Litmus

NOVEMBER 27, 2023

Is there any way to ensure your emails always land in the inbox? With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. But worry not—as long as you follow these new rules, your email campaigns should stay out of spam.

Deliverability 91

Deliverability Rules CAN-SPAM Phishing 91

Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. With stricter rules, the stakes are undeniably high — the risk of company-wide email blocks looms large. Concerned that these rules will kill your cold emails and your outbound teams might go crazy?

Outreach 104

Outreach Effectiveness CAN-SPAM Domain 104

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? But rest assured, email is not going anywhere.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Oktopost

APRIL 28, 2024

What’s the difference between thought leadership on social media vs. a cold email with similar content? Here are some actionable tips to get you onboard. We are also aware that prospecting emails are rarely opened so your message hardly comes across to your audience. The B2B sales space is changing.

Social Media 62

Social Media Top of Funnel B2B Thought Leadership Media 62

Optinmonster

MARCH 4, 2024

Split testing is a method used to compare two versions of a web page, email, or other marketing asset to determine which one performs better. Metrics: These are the success indicators, such as conversion rate or click-through rate, that you’ll use to measure the outcome. Table of Contents What Is Split Testing?

Multivariate analysis 81

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 81

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Recommended Resource: Need to jumpstart your content marketing results?

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

Optinmonster

MAY 10, 2023

Do you want to learn about FOMO marketing and how you can use it to boost revenue? Marketers have been leveraging FOMO for a long time to alter consumer behavior and achieve their desired results. Yet there is little to no knowledge about FOMO marketing or how to use it to increase eCommerce sales. What is FOMO Marketing?

Examples 107

Examples Urgency Marketing Planning Trigger Marketing 107

Optinmonster

OCTOBER 31, 2023

Whether you’re a seasoned content creator, a business owner looking to boost your online presence, or simply curious about headline copywriting, this blog has something for everyone. Boosts Engagement: A compelling headline can significantly increase click-through rates , shares, and overall engagement.

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Optinmonster

JANUARY 18, 2024

According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. Apps with 5-9-day trials have a 45% conversion rate. Apps with 10-16-day trials have a 44% conversion rate. Apps with 17-32-day trials have a 45% conversion rate. According to recent research, 51.2%

Conversion Rate 86

Conversion Rate Conversion Examples Marketing Analytics Tools 86

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Stevens & Tate

SEPTEMBER 26, 2023

Email marketing is an affordable and effective tool to help your rand stay in touch with customers to ensure more revenue. In fact, studies show that robust email marketing strategies have an ROI of about 4400%. If your email marketing performance is subpar, there are several strategies you can implement to ensure better results.

ROI 101

ROI Email Marketing Marketing Strategy Marketing & Strategy 101

Marketing Insider Group

SEPTEMBER 20, 2021

While virtual programming has been a difficult adjustment for many, this new medium is filled with unique opportunities to not only minimize member attrition, but engage members in fresh new ways and even raise your recruitment rates. This virtual dilemma can be a challenge for any association professional. Use Segmentation and Personas.

Work Management 283

Work Management Marketing Management Marketing Automation Services Tips 283

Webbiquity

JANUARY 20, 2021

One of the biggest concerns for businesses is that all information capable of identifying a consumer (name, email, IP address, server location, etc.) These include improved user experience, more efficient ad targeting, enhanced brand loyalty , and importantly, higher conversion rates. Guest post by Natasha Lane. And not just that.

Privacy 264

Privacy Personalization Planning Marketing Management 264

SmartBug Media

APRIL 10, 2023

Let’s talk about your SMS marketing strategy with tips and important considerations to help you get started. SMS vs. Email Marketing: How they Support Each Other First, let’s talk about how SMS compares to email marketing. SMS and email are both powerful marketing channels with the potential to generate maximum ROI for brands.

SMS 98

SMS Marketing Strategy Marketing & Strategy Planning 98

Martech

FEBRUARY 20, 2024

Forget nailing your value proposition, crafting eloquent email copy and avoiding spam filters. While regular cold emails can bring you an average reply rate of 5% to 10%, personalized CTAs perform 202% better. Ensure it flows naturally from the overall message of your email. It should answer the question, “Now what?”

Urgency Marketing 100

Urgency Marketing B2B Allocation CAN-SPAM 100

Opt Intelligence

MARCH 29, 2022

Every email marketing manager has dealt with a campaign or two that just didn’t deliver like you planned. The natural first reaction is to send MORE email, with BETTER! Many email service providers look at the longterm engagement rate of your email campaigns to determine the overall health of your list.

Tips 82

Tips Opt-out Opt-in Work Management 82

Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Think again!

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Optinmonster

OCTOBER 25, 2022

After building and selling a few companies (including Museum Hack), he started a personal blog where he shares life hacks, business tips, and reviews. More specifically, his email list was growing by only 3 or 4 subscribers per week. His opt-in forms were getting views after views, but the conversion rate was constantly 1% or under.

Opt-in 69

Opt-in Conversion Opt-out Top of Funnel 69

SendX

NOVEMBER 10, 2021

Did you ever have experience with an abandoned cart email or an order confirmation in your inbox? Then you're already familiar with transactional emails. They are automatic emails sent when clients do a particular act: establishing a subscription, making a purchase, or changing the password. Types of Transactional Emails.

Examples 195

Examples Best Practices Ideal Customer Profiles Cross-Selling 195

SendX

NOVEMBER 10, 2021

Did you ever have experience with an abandoned cart email or an order confirmation in your inbox? Then you're already familiar with transactional emails. They are automatic emails sent when clients do a particular act: establishing a subscription, making a purchase, or changing the password. Types of Transactional Emails.

Examples 195

Examples Best Practices Ideal Customer Profiles Cross-Selling 195

Vision6

JULY 5, 2023

Email marketing is the most profitable form of direct marketing. With a strong email campaign you can connect quickly and efficiently with your target audience, nurture leads, and boost your marketing efforts in one fell swoop. What is email marketing? What’s so good about email marketing?

Email Marketing 52

Email Marketing Budget Programs Webinar Metrics Marketing & Strategy 52

Optinmonster

FEBRUARY 2, 2023

Want to boost your eCommerce conversion rate? Higher conversion rates mean more sales, revenue, and profit. If your traffic and order values are high enough, even a small boost to your conversion rate can make a big difference to your bottom line. What Is eCommerce Conversion Rate? Let’s get started!

Conversion Rate 92

Conversion Rate eCommerce Conversion Tips 92

Blue Flame Thinking

SEPTEMBER 25, 2023

Email marketing is a powerful tool and a critical part of your channel mix. Planning Your Email Marketing Campaign If you haven’t started email marketing yet, you can crawl, but running an email marathon should be your goal. Are We Ready to Improve/Add Email? Do we have universally understood goals for email?

Enterprise Management 52

Enterprise Management Email Marketing Practices Work Management 52

Marketing Insider Group

JULY 14, 2020

Because of this, businesses are opting to provide mobile app ordering and self-service options. Countries like Spain and the UK rated high when evaluating its performance. More businesses are opting to use live chat as a way to research and interact with suppliers. COVID-19 has impacted the world in so many ways.

B2B Sales 351

B2B Sales Marketing AI Top of Funnel Work Management 351

Scoop.it

AUGUST 16, 2022

Email remains the most effective channel to boost business profitability and enhance the brand reputation. You need to have the right thought process and create emails with engaging content and attractive offers that stand out. Therefore, it becomes all the more important to think out-of-the-box for email newsletters.

Curation 85

Curation Newsletter Business User-Generated Content 85

Scoop.it

MAY 19, 2022

Digital marketing encompasses a wide array of marketing tactics and methods, of which email marketing is among the most powerful of the bunch. Email marketing , when done right, can become a direct line of communication between your brand and your customers, allowing you to achieve numerous sales, marketing, and customer support goals.

Newsletter 87

Newsletter Opt-out Opt-in Business 87

Optinmonster

JANUARY 26, 2023

A winning email marketing strategy can help you do that! Email marketing remains the most effective way to reach customers and leads across industries. That’s why you need a strong email strategy if you want to supercharge your business growth. What Is An Email Marketing Strategy? Let’s get started!

Email Marketing 91

Email Marketing Marketing Strategy Marketing & Strategy Work Management 91

BenchmarkONE

APRIL 14, 2020

In fact, one popup improved the conversion rates on his site by 17 percent! . If you’re interested in creating an exit-intent popup, here are some tips that you need to know: Determine exit triggers: Identify mouse movement or scrolling behavior that signal that users are about to leave your website. . Here’s what you need to know. .

Lead Scoring 130

Lead Scoring Lead Ranking Leads Lead 130

Optinmonster

FEBRUARY 18, 2024

In this guide, I will share tips on how to get more reviews and not just that but also how to increase the quality of your reviews, transforming your online presence. More reviews, especially positive ones, signal to search engines that your business is trustworthy and relevant, potentially boosting your visibility in search results.

Work Management 69

Work Management Marketing Management eCommerce Ideal Customer Profiles 69

Sana Commerce

SEPTEMBER 24, 2023

In fact, recent data from the Baymard Institute suggests the average cart abandonment rate across industries sits just under 70%. This comprehensive guide covers 15 invaluable tips for checkout optimization that can help boost conversions and revenue. What is checkout optimization?

Optimization 52

Optimization Conversion B2B Transparency 52

Optinmonster

OCTOBER 22, 2020

Are you trying to increase your mobile conversion rates but not sure the best strategies for doing so? Before we do, though, let’s get clear on what mobile conversion rate optimization is and why it matters. What is Mobile Conversion Rate Optimization? But that’s only half the equation. Attending a webinar.

Conversion Rate 131

Conversion Rate Conversion SMS Mobile Marketing 131

ConvertKit

MAY 28, 2021

You go to your email inbox, and are instantly bombarded by marketing offers, spam, and chain emails from distant relatives. A solid email marketing strategy is one of the best ways to reach those oversaturated minds. Grow your email subscriber list to build an audience of potential customers. Does this sound familiar?

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Vision6

APRIL 25, 2023

Welcome emails are a great way to give your new subscribers or customers that warm and fuzzy feeling. However, to see it as only that is a considerable underestimation of the power behind the welcome email. Implementing an onboarding email series creates connection, loyalty, increases credibility and improves results.

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

ConvertKit

NOVEMBER 20, 2020

Why focus on growing your email list in 2021? Ready to start growing your email list in 2021? Have you ever heard that you need an email list? Maybe you’ve seen marketers or other creators sharing this mind-boggling statistic: For every $1 spent on email, you get $38 back. Why focus on growing your email list in 2021?

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Optinmonster

JANUARY 18, 2024

According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. Apps with 5-9-day trials have a 45% conversion rate. Apps with 10-16-day trials have a 44% conversion rate. Apps with 17-32-day trials have a 45% conversion rate. According to recent research, 51.2%

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Vision6

JANUARY 31, 2023

Transactional emails. Like so many staples it’s not always easy to get them right, so we’ve asked our friends at Cumulo9 to help us out with some transactional email tips. What are transactional emails? It is not a mass marketing email with personalised content but a message sent off by a trigger event.

Marketing Analytics Tools 98

Marketing Analytics Tools Tips Deliverability Trigger Marketing 98

Porch Group Media

DECEMBER 16, 2022

Email hygiene is the process of maintaining an email database by removing bad or old email addresses and replacing them with verified, opted-in, reachable email addresses. Email hygiene is important because it directly affects your email marketing performance. Signs of Poor Email Hygiene.

Tips 52

Tips CAN-SPAM Deliverability Opt-out 52