Salesforce Marketing Cloud

APRIL 3, 2024

Human-centered design is an approach to problem solving that begins with identifying user needs and then creating solutions that meet those needs. Explore human-centered design Find solutions that are desirable, feasible, and viable. Let common use cases drive the visual hierarchy Everything critical must be on the first page.

Design 104

Design Work Management Marketing Management Paid Search Agency 104

Salesforce Marketing Cloud

APRIL 18, 2024

Personalized chatbots Communications companies have been using predictive AI technology for years to manage customer queues and wait times. How T-Mobile unlocks their customer solutions with AI, Data, and CRM. Perhaps more importantly, human agents are now freed up to efficiently handle more complex cases.

Work Management 52

Work Management Service Features Customer Satisfaction 52

Tiecas

FEBRUARY 5, 2024

Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve their industrial marketing ROI.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Sprout Social

FEBRUARY 8, 2024

Customer support tiers bring much-needed order to your case management strategy. These tools empower customers to independently resolve issues, offering a time and effort-saving solution for both parties. From there, you can set criteria for case creation. Why do organizations use tiered support?

Work Management 108

Work Management Marketing Management Service Paid Search Agency 108

Convince & Convert

MARCH 14, 2024

These services to clients are temporary, and can vary in different areas of the business such as operations, web development, marketing strategy, project management, digital marketing, social media, and much more. From there, you can start to build a case for one over the other aka a consultant vs. an agency.

Paid Search Agency 147

Paid Search Agency Advertising Agencies Consulting Ad Agencies 147

Martech

JANUARY 10, 2024

If you’re lucky enough to have people take precious time away from a busy work schedule to hear you speak, they already know why your presentation topic is important and have come to you for solutions, so jump in. Her presentation at MarTech focused on marketing work management solutions.

Conference 121

Conference Tips Work Management Marketing Management 121

Martech

SEPTEMBER 26, 2023

The solution will allow users to create web forms using pre-built templates, customizable fields and third-party integrations as well as workflow automation to increase the efficiency of form development. This is a solution that could make life easier for smaller and even one-person marketing teams. Image: SurveyMonkey. Why we care.

Marketing Management 119

Marketing Management Lead Gen Fulfillment Template 119

Optinmonster

APRIL 11, 2024

In both cases… We have a solution. Solution: Use OptinMonster and Uncanny Automator to track where visitors come from (think ads, social media, or even their location). Example 2: The Surprise Gift Business: You sell marketing and management online courses for entrepreneurs and in-house employees.

Automation 89

Automation Marketing Websites Work Management Conversion 89

Martech

APRIL 23, 2024

The parcelLab tool nearly doubled the click-through rate of a previous solution True Classic used. Message preferences vary according to different countries and regions, and these insights are another advantage to using a solution that covers so many international markets. Since implementing the new solution, RPE has increased 34.8%

Enterprise Management 108

Enterprise Management Purchase Work Management Marketing Management 108

Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. B2B case studies are a great way to highlight the value of a product or service and show a specific challenge a business faces, and the solution, which is the implementation of your product or service.

Case Study 111

Case Study Case Studies Studies Work Management 111

Sprout Social

JUNE 1, 2023

For years, the Sprout engineering team got by with a custom localization solution, since open source solutions were still maturing. Consider the plural case, “You have 5 posts ”. Consider the singular case, “You have 1 post ”. Consider the “0” case. We met regularly to brainstorm.

Work Management 110

Work Management Paid Search Agency Education Bundling 110

Martech

DECEMBER 27, 2023

This is an example of doing it right: In this case, having only your name, title and company name would be too anonymous. In the best-case scenario, your emails will land in Promotions or Updates. In the worst case — in the spam folder. 3: Mention pain points and offer solutions Go beyond generic greetings. Get MarTech!

Email Marketing 130

Email Marketing Marketing Management Salesforce.com Deliverability 130

Seismic

MARCH 5, 2024

Our technical experts and architects develop solutions with efficiency and measurable value at the forefront. This operational workflow involves fund managers inputting data into FRO, which is then reviewed by the marketing team before submission for compliance approval—all within a centralized platform.

Automation 105

Automation Personalization Allocation Marketing Management 105

Salesforce Marketing Cloud

DECEMBER 5, 2023

You have managed systems rollouts and cloud migrations. Here too, the use cases you’ve established will be helpful guides. Define the desired end state by use case and persona. If not, look to your partners and ISVs for solutions and compare their offers. But they are not your solution for AI apps.

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

Martech

APRIL 4, 2024

So AI is an environmental worst-case scenario and a money pit. Emplifi added 10 AI-powered solutions to help social media marketing and customer care teams increase efficiency and create more productive workflows. is an AI agent designed to assist SMBs with social media strategies, content creation and channel management.

Marketing AI 77

Marketing AI Paid Content Marketing Management Forecasting 77

SocialPilot

JANUARY 31, 2024

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

Martech

SEPTEMBER 20, 2023

Martech is flooded with solutions. We don’t need to wait for someone else to develop AI-enabled solutions to our problems. Dig deeper: Artificial Intelligence: A beginner’s guide Our case study in in-house innovation What are the fruits of embracing the notion that we can be the architects of our AI solutions?

Marketing AI 119

Marketing AI Marketing Management PR Press 119

Velocity Partners

NOVEMBER 29, 2023

But if (like so many B2B companies) you offer a mix of platform and point solutions, this problem quickly gets really hard to solve really fast. When simplification gets boring The first thing you might want to do when consolidating your messaging is to find the common denominator that links your platform and point solutions together.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Buy 84

Martech

MARCH 20, 2024

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. A great example of this is a case study from St. And please skip the jargon.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Brand Identity 115

TrustRadius Marketing

NOVEMBER 9, 2022

Find out how an AIOps solution can eliminate these issues so that your small business succeeds in today’s technical landscape! AIOps tools centralize the operations management process and display everything on one dashboard. AIOps tools centralize the operations management process and display everything on one dashboard.

Small Business Marketing 98

Small Business Marketing Enterprise Management Work Management Allocation 98

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Salesforce Marketing Cloud

NOVEMBER 6, 2023

” A chief digital officer said their teams brainstormed close to 100 high-level use cases, posing a challenge in prioritization and execution. Read the post Step 1: Identify the right use cases for generative AI in business Any application of generative AI has to start with the question, “what business problem am I trying to solve?”

Generation 111

Generation High Quality Lead Work Management Sales Qualified Leads 111

Heinz Marketing

APRIL 24, 2023

Here are some of the topics related to the use of AI that the B2B industry might want to know about: Use cases B2B businesses would be interested in learning about real-world examples of AI being used in their industry. This could include case studies and success stories that demonstrate how AI can benefit their business.

Marketing Management 83

Marketing Management Ethics Paid Search Agency Companies 83

Convert

APRIL 17, 2024

Rigor is most easily implemented and maintained if done properly from day 1; however, that’s not the case most of the time. An example we’ve come across in our work is product managers who don’t have any UX research so they just start testing a bunch of things they “think or feel” would be best.

Allocation 52

Allocation Work Management Marketing Management Conversion Rate 52

Salesforce Marketing Cloud

APRIL 10, 2024

Architect your technology for data and AI readiness A well-architected technology solution is an essential step to successfully adopt AI. Unlock your data to get the full picture Your AI use cases are only as good as the data they’re based on. This means focusing on achievable use cases that can deliver immediate results.

Marketing AI 59

Marketing AI Lead Scoring Lead Ranking Marketing Management 59

Sprout Social

OCTOBER 19, 2023

Luckily, innovative technologies like artificial intelligence (AI) offer long-term solutions to meet these challenges. More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing & Strategy 129

Martech

JANUARY 16, 2024

Disappointing’ Justin Lincoln, digital advertising manager at Closed Loop, reported a similar experience. Nonetheless, the rep said this wasn’t the case, but did escalate the issue to their manager. However, the manager hadn’t heard about it either. Is AI the solution? This project is ongoing.”

Paid Search Agency 117

Paid Search Agency Work Management Marketing Management Advertising Agencies 117

Heinz Marketing

MARCH 15, 2024

Only companies who genuinely grasp their customers’ challenges, goals, and buying journeys can tailor solutions and deliver tangible value. Savvy salespeople are skilled at translating those customer needs into tangible solutions. Mid-level managers translate these insights into actionable goals and resources for frontline teams.

Top of Funnel 107

Top of Funnel Work Management Verticals Marketing Management 107

Go Beyond SEO

APRIL 16, 2024

Welcome to our article on effective Pest Control Website Design solutions! In today’s digital age, having a strong online presence is crucial for the growth of your pest management business. Key Takeaways: Investing in an effective Pest Control Website Design is crucial for the growth of your pest management business.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Martech

SEPTEMBER 21, 2023

B2B marketing, usually kept at arm’s reach from customers, can now know them as well as account managers who have long-standing customer relationships. This can help you tailor your messaging to fit the company’s culture and present your solution in a way that will most likely resonate with decision-makers.

Ideal Customer Profiles 119

Ideal Customer Profiles Marketing AI Profiling Personalization 119

Martech

JULY 8, 2022

Growth Product Manager @ Quorum (U.S. Salary: $110,000 – $150,000 Conduct user and market research to build out business cases for new products and then turn those business opportunities into clearly defined product roadmaps and requirements. Director of Product Management – Martech/ABM @ Databook (U.S.

Enterprise Management 127

Enterprise Management Account Based Marketing Work Management Marketing Management 127

Lake One

OCTOBER 13, 2023

Once we explore the benefits of account-based marketing, we’ll present you with four real-world case studies that have had a massive impact on many common sectors and industries. The Benefits of Account-Based Marketing Before diving into real-world case studies, let’s explore the benefits of account-based marketing.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

Martech

AUGUST 22, 2023

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. The company realized they needed to reposition themselves as a solution provider rather than a manufacturer.

Case Studies 94

Case Studies Case Study Studies Buy 94

Heinz Marketing

MARCH 28, 2024

What I hadn’t realized is that there seems to be a shift in the marketing automation tech space where many more niche and specialized solutions are viable options for companies to consider. Are these niche solutions on the rise and contributing to the obsolescence of the MAP behemoths of days past?

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

Sprout Social

FEBRUARY 28, 2024

At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. What is social media technology?

Social Media 103

Social Media Work Management Marketing Management Media 103

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO. Case study: Mecca.

Paid Search Agency 114

Paid Search Agency Advertising Agencies Ad Agencies Work Management 114

SpotMe Blog

MAY 11, 2023

Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results. With so much to manage, it is crucial to choose your partners carefully. Get our ultimate list.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98