test VALS Related Topics 
FunnelEnvy
MARCH 22, 2020
I’m writing this because it’s the year 2020 and we’re still having trouble attributing onsite campaigns/testing to Marketo MQLs/Opportunities/Revenue. As a result, this guide is very tactical in nature, with the end goal of helping you answer the question ‘What impact is my onsite campaigns/tests having on revenue?
Litmus
JUNE 16, 2020
In this webinar, we teamed up with Mike Nelson from Really Good Emails and Val Geisler from Fix My Churn to share email strategies on how to get customers to buy again, ask customers to come back when the time is right, and build deeper relationships through nurturing. Lyla Rozelle : Val offered some great advice—ask if you can test it!
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Litmus
SEPTEMBER 30, 2020
Then, they put their skills to the test with a hands-on project reviewed by the Litmus team. Val Geisler. Litmus now offers email marketing certification for both marketers and designers. Designers, developers, and marketers get the skills they need to advance their careers through our Litmus Live Workshops. Sarah Fargusson.
Litmus
MAY 31, 2019
Both talks made the case for using modular design—essentially thinking of email design as working with LEGO pieces of code—to create better workflows, more robust and well-tested emails, and, in the long run, happier subscribers. It’s no surprise that this year’s speakers will continue developing this trend.
Litmus
MARCH 5, 2021
The Open Rates Newsletter from Val Geisler. Do some A/B testing. Whenever you’re introducing anything new to your email program, I highly recommend you A/B test your new idea vs. what’s currently being sent. And the only way to learn that is to test. Test your new emails ?. Phrasee’s newsletter. Every time.
Litmus
JUNE 7, 2019
That’s why we’re thrilled to have email guru Val Geisler join us in Boston and San Francisco with her workshop, From Onboarding to Re-Engagement: Driving Business with Lifecycle Campaigns. The tools, processes, and resources professionals use to design, develop, and test modern HTML email marketing campaigns. Level: For Everyone.
Hubspot
MARCH 17, 2015
When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. We talked with Val and she walked us through three tips for creating internal buy-in. 1) Communicate Openly.
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