Vidyard

AUGUST 31, 2016

Videos that could be described as “obscene” or “offensive” aren’t particularly hard to find on the internet. Or even on YouTube in general. That said, one does not expect to find these words applied to a video from a non-profit. This video I found this week definitely has those. Especially one promoting organ donation.

Video Marketing 63

Video Marketing Television marketing Viral Marketing Training 63

Content Standard

MAY 28, 2015

Four long years before the rise of YouTube, BMW sought to unleash one of the first series of branded video content onto the Web. Supported by television commercials that mimicked trailers, the series received over 10 million views on BMWFilms.com and 2 million registered users—94 percent of whom recommended the videos to others.

Video Marketing 40

Video Marketing Television marketing Brand Identity Branding 40

readwrite

AUGUST 1, 2010

The infomercial for the blanket with sleeves known as the Snuggie has got to be one of the most ridiculed pieces of television ever produced – the parody advertising the “what the f$#@ blanket” has more than 13 million views. A search for “snuggie parody” on YouTube yields 1,440 results.

Viral Marketing 40

Viral Marketing Youtube Paid Search Agency Ads 40

Vidyard

DECEMBER 14, 2015

Finding captivating, relevant and creative new music for your video is challenging. Is your goal to make the next critically claimed indie romance film or the next viral half-time commercial? Get some data to back up your hunch before you lock it down to video. SoundCloud – The YouTube of new music. Said the Gramophone.

Trends 50

Trends Video Marketing Lock-In Television marketing 50

Vidyard

APRIL 30, 2015

At Facebook’s recent F8 conference, the world’s largest social network announced numerous changes to its offering for marketers, but the most exciting changes revolved around video. Recent stats from Facebook indicate that Facebook sees over four billion daily views on their video assets, and the number continues to grow.

Facebook 51

Facebook Video Marketing Youtube Television marketing 51

Biznology

MARCH 26, 2015

It may also be the biggest viral sensation of all time. Firstly, the viral nature of the bucket challenge demonstrated the power of video in attracting world-wide attention and encouraging sharing. more views, 7x more comments, and 10x more likes on YouTube than their footwear competitors. The ALS Ice Bucket Challenge.

Social Media 80

Social Media Media Viral Marketing Television marketing 80

ClearVoice

JULY 18, 2023

Radio, print, and television ads all work roughly the same way. It capitalized on a 2019 Peloton commercial in which a husband gifted his wife a Peloton bike, and she created a video diary as a thank you. Amid the #MeToo movement, the Peloton ad went viral for its alleged sexism. ” The post instantly went viral.

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52

Rain: The Growth Agency

JANUARY 29, 2021

The event is free to watch and will be broadcast by SHAQ on Facebook Live, as well as via LiveXLive, a global platform for livestream and on-demand audio, video and podcast/vodcast partners including Samsung TV, SLING, STIRR and LiveXLive’s channels on YouTube, Twitch, TikTok, Twitter and more.

Advertising Agencies 40

Advertising Agencies Ad Agencies Broadcasting Viral Marketing 40

Sprout Social

MAY 26, 2020

In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Digital literacy helps everyone delineate authentic content from conspiracy theories, even ones with well-produced the YouTube videos.

Planning 138

Planning Paid Search Agency Digital Marketing Funnels Work Management 138

Contently

DECEMBER 14, 2018

You’re confident this great video will get people talking. So you post the clip on your company’s new YouTube page. You wait a few days to check the data and… your video got a whopping 12 views. Unfortunately, hoping to go viral is not a video strategy. This story is all too common for marketers.

Viral Marketing 167

Viral Marketing Video Marketing Marketing & Strategy Youtube 167

Sprout Social

SEPTEMBER 24, 2018

Video is a content goldmine. 500 million people watch Facebook videos every day. More than a billion people are active on YouTube. As the most popular image-based social platform in the world, it’s no wonder that Instagram wants its piece of the video pie. IGTV videos play both in the IGTV app and Instagram app.

Verticals 103

Verticals Youtube Ad Frequency Ideal Customer Profiles 103

Convince & Convert

AUGUST 23, 2013

“It’s not about going viral; it’s about being useful.” As a further indication of the route that marketers are taking with creating content, Dan recently added a video marketer to his marketing efforts. Click the play button to listen here: Download the audio file: [link]. The RSS feed is: [link].

Inbound Marketing 132

Inbound Marketing Advertisements Advertising Paid Search Agency 132

Biznology

APRIL 2, 2012

I spend a lot of time speaking and consulting on agile marketing–what I wrote about a lot in Do It Wrong Quickly –and I often use the example of television commercials as the very antithesis of agile marketing, the epitome of old media. Viral videos are the new badge of honor among ad agencies.

Paid Search Agency 80

Paid Search Agency Advertising Agencies Wikipedia Television marketing 80

Hubspot

AUGUST 2, 2018

Video views. After you choose your ad campaign’s objective, you’ll pick the type of ad you want to promote, which can be a link ad, image ad, video ad, carousel ad, slideshow ad, link ad, dynamic ad, collection ad, lead generation ad, and messenger ad. Video Views. Brand awareness. Consideration. Engagement. App installs.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Hubspot

JUNE 2, 2013

This week, a number of companies including Twitter and YouTube have launched new services and technologies to help bring advertising back from the dead. BuzzFeed, CNN, and YouTube Plan Online Video Channel, From The Wall Street Journal. Twitter’s TV Ad Targeting Uses ‘Video Fingerprinting,’ From Adweek.

Planning 28

Planning Youtube Advertising Channels Advertising Agencies 28

Valasys

MAY 6, 2021

People of all age groups have been increasingly using diverse social channels such as Twitter, Facebook, and YouTube and thus are predominantly receiving hundreds of advertisements in a day. Video Advertising. Companies can use YouTube and other video websites to host their commercials.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Vidyard

JANUARY 29, 2015

Budweiser and the #BestBuds Last year your Facebook feed was likely inundated with people posting an adorable video of the type of bond that can only exist between a golden lab puppy and a Clydesdale horse. Assuming the video was posted at the stroke of midnight on the 28th, that’s just over 186,000 views per hour.

Paid Search Agency 50

Paid Search Agency Godaddy Ads Television marketing 50

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

by Jon Miller Online video is exploding. Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. The appeal of the play button. No problem.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Martech Advisor

DECEMBER 13, 2019

Viral videos and memes seem like the next best trend in digital marketing. And while you're probably eager to invest in viral videos that attract a lot of attention in a short duration, let's look at how to go about it. In this quick guide, we discuss: What is a viral video? 7 ways to go viral in 2020.

Viral Marketing 58

Viral Marketing Youtube Facebook Video Marketing 58

Convince & Convert

JULY 23, 2012

Who needs to catch ESPN’s Sportscenter now that highlights are put on YouTube within minutes after the play? In Chad’s case, his social media acumen has given him a platform to build a strong and fun brand that has lead to television deals and a ton of non-sports press. Twitter is the new sports ticker. New Media Entities are Born.

Social Media 134

Social Media Media Blogger Television marketing 134

Biznology

NOVEMBER 11, 2013

Before 2018, digital media spending is expected to equal or exceed television. MARKETERS REQUIRE A “LIQUID MINDSET”: According to Coca Cola, who practices this mindset, it is the job of marketers to discover small bits of content that are so interesting and viral, they beg to be shared. WANT VIRAL VIDEOS?

Course 80

Course Planning Work Management Peer-to-peer 80

Hubspot

JANUARY 10, 2017

Video Goes Big and Goes Live. The powerhouse engagement stats for video content keep growing. Nearly half of Millennial digital video consumption happening on mobile. Incorporating video into your content plans is no longer optional. Eighty-six percent of colleges already have a presence on YouTube.

Education 28

Education WOMM Trends Planning 28

LeadSquared

MAY 20, 2015

In which case, it would go viral. Strategy 1: Video Marketing. Video marketing can really help you cut through the clutter in that case. And, I am not talking fancy, high cost videos either. And, most of these videos aren’t uber-cool, they are just valuable. Video tutorials are the way to go. Their business.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Magisto

AUGUST 15, 2019

If you are posting videos on Youtube on the regular (and even if you aren’t), it’s always a good idea to make sure that you are doing everything you can to drive the most views and the highest engagement on your content. This can be a huge misstep, since so many variables have an impact on the performance of your video.

Youtube 72

Youtube Video Marketing Best Practices Social Media 72

Online Marketing Institute

APRIL 11, 2011

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

Hubspot

DECEMBER 17, 2015

From scarcity marketing to viral marketing, there are a ton of different options for businesses to explore. Some brands will exclusively use social media as a platform for their campaign while others branch out to television advertising, email marketing, or print media. Would a documentary-style video best convey your message of joy?

Examples 28

Examples Campaigns Planning Paid Search Agency 28

Contently

JULY 14, 2016

Given YouTube’s popularity, it’s surprising that the video platform doesn’t have its own Breaking Bad , Mad Men , or Game of Thrones— a singular story that creates shockwaves of influence across culture—especially considering YouTube’s recent push into scripted original series with YouTube Red.

Youtube 60

Youtube Cable Television marketing Storytelling 60

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads can ensure that your content is shown to more users faster than educational videos.

Paid Content 52

Paid Content Paid Search Agency Advertisements Advertising 52

Hubspot

JANUARY 18, 2011

In the past most people only considered television, newspapers, and radio to fall in this category. From viral videos on Youtube to captioned photos on I Can Has Cheezburger, the definition of quality content is being blurred. Now we can see that people want to consume a wide variety of content.

Merchandising 28

Merchandising Television marketing Mobile Advertising Viral Marketing 28

Online Marketing Institute

OCTOBER 29, 2010

Facebook, Twitter, YouTube YouTube and most of the social tools we use today are just a few years old. Truong believes the future of B2B social media marketing will focus on three key areas: video, mobile and engagement. She seemed especially excited by video’s potential to tell a story and spur new engagement.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Hubspot

JANUARY 17, 2014

If you read this blog, you know you''ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. 3) WestJet Christmas Miracle Video. And yes, the campaign was around milk.

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Planning 28

Single Grain

OCTOBER 18, 2023

In its simplest form, CTV refers to any television that can be connected to the internet. Here’s a more detailed breakdown: Platform Integration : Connected TV advertising is displayed on smart TVs, gaming consoles or devices like Roku, Apple TV, and Amazon Fire Stick that enable internet connectivity on television sets.

Paid Content 52

Paid Content Advertisements Advertising Amazon 52

Hubspot

MAY 24, 2012

He took the world by storm with his ridiculously over the top manliness in the video campaign, "The Man Your Man Could Smell Like." Since then, the video has seen well over 41,000,000 views on YouTube, and the campaign has yielded countless more commercials, YouTube videos, and social media campaigns. 6) Mr. Six.

Brand Identity 28

Brand Identity Branding Best Practices Television marketing 28

Hubspot

NOVEMBER 11, 2014

The site has helped you figure out what city you should live in, normalized your struggles as a short/tall/blond/brunette/girl/boy, and alerted you to the latest and greatest viral video. I just saw Honda Civic is doing a YouTube video that’s basically a splice of two videos -- it’s unbelievable. If so, how?

Process 28

Process Paid Search Agency Advertising Agencies PR 28

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Affect recommended an integrated campaign that combined social media, online video, an online sweepstakes and in-person events. Lastly, the team put together New York-specific commercials, which were uploaded to YouTube YouTube.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

JUNE 8, 2012

So, that means 2/3 of Americans have never followed a brand on Twitter, have never followed a brand on Facebook, have never subscribed to a company’s YouTube channel. You can’t shove it down their throats on a television commercial anymore. Scott : I heard YouTube makes video viral. ” Yeah.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Vidyard

OCTOBER 19, 2016

Television changed that. Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. On-demand television was an exciting idea as early as the 1970s. The Trojan Room: Laziness Breeds Innovation.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50