The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends. The marketing trends every B2B company should follow. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? B2B Marketing Trend #1: Email Marketing and Automation.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

Only B2B

SEPTEMBER 3, 2020

It is quite evident, nowadays B2B marketers are finding trendy ways to connect with businesses. The conventional or say long-established approach of generating leads is now captured by Account-Based Marketing. Over the last few years, Account-based marketing is grabbing the market. ABM Capturing the B2B Market .

Account Based Marketing 139

Account Based Marketing ABM B2B Marketing Trends 139

Valasys

DECEMBER 5, 2019

With the proliferation of technology & the Internet of Things (IoT), the B2B marketing world has transformed & evolved. Marching to an ecosystem that is ever-transcendent & dynamic, the B2B marketers need to learn about the amazing B2B marketing trends for 2020.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Benchmark Email

SEPTEMBER 13, 2022

B2B marketing is always evolving, and 2022 is no different. If you want your brand to thrive in the modern market – and beyond 2022 – you need to know what marketing trends to consider and adopt for maximum effect.

Trends 52

Trends B2B Marketing B2B Advertising Benchmark 52

Directive Agency

APRIL 25, 2019

In today’s changing media landscape, it can be challenging for B2B marketers to keep up with cutting-edge opportunities and various technologies emerging daily. Also, it’s difficult to find accurate and fresh content in the B2B space. Why Should B2B Marketers Care? Why Should B2B Marketers Care?

B2B Marketing 101

B2B Marketing Trends Paid Search Agency Advertising Agencies 101

Marketing Insider Group

APRIL 15, 2024

But now, there’s something new on the scene: B2B creators. These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices. Today, we’re breaking down the rise of B2B creators and why they’re more than just the next big thing. Who Are B2B Creators?

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Oktopost

MAY 9, 2017

Marketers who work in the B2B industry face a lot of competition. The best way to outpace your competition is by staying on top of the latest trends. Below, I examine 6 trends that are shaping today’s B2B marketing industry and how you can keep up: 1. That’s why …

Trends 91

Trends B2B Marketing B2B Marketing 91

DemandBase

OCTOBER 23, 2018

Meeting all of you and being able to have conversations in person about Account-Based Marketing is what we live for. See below for the top 5 B2B marketing trends we heard while on the road. According to a SiriusDecisions survey, 62% of B2B companies are beyond pilot mode and into a full ABM program.

Account Based Marketing 78

Account Based Marketing Trends B2B Marketing DemandBase 78

Webbiquity

JULY 18, 2023

Despite the looming threat of recession, 92% of marketers expect their budgets to increase or stay the same this year (at least for now). 86% say that data privacy regulations have impacted their marketing strategy over the past year. Video Marketing: Hotter Than Ever Video marketing is huge and somehow keeps getting huger.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Webbiquity

MAY 30, 2023

2023 looks like a tough year for marketing budgets. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. 1) B2B marketers are faring (a little) better than B2C.

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 276

Marketing Insider Group

JULY 3, 2023

You need to rank for current trending topics that lead to conversions. Investigate our list of resources for discovering current trending topics that keep your content relevant. Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Social Media 306

Social Media Stats Marketing Report Paid Search Agency 306

KoMarketing Associates

SEPTEMBER 8, 2022

As marketers look for new ways to connect with their customers and prospects, new research indicates that social media marketing has grown in importance as a marketing channel. This is followed by website/blog (36%), email marketing (35%), and content marketing (32%). B2B Marketers Turn to Social Media Marketing.

Social Media 285

Social Media Advertising Channels Social Marketing Media 285

Webbiquity

APRIL 18, 2023

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. What are B2B eCommerce Marketing Tactics?

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. million first-party content registrations and offers a map for marketers in search of treasure (aka new business).

B2B 143

B2B Case Study Case Studies Content 143

Webbiquity

OCTOBER 31, 2023

Email marketing has for years provided the highest ROI of any digital marketing tactic. Today, ecommerce vendors are increasing combining email with SMS (text) marketing; marketers sent a whopping 62% more SMS marketing messages last year than in the previous year. AI is playing a growing part in SMS marketing.

SMS 297

SMS Advertising Benchmark Email Marketing eCommerce 297

KoMarketing Associates

FEBRUARY 16, 2022

Marketers’ challenge to demonstrate a return-on-investment (ROI) from social media continues, but new research suggests they still intend to increase their investment in this channel over the course of the year. Social Media and B2B Marketing Success. In fact, it has become one of their top growing channels.

Social Media 273

Social Media ROI Social Marketing Media 273

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. and “ what can we achieve ?”

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Everything Technology Marketing

JANUARY 1, 2011

Many marketing experts have strong opinions on what they think will happen in 2011. Instead of coming up with what I think is going to change in the B2B marketing world in 2011, I decided to ask you and tap into the combined wisdom of over 17,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Webbiquity

MAY 3, 2022

In that light, marketers, event producers, and prospective attendees are all expressing optimism about the road forward. That’s one key conclusion from the report, B2B Events Industry Outlook 2022 produced by Emerald Xcelerator. ” Event marketing budgets are rebounding, but still (for now) focused on virtual events.

Marketing Report 332

Marketing Report Event Marketing Research Trends 332

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 110

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 110

Marketing Insider Group

JANUARY 29, 2024

At Marketing Insider Group, we’ve been exploring the world of AI for quite a while. Now, we all know AI isn’t a cure-all for every marketing challenge. Today, we’re sharing our top tips on ChatGPT copywriting prompts to get those precise, useful responses. Get ready to dive in.

Copywriting 222

Copywriting Optimization Marketing AI FAQ 222

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Top Rank Marketing

JANUARY 5, 2024

B2B Marketers Own the Customer Journey, Now What? and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google. percent of overall digital ad spending in the U.S.,

Paid Search Agency 108

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 108

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

Social Media 117

Social Media Trends Media B2B 117

Trade Press Services

FEBRUARY 26, 2024

For many years, “creating enough content” was cited by marketers responding to the Content Marketing Institute’s annual State of Marketing survey as their top challenge. In 2024, however, the top challenge for marketers has changed. It starts with a keen understanding of B2B buyer behavior.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Stevens & Tate

FEBRUARY 29, 2024

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Read more about these trends here. Read more here.

Trends 90

Trends Marketing & Strategy Conference Lead Scoring 90

Launch Marketing

DECEMBER 6, 2023

As the world continues to adopt new technologies and incorporate them, it is instrumental to evolve yet keep customers the focal point of marketing efforts. B2B marketing has never been more personalized and to continue to be effective, it must incorporate many trending and emerging tactics moving forward.

Resources 136

Resources B2B Marketing Planning B2B 136

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 106

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 106

B2BMarketing.net

APRIL 24, 2024

In this week’s episode of the B2B Marketing Podcast, Joel Harrison, Editor-in-chief, B2B Marketing sat down with Marcio Arnecke, CMO of digital marketplace, Stenn. They reveal what the key is to growth marketing and how to implement it to help with communications, data understanding and operations in your business.

Paid Search Agency 52

Paid Search Agency Companies CMO Growth Marketing 52

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Top Rank Marketing

FEBRUARY 7, 2024

For B2B companies, digital transformation is not a destination; it’s an ongoing journey. Marketers must continuously assess and adapt their marketing technology stack to remain competitive, meet evolving customer expectations, and seize new opportunities in the digital landscape.

Digital Transformation 110

Digital Transformation B2B Advertising Benchmark Gartner 110

Top Rank Marketing

DECEMBER 6, 2023

Who are some of the top B2B influencer marketing experts to learn from and follow as we head into 2024? Let’s jump right in and take a look at 25 top B2B influencer marketing professionals to follow and learn from in the year ahead.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

Visitor Queue

FEBRUARY 11, 2024

As a B2B marketing professional, you always want to stay on top of trends and ahead of the competition. Because of this, you’ve probably thought to yourself, “I wonder if TikTok for B2B brands is a good idea?”. But, TikTok is generally considered to be a social media platform for Gen Z’ers.

Generation 91

Generation Brand Identity Branding B2B 91

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

B2BMarketing.net

MARCH 12, 2024

The fundamentals of good marketing arguably never change. In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. First things first.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Congratulations to all who participated!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141