sagefrog

JANUARY 24, 2024

Our research made one thing clear: the future favors those who embrace data, customer-centricity, and short-term adaptability. Setting & Achieving Short-Term Goals One of the exciting priorities identified in our survey was a more granular approach to success. Explore the top priorities defining B2B marketing success in 2024.

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

Tomorrow People

MARCH 23, 2021

But, how the relevant metrics are tallied, along with context to overall market conditions also matters. Encourage loyalty and advocacy over the long-term. There's no harm in keeping tabs on metrics your marketing team finds interesting in terms of making tactical decisions. It can even be a bit of an obsession.

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

Content Standard

OCTOBER 27, 2014

As my friend and I trekked up and up, between increasingly labored breaths, I mentioned that I was beginning a blog series on the art and science of brand storytelling. She said that her dream had always been to tell her “tiger story” on The Moth , a not-for-profit group dedicated to the art and craft of storytelling.

Storytelling 40

Storytelling Branding Brand Identity Terms and Conditions 40

Navigate the Channel

DECEMBER 14, 2023

This visual storytelling allows potential customers to get a better understanding of what a business has to offer, leading to higher engagement and conversions. These insights enable companies to refine their strategies continuously, adapt to changing market conditions, and make data-driven decisions.

Social Media 65

Social Media Allocation Social Marketing Media 65

sagefrog

JANUARY 24, 2024

Our research made one thing clear: the future favors those who embrace data, customer-centricity, and short-term adaptability. Setting & Achieving Short-Term Goals One of the exciting priorities identified in our survey was a more granular approach to success. Explore the top priorities defining B2B marketing success in 2024.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

Contently

JUNE 28, 2018

Waze lets drivers earn points by providing accurate updates on traffic, road conditions, police presence, and other specific details. Both apps provide rewarding gameplay that strives for long-term engagement. Gaming and (good) marketing have at least one thing in common: storytelling. Respect the narrative.

Branding 121

Branding Brand Identity Lead Ranking Advertising Agencies 121

Martech

AUGUST 3, 2022

One of the brands first attempts at immersive storytelling was their VR experience simulating life onboard an oil rig. The high-end, headset enabled experience used 360-degree video, 3D content and spatial audio to recreate the working conditions of one of the most dangerous places on earth. Technology used. Game mechanics, VR.

Campaigns 105

Campaigns Advertising Agencies Opt-out Terms and Conditions 105

ClearVoice

DECEMBER 8, 2020

Aside from a number that looks good, a brand should focus on powerful storytelling, cultivating community through engaging with people who take the time to comment (which goes back to statement #2), and actively listening to and reviewing sentiment and data consumption. Acknowledging and honoring these terms will save you headaches later.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Contently

JUNE 28, 2018

Waze lets drivers earn points by providing accurate updates on traffic, road conditions, police presence, and other specific details. Both apps provide rewarding gameplay that strives for long-term engagement. Gaming and (good) marketing have at least one thing in common: storytelling. Respect the narrative.

Branding 78

Branding Brand Identity Lead Ranking Advertising Agencies 78

Excelsior Research

JUNE 1, 2021

This long-term element is an essential component for any business. Demand Generation Marketing It may be a process with multiple steps, it is a mixture of education and brand storytelling. This is a long-term relationship between a brand’s marketing and sales team and prospective customers.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Excelsior Research

JUNE 1, 2021

This long-term element is an essential component for any business. Demand Generation Marketing Demand generation marketing is a process with multiple steps, it is a combination of education and brand storytelling. This is a long-term relationship between a brand’s marketing and sales team and prospective customers.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Sprout Social

JANUARY 27, 2021

The below thread offers some ways to learn about our country’s history, its impact on the present, and the underlying conditions that led to the murder of George Floyd. Read on to learn how brands can go beyond diversity statements and integrate DEI into their strategies for long-term success. pic.twitter.com/GYUcvb4w0N.

Branding 129

Branding Brand Identity Lock-In Communities 129

Delivra

APRIL 15, 2019

As a result, your email marketing campaigns may help your business accomplish its immediate and long-term goals. Establish Your Workflow — Use email workflows to define the rules and conditions for sending emails to your customers. Storytelling is a great way to promote your products and services without a direct sales pitch.

Email Marketing 87

Email Marketing Practices Best Practices Paid Search Agency 87

Hubspot

AUGUST 21, 2023

One way you can accomplish this is by stating your short and long-term goals for their business. They'll have to wait for the long-term goals, but you can make the short-term goals so enticing that they'll be ready to begin a collaboration. Clarify your terms and conditions. Make the decision for them.

Template 69

Template CMS Development Examples Marketing Proposals 69

Contently

APRIL 12, 2019

While the public donations are a good start, maintaining consumer trust really hinges on a consistent, long-term commitment to transparency. “I truly believe the American consumer doesn’t want to buy products made under abusive conditions.” ” It was a huge deal to admit that in those pre-social media days.

Social Media 160

Social Media Media Paid Search Agency Terms and Conditions 160

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Kyle Gray ’s The Story Engine : An entrepreneur’s guide to content strategy and brand storytelling without spending all day writing. Carmine Gallo ’s The Storyteller’s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don’t. Please see terms and conditions for more details and enter here.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Unbounce

DECEMBER 10, 2019

While this cycle can be effective in the short term, it’s just not sustainable. You can also anticipate the objections your target customer might have about your software and address them with compelling, long-form storytelling. So you turn to a quick, one-off campaign to generate some leads. And so on.).

Landing Pages 96

Landing Pages Top of Funnel Examples Paid Search Agency 96

Content Marketing Institute

JANUARY 22, 2019

The messages are triggered by pre-set rules, conditions, or available offers like ticket resales.@OrlandoMagic For example, the Orlando Magic NBA team uses Wordsmith to personalize its emails and in-app messages to fans and ticketholders. OrlandoMagic uses #AI to personalize emails and in-app messages, says @joderama. Click To Tweet.

Examples 107

Examples Top of Funnel Content Marketing Paid Search Agency 107

nDash

FEBRUARY 1, 2022

I also taught a video storytelling elective there to high school students, which was really fun but really challenging. In terms of what’s changed, two main things come to mind. And how have you seen the success criteria change in recent years in terms of content? . One is having a true seat at the table.

Work Management 52

Work Management Marketing Management Content Marketing Paid Search Agency 52

LeanData

FEBRUARY 23, 2016

Many long-term tech watchers have noted that the Valley was overdue for a philosophical correction, if nothing else. The new term has become “smart growth.” And that will be increasingly crucial as businesses weather tougher economic conditions. How Storytelling Makes Data More Powerful.

Marketing Attribution 45

Marketing Attribution Allocation Burn Rate Terms and Conditions 45

Outbrain

SEPTEMBER 27, 2019

For three days in September, key players from some of the world’s most influential publishers, media companies, and tech businesses descend upon a heavily air-conditioned banquet hall in Key Biscayne, Florida. Publishers need to shift from short-term revenue plays to the prioritization of customer-first audience strategies.

Terms and Conditions 27

Terms and Conditions Lead Ranking Ad Exchange CTR 27

Integrated B2B

APRIL 24, 2014

He writes, “…because we tend to reward others when they do well and punish them when they do badly, and because there is regression to the mean, it is part of the human condition that we are statistically punished for rewarding others and rewarded for punishing them.” ” What does this have to with managing performance?

Terms and Conditions 40

Terms and Conditions Statistics Storytelling Positioning 40

LeanData

FEBRUARY 23, 2016

Many long-term tech watchers have noted that the Valley was overdue for a philosophical correction, if nothing else. The new term has become “smart growth.” And that will be increasingly crucial as businesses weather tougher economic conditions. How Storytelling Makes Data More Powerful.

Marketing Attribution 40

Marketing Attribution Allocation Burn Rate Terms and Conditions 40

LeanData

FEBRUARY 23, 2016

Many long-term tech watchers have noted that the Valley was overdue for a philosophical correction, if nothing else. The new term has become “smart growth.” And that will be increasingly crucial as businesses weather tougher economic conditions. How Storytelling Makes Data More Powerful.

Marketing Attribution 40

Marketing Attribution Allocation Burn Rate Terms and Conditions 40

LeanData

FEBRUARY 23, 2016

Many long-term tech watchers have noted that the Valley was overdue for a philosophical correction, if nothing else. The new term has become “smart growth.” And that will be increasingly crucial as businesses weather tougher economic conditions. How Storytelling Makes Data More Powerful.

Marketing Attribution 40

Marketing Attribution Allocation Burn Rate Terms and Conditions 40

Content Marketing Institute

JANUARY 9, 2018

Higher spending power, a feeling of greater safety abroad, and the popularity of Instagram travel diaries created the right conditions for a boon in solo travel. Now, Simon delves deeper into how you can translate what Visa and Click2View learned about video into your own visual storytelling. Think in terms of a talent portfolio.

Storytelling 104

Storytelling Video Marketing Terms and Conditions Advertising Agencies 104

The ROI Guy

JANUARY 8, 2013

before economic conditions in Europe and US uncertainty stymied expected technology spending increases. As a result, IT Sales and Marketing will again be tasked to deliver incremental revenue regardless of challenging market conditions and despite the historically low spending growth. Click here to learn more. Click here to learn more.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

Hubspot

APRIL 2, 2018

If you do, you’ll find yourself in a scenario similar to the one we touched on above: Conditioning your prospect to communicate with you only over email. If a prospect sends an email voicing concern over price or contract terms, answer them by picking up the phone. We’re great storytellers, listeners, and conversationalists.

Work Management 91

Work Management Cross-Selling Pricing Price 91

Adobe Experience Cloud Blog

OCTOBER 13, 2016

In his session, Simon will explain the importance of building the right conditions to foster trust and cooperation, creating an environment in which people work as they were designed–together. A Fireside Chat with the CEO, VC Investor, and NBA Legend. Tuesday, Oct 18, 3:30 PM – 4:20 PM.

Marketing AI 48

Marketing AI Marketo Work Management Thought Leadership 48

Buffer

OCTOBER 6, 2019

Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. Before we dive into each brand and individual, here’s the full list of rockstar Instagram storytellers with links to their Instagram profiles. We believe so!

Branding 71

Branding Brand Identity Work Management Verticals 71

Anyword

MARCH 11, 2020

You have to own your audience for any long term planning of your revenue streams. Armed with this knowledge, the editorial team can focus more on topics that foster long-term engagement. To help our community, we share insights and thought pieces from industry leaders in our interview series, The Storytellers.

Paid Content 54

Paid Content Lead Ranking Cost Per Click Banner Ads 54

The Customer

OCTOBER 30, 2020

But although they are both teachers, it turns out they’re storytellers at heart. And then I graduated and I switched gears slightly in terms of studying the brain in terms of how it generally takes an information and sort of how it interacts with the consumer world. Cause music just has such a such a hold.

Conversion 52

Conversion Terms and Conditions Case Studies Pricing 52

chiefmartech

SEPTEMBER 15, 2015

In my context, it is a continuation from applying the power of digital technologies, data, innovation ,and storytelling to build legendary brands and change consumer behaviors to now building the largest “digital marketplace for care.” Our ability to predict health conditions and behavior at a micro-segment and individual.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking CMO 40

Ambal's Amusings

DECEMBER 4, 2009

If you have an inquisitive 7 year old son like mine and drive around with him as much as I do, every minute with him in the car becomes an opportunity for many fun games, storytelling, being silly and also teaching him life lessons. You will figure out how best to get there and what road conditions (bad weather, traffic etc) to account for.

Planning 100

Planning Terms and Conditions Advertising Agencies Marketing & Strategy 100

The ROI Guy

JULY 9, 2013

As such, it is important to recognize that growth will in the near term remain historically low, below the 6% average annual IT spending increases of the last decade, but that your sales and marketing strategy can be adjusted to drive competitive success. Click here to learn more. Click here to learn more.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Buzz Marketing for Technology

JULY 24, 2008

PKM is part of it, along with culture change, reward systems, storytelling techniques and so on.? Although these initiatives can deliver enterprise-wide value, individuals themselves reap significant long-term benefits. In the near term, we need to rely on systematic observation and stories from pioneers on what does and doesn?t

Enterprise Management 100

Enterprise Management Work Management Marketing Management Personalization 100

Convince & Convert

DECEMBER 7, 2023

These notifications not only highlight the product’s adaptability across diverse climatic conditions but also provide a personalized shopping touch. Catering to diverse audiences promotes brand growth, both in terms of market presence and financial strength. Storytelling With Depth People remember stories more than statistics.

Campaigns 135

Campaigns Planning Paid Search Agency Peer-to-peer 135