Trending Sources

B2B Video Marketing Done Right

KoMarketing Associates

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. How can a good B2B video be characterized?

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B2B Content Marketing: Will Video Kill eBooks?

B2B Lead Generation Blog

We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. But I watch video all the time.

Video 124

Marketing Videos Too Costly? Build Your Own (Affordable!) Video Studio

Act-On

It’s old news to you that video is a great tool to add to your marketing toolbox. But how do you justify the expense of hiring an outside agency for tens of thousands of dollars for one three-minute marketing video? Web videos are great for B2B marketing.

Video 99

Five Videos Every Company Needs

Act-On

What comes to mind when you think about companies using video? For many people, the Dollar Shave Club video is high on the list. Many companies also use video to sell. But video can do even more for your company. People want more video. Support Videos.

Video 80

B2B Marketing Trends for 2016

Instead, create an ebook, newsletter, video or podcast and educate your potential customer on. video traffic accounts for more than half of mobile internet traffic, so it's. Video on a site adds more than two minutes of dwell time. B2B Marketing.

The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

ScribbleLive

Let’s move on to why we’re here: the biggest mistakes to avoid when making a product video. I can say that without a doubt, I am the utmost “mistake making” expert in the art of product videos. Click Here to See My Latest Product Video, for ScribbleLive, for Context.

Interactive video for sales just got a big boost from Apple

Biznology

In a wide-ranging report, The Future of Video , Feng Li of London’s Cass Business School writes that “video is not simply an important part of the online experience. Increasingly, video is the internet.” And it could be a game-changer for marketing videos.

The State of Video Streaming

grow - Practical Marketing Solutions

There’s a lot going on in the video streaming world right now. This post will bring you up to speed on what’s been happening with the latest and hottest video streaming technology. Geoff Goldberg, Periscope star, questions the video streaming platform’s viability.

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Socialize your videos for business development

Biznology

People spend more than 100,000,000 hours every day watching video on Facebook , which will soon be 100% video, according to Mark Zuckerberg. But most B2B video — especially video targeting tech buyers — doesn’t feel at all like social communication for regular people.

B2B Marketing Trends for 2016

Instead, create an ebook, newsletter, video or podcast and educate your potential customer on. video traffic accounts for more than half of mobile internet traffic, so it's. Video on a site adds more than two minutes of dwell time. B2B Marketing.

How to Write a Creative Brief for Your Next Video Project (with Template)

Act-On

This is true whether it’s for climbing up (and down) a mountain or for producing a marketing video for your business. I have been creating marketing videos for more than six years. Here are 13 questions you can answer to make a perfect creative brief for your marketing videos.

Modeling B2B video content on micro-learning

Biznology

You might begin to think differently about designing video content if you think about your viewers and what they want to learn from your B2B video content. Many B2B videos meet that criterion. Micro-learning and video content: where is the focus?

Video 80

16 Video Marketing Benchmarks You Need to Know [Infographic]

Vidyard

Whether you’ve been in the marketing world for the last 30 years or the last 30 days, you know that video is hot… …as in the #1 preferred content type of the average consumer, hot. So how are you using video? How are your videos performing?

Why Video Is the Future of Content Marketing

Act-On

Are you using video in your content marketing efforts? Video leverages the power of sound, vision, and storytelling to bring your products and services to vivid life. Why Video Is the Future. The majority of your target audience is watching video; in fact, many of them prefer it.

Video 90

B2B Marketing Trends for 2016

Instead, create an ebook, newsletter, video or podcast and educate your potential customer on. video traffic accounts for more than half of mobile internet traffic, so it's. Video on a site adds more than two minutes of dwell time. B2B Marketing.

10 Stats About Video that Marketers Need To Know

B2B Marketing Insider

The time of video has come yet again. Impressive, original video content has become key in boosting forward thinking brands, and will most certainly stay so for in the times to come. The research by eMarketer has shown a rise in time American adults spend watching video content online.

Stats 83

How to effectively integrate video content onto your website

Biznology

According to Syndacast , 74% of all internet traffic in 2017 will be video-based. When integrated properly, videos are a fantastic way to give your brand a face and increase customer interactions. To get you started, here are four video integration methods you should consider.

Video 64

How long should your online business video production be?

Biznology

In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. But what is the optimal length of an online business video production ?

Video testimonials and video case studies are a great investment

Biznology

If you’re looking to make a great investment for your business that has been used for centuries to drive revenue targets, then you should be looking at case study videos and video testimonials for your business. Reason #1 – Video testimonials have a long investment horizon.

How Generations X, Y, and Z Consume Video Content [Infographic]

Hubspot

YouTube has over one billion users worldwide, and they all watch different types of videos every day. What's your favorite type of video to watch on the platform? Video Daily IGSS

How to Create Powerful Customer Testimonials Using Video

Vidyard

A customer testimonial video entices your audiences, offers them a human story and a real person to connect with through voice, body language, emotion, and empathy. But what goes into a customer testimonial video? What are the secrets to crafting a strong video?

Video 99

What Consumers Really Want From Your Video Content [Infographic]

Hubspot

Video content is no longer an option: It's a necessary component of any successful marketing strategy. Your audience wants to see more videos from you, and they engage with them at higher rates than other types of content. Video IGSS

What is business video content marketing and how to get started

Biznology

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. So now that you are on board with the benefits of online B2B marketing videos, what does video content marketing really mean?

[VIDEO] How to Structure a Successful Sales Team

DiscoverOrg

Watch the Video Below: How to Avoid the Problem. Outbound Selling Sale Operations Sales Development Sales Leadership & Management Sales Strategies Video B2B Insights B2B Sales B2B Sales Insights Sales Effectiveness sales strategies Sales SuccessDoes this problem sound familiar?

Video 89

Millennials Surprisingly Prefer News Articles Over Videos

Contently

This trend is far from a death knell for video, which continues to grow at an exceptional rate. It seems that digital video is best suited for either big breaking news stories or short, soft content that can be taken in without sound. The appeal of video is sensory.

Video 56

Cost areas that make up a business video marketing communication

Biznology

If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the purchase price as the main decision making criteria.

Cost 60

First Video in Business Benchmark Report: How B2B Companies are REALLY Using Video

Vidyard

It’s no secret that marketers are investing more in online video than ever before. From creative video marketing campaigns to explainers, video ads, webinars, video blogs, customer stories and more, video is now a critical asset within the modern marketing toolkit.

Stats 65

Introducing: The Modern Marketer’s Guide to Video

It's All About Revenue

by Amanda Batista | Tweet this Video marketing: You know you need it. And even when you do create cool brand videos loved by your team and audiences alike, you want to make sure that you can understand the video’s performance. Why Video Metrics Matter.

Video 114

The State of Video Marketing 2017 [New Data]

Hubspot

It seems like every year is labeled 'the year of video' by one expert or another -- but 2017 could well have the best claim yet. Of course, it's no secret that video content has become staggeringly popular. The State of Video Marketing 2017. Social Media Video Daily Canonical

Can Your Video Content Strategy Benefit from 360° Video?

Content Standard

The rise of 360° video has been swift, and some brands have quickly gone all-in on this new form of content. Not surprisingly, marketers have quickly jumped on board, incorporating it into their video content strategy. The stagnancy of 360° video is a continuing problem.

Video 46

[VIDEO] How to Get 30% Response Rates with Prospecting Emails

DiscoverOrg

Watch the Video. Marketing Strategies Outbound Selling Sale Operations Sales Development Sales Strategies Video B2B Insights B2B Sales Insights Email Best Practices Good leads Prospecting Sales Effectiveness

The 15 Best Audio and Video Editing Tools

Webbiquity

According to networking giant Cisco , online video accounted for 63% of all Internet traffic in 2015, and is projected to consume 79% of all web traffic by 2020. Online video is popular, effective, and easy to watch on mobile devices. Video Creation and Editing Tools.

Make chatbot-ready videos for account-based marketing

Biznology

As this conversational model of human-computer interface takes hold, we’ll need to rethink how we use video in marketing. We’ll need to produce chatbot-ready video content. Video content marketing today. Explainer videos can start a conversation.

Three 2017 B2B sales and marketing video trends: it’s time to make your move

Biznology

Here’s where I think B2B sales and marketing video is headed this year. Here are a few ideas for different kinds of video. There’s a difference between “making a video” and “using video” to advance your conversation with customers.

5 Ways B2B Organizations Can Incorporate Video Marketing

KoMarketing Associates

The integration of video content has been a confusing topic for many in the B2B space. However, if you break down the different ways video can work within your specific marketing strategy, it becomes significantly less daunting. Video Testimonials.

#BADMarketing from Subway [Video]

Crimson Marketing

The post #BADMarketing from Subway [Video] appeared first on. Have a safe Halloween weekend and eat all the candy (and burgers) you want. . ADFREAK ). BADMarketing

Video 62
Video 62

The Anatomy of Shareable Facebook Video

Content Standard

Your social presence is solid, though somewhat dated without newer features like Facebook video or Facebook Live. Your YouTube channel, now a few years old and populated with a lot of content, still serves as a consistent video marketing platform for your team’s ongoing efforts.

Video 44

The Dirty Truth Behind 60-Second Videos

Vidyard

For some reason, almost every video pro I talk to today is obsessed with video length. Let’s see what the data has to say about it… A Real-World Look: GoPro Short vs. Long Videos. The question is, why would longer videos get more views? Blog Video Optimization

Video 89

Benchmarks for Video Marketing worth Celebrating

Vidyard

Your invitation to video marketing victory awaits! 44% of successful video marketers agree that the lack of a strong video strategy is the biggest obstacle to success ( Click to tweet! ). Get the Video Marketing Strategy: Benchmarks for Success by Ascend 2 and Vidyard !