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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

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How to Make Your Website “The Answer” in ChatGPT Queries

Webbiquity

Here’s a look at nine ways to optimize to optimize your website for AI-assisted searches per (human-edited) ChatGPT recommendations, along with additional (human) commentary. This will help you identify the key areas of your website that need to provide relevant answers. Write professionally and comprehensively.

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Best Website Monitoring Services

The Daily Egg

A lot can happen to your website behind your back. The post Best Website Monitoring Services appeared first on The Daily Egg. So many things can stop working at a moment’s notice you might not be aware of. This can mean site downtime, excessive bandwidth usage, or traffic changes for one reason or another.

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Have You Got Your Website UX Right in 2024?

Marketing Insider Group

It’s 2024, and if you think website UX isn’t a big deal, think again. Back in the day, website UX was pretty straightforward. So, what is your website UX like? The Evolution of Website UX Technology has been sprinting forward like it’s trying to win an Olympic gold.

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Maximizing Marketing Efforts: Benefits of Personalizing Online Experience

Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift

The world of financial services is shifting as clients demand online experiences that feel similar to those in B2C. Humanizing their experience on your website. What’s the key to meeting their expectations? By personalizing your client’s online experience, your firm can build more trust and value into every interaction.

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Salesforce delivers Unified Knowledge to service agents

Martech

Salesforce announced a new source of intelligence for service agents, Unified Knowledge. Within Salesforce Service Cloud, Einstein for Service uses AI to deliver timely information to service agents dealing with customer queries. It was developed through a partnership with Zoomin Software. Why we care.

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Website Design Trends for 2021

Webbiquity

Beautiful website design, regardless of the industry or current trends, will always adhere to certain golden rules of design relating to ease of use, inclusion of all information relevant to the user journey, and high-quality (original, if possible) imagery. In 2021, maximalist websites will put an emphasis on creative expression over order.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams.