Attributing Campaigns to Sales Opportunities in Marketo

FunnelEnvy

I’m writing this because it’s the year 2020 and we’re still having trouble attributing onsite campaigns/testing to Marketo MQLs/Opportunities/Revenue. Talks were had about ending the test early as this was potential a huge economic impact.

Supercharge Your Onboarding Emails: Webinar Recording + Q&A

Litmus

In this webinar, onboarding email expert Val Geisler and the Litmus team review welcome emails from your peers and provide hands-on copywriting suggestions, design feedback, and strategic takeaways that you can apply to your own campaign. Val Geisler: Real time is best. I would add that—just like with everything in email—you should test your welcome series as much as you need to to figure out what resonates with subscribers. Jason: Totally agree with Val here.

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Keep Customers and Build Brand Love with Email: Webinar Recording + Q&A

Litmus

In this webinar, we teamed up with Mike Nelson from Really Good Emails and Val Geisler from Fix My Churn to share email strategies on how to get customers to buy again, ask customers to come back when the time is right, and build deeper relationships through nurturing. Lyla Rozelle : Val and Mike both mentioned telling stories or elevating customer stories and I think this is a great tactic. Lyla Rozelle : Val offered some great advice—ask if you can test it!

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Email Marketing Certification: Welcome the First Litmus-Certified Email Pros

Litmus

Then, they put their skills to the test with a hands-on project reviewed by the Litmus team. Val Geisler. Ongoing education is important for email professionals to not only grow their skills but also their careers.

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Creating Internal Buy-In for Inbound Marketing in Higher Education

Hubspot

When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. We talked with Val and she walked us through three tips for creating internal buy-in. As Val put it, “This is where marketing is headed in terms of creating awareness.” Second, Val celebrated the small victories.

Email inspiration: 16 places to look for exciting email examples

Litmus

The Open Rates Newsletter from Val Geisler. Do some A/B testing. Whenever you’re introducing anything new to your email program, I highly recommend you A/B test your new idea vs. what’s currently being sent. And the only way to learn that is to test.

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Level Up Your Email Skills: What You’ll Learn at our Litmus Live 2019 Workshops

Litmus

That’s why we’re thrilled to have email guru Val Geisler join us in Boston and San Francisco with her workshop, From Onboarding to Re-Engagement: Driving Business with Lifecycle Campaigns. CEO of Fix My Churn, Val Geisler, will cover: The what, why, when, and how of crafting email campaigns that address the needs of your customers at the exact right time. The tools, processes, and resources professionals use to design, develop, and test modern HTML email marketing campaigns.

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5 Tips for Creating Great Onboarding Emails

Litmus

If you’re having difficulty parting ways with using “welcome” in your subject line, you can always use A/B testing to determine what your audience responds to best, or include a traditional welcome phrase in your preheader instead, in tandem with an alternative subject line. When it comes to new subscribers, first impressions speak volumes. Your first outreach sets expectations for the new relationship, and how you go about it matters.

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2021 Marketing Predictions: What Are The Experts Expecting?

Brandpoint

As marketers, there’s always going to be a little part of us that relishes the challenge when a wrench gets thrown into our plans, but the events of this last year definitely have tested the limits. Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer.

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Litmus Picks: Our Favorite Webinars of 2018

Litmus

Many excited email geeks tuned in while a few of us Litmus folks and our good friend and email expert Val Geisler optimized as many onboarding and welcome campaigns as we possibly could in an hour. Even something as innocuous as a subscribe form pop-up could be having a negative impact, if it’s not been properly implemented or tested.

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4 Cold Sales Email Templates That Drive Leads (And Why They Worked)

Leadfeeder

Example cold email template for you to test: Subject: Your Instagram account… Hello @{FirstName}, I was looking for great content on {Instagram, YouTube, or other channels} and I found your profile and I loved it. This template was authored by Val Geisler to reach out to B2C SaaS founders who would be a good fit for her customer onboarding product. Val says she “uses this template at least twice a week and I get a reply 8/10 times”!

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Not Using Landing Pages in Your Ecommerce Email Marketing? Here’s Why You Should

Unbounce

You build a beautiful HTML template, write engaging copy, and A/B test your subject line. Val Geisler , email expert at FixMyChurn, offers this advice: Landing pages help you be super specific with your audience, and they help your audience feel seen and heard.

4 Cold Sales Email Templates That Drive Leads (And Why They Worked)

Leadfeeder

Example cold email template for you to test: Subject: Your Instagram account… Hello @{FirstName}, I was looking for great content on {Instagram, YouTube, or other channels} and I found your profile and I loved it. This template was authored by Val Geisler to reach out to B2C SaaS founders who would be a good fit for her customer onboarding product. Val says she “uses this template at least twice a week and I get a reply 8/10 times”!

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4 Cold Sales Email Templates That Drive Leads (And Why They Worked)

Leadfeeder

Example cold email template for you to test: Subject: Your Instagram account… Hello @{FirstName}, I was looking for great content on {Instagram, YouTube, or other channels} and I found your profile and I loved it. This template was authored by Val Geisler to reach out to B2C SaaS founders who would be a good fit for her customer onboarding product. Val says she “uses this template at least twice a week and I get a reply 8/10 times”!

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Delivering Episode 14: How does an average subscriber think about email?

Litmus

Over 600,000 marketing professionals use Litmus’ tools to build, test, and analyze better email campaigns faster. Hi, Val. Over 600,000 marketing professionals use Litmus’ tools to build, test, and analyze better email campaigns faster.

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Christmas in July! Create Smarter Ecomm Landing Pages for the Holidays

Unbounce

” (She and Val Geisler recently teamed up for a webinar on writing copy for holiday emails , so she has a lot to say on the subject.). What about A/B testing? Running valid A/B tests during the holiday period can be challenging. I do like this holiday testing guide from ConversionXL , which gives you a detailed rundown of what’s involved. Don’t let our header image fool you. Christmas is not right around the corner.

4 modelos de e-mails de prospecção de vendas que estimulam a geração de clientes potenciais (e por que eles funcionam)

Leadfeeder

Observação: Se você estiver tendo dificuldades para gerar clientes potenciais por e-mail, experimente versão de teste do Leadfeeder por um período 14 dias. e você poderá fazer um teste de 3 dias gratuitamente, para que você possa experimentar nossos serviço e decidir se é satisfatório ou não. e você poderá fazer um teste de 3 dias gratuitamente, para que você possa experimentar nossos serviço e decidir se é satisfatório ou não.}

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Tom Pisello: The ROI Guy: Microsoft Virtualization with Hyper-V.

The ROI Guy

In all of this: 1) use your own testing to determine if consolidation ratios and capabilities of the core hyperserver are the same. Microsoft Virtualization with Hyper-V - better val. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.