Webbiquity

MARCH 10, 2020

Explainer Videos. Video marketing is valuable throughout the sales funnel. Among the different types of marketing videos , well-made explainer videos can be effective at multiple stages. Ideally, each video takes your prospects on a brief, fun, and entertaining journey. eBooks and Downloadable Written Material.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

illumin

NOVEMBER 10, 2023

But where is the social network now? Built by the team at Instagram, and announced on July 5 of 2023 , Threads came onto the social media scene as a new way to engage in conversations and keep up with the latest trends via text updates. Once dubbed the “ Twitter Killer ”, Threads launched in July 2023 with high expectations.

Social Networks 52

Social Networks Emarketing Mobile Advertising Thought Leadership 52

Marketing Insider Group

MARCH 28, 2019

B2B marketers are using video more and more. Videos are primarily shared via social networks including LinkedIn and Facebook, which B2B marketers ranked as their top-used social media sites. The post 4 Ways to Make Your B2B Marketing Videos Social-Ready appeared first on Marketing Insider Group.

Social Marketing 267

Social Marketing B2B Marketing Video Marketing B2B 267

Exo B2B

AUGUST 11, 2021

A large majority of specialist firms are pushing content marketing on social platforms, especially LinkedIn. But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? Social networks dominate the channels! The preferred social network.

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

KoMarketing Associates

FEBRUARY 7, 2018

Furthermore, how does video content perform across the website? To better understand its overall impact on marketing strategies, Buffer and Social Media Week recently conducted the “State of Social 2018.” Challenges to creating video content include lack of time (64 percent) and no budget (41 percent).

Facebook 249

Facebook Video Marketing Social Media Content 249

Marketing Insider Group

APRIL 2, 2014

Recently, Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. These top networks have been covered each of the last 4 years. I like Slideshare because it is a completely different kind of content from blogs, tweets and videos.

Social Networks 100

Social Networks Business Youtube Viral Marketing 100

Hubspot

FEBRUARY 23, 2017

What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. A lot these primitive social networks go forgotten, but that doesn't make their stories any less important. 1) Friendster.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Marketing Insider Group

AUGUST 2, 2012

Are you always wondering which social network is hot and which is not? And how many social networks can your business really continue to pay attention to? Well here you will see the search growth rates of the 9 major social networks that I think are most important to businesses and our social media marketing efforts.

Social Networks 100

Social Networks Business Network Marketing Youtube 100

Bannersnack

NOVEMBER 25, 2020

With more than 1 billion monthly active users, the visual focused social network has surpassed Facebook when it comes to young audiences, and it doesn’t seem to stop here. Studies show that Instagram videos have the highest engagement right now and drive the best conversions, […].

Video Marketing 98

Video Marketing Ads Examples Tips 98

Biznology

APRIL 29, 2019

IT decision-makers rely on social media more than we think they do, according to research from IDG. Since video plays such a big role in social media, using video more effectively than your competition can pay big dividends. YouTube is now attracting two-thirds of IT execs to watch videos — up from 46% in 2018.

Video Marketing 116

Video Marketing Social Media Youtube Social Networks 116

Webbiquity

JULY 18, 2023

Video Marketing: Hotter Than Ever Video marketing is huge and somehow keeps getting huger. It’s been “the year of video” every year since 2017. Per the new HubSpot report, “Video is the most popular and effective media format for the fourth year in a row.”

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. But that also means you have to step up your social video strategy. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. Sprout Social.

Budget Programs 123

Budget Programs Video Marketing Tools Marketing & Strategy 123

Oktopost

MARCH 11, 2020

Video content is taking over social media as people all over the world watch and engage with video more than other types of content. B2B marketers who want to keep up are using video production tools, such as PowToon and Promo, to enhance their video marketing strategy and create more videos than ever before.

Youtube 113

Youtube Video Marketing Marketing & Strategy Marketing Strategy 113

Sprout Social

MARCH 31, 2022

You’re not alone — brands are going all in on bite-sized video content right now. Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. With over 1 billion monthly active users, TikTok is booming as the hub of short-form video on social media.

Video Marketing 123

Video Marketing Best Practices Cross-Selling Social Media 123

Webbiquity

APRIL 18, 2023

Use Video Content on Your Site More visuals and less text is the latest trend in marketing, especially in B2B. Videos are great for search, immersive, and help you reach new users and leave a long-lasting impression. You can provide different types of videos , from background videos on the front page to product demos.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Vidyard

NOVEMBER 19, 2020

To understand what a dramatic change recruiting has undergone, just consider the rise of recruitment videos. In this year alone, we’ve gone from an environment where mingling at networking events full of hundreds of unmasked strangers was normal to one where nearly every office is virtual, we all wear sweats, and we live on Zoom.

Acquisitions 137

Acquisitions Video Marketing Work Management Click Rate 137

ClearVoice

JUNE 5, 2023

In the ongoing battle of the social networking giants, TikTok, Instagram, and YouTube are gaining steam. With almost 3 billion active users per month, Facebook is the most used social media platform around the world. Facebook offers various video content formats that marketers can use to engage with their target audiences.

Webinar Metrics 52

Webinar Metrics Facebook Video Marketing Marketing & Strategy 52

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

DivvyHQ

JANUARY 27, 2023

As video becomes an increasingly important part of content marketing, it's important to have the right tools in your toolkit. Check out our latest article to see the best video tools for marketers in 2023.

Video Marketing 88

Video Marketing Tools Best Practices Marketing Management 88

Sprout Social

JANUARY 27, 2021

Want to know which of your videos are binge-worthy? Through your YouTube Analytics, you can zero in on: Top-performing videos in terms of views, watch time and audience and engagement. How video details like thumbnails, titles and video length impact your video performance. The Overview Report. The Realtime Report.

Youtube 142

Youtube Analytics Video Marketing Optimization 142

Vidyard

NOVEMBER 21, 2018

.” One tool that has become essential to defining a target market is the buyer persona, especially with the rise of social media and video. Video is one of the fastest-growing types of marketing content and with good reason; 52% of marketing professionals worldwide name it as the medium with the best return on investment (ROI).

Buyer Personas 129

Buyer Personas Video Marketing Budget Programs Startups 129

Hubspot

MARCH 27, 2019

Prior to September 2017, YouTube provided a built-in tool that allowed you to edit your videos before publishing to the platform. However, as of last September 20, 2017, YouTube's Video Editor tool is no longer an option. The Best Editing Tools For YouTube Videos. VSDC Free Video Editor. Image courtesy of Shotcut.

Youtube 98

Youtube Video Marketing Budget Programs Work Management 98

Sprout Social

SEPTEMBER 2, 2020

Video is taking over social media at large. In fact, the average consumer on the ‘gram now spends over half of their time on the platform watching videos. This might not seem like breaking news, but it’s telling given Instagram’s reputation as a photo-centric network. And Instagram is no exception.

Video Marketing 143

Video Marketing Brand Identity Branding Best Practices 143

Exo B2B

MAY 25, 2017

Digital marketing is constantly evolving and social networks and digital levers are multiplying, so it’s more important than ever to consolidate your strategy and equip yourself with the marketing tools that will best suit your needs. Buffer : Buffer is the ideal, easy to use application to share content on your social networks!

Social Networks 40

Social Networks Automation Tools Curation 40

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Valasys

JANUARY 6, 2021

In an attempt to engage the audience on the google search page, the widely-used search engine is planning to introduce the feature of a short video on the search page. The short video would consist of videos picked from social networks- Instagram and Tik-Tok.

Google 83

Google Video Marketing Social Networks Features 83

Webbiquity

NOVEMBER 23, 2020

Here are several of the best deals this season, across SEO, video editing, and other task areas. Schedule photos and videos, get the best hashtags for every post, and use smart scheduling to automatically post when your audience is most engaged. Metricool unifies the data from your web, social networks, and online ads.

Marketing Automation Services 253

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 253

Webbiquity

JANUARY 24, 2023

The velocity of change across social networks shows no signs of slowing, prompting advertisers to brace themselves for what lies ahead in 2023. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

Social Media 304

Social Media Advertisements Advertising Spyware 304

illumin

APRIL 11, 2024

Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms.

Barriers 127

Barriers Brand Identity Branding Content 127

Contently

SEPTEMBER 24, 2021

Earlier this summer, the future of social media became much clearer. On June 30, Adam Mosseri, head of Instagram, posted a video to Twitter that included a bold statement about Instagram’s priorities moving forward: It was “no longer a photo-sharing app.” The News Feed made Facebook an actual social network.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Convince & Convert

APRIL 16, 2015

Facebook video is taking over. Last year, for the first time, it surpassed the number of YouTube videos that were uploaded to pages on the site. According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet).

Facebook 167

Facebook Video Marketing Tips Youtube 167

Contently

JUNE 27, 2016

That might not seem like the best way to market your company, but it’s actually the premise of one of last year’s most successful branded videos. It also boosted the company’s sales by over 600 percent , proving how much small businesses can profit from video marketing.

Small Business Marketing 109

Small Business Marketing Video Marketing Business Budget Programs 109

Webbiquity

AUGUST 3, 2021

45% search for brand information on social media, and the same percentage use voice search. 91% watch online videos, 51% visit video blogs, and 44% watch and/or listen to podcasts. 87% play video games (that seems high). Average daily time spent using social media increased by 25% from 2015 to 2020. Stay tuned.

Social Media 172

Social Media Spyware Wikipedia Correlation 172

DrumUp

JULY 16, 2019

Native video is certainly a large part of social media marketing. However, not all businesses know the ups, downs, benefits, and examples of how native video can greatly influence one’s social media following. Native video works differently on each of the four main social networks:

Video Marketing 87

Video Marketing Twitter Linkedin Social Networks 87

Sprout Social

APRIL 20, 2020

To do so, more and more companies are relying on the power of video. Over 58% of consumers told us that they prefer video or any visual-first content on social –and that’s because most people prefer to watch something than read something. But video actually has the potential to impact your bottom line.

Video Marketing 93

Video Marketing Ad Building Paid Social Agency Youtube 93

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

Live video streaming is all the rage these days, with both regular users and influencers using it to have their voice heard. Businesses aren’t standing on the sidelines either because they are aware of all the benefits live video content can provide. First of all, video is cheaper than ever to produce. Both are massive.

Youtube 134

Youtube Facebook Video Marketing Viral Marketing 134

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? How your social media marketing budget stacks up to your peers and competitors? million photos and videos shared daily on Instagram; 694,000 hours of YouTube videos streamed by users; and.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237