey from prospect to customer. In other words, different types of videos excel in different areas of the funnel. But where does each video fit? MORE
Video Marketing Daily MORE
Why not use video for differentiation? A new way to develop your video content strategy. Of course, there’s no “differentiator video” in the vocabulary of most marketers or the portfolios of video producers. Explainer videos can be differentiator videos. MORE
Here’s where I think B2B sales and marketing video is headed this year. Here are a few ideas for different kinds of video. There’s a difference between “making a video” and “using video” to advance your conversation with customers. MORE
According to networking giant Cisco , online video accounted for 63% of all Internet traffic in 2015, and is projected to consume 79% of all web traffic by 2020. Online video is popular, effective, and easy to watch on mobile devices. Video Creation and Editing Tools. MORE
Whether you’ve been in the marketing world for the last 30 years or the last 30 days, you know that video is hot… …as in the #1 preferred content type of the average consumer, hot. So how are you using video? How are your videos performing? MORE
Vidyard recently published an infographic that cleverly maps 12 types of video productions (explainers, product info, chalk talks, personalized, etc.) But this “generic” approach to video is mostly geared to marketing content that is essentially promotional. MORE
Video is your key to getting heard by buyers with the superpower of selective hearing. If you’re thinking about using video in your sales process, but aren’t sure where to start–we’re here to help you out. We are pleased to announce our new sales-focused video series– Video Vednesday –your weekly video selling tip! Subscribe to Video Vednesday. Best practices for using video throughout your entire sales process. MORE
Hope Horner joins the Rethink Podcast to share her insights to successful video marketing for your company. Digital Marketing Podcast Video b2b video b2b video marketing rethink marketing podcast video marketing MORE
But it’s not so hard with video. Why would you want to make a video positioning statement? A Google search turns up lots of videos about writing positioning statements online, but none that communicate an actual positioning statement. “Okay, I know what we are talking about. MORE
But video shouldn’t be part of your future marketing strategy—it should be a key component today! Based on the impact of video marketing in 2016, it’s one of the most versatile and profitable digital marketing tools. Video boosts sales and conversion. MORE
The extensive use of animation in “explainer” videos can be explained by the fact that 2-Minute Explainers originated in 2004 as computer files authored in Flash , a vector-based program widely used for web animation and games. Not “real” video—small file size was important. MORE
Live video is quickly capturing the attention of marketers as it rises to become a popular marketing tool. Marketing Strategy Video live video live video marketing video marketing MORE
Let’s move on to why we’re here: the biggest mistakes to avoid when making a product video. I can say that without a doubt, I am the utmost “mistake making” expert in the art of product videos. Click Here to See My Latest Product Video, for ScribbleLive, for Context. MORE
Most businesses are investing in video as a way to improve marketing and sales performance and deliver a better customer experience. Yet most companies are still taking a reactive approach to video production instead of a proactive approach to a video strategy. MORE
If you’re thinking about using video in your sales process, like outreach videos, but aren’t sure where to start–we’re here to help you out. Authenticity in Your Outreach Videos. Learn more about how to get camera ready by watching the video below. MORE
If you’re a marketer who produces in-house videos, consider using a teleprompter for your next B2B video. A lot of folks will tell you to avoid using a teleprompter so that your videos are more authentic. Listen to or think about narrators from your favorite movies or videos. MORE
If you’re looking to make a great investment for your business that has been used for centuries to drive revenue targets, then you should be looking at case study videos and video testimonials for your business. Reason #1 – Video testimonials have a long investment horizon. MORE
Starting in 2005, the year YouTube launched, the internet has quickly become dominated by video. But today, the consumer habits driving our business behavior and decision-makers are watching more and more B2B video production content to make purchase decisions. MORE
The time of video has come yet again. Impressive, original video content has become key in boosting forward thinking brands, and will most certainly stay so for in the times to come. The research by eMarketer has shown a rise in time American adults spend watching video content online. MORE
Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. Different kinds of tactical video. Explainer video: A short video overview that demonstrates how your solution delivers results. MORE
Video Related Topics Vidyard
MAY 5, 2017
You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. Video is going to be the game-changing tactic you use to capture the attention of your target audience, become more visible in search, and convert prospects throughout the funnel.
Biznology
MAY 17, 2018
Whatever your subjective understanding is, video marketing content will blow your mind more than you may expect. Let’s explore why the sky isn’t the limit with video content – the universe is. Video 1 st Video Marketing Strategy. Extract stills from the video.
Vidyard
JANUARY 31, 2018
Video is your key to getting heard by buyers with the superpower of selective hearing. If you’re thinking about using video in your sales process, but aren’t sure where to start–we’re here to help you out. We are pleased to announce our new sales-focused video series– Video Vednesday –your weekly video selling tip! Subscribe to Video Vednesday. Best practices for using video throughout your entire sales process.
Act-On
JUNE 8, 2017
Marketers are giving video a lot of attention — and for good reason. A single, short video is said to be worth 1.8 But what’s on the horizon for video marketing? Video marketing will only continue to grow. In fact, some say that 2017 will be the year of video marketing.
Webbiquity
NOVEMBER 14, 2017
As online marketing becomes more about storytelling, video content has a crucial role to play. Video can add drama, comedy, poignancy and other aspects to a message that is challenging to convey in other content formats. Modern web videos still need to play by the rules of websites.
Act-On
JULY 14, 2017
Live video is quickly capturing the attention of marketers as it rises to become a popular marketing tool. Marketing Strategy Video live video live video marketing video marketing
Vidyard
JULY 21, 2017
Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. The Top Question about Video in Email Marketing. A lot of people ask me “Ian, can I stream video playback in an email?”
Webbiquity
MAY 18, 2017
But video shouldn’t be part of your future marketing strategy—it should be a key component today! Based on the impact of video marketing in 2016, it’s one of the most versatile and profitable digital marketing tools. Video boosts sales and conversion.
Vidyard
DECEMBER 19, 2017
Video is becoming a preferred B2B buyer content type, with short videos and webinars ranking among the top 5 preferred forms of content. With this desire and drive for video many B2B marketers feel overwhelmed, and underprepared. Produce event videos.
Hubspot
DECEMBER 27, 2017
Video Marketing Daily
Biznology
APRIL 27, 2016
In this Biznology webinar recording, Robert Weiss gives tips for creating videos for all different types of situations. How to budget and plan for a business video content marketing strategy . What makes up the cost of a video . Ways to distribute your videos and track results.
Biznology
SEPTEMBER 6, 2017
Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. Different kinds of tactical video. Explainer video: A short video overview that demonstrates how your solution delivers results.
Marketing Insider Group
APRIL 4, 2018
B2B video marketing is getting an upgrade in 2018. The post Why B2B Video Marketing Strategies Are Evolving in 2018 appeared first on Marketing Insider Group.
Vidyard
JUNE 9, 2017
That said, here are ten practical tips for choosing the perfect music for video content: 1. Decide what role music will play in your video. You can pay between $10-$100 for library music for small business and personal use video (i.e.
Hubspot
NOVEMBER 28, 2017
Video Marketing Daily
Biznology
APRIL 6, 2018
If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. High-tech companies put out more videos than anyone else — 21 per month.
Marketing Insider Group
JUNE 28, 2017
The post 3 Tips For Your Video Content Marketing Path appeared first on Marketing Insider Group. Content Marketing explainer video animation video content marketing video marketing video productionYou have this Content Marketing thing down, right? Or, at the least, you have a plan. You have that strategy and have an idea of where you are going with that content marketing plan.
Biznology
FEBRUARY 6, 2017
Here’s where I think B2B sales and marketing video is headed this year. Here are a few ideas for different kinds of video. There’s a difference between “making a video” and “using video” to advance your conversation with customers.
Vidyard
FEBRUARY 16, 2018
“In 2016 the average number of videos produced annually was 29. In 2017 the average number of videos produced annually was 38+.” Despite video being in such high demand, and becoming the preferred B2B buyer content type, marketers still feel overwhelmed, and underprepared to meet the demand. What if I told you that you can film quality B2B videos, with a smartphone for under $250! How to up your video game with smartphone lenses.
Webbiquity
APRIL 4, 2017
According to networking giant Cisco , online video accounted for 63% of all Internet traffic in 2015, and is projected to consume 79% of all web traffic by 2020. Online video is popular, effective, and easy to watch on mobile devices. Video Creation and Editing Tools.
Biznology
JUNE 5, 2017
Starting in 2005, the year YouTube launched, the internet has quickly become dominated by video. But today, the consumer habits driving our business behavior and decision-makers are watching more and more B2B video production content to make purchase decisions.
Act-On
JUNE 22, 2017
If you’re a marketer who produces in-house videos, consider using a teleprompter for your next B2B video. A lot of folks will tell you to avoid using a teleprompter so that your videos are more authentic. Listen to or think about narrators from your favorite movies or videos.
ScribbleLive
OCTOBER 17, 2016
Let’s move on to why we’re here: the biggest mistakes to avoid when making a product video. I can say that without a doubt, I am the utmost “mistake making” expert in the art of product videos. Click Here to See My Latest Product Video, for ScribbleLive, for Context.
Vidyard
FEBRUARY 26, 2018
If you’re thinking about using video in your sales process, like outreach videos, but aren’t sure where to start–we’re here to help you out. Authenticity in Your Outreach Videos. Learn more about how to get camera ready by watching the video below.
Marketing Insider Group
MARCH 14, 2017
The time of video has come yet again. Impressive, original video content has become key in boosting forward thinking brands, and will most certainly stay so for in the times to come. The research by eMarketer has shown a rise in time American adults spend watching video content online.
Biznology
MARCH 7, 2018
But it’s not so hard with video. Why would you want to make a video positioning statement? A Google search turns up lots of videos about writing positioning statements online, but none that communicate an actual positioning statement. “Okay, I know what we are talking about.
Biznology
AUGUST 2, 2017
Why not use video for differentiation? A new way to develop your video content strategy. Of course, there’s no “differentiator video” in the vocabulary of most marketers or the portfolios of video producers. Explainer videos can be differentiator videos.
Vidyard
FEBRUARY 2, 2017
Whether you’ve been in the marketing world for the last 30 years or the last 30 days, you know that video is hot… …as in the #1 preferred content type of the average consumer, hot. So how are you using video? How are your videos performing?
Biznology
MARCH 3, 2017
” Video for account-based marketing should capitalize on this trend. Video as customer experience. Do you have a video personalized for this person? Your top-of-the-funnel lead-gen videos will be too promotional. Chatbot-ready video for account-based marketing.
Biznology
MARCH 17, 2016
If you’re looking to make a great investment for your business that has been used for centuries to drive revenue targets, then you should be looking at case study videos and video testimonials for your business. Reason #1 – Video testimonials have a long investment horizon.
Hubspot
MARCH 5, 2018
This video was created by StudoBinder , and originally appeared in this article. Video Inspiration
Biznology
NOVEMBER 7, 2016
According to Syndacast , 74% of all internet traffic in 2017 will be video-based. When integrated properly, videos are a fantastic way to give your brand a face and increase customer interactions. To get you started, here are four video integration methods you should consider.
DiscoverOrg
JUNE 21, 2017
We could spend all day telling you what DiscoverOrg actually does and how our customers use it – but we thought it would be more interesting to show you – with real people, in our funny new video showing off how sales intelligence is done.
Biznology
MAY 8, 2017
Vidyard recently published an infographic that cleverly maps 12 types of video productions (explainers, product info, chalk talks, personalized, etc.) But this “generic” approach to video is mostly geared to marketing content that is essentially promotional.
Biznology
SEPTEMBER 23, 2016
People spend more than 100,000,000 hours every day watching video on Facebook , which will soon be 100% video, according to Mark Zuckerberg. But most B2B video — especially video targeting tech buyers — doesn’t feel at all like social communication for regular people.
ScribbleLive
SEPTEMBER 14, 2016
You can find a ton of stats about the rise of live video. I personally spent more time than I’m willing to admit watching BuzzFeed find out how many elastic bands can be wrapped around a watermelon before it explodes (I wasn’t the only one hypnotized by the fruit hijinks – at its peak, 800,000 people were tuned into the 45-minute live event, and the video has since surpassed 10 million views). Enter live video. Their recipe videos are every food lover’s dream.
Biznology
OCTOBER 28, 2016
In a wide-ranging report, The Future of Video , Feng Li of London’s Cass Business School writes that “video is not simply an important part of the online experience. Increasingly, video is the internet.” And it could be a game-changer for marketing videos.
Biznology
MAY 7, 2018
One differentiator per video is a format that’s about to take off. A single-differentiator video will be valuable to customers researching an issue on their own. Examples: One research report yields seven differentiator videos. As do videos.
Vidyard
APRIL 10, 2017
If you’re reading this, you probably already know that video is an important part to accelerating the journey from prospect to customer. In other words, different types of videos excel in different areas of the funnel. But where does each video fit?
Biznology
DECEMBER 11, 2017
The extensive use of animation in “explainer” videos can be explained by the fact that 2-Minute Explainers originated in 2004 as computer files authored in Flash , a vector-based program widely used for web animation and games. Not “real” video—small file size was important.
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